Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The document discusses several marketing trends for 2023, including increased focus on TikTok, social commerce, and accessibility. TikTok will continue expanding advertising tools and features to court more advertisers. Social commerce is expected to grow significantly by 2025 as social platforms improve in-app purchasing capabilities, though some setbacks occurred in 2022. Accessibility will also remain an important issue, with platforms improving auto-captioning and companies implementing higher accessibility standards as part of diversity efforts.
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The document discusses a construction management software called iControl that aims to reduce the 4 billion hours spent annually writing construction reports by cutting the time in half. It has $45k in monthly recurring revenue, 20% month-over-month growth, and sees potential to increase revenue to $4.5 billion serving the 4.8 million construction workers who write daily reports. The company's team of 8 founders have previous experience in construction software.
Joint talk with Sarah Johnson, http://iamsarahj.com
What does a career path in tech look like these days? You get to choose! The traditional career trajectory has changed as have the types of careers available, which makes career planning that much more challenging. Explore examples of career journeys with Sarah and Lauren, learn how to plan for a career that doesn’t exist, and reflect on your own path through hands-on activities.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document summarizes Square, a mobile payments startup. Square provides merchants with a free card reader that plugs into smartphones and tablets, allowing them to accept credit card payments with low fees of 2.75% per transaction. Square has a simple pricing model and signup process with no long-term commitments. The management team has successful experience in payments and technology. Square sees a large market opportunity in mobile payments given traditional card readers are expensive and inconvenient for small businesses. Square aims to acquire customers through wide exposure on social media and in stores. It has a first-mover advantage and plans to defend its position through brand recognition and compatibility across devices. Financial projections estimate high revenue growth and profitability that would generate strong returns for new
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
“An apple a day keeps the doctor away.” Many of us are familiar with this saying and it is certainly a good thing to do! However, it’s not the only thing that you need to do to maintain a healthy life and lifestyle! The ABC’s of Living a Healthy Lifestyle is a fun way to help you focus on obtaining a good health.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Top Productivity Working Hacks by Jan RezabJan Rezab
This document provides productivity tips from Jan Rezab, a serial entrepreneur. Some key points include:
- Manage time by thinking in "blocks" of one hour and maximizing productivity in each block.
- Use tools like Wunderlist, Podio and Slack for communication and organization in addition to email.
- Design meetings purposefully with clear agendas and action items. Follow up immediately.
- Find ways to be productive during activities like driving or flights by taking calls or responding to emails.
- Hiring an excellent assistant can help optimize schedules and respond to urgent requests so the entrepreneur's time is freed up.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
After the Pandemic: Leadership in a Hybrid WorkplaceCynthia Clay
The document discusses leadership challenges for managing hybrid workplaces after the pandemic. Some key points:
- Remote work is becoming more common, with over 50% of organizations reporting 81% of employees working remotely during the pandemic. Many expect this to continue long-term.
- Transitioning to remote work has increased productivity for many, though it can increase isolation. Leaders must develop skills in virtual communication, collaboration, and inclusion to succeed in hybrid environments.
- "Zoom fatigue" is a real issue, so leaders should limit video calls, encourage breaks, and choose the right communication tools. Training leaders to manage virtual teams effectively and build relationships remotely is also important.
- Most organizations plan to adopt hybrid strategies
Mr Loh Chin Hua, CEO of Keppel Corporation, presented at the Annual General Meeting on April 21, 2023. He summarized 2022 as a transformational and productive year, with recurring income increasing 114% to S$560 million compared to 2021. Keppel exceeded its asset monetization target of S$3-5 billion, realizing over S$4.9 billion, and will soon announce a new interim target. Keppel also saw strong performance in its asset management and energy & environment businesses. Moving forward, Keppel will focus on becoming a global asset manager and operator in energy & environment, urban development, and connectivity, creating sustainability solutions to help customers reach net zero goals.
