This document provides an overview and agenda for a Bloomerang Academy orientation webinar. It introduces the presenter Diana Otero and covers basic Bloomerang terminology like funds, campaigns, and appeals. The webinar will cover report basics, settings, constituents and groups, gift entry, letters and emails, data tools, payments and fundraising, and learning objectives to help attendees navigate and use Bloomerang. Resources are also listed for attendees to reference after the session.
Donor acquisition is crucial for the future growth and longevity of nonprofits. If you are unable to replace your lost donors with new ones, it won’t be long before you’re left with no supporters.
1_10_24 Modern Tips to Boost Donor Acquisition.pdfBloomerang
The document provides tips and strategies for nonprofit organizations to acquire new donors. It discusses the donor journey in three stages: awareness, decision, and retention. Specific tips are provided for raising awareness through digital marketing, social media, email newsletters, and optimizing websites. The document also discusses creating a donor acquisition strategy with metrics, channels, and SMART goals. It emphasizes putting the strategy into practice through prospect research, CRM usage, data analysis, and engaging existing supporters and volunteers to acquire new donors.
Get Your Database ready for the Giving Season Now!.pdfBloomerang
Welcome to Bloomerang Academy's webinar on getting databases ready for the giving season now. The webinar covered setting up campaigns and appeals, ensuring online forms are optimized, creating an email plan with templates that can be scheduled in advance, segmenting donors for different follow-up plans, and setting up reports to understand results after the season. Attendees were provided with various resources on Giving Tuesday strategies and templates that could be leveraged.
This document provides an overview of a Bloomerang Academy session on gift entry and reporting foundations. The agenda includes reviewing transaction terminology, seeing a gift entry demo, and learning about basic transaction reporting. Attendees are asked to provide their location and weather in the chat. Resources mentioned during the session will be linked at the end. Any unanswered questions will be addressed after the session via follow-up.
Academy Slides - Giving Tuesday Strategies Sept 22.pptx.pdfBloomerang
This document provides information and best practices for non-profits to maximize their GivingTuesday fundraising efforts. It discusses:
- An overview of GivingTuesday as a global movement that has raised over $2.7 billion since 2012.
- Best practices for GivingTuesday preparation including starting early, customizing communications, and optimizing donation pages.
- How to customize online donation forms and thank you messages in Bloomerang to engage donors on GivingTuesday.
- Tips for acknowledging and thanking GivingTuesday donors to build loyalty and maximize fundraising results.
- A reminder that GivingTuesday should be part of an overall fundraising strategy and not seen as the only important day of
2022-10-19 Modern Tips to Boost Donor Acquisition (minus hidden slides).pdfBloomerang
Diana Otero discusses modern tips for donor acquisition. She outlines the donor lifecycle, which includes three stages: donor acquisition, donor retention, and donor upgrade. Otero then provides strategies for building a donor acquisition plan, including setting metrics, identifying acquisition channels, creating an action plan with SMART goals, and cultivating new donors. She concludes by offering tips for putting the acquisition strategy into practice, such as leveraging an organization's CRM and existing supporters, conducting prospect research, and analyzing acquisition results with reporting.
This document provides a summary of a Bloomerang Academy webinar on database management. The webinar covered:
1. Why clean data matters for effectively targeting constituents, ensuring a single constituent view, and increasing ROI.
2. Establishing data policies and procedures, including who has access to the database and required training.
3. Best practices for recurring database maintenance like running regular reports and removing unused custom fields and data.
4. The importance of succession planning for institutional knowledge like creating user guides and identifying backups.
Copy of 2023 Database Management Part 2.pdfBloomerang
This document summarizes a presentation on database management best practices given by Bloomerang Academy. It discusses establishing data policies and procedures, including defining who has access to the database and what training is required. It also covers setting up recurring reports to monitor finances, campaigns, funds, and appeals on a weekly, monthly, semi-annual, and annual basis. The presentation emphasizes the importance of clean, accurate data and encourages regularly auditing and removing unused custom fields and inactive constituent records. Attendees are provided with resources on data management and offered follow-up on additional Bloomerang services.
