Story of Prime.pdf
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From crazy marketing stunts to insane pricing strategies. Marketing is all about standing out in an overcrowded market place. Here's one such case study that brought together two rivals and broke the internet.
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Story of Prime.pdf
- 1. The intense hype before the launch of PRIME
- 2. Prime was created by KSI and Logan Paul Two YouTubers with a cool 40 million+ subscribers between them
- 3. They have been rivals for years Their ‘internet fight’ has been a whole thing And it also spilled into the real world, literally
- 4. In 2018, they fought a highly watched boxing match
- 5. In 2019, they fought an even more watched boxing re-match
- 6. So in 2021, when they announced ‘their third and final chapter’ it got everyone buzzing
- 7. Everyone was like this is it, there’s going to be another boxing match Except that wasn’t the plan all along
- 8. Instead, KSI and Logan used the hype to announce the launch of their final chapter : PRIME
- 9. …and the rest is history They leveraged the attention they knew a fight between them would create to launch a business and make some sweet sweet money