Using Analytics To Make Smart HR DecisionsBambooHR
The document discusses emerging capabilities for HR leaders, including data- and analytics-based decision making. It notes that while many companies see people analytics as important, few have strong capabilities in this area. Several barriers to effective use of people analytics are identified, including outdated technologies, lack of data consolidation, and not knowing what or how to measure. The document provides examples of people analytics measures that can be used to assess compensation plans, recruitment, retention, engagement, and budget impact. It emphasizes starting small with people analytics and focusing on return on investment.
The document discusses best practices for libraries to embrace social media and online engagement. It recommends that libraries 1) listen to their communities online, 2) use basic online communication tools like adding pictures and being conversational, and 3) get involved in doing community events with less control and more interaction. The goal is to transform libraries into places that have more face-to-face interactions and connections by being present online.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The document summarizes the results of a national survey of 800 registered voters conducted in February 2012 regarding views on Israel and the Israeli-Palestinian conflict. Key findings include:
- A majority of voters believe the US should support Israel in the conflict and see Israel as the US's most important ally in the Middle East.
- Most voters agree the conflict is about ideology and religion rather than just land. This view is shared across party and age groups.
- Views are divided on whether communicating more or protecting values is the best approach to the world, with Republicans more likely to choose protecting values.
- Feelings toward Israel remain predominantly favorable while views of Palestinians and Iran remain negative.
The Generational Perception of Gender and Biological Sex (1)Megan Symons
This study examines generational perceptions of gender and biological sex. The researcher hypothesizes that older age groups (40-99) will have lower perception scores, while younger groups (10-39) will score higher. A survey was distributed online and through physical copies to collect data on participants' age, sex, gender, views on gender roles/stereotypes, and history of depression/anxiety. Preliminary analysis found most participants were female, identified as female, and were ages 14-25. Rates of depression/anxiety were highest in younger age groups and those with non-binary gender identities. The researcher will analyze scores using ANOVA, note any patterns, and determine if the hypothesis is supported or needs revision based
This document provides insights from testing of creative content and messaging with African American participants for a research program called All of Us. Key findings include:
- The Miguel and Tallulah personas appealed most to participants and messaging around altruism and community resonated highest.
- Illustrations were preferred over photography. Younger participants gravitated more to images while older generations preferred headlines.
- Privacy and data security were the top concerns about joining the program mentioned by participants.
- After exposure to program information, 75% said they would join, including 60% of those who initially had concerns. Reasons cited included advancing research to cure diseases and addressing historical health inequities.
Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.
Riding the Age Wave: Will Your Club Sink or Swim?theGrapevine411
Riding the Age Wave: Will your club sink or swim? discusses how the aging population, specifically baby boomers and the responsible generation, will reshape supply and demand for businesses. Approximately 78 million boomers and 32 million from the responsible generation will be over 50 years old within 20 years, with 80% of population growth coming from those over 50. To succeed, businesses need to understand the motivations, behaviors, and preferences of these generations in order to adapt their marketing, programs, and services to attract and retain older adult customers.
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
This document summarizes the results of two polls of registered U.S. voters regarding issues of importance and opinions on Israel. Economic issues were seen as the top issue of concern, with security as the second most important. Opinions of Israel were overwhelmingly positive, while opinions of Hamas, the Palestinian Authority, and Hezbollah were largely negative. Support for maintaining a strong U.S. alliance with Israel was high across demographic groups.
- Young people in Indonesia were the happiest in the survey, scoring 90% on the net happiness score. They also had the highest proportion who reported good emotional wellbeing.
- Indian young people were second most likely to say they are very happy and were the second most hopeful about the world becoming better. They believed education was the largest cause of hope.
- Japanese young people were the unhappiest of the 20 countries polled, with less than half reporting being happy or very happy. They also had one of the highest rates of reported unhappiness.
The document discusses various aspects of mental illness including:
1. It provides statistics on the prevalence of mental illness in New Zealand, such as 47% of New Zealanders experiencing a mental illness or addiction in their lifetime.