Copy of NP Success Webinar - Donor Acquisition.pdfBloomerang
This document provides tips and strategies for donor acquisition. It discusses the donor lifecycle, which includes donor acquisition, retention, and upgrade. The speaker recommends organizations build a donor acquisition strategy that includes metrics, acquisition channels, and an action plan. Specific metrics mentioned are contact acquisition rate, donor acquisition rate, and donor conversion rate. Potential acquisition channels are events, campaigns, and source. An action plan should include SMART goals, a cultivation plan for new contacts and donors, and documentation. The strategy should then be put into practice through prospect research, leveraging existing supporters, personalized communications, online giving, and data analysis.
_Don't Panic_ Prepare for Giving Tuesday!.pdfBloomerang
This document provides information for an introduction webinar on preparing for Giving Tuesday. It begins with welcoming participants and asking them to provide their location. It then provides instructions for joining via audio or dial-in. The agenda covers database settings, email best practices, testing donation forms, and other outreach channels. Presenters Diana Otero and Margie Worrell are introduced. The bulk of the webinar focuses on ensuring database and email campaigns are optimized, testing donation forms, and ideas for expanding outreach through social media and teams. Resources on various Giving Tuesday and online fundraising topics are provided at the end.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
This document summarizes a presentation about planning a membership campaign using fundraising fundamentals. It discusses understanding donor motivations through the WIIFM principle, segmenting donors into a pyramid and pipeline model, developing a strong case for support tailored to each donor type, and engaging donors through a year-long communication timeline. The presentation emphasizes starting with member data analysis, setting renewal and acquisition goals in the budget, and clearly communicating member benefits to focus on donor value.
Don't Panic_ Prepare for Giving Tuesday!.pdfBloomerang
This document provides an agenda and resources for a webinar to help organizations prepare for Giving Tuesday. The webinar covers database settings, follow-up plans, email best practices, and testing donation forms. It recommends scheduling thank you and acknowledgment emails in advance. The document demonstrates how to create and send test emails, schedule emails, and access additional resources on the Bloomerang platform. Representatives from Bloomerang will answer questions and provide additional tips and tools to help organizations maximize their Giving Tuesday efforts.
GlobalGiving's Online Fundraising Workshop in BelgradeGlobalGiving
This document outlines an online fundraising workshop presented by Kelly Zug. The agenda includes introductions to GlobalGiving and how it works as an online fundraising platform. It also covers topics like network building, engagement strategies, and how to effectively tell an organization's story online. GlobalGiving is presented as a way for organizations to promote projects, raise funds from over 400,000 donors, and gain additional resources through the platform. The document provides tips on developing an online fundraising strategy, identifying networks, showing appreciation to donors, and the steps to join GlobalGiving.
The document provides tips for nonprofits to drive more online giving. It summarizes research analyzing the donation experiences of 400 organizations. Key findings include making the donation process easy, providing personalized receipts and thank you communications, offering various payment options, and engaging donors through stories, volunteer opportunities, and newsletters. Nonprofits are encouraged to say thank you quickly through letters, emails, and phone calls to increase retention. Practical tips include telling impactful stories, giving donors ways to get involved, asking for recurring gifts, and using donor segmentation for meaningful messages.
This guide is shared based on research from Rich Dietz and Sage Nonprofit Solutions. It is designed to assist nonprofit organizations in building successful year-end fundraising campaigns.
This document provides a summary of an online webinar about digital fundraising strategies. It introduces the speakers Katie Gaston and Carolyn Edrington. It then covers various topics around digital fundraising like the state of online giving in 2023, the importance of mobile optimization, strategies like peer-to-peer fundraising and text-to-donate. It discusses how to reduce friction in online donations and provides tips on setting up campaign pages and collecting donor data. The webinar aims to help non-profits improve their digital fundraising through optimization of tools and strategies.
