SlideShare a Scribd company logo
hasnamariyamvp
Relationship
Instagram prioritizes content from
accounts you have a strong relationship
with. This includes accounts you follow,
regularly interact with, and have a close
personal connection to.
hasnamariyamvp
Interest
The algorithm analyzes your past
interactions, keywords used in content,
and similar content you've engaged with to
determine your interests. It then prioritizes
content that aligns with your interests,
ensuring you see content you're
likely to enjoy.
hasnamariyamvp
Recency
Fresh content is crucial, so Instagram
prioritizes recent posts. This ensures
you stay updated on the latest
happenings and see content
that's relevant to current events.
hasnamariyamvp
Engagement
Instagram values content that sparks
conversations and interactions. Posts with
more likes, comments, and shares are
considered valuable and engaging,
increasing their visibility in your feed.
hasnamariyamvp
Popularity
Overall popularity plays a role in content
prioritization. Posts that are trending, have
a wide reach, or are from popular accounts
are likely to gain more visibility.
hasnamariyamvp
Information
About The Post
The algorithm analyzes the content itself,
considering factors like image quality,
captions, and the use of relevant hashtags.
High-quality, informative content is more
likely to be prioritized.
hasnamariyamvp
User Activity
Instagram tracks your activity, such as how
often you use the app, what type of content
you interact with, and how long you spend
engaging with posts. This data helps the
algorithm understand your preferences and
tailor your feed accordingly.
hasnamariyamvp
Account Type
Instagram differentiates between personal
and business accounts, prioritizing
content from accounts that align with your
interests and goals.
hasnamariyamvp
Device And Location
The algorithm may consider your device
type and location to provide relevant
content based on your context. For
instance, it might prioritize local businesses
or events when you're in a specific area.
hasnamariyamvp
Time Of Day
Instagram may adjust content prioritization
based on the time of day. For example, it
might show you more fitness or
motivational content in the morning or
more entertainment or relaxation
content in the evening.
hasnamariyamvp
@hasnamariyamvp
HASNA MARIYAM VP

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Instagram Algorithm.pdf

  • 2. Relationship Instagram prioritizes content from accounts you have a strong relationship with. This includes accounts you follow, regularly interact with, and have a close personal connection to. hasnamariyamvp
  • 3. Interest The algorithm analyzes your past interactions, keywords used in content, and similar content you've engaged with to determine your interests. It then prioritizes content that aligns with your interests, ensuring you see content you're likely to enjoy. hasnamariyamvp
  • 4. Recency Fresh content is crucial, so Instagram prioritizes recent posts. This ensures you stay updated on the latest happenings and see content that's relevant to current events. hasnamariyamvp
  • 5. Engagement Instagram values content that sparks conversations and interactions. Posts with more likes, comments, and shares are considered valuable and engaging, increasing their visibility in your feed. hasnamariyamvp
  • 6. Popularity Overall popularity plays a role in content prioritization. Posts that are trending, have a wide reach, or are from popular accounts are likely to gain more visibility. hasnamariyamvp
  • 7. Information About The Post The algorithm analyzes the content itself, considering factors like image quality, captions, and the use of relevant hashtags. High-quality, informative content is more likely to be prioritized. hasnamariyamvp
  • 8. User Activity Instagram tracks your activity, such as how often you use the app, what type of content you interact with, and how long you spend engaging with posts. This data helps the algorithm understand your preferences and tailor your feed accordingly. hasnamariyamvp
  • 9. Account Type Instagram differentiates between personal and business accounts, prioritizing content from accounts that align with your interests and goals. hasnamariyamvp
  • 10. Device And Location The algorithm may consider your device type and location to provide relevant content based on your context. For instance, it might prioritize local businesses or events when you're in a specific area. hasnamariyamvp
  • 11. Time Of Day Instagram may adjust content prioritization based on the time of day. For example, it might show you more fitness or motivational content in the morning or more entertainment or relaxation content in the evening. hasnamariyamvp