2. It discusses strategies for reducing stigma around mental illness, noting that personal contact with those experiencing mental illness can be effective if certain conditions are met.
3. It presents some facts about mental illness, such as antidepressant use leading to their presence in waterways and aquatic life.
The survey found that:
- A majority (61%) of likely voters think America should support Israel over the Palestinians in the Israel-Palestinian conflict. Support is consistent across party and age lines.
- Large majorities believe that Iran is building nuclear weapons (80%) and that Iran's nuclear program poses a very big threat to Israel (over 60%) and the US/NATO allies (39-41%).
- Americans strongly support sanctions against Iran (78%), even if sanctions cause hardship for ordinary Iranians (76-88% support across groups), and expanded economic/diplomatic sanctions coupled with direct talks (75-81% support).
- However, only around 30% think sanctions and
Three surveys conducted by the Kaiser Family Foundation in February 2013 found:
1) Americans remain split in their views of the Affordable Care Act, with slightly more holding unfavorable than favorable opinions.
2) Hispanics and blacks were more likely than other groups to say they worry about being victims of gun violence and to personally know someone affected by gun violence.
3) While most Americans favor requiring equivalent mental health benefits, only about a third correctly understood current law as requiring parity between mental health and other medical benefits.
Survey on Attitudes Towards the EconomyBradleyHonan
StrategyOne conducted a survey of 1,050 Americans to assess their economic outlook. Key findings include:
- 65% believe a double-dip recession is likely and 72% feel Europe's financial problems will harm the US recovery.
- Americans report being financially and emotionally impacted by the recession, with many delaying major life decisions.
- A majority are not seeing signs of recovery where they live and work, with 70% expecting full recovery will not occur until late 2011 or later.
The 2013 Atlantic/Aspen Institute Annual American Values Survey: One Nation, ...Burson-Marsteller
With July 4th approaching, more than 60 percent of Americans say the nation is more divided as a country now than it was 10 years ago, with even higher percentages saying America is at least as fragmented now as it was during the Great Depression, Vietnam, and Watergate. And perhaps most strikingly, one in five Americans doubts that America will remain united as one country. These are some of the findings of the 2013 The Atlantic/Aspen Institute American Values Survey, conducted by research firm Penn Schoen Berland (PSB) in partnership with global public relations and strategic communications firm Burson-Marsteller.
This is an older, though slighlty updated, presentation that we gave to a group defining the "careguider" and showing how important "she" is in healthcare buying decisions.
The document provides an overview of recent public opinion polling data related to the U.S. economy. Several key findings are highlighted:
- Most economic indicators have improved over the last year, but a plurality believe the economy will remain the same in the coming year. Americans credit consumers and businesses more than President Obama for economic improvements.
- While views of the economy are slightly better than last year, most still feel the nation is headed on the wrong track. Gas prices heavily influence family finances.
- Opinions on trade are mixed, though a majority see opportunities over threats. However, Americans are unsure if trade benefits outweigh costs. Most support recent trade agreements but some Western nations are less optimistic.
- The survey respondents were predominantly female (77.08%), with most respondents falling into the 15-19 (41.67%) or 51+ (18.75%) age groups.
- Over half (58.33%) of respondents had not been diagnosed with a mental illness, though 37.5% had been diagnosed. Nearly all (93.75%) knew someone affected by mental illness.
- Respondents believed there was a high rate of mental illness in the UK (81.25%) and not enough help available (77.08%), and many felt children (64.58%) and elderly (72.34%) people commonly suffered from mental illness.
ThinkNow Gen: We Are Gen Z: Education Focus Report 2017 ThinkNow
Education is often touted as a means of “balancing the playing field” and stimulating socio-economic mobility. However, lower educational attainment levels among most racial minorities in the U.S. have been the norm since college attendance expanded into the middle class following WWII. While college attendance has increased for Hispanics and African Americans in the past couple decades, it still trails that of non-Hispanic Whites.