Donations and Pledges Part 1_BLG Build.pdfBloomerang
This document provides an overview and introduction to a Bloomerang Academy webinar on donations and pledges. It includes information on the presenter, Lauren Laski, and outlines what topics will be covered, including the differences between donations, pledges, recurring donations, and how they are treated as raised funds and revenue. It also includes details on how to access the audio for the session and where to direct any additional questions.
An Introduction to Direct Marketing and Legacy FundraisingNICVA
This document provides an overview of Karen Gallagher Consulting and their services related to individual giving and donor retention. They discuss three main areas of focus: supporter acquisition, retention, and development. Their services are aimed at helping non-profits build long-term relationships with donors to increase donations and lifetime value. They also provide information on direct marketing techniques, thank you letters, newsletters, donor events, upgrading donors to regular giving, legacy giving, and analyzing fundraising campaigns.
This document discusses best practices for building and optimizing monthly giving programs. It provides tips on acquiring, retaining, and engaging monthly donors through targeted messaging, personalized experiences, and automatic payment updates. Metrics for measuring program success include the average donation amount, donor retention rates over time, and revenues generated from monthly giving.
Building Stronger Relationships with BLG Mobile.pptxBloomerang
Establish a personal connection and build strong, long-lasting relationships with your donors using the Bloomerang iOS app. Download it on the app store for free!
0311 National Accounts Online Giving Trends.pdfBloomerang
James Goalder presented on best practices for raising more online donations. He discussed exploring the donation experiences of 500 nonprofits and key insights. Some important findings included personalizing thank you communications, making the donation process easy, and engaging donors through storytelling and opportunities to get involved. Practical tips included thanking donors quickly, inviting them to events, and asking for recurring gifts to increase retention and fundraising. The presentation provided actionable strategies for nonprofits to improve the donor experience and drive more online giving.
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfBloomerang
This document provides tips and strategies for building an effective fundraising board. It discusses that executive directors are leaving nonprofits due to challenges with fundraising and boards. The most powerful form of fundraising ask is a peer ask from current board members. Top tips for board fundraising include creating a rapid response donor acknowledgement committee and ensuring donors are thanked by a board member within 48 days to increase donor value by 50%. Key tools for board development include a board member agreement, board matrix, consent calendar, annual survey with personal development plans, and defining executive job descriptions and committee charters. An organizational dashboard with key performance indicators can help boards track progress across operations, programs, and other metrics.
Donations and Pledges Part 2_BLG Build.pdfBloomerang
This document provides a summary of a Bloomerang Academy webinar on donations and pledges. It discusses the differences between pledges and recurring donations, how to create and edit pledges and add pledge payments, how to handle payment failures, and how to refund or delete transactions. It also covers splitting donations, pledge and recurring donation reports, and creating pledge and recurring donation reminders. Resources for more information on these topics from the Bloomerang knowledgebase are provided at the end.
The document provides tips on how nonprofits can raise more online donations. It summarizes the results of a study where $25 donations were made to 400 organizations to analyze their donation experiences. Key findings include that donors are more likely to give again if they receive a timely thank you, feel appreciated, and know how their donation is used. The document recommends making donations easy, providing impactful stories, personalizing communications, calling donors, inviting involvement through volunteering, and asking for recurring gifts. Practical tips shared include using payment options donors prefer, customizing receipts and thank yous, and engaging donors through newsletters, calls, and events.
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
The document provides guidance on preparing for and securing major gifts, including establishing organizational readiness, identifying ideal donor profiles, addressing common challenges, and utilizing a framework called the "FUNDS Cycle" to find, understand, nurture, discuss, and support major donors. It also outlines best practices for building major gift proposals, securing appointments with major gift prospects, conducting effective visits, and leveraging tools and resources to strengthen major giving programs.
