Google gets more visual: 7 Years of SERPs

•Download as PPTX, PDF•

3 likes•4,750 views

The document describes changes to Google search results over the years from 2018 to 2024, including the addition of images, videos, featured snippets, "People also ask" boxes, and in 2024, Google began generating mini blog posts from search results.

Recently uploaded

AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...

vivienne56

Vivienne Mata, B2B Marketing Consultant, presents a comprehensive analysis of AI's transformative impact on channel marketing strategies. This authoritative slide deck examines the intersection of artificial intelligence and partner ecosystems, offering empirical insights into next-generation marketing methodologies. Mata delves into AI-driven partner engagement frameworks that are redefining industry benchmarks. The presentation provides a strategic roadmap for C-suite executives and senior marketing leaders to leverage AI for optimizing channel performance, enhancing ROI, and fostering sustainable competitive advantages in the rapidly evolving B2B landscape. Drawing from extensive market research and case studies, this deck is an essential resource for organizations seeking to harness AI's full potential in their channel marketing initiatives.

Build Stunning Websites with DigitalSouls' Web Development Services

multiwoodpk1

Create a captivating online presence with DigitalSouls' web development services. As a leading digital marketing agency in Canada, we specialize in designing and developing user-friendly, responsive websites that reflect your brand's identity. Our skilled web developers ensure your site is optimized for performance, speed, and SEO, providing an exceptional user experience that drives engagement and conversions.

"Admya Infotech: Comprehensive Online Reputation Management Solutions"

admya20

2024 Social Benchmark Insights Report_Lipiec 2024.pdf

dominikamizerska1

Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...

Social Samosa

GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...

SOFTTECHHUB

WBA Social Benchmark Scoring Guidelines 2024.pdf

dominikamizerska1

Ellerton & Co. Credential Deck - July 2024.pdf

Jade35554

Ellerton & Co.is a bespoke public relations and integrated marketing communications agency in Southeast Asia that drives brand advocacy, reputation building and customer engagement for companies. Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture. Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events. We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand. Visit our website: https://ellerton.co/

PUMA digital marketing content analysis

Apurba Lahiri

Digital Marketing Boosting Your Online Presence.pdf

techeorsolutions22

Boost Your Business Sales with the Power of AI & SEO

Digital Deep Tech

Boost Your Business Sales with the Power of AI & SEO In the rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is essential for businesses aiming to boost sales. Combining these two powerful tools can drive more traffic to your website, increase conversions, and elevate your overall marketing strategy. The Role of AI in SEO Artificial Intelligence involves using advanced algorithms and machine learning to analyze data and automate processes that typically require human intelligence. In SEO, AI can enhance various aspects: Keyword Research: AI tools analyze vast amounts of data to identify high-performing keywords and trends. This helps you target the right keywords, ensuring your content ranks higher on search engines. Content Optimization: AI can generate content ideas based on user preferences and trending topics. This ensures your content is relevant, engaging, and optimized for search engines, improving your site’s visibility. User Experience: AI analyzes user behavior to provide insights on improving site navigation, loading speed, and overall user experience, all of which are critical factors for SEO. Voice Search Optimization: With the rise of voice-activated devices, optimizing for voice search is crucial. AI helps understand natural language patterns, ensuring your content is voice search-friendly. Implementing AI and SEO Strategies To effectively leverage AI and SEO, follow these steps: Invest in AI Tools: Utilize AI-powered tools for keyword research, content creation, and data analysis. Tools like SEMrush, Ahrefs, and HubSpot offer AI features to enhance your SEO efforts. Focus on Quality Content: Create high-quality, relevant content that addresses your audience’s needs. Use AI insights to identify trending topics and optimize your content for SEO. Optimize for Mobile and Voice Search: Ensure your website is mobile-friendly and optimized for voice search. Mobile and voice search are becoming increasingly popular, and optimizing for these can boost your SEO rankings. Monitor and Adjust: Regularly monitor your AI and SEO performance using analytics tools. Adjust your strategies based on data insights to continuously improve your results. Conclusion Combining AI and SEO is a game-changer for businesses looking to boost their sales. By leveraging AI’s data-driven insights and SEO’s visibility enhancement, you can attract more targeted traffic, provide personalized experiences, and ultimately increase your conversions. Start implementing AI and SEO strategies today and watch your business sales soar!

