How Videos Appear in Google Over Time (screenshots)

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Screenshots of Google search results pages (SERPs) showing just how the appearance of videos has changed...

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Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered. Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details. 📞 Phone: 8745932636

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SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing the content, structure, and technical aspects of a site to make it more attractive to search engines. The goal is to rank higher in search results, which can drive more traffic to your site. There are several factors why your business needs SEO. Higher visibility in search results means more potential customers can find your business. In today’s digital world, people rely heavily on search engines to find information, products, and services. If your website doesn’t appear in the top results, you’re missing out on valuable traffic and potential sales. The benefits of SEO are numerous. It can increase website traffic, improve brand awareness, and generate leads and sales. SEO also builds trust and credibility with your audience. Unlike paid advertising, the effects of good SEO are long-lasting and provide ongoing returns. At Search Markup, we provide the best SEO services with proven results. Our team of experts uses the latest techniques and tools to ensure your website ranks high in search results. We focus on delivering quality traffic to your site, helping your business grow. With our simple and effective approach, achieving top rankings is easier than ever.

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Slide 1: Title Slide - Title: SEM: Boost Your Business with Search Engine Marketing Strategies Slide 2: Introduction - With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet. - This shift has given birth to Search Engine Marketing (SEM). --- Slide 3: What is SEM? - SEM increases your online visibility through paid methods. - Considered as paid search marketing, brands pay to appear in search results. --- Slide 4: Importance of Keywords - Keywords play a crucial role in SEM. - Brands use selected keywords to ensure their content appears at the top of search results. --- Slide 5: SEM Platforms - - Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo. - Google is the most commonly used search engine. --- Slide 6: Why is SEM Important? - - Increased profit: Effective use of SEM can double your investment. - Conversion-centric approach: High conversion rates through targeted ads. - Increased brand awareness: Ads ensure your brand name and logo are seen. --- Slide 7: Benefits of SEM - - Reach potential customers quickly. - Gain real-time data and detailed reports. - Quick results and increased ROI. --- Slide 8: SEM Strategies - - Understand your target customers and reach. - Create a user-friendly website. - Use relevant keywords and regularly update content. --- Slide 9: SEM Tools - - Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy. --- Slide 10: Conclusion - - SEM helps boost your brand's online presence and engagement. - It’s an essential tool in today’s digital marketing landscape. Join our free Hindi Webinar on digital marketing: https://liveclass.digitalsamaaj.com

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How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...

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2024 State of Marketing Report – by Hubspot

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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PEPSICO Presentation to CAGNY Conference Feb 2024

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How to Prepare For a Successful Job Search for 2024

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summary

SpeakerHub

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search Intent

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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

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