Nike Brand Guidelines
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Nike's mission is to bring inspiration and innovation to every athlete in the world. Their purpose is to move the world forward through the power of sport by leveling the playing field, protecting the collective playground, and expanding access to sport for everyone. Their vision is to do everything possible to expand human potential.
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Nike Brand Guidelines
- 1. N I K E , I N C . C H E R R E L L E R Y A L S J A N U A R Y 2 0 2 4
- 2. M I S S I O N To bring inspiration and innovation to every athlete* in the world. P U R P O S E Our purpose is to move the world forward through the power of sport. Worldwide, we’re leveling the playing field, doing our part to protect our collective playground, and expanding access to sport for everyone. V A L U E S Inspiration Innovation Every athlete in the world Authentic Connected Distinctive V I S I O N To do everything possible to expand human potential.
- 3. N I K E T H E B R A N D Positive Keywords Performance Authenticity Innovation Empowerment Description Nike, Inc. (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.The Nike logo, also known as the Swoosh, depicts motion, speed, and success (in the form of a positive checkmark). It was inspired by the wings of the Greek goddess of victory, Nike. Logo 1971-Now NIKE Wordmark Negative Keywords Cheap shoes Outlet shoes Second hand shoes
- 4. B R A N D C O L O R S Light Theme Dark Theme Background Text Color Accent Colors Background Text Color FEFEFE FEFEFE 111111 111111
- 5. Headings B R A N D F O N T S Futura Extra Bold Condensed 50pt Subheading Body Trade Gothic 34pt Helvetica 18pt