Kindful to Bloomerang Webinar slides .pdfBloomerang
This webinar provided information about upgrading from Kindful to Bloomerang. Bloomerang offers additional features like more robust data management, built-in email capabilities to replace MailChimp and Constant Contact, unlimited custom fields, householding/relationship tracking, tribute fields and letters, and volunteer management add-ons. The presentation covered these upgraded features and capabilities. Attendees were polled at the end about their interest and timeline for potentially upgrading.
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang
The document discusses that it is more costly to acquire new major donors than the amount they donate. It is easier and more cost effective to upgrade existing mid-level donors who are giving just below the major donor threshold to become major donors through cumulative gifts over time. The document recommends organizations focus on upgrading these "diamonds in the rough" by reviewing donor segments, communicating consistently with impactful stories, matching donor interests to organizational needs, and directly asking for increased support.
This document discusses strategies for making donors feel appreciated after making a donation. It emphasizes that the donor experience is emotional and outlines a donor journey framework of committing, affirming, aligning, assessing, activating, and advocating for donors before, during, and after their donation. It stresses personalizing touchpoints like the donation receipt and thank you notes to make donors feel valued and counter post-donation doubts. Automating some follow-up can help, but personalization and timely responses are important to engage donors and reduce attrition rates.
02.22.2024 Email Options in Bloomerang.pdfBloomerang
This document provides an overview of an upcoming webinar on integrating Constant Contact with Bloomerang. It includes an agenda for the webinar covering connecting the Constant Contact account, establishing sync rules, how the integration works, sending emails and getting insights in Bloomerang, and a demo. It also introduces the presenter and provides resources for attendees.
The document provides guidance on creating an actionable fundraising plan. It emphasizes the importance of planning and having the full team involved. The speaker outlines steps to take in planning, including defining goals, strategies, and tactics; sorting the pieces into buckets; and connecting everything together into a cohesive plan. Turning the vision into action requires determining why specific tactics are used, when they will occur, who is responsible, and how each piece will be executed. An effective plan finds the right balance of detail to inform the team and allow for flexibility. A customer relationship management system can help implement the plan through tasks, tools for various functions, and metrics to track success.
James Goalder presented best practices for raising more online donations based on analyzing 400 nonprofits' donation experiences. Key findings included making the donation process easy, engaging donors through personalized communication and impact stories, and retaining donors by promptly thanking them and inviting their continued involvement through volunteering, recurring gifts, and events. Practical tips included telling compelling stories, giving donors opportunities to get involved, asking for recurring gifts, using donor segmentation for tailored messages, and launching a travel program to generate donations. The presentation emphasized the importance of retaining existing donors through ongoing engagement and communication.
Communications Trends for Fundraising Success in 2024.pdfBloomerang
The document provides recommendations for nonprofit communications trends in 2024 that will lead to fundraising success. It recommends that nonprofits focus on building email lists, streamlining their tech stack, attracting supporters with content offers, automating marketing wherever possible through techniques like drip campaigns and triggered emails, segmenting lists and personalizing outreach, and experimenting with AI tools.
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
Kishshana brings a wealth of experience from both nonprofit and corporate realms, offering a unique perspective that is both relatable and transformative. Learn about the synergies and distinctions between these two spheres and how you can leverage these insights for greater impact.
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
This document summarizes a webinar about creating effective annual reports for nonprofits. The webinar discusses the purpose of annual reports, key components to include, how to highlight social impact metrics, tailoring reports to specific donor types, effective marketing strategies, and how donor management systems can help track relevant data. The presenter emphasizes including impact metrics, stories of transformation, financial performance, programs, and clear calls to action to motivate donors and raise more funds.
Copy of PayPal Course - Academy Slide Deck 2024.pdfBloomerang
This document provides an overview of a Bloomerang Academy webinar on digital wallets. It begins with welcoming remarks and housekeeping details. Then it introduces the speaker and defines digital wallets as a convenient way for donors to make payments. The bulk of the document focuses on why nonprofits should offer PayPal and Venmo, including their large user base and ability to increase conversions and recurring donations. It provides a brief demo on how to enable PayPal and Venmo donations in Bloomerang in 5 minutes. Additional resources are shared at the end.