SEO for Business: Boost Your Online Presence

Search Markup Digital Marketing

SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing the content, structure, and technical aspects of a site to make it more attractive to search engines. The goal is to rank higher in search results, which can drive more traffic to your site. There are several factors why your business needs SEO. Higher visibility in search results means more potential customers can find your business. In today’s digital world, people rely heavily on search engines to find information, products, and services. If your website doesn’t appear in the top results, you’re missing out on valuable traffic and potential sales. The benefits of SEO are numerous. It can increase website traffic, improve brand awareness, and generate leads and sales. SEO also builds trust and credibility with your audience. Unlike paid advertising, the effects of good SEO are long-lasting and provide ongoing returns. At Search Markup, we provide the best SEO services with proven results. Our team of experts uses the latest techniques and tools to ensure your website ranks high in search results. We focus on delivering quality traffic to your site, helping your business grow. With our simple and effective approach, achieving top rankings is easier than ever.

SEM- Boost Your Business with Search Engine Marketing Strategies.pptx

Rakesh Jalan

Slide 1: Title Slide - Title: SEM: Boost Your Business with Search Engine Marketing Strategies Slide 2: Introduction - With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet. - This shift has given birth to Search Engine Marketing (SEM). --- Slide 3: What is SEM? - SEM increases your online visibility through paid methods. - Considered as paid search marketing, brands pay to appear in search results. --- Slide 4: Importance of Keywords - Keywords play a crucial role in SEM. - Brands use selected keywords to ensure their content appears at the top of search results. --- Slide 5: SEM Platforms - - Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo. - Google is the most commonly used search engine. --- Slide 6: Why is SEM Important? - - Increased profit: Effective use of SEM can double your investment. - Conversion-centric approach: High conversion rates through targeted ads. - Increased brand awareness: Ads ensure your brand name and logo are seen. --- Slide 7: Benefits of SEM - - Reach potential customers quickly. - Gain real-time data and detailed reports. - Quick results and increased ROI. --- Slide 8: SEM Strategies - - Understand your target customers and reach. - Create a user-friendly website. - Use relevant keywords and regularly update content. --- Slide 9: SEM Tools - - Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy. --- Slide 10: Conclusion - - SEM helps boost your brand's online presence and engagement. - It’s an essential tool in today’s digital marketing landscape. Join our free Hindi Webinar on digital marketing: https://liveclass.digitalsamaaj.com

The Future of Social Media Marketing | skillfloor.pdf

gchaitya21

Marketing MIX, Distribution Channel and Media

ICFAI University

Key Topics Covered: Marketing Mix: Explanation of the marketing mix and its elements: Product, Price, Place, Promotion. Introduction to the 3 additional P’s: People, Process, Physical Evidence. Distribution Channels: Overview of different distribution channels: direct and indirect. Types of distribution channels: Zero Level: Direct-to-consumer model. One Level: Producer to retailer to consumer. Two Level: Producer to wholesaler to retailer to consumer. Three Level: Producer to jobber to wholesaler to retailer to consumer. Hybrid: Combination of direct and indirect channels. Traditional Media Channels: Various traditional media channels and their characteristics: Television Radio Print (Newspapers, Magazines) Outdoor Advertising (Billboards, Transit Ads) Advantages and disadvantages of traditional media channels. Digital Media Channels: Introduction to digital media channels and their impact: Websites Email Marketing Search Engine Marketing (SEM) Online Display Ads Video Marketing (YouTube, Vimeo) Pros and cons of digital media channels.