Currently about 16% of U.S. Hispanics and 23% of African Americans aged 25 or older have Bachelor’s degrees which is significantly higher than it was a decade ago. But despite the progress, these gains pale in comparison to the 33% of non-Hispanic Whites who have achieved that goal and the 54% of Asians with 4-year college degrees or higher.
Read the full blog here - https://thinknowresearch.com/blog/gen-z-may-finally-close-the-hispanic-and-african-american-educational-gap/
Delphi Polling and Consulting- Focus on Religion - February 3, 2021Adrian Macaulay
New analysis from our polling in late 2020:
-Which Canadians are more/less likely to say they are religious?
-Among those who are religious, how important is their religion to them?
-To what extent do religious Canadians view public policy spending and cultural issues differently than Canadians overall?
The use of streaming services in Mexico has history, but it was the pandemic that triggered a significant surge in their adoption. Online entertainment served as a virtual window for Mexican consumers, who were confined to their homes at that time. Even as the pandemic waned, Mexican consumers have continued to embrace streaming, providing a steady audience for streaming providers.
According to the National Audiovisual Content Consumption Survey of the Federal Institute of Telecommunications (IFT), paid subscription services for online entertainment were not widespread before the pandemic (2019). Only 38% of those surveyed reported having such a service. However, by 2023, this figure had risen significantly to 50%, indicating a clear shift in consumer behavior.
ThinkNow recently conducted a nationally representative quantitative survey in Mexico with the aim of understanding the streaming services landscape in the region across ethnicity, gender, age, and socioeconomic levels. The survey provided valuable insights into category dynamics, including the rankings for popular services available to Mexican consumers and their subscription preferences.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022ThinkNow
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
ThinkNow Smart Fitness: The Rise of Connected Fitness and CommunityThinkNow
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.
Room To Grow
Twenty-five percent of respondents report owning connected fitness equipment. Ownership is highest among Non-Hispanic Whites and African Americans. Within the Total Market, ownership is highest among Millennials and increases drastically with income, and men are twice as likely as women to own smart exercise equipment.
It’s important to reiterate that only one out of four respondents report owning connected fitness equipment, and 20% of those who do not currently own it are at least somewhat interested in purchasing it. This data suggests a tremendous opportunity for brands innovating in or entering the connected fitness space.
Most Popular Connected Fitness Equipment
However, differences emerge when we take a closer look at the types of connected fitness equipment consumers own. Exercise bikes and treadmills, artifacts of the 1970s and 80s fitness movement, have maintained their appeal over the years, getting “smarter” with each passing year. Traditional resistance weight machines, reminiscent of the bodybuilding craze, appear to be losing some ground to, more minimalistic forms of strength training, like resistance bands.
Of the most popular brands of connected fitness equipment available, Peloton, Mirror, and NordicTrack are favored by respondents, while CLMBR, Tonal, and SoulCycle, rank in the bottom few. However, competition within this space is heated, with only a slim margin separating one brand from the next, especially as lines start to blur on product offerings.
Mirror, for example, offers a variety of workouts, from cardio and strength training to Pilates and Tai Chi. Accessories include fitness bands and yoga blocks but no weights. They likely pride themselves on their minimal impact on home life. Tempo and Tonal, however, both positioning themselves as “smart gyms,” offers accessories like weights and smart handles to maximize workouts. NordicTrack has a suite of products, including exercise bikes and an interactive “mirror” similar to Tempo, with a vault of weights and accessories inside. And while Peloton is probably more known for its bikes, the company also offers boot camp style workouts, yoga, barre, among others, with no equipment required.
The most significant threat to the success and continued adoption of connected fitness equipment is forward-thinking gyms innovating to stay competitive.