Strategic Planning The PROCESS Handout 2024.pdfBloomerang
The document discusses the importance of strategic planning for non-profits, providing an overview of the strategic planning process including defining a plan, securing buy-in, identifying stakeholders, conducting an environmental scan, creating a multi-year plan, and tips for an effective process. It is a presentation from the consulting group Funding for Good on how to develop a strategic plan that produces results for an organization.
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdfBloomerang
This document provides a summary of a Bloomerang Academy webinar on finding, engaging, and recognizing volunteers. It includes an introduction and welcome, outlines of the presenters, an overview of topics to be covered including finding volunteers, engaging volunteers, recognizing volunteers, and a demo of Bloomerang Volunteer. There is also a question asked about current volunteer management programs, and information provided on challenges with volunteer recruitment and retention, and the importance of relationship building, communication, and showing appreciation for volunteers.
Volunteers and donors are declining similarly and should be viewed as one pool. Nonprofits must focus on retention by ensuring both groups see the impact of their contributions and feel appreciated. Storytelling is key to connecting with potential volunteers and donors by using empathy and emotions. Diversifying communication channels and volunteer activities can also help with recruitment and retention.
Marel Q2 2024 Investor Presentation from July 24, 2024Marel
On July 25, 2024, Marel hosted an investor meeting where Arni Sigurdsson CEO and Sebastiaan Boelen CFO gave an overview of the financial results and operational highlights in the first quarter.
Discover coworking space in dublin. Ideal for freelancers and businesses, offering flexible options, high-speed internet, and a collaborative environment in prime city locations. Contact us now!
In a shocking turn of events, renowned Bollywood actress Urvashi Rautela found herself at the center of an unwarranted privacy invasion. A private bathroom video of the actress surfaced online, leading to widespread outrage and discussions about the importance of privacy in the digital age. This incident highlights the ongoing struggle celebrities face in safeguarding their personal lives from public scrutiny.
Softwide Security is a security company providing the world's best IT security solutions with the best support.
■ Softwide Security
□ Homepage : https://www.softwidesec.com/
□ Contact : 02-6052-5701
Innovative Teaching Strategies: The Power of Educational PlatformsElla Maxwell
In the ever-evolving landscape of education, innovative teaching strategies are essential to
meet the diverse needs of learners and to harness the potential of technology. Educational
platforms have emerged as powerful tools in this transformation, providing teachers with the
resources and flexibility needed to enhance learning experiences
A lack of strategic vision is not just a business problem; it is a psychological one that can have far-reaching impacts on the well-being and performance of employees. By recognizing and addressing these psychological effects, businesses can create a culture of empowerment that transforms their sales teams from survival mode to thriving success. Developing and communicating a clear vision, empowering employees through autonomy, investing in training and development, fostering a supportive culture, setting clear and achievable goals, and recognizing and rewarding efforts are all critical components of this transformation. Through these strategies, businesses can ensure that their sales teams are not only surviving but thriving, driving sustained success and growth.
AI Affiliate Empire: Your Blueprint to Financial FreedomThat Makes You Passiv...Esther White
Daily, Direct Deposits!
ChatGPT
AI Affiliate Empire: Your Blueprint to Financial Freedom
In today's fast-paced, technology-driven world, financial stability is more challenging to achieve than ever. The traditional nine-to-five job no longer guarantees the security it once did. Economic uncertainties, job market fluctuations, and the rising cost of living have left many people searching for alternative income sources. Enter the AI Affiliate Empire—a groundbreaking, cost-effective, non-saturated, and non-competitive affiliate program that promises to transform your financial future with passive $247 daily direct deposits. This detailed guide will explore why this program is the perfect solution to the pain points of today's society and how it can lead you to financial freedom.
The Economic Challenges We Face Today
Job Insecurity:
Pain Point: The traditional job market is no longer stable. Layoffs, downsizing, and automation have made job security a thing of the past.