Digital Wolf: Premier Digital Marketing Agency, Kolkata

Digital Wolf

The Best Digital Marketing Service in Delhi InfotechSolutionHub

infotechsolutionhub1

Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered. Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details. 📞 Phone: 8745932636

digital marketing strategies for business growth.pptx

thesocialkey78

The Social Key is full service digital marketing establishment known for its innovative and result-driven strategies. We offer best-in-class tailored services to meet the specific needs of every type of business.With a common goal of utilizing social media to build the gap between companies and their target markets. We are online advisors and work for different types of brands. Our team is full of energy and produces innovative digital marketing solutions that yield measurable outcomes.

Organic Social Media Marketing Presentation.pdf

shruti2chaudhari567

Comprehensive Guide to Consumer Behavior

ICFAI University

Get the information regarding consumer behavior with this detailed presentation, designed to offer a thorough understanding of how individuals, groups, and organizations select, buy, use, and dispose of goods and services. Key Topics Covered: Introduction to Consumer Behavior: Definition and importance of studying consumer behavior. Exploration of how consumer behavior influences marketing strategies. Psychological Processes: How consumers perceive, learn, and form attitudes about products and services. Key psychological factors: motivation, perception, learning, beliefs, and attitudes. Decision-Making Processes: Steps consumers take from recognizing a need to post-purchase evaluation. Types of buyer behavior: Complex Buying Behavior: High involvement with significant differences between brands. Dissonance-Reducing Buying Behavior: High involvement with few perceived differences. Habitual Buying Behavior: Low involvement with few perceived differences. Variety-Seeking Buying Behavior: Low involvement with significant differences between brands. External Influences: Cultural, social, and environmental factors that affect consumer choices. Examples of cultural influences like festivals and social classes affecting purchasing behavior. Personal Influences: Individual characteristics such as age, lifestyle, economic status, and occupation that shape consumer behavior. The impact of personal factors like lifestyle choices and personality traits on purchasing decisions. Marketing Implications: How understanding consumer behavior can enhance marketing strategies. Developing targeted marketing, improving customer satisfaction, forecasting market trends, and optimizing pricing strategies. Enhancing product positioning and competitive differentiation through consumer insights.

Recently uploaded (20)

AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...

Build Stunning Websites with DigitalSouls' Web Development Services

"Admya Infotech: Comprehensive Online Reputation Management Solutions"

2024 Social Benchmark Insights Report_Lipiec 2024.pdf

Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...

GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...

WBA Social Benchmark Scoring Guidelines 2024.pdf

Ellerton & Co. Credential Deck - July 2024.pdf

PUMA digital marketing content analysis

Digital Marketing Boosting Your Online Presence.pdf

Boost Your Business Sales with the Power of AI & SEO

SEO for Business: Boost Your Online Presence

SEM- Boost Your Business with Search Engine Marketing Strategies.pptx

The Future of Social Media Marketing | skillfloor.pdf

Marketing MIX, Distribution Channel and Media

Digital Wolf: Premier Digital Marketing Agency, Kolkata

The Best Digital Marketing Service in Delhi InfotechSolutionHub

digital marketing strategies for business growth.pptx

Organic Social Media Marketing Presentation.pdf

Comprehensive Guide to Consumer Behavior

Featured

2024 Trend Updates: What Really Works In SEO & Content Marketing

Search Engine Journal

The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready? Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust. You’ll hear: - The top SEO trends to prioritize in 2024 to achieve long-term success. - Predictions for SGE’s impact, and how to adapt. - What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important). With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates. If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.

Storytelling For The Web: Integrate Storytelling in your Design Process

Chiara Aliotta

Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...

OECD Directorate for Financial and Enterprise Affairs

This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp. This presentation was uploaded with the author’s consent.

How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...

SocialHRCamp

Speaker: Lydia Di Francesco In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.

2024 State of Marketing Report – by Hubspot

Marius Sescu

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

Everything You Need To Know About ChatGPT

Expeed Software

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

Skeleton Culture Code

Skeleton Technologies

Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

Content Methodology: A Best Practices Report (Webinar)

contently

This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024

Albert Qian

The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summary

SpeakerHub

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next

Tessa Mero

The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Featured (20)