Entrepreneurship Report 2021: Black Business Ownership In America
Pioneers of scrappy start-ups have fueled the American dream for generations, transforming how we live, work, and play. From the Ford Model T to Apple’s PC, Amazon, Facebook, and everything in between, the founders of today’s most iconic brands have turned their passions into enterprises that have spurred economic growth and provided jobs for millions.
Yet, for the past 40 years, new business formation in the U.S. has been declining. Various factors are at play here, among them lack of funding, entrepreneurial experience, and uncertainty, according to the ThinkNow Entrepreneurship Report released 2018.
State of Entrepreneurship
In that study, nearly half of adults expressed interest in owning a business, with that desire being highest among African Americans and Hispanics. White consumers were most likely to be business owners already. Interest was highest among younger Americans and less popular with older, particularly Boomers, whose generation, ironically, produced some of our most beloved brands.
Across ethnicities, aspiring business owners leaned toward opening businesses in the restaurant, food and beverage, and retail sectors, as well as professional services. They were motivated by a strong desire for personal growth, greater independence, and better work/life balance. But barriers to entry and low awareness of small business support services like the Small Business Administration (SBA) and Women’s Business Centers (WBC) have hurt new business formation and the growth of existing businesses.
Fast forward to 2021. The world is still grappling with the COVID-19 pandemic, struggling to recover from one of the darkest economic periods on record. In 2020, shelter-in-place orders enacted to curb the spread of coronavirus had a devastating effect on businesses, especially micro-businesses run by multicultural consumers. A study by H&R Block found that 53% of Black business owners saw their revenue drop by half, compared to 37% of White owners, since the pandemic started. Latinos, like most minorities, were already at risk at the onset of the pandemic as the majority are most likely start-ups with higher credit risks, impacting their ability to get funding when needed, especially during the surge. And since Blacks and Hispanics are most likely to be unbanked or underbanked, applying for Paycheck Protection Program (PPP) funds through banks last year was challenging. Asian American businesses, heavily concentrated in restaurants, stores, nail salons, and other service industries, were hit particularly hard. Many were forced to close because they serve customers in-store. That, coupled with the rise in hate crimes against the AAPI community, compounded the devastation.
mike waizman marketing portfolio projects 2024Mike Waizman
The portfolio document summarizes multiple projects from 2024, including a Facebook campaign that gained 39,362 new page subscribers. It also provides details on several advertising campaigns run on different platforms and projects, including their budgets, reach, clicks, and results. The largest campaign was for the Russian site Fishki.net, which gained over 140 million views per month during the campaign.
SEM- Boost Your Business with Search Engine Marketing Strategies.pptxRakesh Jalan
Slide 1: Title Slide
- Title: SEM: Boost Your Business with Search Engine Marketing Strategies
Slide 2: Introduction
- With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet.
- This shift has given birth to Search Engine Marketing (SEM).
---
Slide 3: What is SEM?
- SEM increases your online visibility through paid methods.
- Considered as paid search marketing, brands pay to appear in search results.
---
Slide 4: Importance of Keywords
- Keywords play a crucial role in SEM.
- Brands use selected keywords to ensure their content appears at the top of search results.
---
Slide 5: SEM Platforms
-
- Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo.
- Google is the most commonly used search engine.
---
Slide 6: Why is SEM Important?
-
- Increased profit: Effective use of SEM can double your investment.
- Conversion-centric approach: High conversion rates through targeted ads.
- Increased brand awareness: Ads ensure your brand name and logo are seen.
---
Slide 7: Benefits of SEM
-
- Reach potential customers quickly.
- Gain real-time data and detailed reports.
- Quick results and increased ROI.
---
Slide 8: SEM Strategies
-
- Understand your target customers and reach.
- Create a user-friendly website.
- Use relevant keywords and regularly update content.
---
Slide 9: SEM Tools
-
- Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy.
---
Slide 10: Conclusion
-
- SEM helps boost your brand's online presence and engagement.
- It’s an essential tool in today’s digital marketing landscape.
