2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
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From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level next year. Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: - The most important SEO updates from 2023, and what they mean for the future of SEO. - How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE. - Actionable predictions for featured snippets, voice search, and more in the coming year. In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023. Register and learn the keys to staying ahead of the curve in 2024.
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2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
- 2. Who Is This Guy? ● VP, Services & Thought Leadership @ Conductor ● 20 Year SEO Veteran ● Bitmoji Enthusiast ● Jaded Jets Fan Hi, I’m Pat.
- 4. Core Updates 4 Review Updates 3 Helpful Content Update 1 Spam Updates 1
- 6. My Predictions For 2024 SGE is going to launch and wreak havoc on rankings & CTR You will need to establish entities within your organization Specificity will become increasingly important. We will all talk more about “real estate” vs. “rankings”
- 7. Let’s talk about SGE.
- 8. Generative SGE (Search Generative Experience) is an early step in transforming the Search experience with generative AI. What Is SGE?
- 10. Boo! I’m A.I.!
- 11. Ahh! A.I.! Ahh! An SEO!
- 13. I got a rock. Cool, what’d you search for?
- 14. Generative Things Are Going To Change. As they always have.
- 15. CHANGE Everyone
- 16. Authorship Will Continue To Increase In Importance E-E-A-T has become the Googs mantra and it is permeating into everything they do. Helping them understand who is writing a piece of content and why they are an authority has become a necessity vs. a nice to have. Think About Real Estate, Not Rankings Thinking about the SERP as a whole and how much real estate you take up vs. where your .com ranks is a necessary to stay ahead. ● Paid ● Organic ● Social ● Knowledge Graph ● Rich Snippets ● SGE Specificity Will Be Key Moving Forward Google is looking for the best possible answer to users queries, which may be in a comment on a forum, a snippet from an article, or a post on a site like Quora or Reddit. This Is The Next Evolution Of SEO
- 17. Understanding Search Intent Objective: Capture, monitor and convert search intent holistically. ● Provide recommendations, opportunities and gap identification based on semantic analysis of topics and topic clusters NEAR TERM LONGER TERM ● Surface performance insights for groupings of keywords (semantically related keywords and topics)
- 18. Hyper-Personalization in Results Objective: Audiences expect hyper-personalized experience and search engines may deliver. ● Ingest 3rd Party Data to surface which users are in the “unauthenticated web” (cookieless) ● Identify the impact of “conversational style search” where users give provide personal inputs ● Capture and surface this information in reporting and recommendations LONGER TERM
- 20. Google Is Getting Very Specific
- 22. Create Content With High Level Of Specificity & Expertise
- 24. Author Help Google Understand Who Your Authors Are Link To LinkedIn Profile Link To / From Wikipedia Link To Other Articles & Publications Who Is This Person? Why Are They An Expert In This Industry? Why Are They An Expert On This Topic? Questions Google Is Trying To Answer The Person / Expert How You Can Help Answer Those Questions Create An Author Page Author Schema
- 25. Link To LinkedIn Profile Breadcrumb Establishing Position At Company Name & Title Clearly Stated Additional Articles From The Author Decent Headshot (right? right?)
- 26. Let’s talk about real estate vs. rankings.
- 27. Paid Ads SGE Rich Snippets Organic Listings People Also Ask
- 28. SGE Paid Ads Rich Snippets Organic Listings People Also Ask
- 29. Citation Links Appropriated Content Top Links Video w/ Timestamp
- 30. Do You Engage With Customers Outside Of Your .com? If So, Where? If Not, Where Should You? Who Are The “Experts” In Your Organization? Do They Do More Than Write Articles On Your Site? How Much Of “Your” SERPs Do You Own? Some Questions To Ponder About Your Digital Presence Social / Publications Do You Have / Create Video Assets? Where Are They Hosted? Knowledge Graph / Rich Results Social / PAA / Publications Video
- 31. How Is A.I. Influencing Our Roadmap?
- 32. AI in Writing Assistant What We’re Working on Next 1 Internal Linking Suggestions Help readers and search engines contextualize your content, with suggested internal linking opportunities to and from any page (Solution Discovery). Auto-Generated Content Outlines Access auto-generated content outlines for any topic you’re interested in writing about and avoid the most challenging part of every content project - getting started (Solution Discovery). Targeted Suggestions for Your Copy Highlight a section of your content for AI suggestions and tools, e.g. re-format a paragraph to target Featured Snippet (Problem Discovery). 2 3 Problem & Solution Discovery Personalized Recommendations
- 33. Automatic Keyword Configuration 1 Leverage platform intelligence that automatically suggests keywords to focus on and configures keyword categories for new users. Identify Valuable Opportunities Find the keywords that matter most to your business, or your competitors, through AI-driven tracking recommendations. Streamline Keyword Grouping Get every team member driving results sooner, and avoid the time-consuming process of manually creating and managing groups, with AI-powered keyword grouping. 2 Solution Discovery Self Service Objective
- 34. AI-Enhanced Website Monitoring Powering new technical monitoring and auditing capabilities designed to help you diagnose issues and take action by integrating AI. Problem Discovery 1 Build a Richer Understanding of Your Site Access platform-generated segments that drive impactful performance analysis. Plus, receive custom extraction suggestions and body element auditing. Enter the New Era of Alerting Understand what’s time-sensitive for your site so you know when to take immediate action. Receive alerts prioritized by urgency with calculations of both actual and prevented damage ($$$). 2 Website Monitoring
- 35. Ask Your Data 1 Explore your SEO data with AI-powered guidance. Ask business or performance-related questions and get relevant answers fast. Speed Up Your Workflows Whether you’re a new team member or expert user, quickly find the answer to any question about your site’s data through an accessible interface. Generate High-Quality Insights Ask specific questions, scoped to your exact reporting parameters, and generate valuable insights that equip your team to drive more impactful decision-making. 2 Solution Discovery Keyword Unification
- 36. Specificity Will Be Key Moving Forward Authorship Will Continue To Increase In Importance Calm Down, SEO Still Isn’t Dead 4 Takeaways From Today’s Discussion Think About Real Estate, Not Rankings