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11 big strategy ideas

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CPA Australia
CPA Australia

Effective decision-making, problem solving and planning are key qualities of a high-performing professional

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intheblackleadership . strategy . business Your essenTiaL business updaTe STRATEGY 11IDEAS BIG
Effectivedecision-making, problemsolvingandplanningarekey qualitiesofahigh-performingprofessional. Hereare11strategistswhoaresuccessfullyshapingtheirorganisations.
“Strategyisalwaysateamdecision. Clearstrategycreatesbuy-in.Itmakes people’srolesandpurposeextremelyclear. Ithelpspeopleseewhereweneedtobe, whereweneedtogo.” Sunita Kaur CEO Spotify Asia
Sunita Kaur READ MORE
“Atleastfourtimesayear,leadersshould askthemselveswhatnewdevelopmentsthey canutilisetocreateanewneedorgivethe customeramorecompellingexperience.” Ram Charan Business management consultant
Ram Charan READ MORE
“Clearthinkinghasbeenat theheartofsuccess–itmaysound likeanobviousrequirement,butmany aninvestorwilltellyouthatmany anentrepreneurdoesn’thaveit.” Tony Faure Founding managing director Yahoo Australia
Tony Faure READ MORE
“Tosetstrategy,Ispend 30percentofmytimeonresearch, 40percenttalkingto customers andtherestmanaging myteam.” Kate Burleigh Managing director Intel
Kate Burleigh READ MORE
“Whenitcomestostakeholders, it’snotamatterofkeepingthingsin balance,butasacontinualgrowthprocess ofharmonisingandre-harmonising andre-harmonisingagain.” R. Edward Freeman Business theorist
R. Edward Freeman READ MORE
“Thestoriesthatcompaniestellthemselves abouttheirpastwillplayapowerfulrole inshapingtheirfuture.Strategyisactually aboutbeliefs.Beliefswilldrivechoices. Choiceswill driveinitiatives.” Angus Dawson Partner, corporate finance practice McKinsey Asia
Angus Dawson READ MORE
“Anystrategyhastobetailoredinorder forittobesuccessful.Ithasgottoworkin aparticulargeography.Youcan’tapply aone-size-fits-allandexpectittowork.” Alan Osrin Managing director Sage Software Australia and HandiSoft Software
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“Youcanthinkthatyou’reinadifficult positionstrategically,butthereisalogical waytogoaboutbreakingdownproblemsand engagingyourteam,andpotentiallyoutside help,tofigureoutwhatyou’regoingtodo.” Alison Watkins CEO Coca Cola Amatil
Alison Watkins READ MORE
“Whenwe’vegotinterestingchangesorimprovements tohowthebusinessworks,ratherthanusinghierarchy andbureaucracy,wehaveacross-functionalsweepof people,usuallythehighestperformersatmultiple businesslevels,andweputthemaroundsomething.” Andrew Harding Head of iron ore Rio Tinto
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“TheUSisoneofthe most sophisticatedmarketsintheworld. ItwaslikeanMBAinretailmarkets. It’sveryhardtopenetrate,andveryfew brands,Australianorotherwise,have been abletobreakinhere.” Soula-Marie Perdis Napolean Perdis Cosmetics
Napolean Perdis and Soula-Marie Perdis READ MORE
“Marketingdecisionsshould bebackedbyhardresearch andtherearescience-backed marketinglaws.” Byron Sharp Business academic
Byron Sharp READ MORE
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11 big strategy ideas