Join our free Hindi Webinar on digital marketing:
https://liveclass.digitalsamaaj.com
The Future of Social Media Marketing | skillfloor.pdfgchaitya21
The future of social media marketing involves evolving strategies to engage audiences through emerging platforms, advanced analytics, and personalized content. Marketers will need to adapt to new technologies, changing consumer behaviors, and privacy regulations to remain effective and relevant in the digital environment. Learn more
https://skillfloor.com/
Understanding All About Digital Marketingh03629750
Digital marketing involves promoting products or services through internet platforms and tools. It utilizes various methods such as SEO, content marketing, social media, and email marketing to reach and engage audiences, drive traffic, and achieve measurable results. Effective digital marketing services increase brand visibility and promote business growth.
🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀
I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies.
📊 Project Contributors:
@Deepyanti Maskara - Social Media Marketing Expert
@Siddhesh Kondaskar
@Sudip Ghimire
@Leah CX
Key Highlights of Our Analysis:
🔍 Buyer Persona & Customer Journey
In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience.
💡 Brand Analysis
We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty.
🔄 Customer Engagement
Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention.
Key Takeaways:
Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty.
Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies.
Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers.
I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy.
Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies!
#BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement
Boost Your Business Sales with the Power of AI & SEODigital Deep Tech
Boost Your Business Sales with the Power of AI & SEO
In the rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is essential for businesses aiming to boost sales. Combining these two powerful tools can drive more traffic to your website, increase conversions, and elevate your overall marketing strategy.
The Role of AI in SEO
Artificial Intelligence involves using advanced algorithms and machine learning to analyze data and automate processes that typically require human intelligence. In SEO, AI can enhance various aspects:
Keyword Research: AI tools analyze vast amounts of data to identify high-performing keywords and trends. This helps you target the right keywords, ensuring your content ranks higher on search engines.
Content Optimization: AI can generate content ideas based on user preferences and trending topics. This ensures your content is relevant, engaging, and optimized for search engines, improving your site’s visibility.
User Experience: AI analyzes user behavior to provide insights on improving site navigation, loading speed, and overall user experience, all of which are critical factors for SEO.
Voice Search Optimization: With the rise of voice-activated devices, optimizing for voice search is crucial. AI helps understand natural language patterns, ensuring your content is voice search-friendly.
Implementing AI and SEO Strategies
To effectively leverage AI and SEO, follow these steps:
Invest in AI Tools: Utilize AI-powered tools for keyword research, content creation, and data analysis. Tools like SEMrush, Ahrefs, and HubSpot offer AI features to enhance your SEO efforts.
Focus on Quality Content: Create high-quality, relevant content that addresses your audience’s needs. Use AI insights to identify trending topics and optimize your content for SEO.
Optimize for Mobile and Voice Search: Ensure your website is mobile-friendly and optimized for voice search. Mobile and voice search are becoming increasingly popular, and optimizing for these can boost your SEO rankings.
Monitor and Adjust: Regularly monitor your AI and SEO performance using analytics tools. Adjust your strategies based on data insights to continuously improve your results.
Conclusion
Combining AI and SEO is a game-changer for businesses looking to boost their sales. By leveraging AI’s data-driven insights and SEO’s visibility enhancement, you can attract more targeted traffic, provide personalized experiences, and ultimately increase your conversions. Start implementing AI and SEO strategies today and watch your business sales soar!
Get the information regarding consumer behavior with this detailed presentation, designed to offer a thorough understanding of how individuals, groups, and organizations select, buy, use, and dispose of goods and services.
Key Topics Covered:
Introduction to Consumer Behavior:
Definition and importance of studying consumer behavior.
Exploration of how consumer behavior influences marketing strategies.
Psychological Processes:
How consumers perceive, learn, and form attitudes about products and services.
Key psychological factors: motivation, perception, learning, beliefs, and attitudes.
Decision-Making Processes:
Steps consumers take from recognizing a need to post-purchase evaluation.