Solution: The AI Affiliate Empire provides an alternative income stream that is not dependent on the job market. With AI-driven strategies, you can build a stable income without worrying about job cuts.
Rising Cost of Living:
Pain Point: The cost of living is skyrocketing, making it hard for individuals and families to make ends meet.
Solution: By generating multiple daily direct deposits, the AI Affiliate Empire offers a consistent and significant boost to your monthly income, helping you keep up with rising expenses.
Debt and Financial Stress:
Pain Point: Many people are buried under mountains of debt, leading to constant financial stress.
Solution: The AI Affiliate Empire's passive income can help you pay off debts faster, reducing financial stress and providing peace of mind.
Lack of Savings and Retirement Funds:
Pain Point: Many individuals lack adequate savings or retirement funds, leaving them unprepared for the future.
Solution: The consistent income from the AI Affiliate Empire allows you to save more and invest in your future, ensuring financial security in the long run.
Balancing Work and Life:
Pain Point: The demanding nature of traditional jobs makes it hard to balance work and personal life.
Solution: With the AI Affiliate Empire, you can work from anywhere, at any time, giving you the flexibility to manage your personal and professional life better.
The Unique Advantages of the AI Affiliate Empire
Cost-Effective Entry:
Starting with the AI Affiliate Empire is affordable. Unlike many business ventures requiring significant capital, this program requires minimal investment, making it accessible to everyone.
Non-Saturated Market:
Traditional affiliate markets are highly competitive and saturated, making it difficult for newcomers to succeed. The AI Affiliate Empire focuses on unique niches with low competition, ensuring higher success rates and profitability.
Non-Competitive Nature:
The AI Affiliate Empire's unique approach and niche targeting reduce competition.
As employees become increasingly aware of and invested in their well-being, companies must elevate workplace wellness to a strategic priority.
This means implementing comprehensive wellness initiatives that resonate with various employee segments with unique expectations and needs.
The modern workforce spans multiple generations, cultures, and work styles, necessitating a nuanced approach to wellness. From millennials seeking work-life integration to seasoned professionals focused on long-term health, organisations must craft wellness programs that are both inclusive and adaptable.
Ensuring exceptional employee wellness initiatives at every stage of the employee lifecycle is crucial. While employee needs might differ, you must build deep wellness expertise and knowledge to accurately identify, address, and enhance the various aspects of your employees' well-being journey.
In this deck, you'll learn how to improve employee wellness.
You'll also learn:
• See examples of workplace wellness
• Budget-friendly approach to achieve employee wellness
• Common challenges of implementing employee wellness
• And lastly, tips for implementing workplace wellness initiatives
The Indisputable Value of an Effective Qualitative Data PracticeRocketSource
Qualitative data is perhaps one of the most critical parts of modern organizational strategies today, yet many enterprises don’t know where to start collecting it or how to collect it properly. Even more of a struggle is analyzing the qualitative data available to extract insights that can shape the trajectory of the business as a whole.
With emerging technologies, such as Large Language Models and Generative AI breaking onto the enterprise scene with force, organizations today want to dive in and leverage these tools for maximum growth. There are more opportunities than ever to take data and speed the time to insights, but it all starts with having the right data to train these models on and the right strategic framework to extract the best insights to deliver higher ROI on your marketing campaigns, higher ROAS, lower CAC, higher LTV, and lower churn rates.
1911 Gold Corporation is located in the heart of the world-class Rice Lake gold district within the West Uchi greenstone belt. The Company holds a dominant land position with over 62,000 Hectares, an operating milling facility, an underground mine with one million ounces in mineral resources, and significant upside surface exploration potential.
The Indian stock market is one of the most dynamic and fast-growing markets globally. For a beginner, the stock market can seem daunting, but with the right knowledge and tools, it can become a rewarding investment avenue. This guide aims to demystify the Indian stock market, providing you with a solid foundation to start your investment journey.