Types of buyer behavior:
Complex Buying Behavior: High involvement with significant differences between brands.
Dissonance-Reducing Buying Behavior: High involvement with few perceived differences.
Habitual Buying Behavior: Low involvement with few perceived differences.
Variety-Seeking Buying Behavior: Low involvement with significant differences between brands.
External Influences:
Cultural, social, and environmental factors that affect consumer choices.
Examples of cultural influences like festivals and social classes affecting purchasing behavior.
Personal Influences:
Individual characteristics such as age, lifestyle, economic status, and occupation that shape consumer behavior.
The impact of personal factors like lifestyle choices and personality traits on purchasing decisions.
Marketing Implications:
How understanding consumer behavior can enhance marketing strategies.
Developing targeted marketing, improving customer satisfaction, forecasting market trends, and optimizing pricing strategies.
Enhancing product positioning and competitive differentiation through consumer insights.
Customer relationship management and supply chain managementICFAI University
Key Topics Covered:
Customer Relationships:
Importance of building and maintaining strong brand-customer relationships.
Strategies for enhancing customer loyalty and engagement:
Excellent customer service.
Customer events and community-building activities.
Discounts and bonuses for repeat customers.
Active social media engagement.
Publicly thanking customers.
Celebrating customer milestones.
Rewards for word-of-mouth active customers.
Referral programs.
Customization options.
Supply Chain Management (SCM):
Overview of SCM and its significance in business.
Process of managing the flow of goods and services:
From raw materials to final products.
Ensuring efficient delivery to the ultimate customer.
Challenges in Marketing:
Competition: Strategies to address competition including differentiation, CRM, and competitive analysis.
Technology: Leveraging marketing automation, data analytics, digital channels, and cybersecurity measures.
Globalization: Adapting to cultural differences, regulatory challenges, logistical complexities, and currency fluctuations.
Social Responsibility: Implementing CSR initiatives, sustainable practices, and transparent reporting.
Case Study: Reliance Jio
How Reliance Jio disrupted the Indian telecom market with innovative marketing strategies.
Impact of disruptive pricing, affordable data plans, and strategic partnerships on the market.
The Best Digital Marketing Service in Delhi InfotechSolutionHubinfotechsolutionhub1
Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered.
Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details.
📞 Phone: 8745932636
Ellerton & Co. Credential Deck - July 2024.pdfJade35554
Ellerton & Co.is a bespoke public relations and integrated marketing communications agency in Southeast Asia that drives brand advocacy, reputation building and customer engagement for companies.
Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture.
Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events. We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand.
Visit our website: https://ellerton.co/
Key Topics Covered:
Marketing Mix:
Explanation of the marketing mix and its elements: Product, Price, Place, Promotion.
Introduction to the 3 additional P’s: People, Process, Physical Evidence.
Distribution Channels:
Overview of different distribution channels: direct and indirect.
Types of distribution channels:
Zero Level: Direct-to-consumer model.
One Level: Producer to retailer to consumer.
Two Level: Producer to wholesaler to retailer to consumer.
Three Level: Producer to jobber to wholesaler to retailer to consumer.
Hybrid: Combination of direct and indirect channels.
Traditional Media Channels:
Various traditional media channels and their characteristics:
Television
Radio
Print (Newspapers, Magazines)
Outdoor Advertising (Billboards, Transit Ads)
Advantages and disadvantages of traditional media channels.
Digital Media Channels:
Introduction to digital media channels and their impact:
Websites
Email Marketing
Search Engine Marketing (SEM)
Online Display Ads
Video Marketing (YouTube, Vimeo)
Pros and cons of digital media channels.
2. Methodology
Survey Method
Online Survey
Regional Coverage
National
Field Timing
October 02 – 12, 2023
Screening Criteria
Self-identifying as Asian,
African American, Hispanic or
N.H. White
18+ years
TOTAL SAMPLE: 1,500
500
Hispanics
250
African American
250
Asians
500
N.H. Whites
2
3. Key Findings
Most respondents surveyed (7 out of 10) rate their mental health as “Good” or
“Excellent.”