Jesse Diliberto Shares The Role of a Sales Manager in Boosting Team PerformanceJesse Diliberto
Discover how Jesse Diliberto outlines the crucial role of a sales manager in boosting team performance through effective leadership, strategic planning, performance monitoring, continuous training, and motivation.
Jesse Diliberto Shares The Role of a Sales Manager in Boosting Team Performance
2023-Oct New User Orientation.pdf
1. Welcome to
Bloomerang Academy
Thank you for joining us!
Please tell us where you are joining us from and what the
weather is like where you are today….drop it in the CHAT!
3. Housekeeping
We will share the slides and recording of this session with you via
email later today.
Our dial in number in case you need it today: +1 669 900 6833
Any questions we are not able to answer live or in the Q&A will
be addressed after the session via a follow-up.
If you need further assistance, please reach out to
support@bloomerang.com. Our support team is amazing!
5. Diana Otero
Diana Otero is the Product Marketing Manager
at Bloomerang. She served on the board of the
Nantahala Hiking Club, one of the 31 trail
maintaining clubs of the Appalachian Trail
Conservancy, a nonprofit driven and powered
by volunteers.
Manager, Product Marketing
7. Learning
Objectives Build confidence in navigating and using
Bloomerang
Become familiar with different areas of
Bloomerang to help understand what I need
to accomplish my objectives
Learn the basics of how to accomplish my
tasks efficiently
10. Funds
(only field of the three
required in Bloomerang)
Money is going to that specific
bucket.
This is usually going to be funding
areas that span multiple years.
Examples:
● Unrestricted
● Program
● Scholarships
Funds are the big
buckets of money
Fund, Campaign, and Appeal Basics
TIP: Set up your funds to mimic
your finance/accounting system.
This makes record-keeping easier!
11. Campaigns
● Have a financial goal
● Have a specific date range
● Examples:
○ Annual Campaign
○ Capital Campaign
○ LARGE Events
Campaigns are specific,
overarching fundraising
efforts
Fund, Campaign, and Appeal Basics
Campaigns are defined by the
financial goal and date range. The
date range could span an
extended period of time
depending on the type of
campaign.
12. Appeals
Examples:
● Spring Appeal
● Major Gift Ask
● Personal Solicitation
● Event Sponsorships
Appeals are a
specific request for
funds
Fund, Campaign, and Appeal Basics
This can help you see which
types of funding requests
have been most successful in
the past.
15. Donations
Use and report on Appeal
for event registrations
Report on Method = In
Kind for in-kind gifts
Fill in Notes for additional
details
Want to track additional info?
Create custom fields.
You can create as many custom fields
as you need
You can add custom fields as filters,
columns, and merge fields
16. Pledge vs Recurring Donation
Pledge Recurring Donation
Total Amount Recurring Amount
Timeframe Frequency
Fulfilled when payments equal
pledge amount
Open-ended, continues until the
donor requests to stop
Payment methods may vary Typically auto-processed
Example: A pledge of $5,000 paid in
installments over the next five years
Example: A recurring gift of $50 a month
17. Soft Credits
A soft credit is a way to give a constituent monetary credit for another constituent’s
donation. Typically used for recognition purposes. A soft credit is not actual received
funds and is not tax deductible. Use it to track the fundraising efforts of your solicitors,
board members, event participants, matching gifts, and more.
Donation Soft Credit
Donor Solicitor, Board Member, P2P Fundraiser
Employer Match Employee
Donor Advised Fund, Family Foundation Individual donor
United Way Individual donors
19. Resources
Knowledgebase
User & Organization Settings
Bloomerang Payments
Funds, Campaigns, & Appeals
Email Setup
Billing
Bloomerang Academy
Set Up Your Database for Success
Bloomerang Constituents and Households
Bloomerang Gift-Entry and Reporting
Foundations
Get Started with Online Giving: Bloomerang
Forms
Reports and Filters Basics
Creating and Sending Emails
Creating Thank You Letters with Bloomerang