3 out of 10 have been diagnosed with a mental condition by a healthcare
professional.
African Americans and non-Hispanic Whites are more likely to have been
diagnosed with a mental condition than Hispanics and Asians. They are also
more likely to say that their mental health has impacted their personal
relationships and their work.
Gen Z and Millennials are more likely than their older cohorts to report having
emotional problems and to have their personal relationships and work be
affected by their mental health. They are by far the most likely to seek
information regarding mental health.
Across race/ethnicity and generation, social media and mental health websites
are the most common sources of information regarding mental health.
About half say they feel “very” or “somewhat” comfortable talking about their
mental health concerns with healthcare professionals. Interestingly, Gen Zers are
the least comfortable.
3
5. Letter indicate significant difference at 95% confidence level.
African Americans and non-Hispanic Whites are the most likely to have felt depressed, sad or anxious in the past 12
months.
Overall, 2 out of 5 adults surveyed reported having issues in their everyday lives
due to an emotional problem. Younger generations are significantly more likely to
experience these problems than their older cohorts.
Letter indicate significant difference at 95% confidence level.
During the past 12 months, have you had any problems with your work, school or daily life due to any emotional problems, such
as feeling depressed, sad or anxious?
Base: Yes responses
41%
34%
45% C
35%
47% CE
61%IJ
54% IJ
37% J
18%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
5
6. 2% 1% 2% 2% 3% 1% 1% 2%
6% 6% 8%
3%
6% 8%
5% 8% J 3%
22%
18%
21%
26%
21%
32% HJ
16%
25% HJ
12%
39%
44%
40% 46%
39%
34%
36%
40%
53% GHI
31% 31% 29% 25%
32%
23%
42% GIJ
26% 30%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Excellent
Good
Fair
Poor
Very poor
Letter indicate significant difference at 95% confidence level.
Fewer than 10% feel their mental health is “poor” or “very poor.”
Millennials are the most likely to rate their mental health as “excellent.”
Men are nearly twice as likely as women to rate their mental health “excellent.”
Gen Z gave themselves the lowest score overall.
There is no significant difference across race/ethnicity.
Overall, 7 out of 10 respondents indicated that their mental health is
either “Good” or “Excellent.”
Letter indicate significant difference at 95% confidence level.
6
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
TOP TWO BOX 70% 75% 69% 71% 71% 57% 78% 66% 83%
Overall, how would you rate your mental health?
“Excellent” rating:
41% Males
23% Females
7. Letter indicate significant difference at 95% confidence level.
Again, younger generations are the most likely to have experienced any of these.
Letter indicate significant difference at 95% confidence level.
Have you experienced problems with...?
7
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
Focusing 40% 36% 48% A 38% 43% 35% 44% 51% J 46% J 42% J 25%
Thinking clearly 33% 34% 38% 32% 36% 32% 37% 52% HIJ 39% IJ 31% J 18%
Controlling my emotions 31% 29% 37% A 27% 33% 33% 33% 39% J 38% J 31% J 15%
Decision making 30% 33% 33% 27% 35% 28% 34% 45% IJ 40% IJ 25% J 14%
Socializing 29% 29% 33% 28% 30% 27% 32% 48% HIJ 33% J 26% 18%
Starting tasks 26% 25% 31% 24% 28% 23% 30% 38% IJ 32% IJ 25% J 14%
Organizing 24% 24% 26% 21% 23% 26% 26% 25% 32% IJ 22% 15%
None of these 32% 32% 27% 37% F 30% 39% F 29% 17% 19% 39% GH 53% GHI
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
The most common problems have been trouble focusing, thinking clearly
and controlling their emotions.
8. Letter indicate significant difference at 95% confidence level.
African Americans and non-Hispanic Whites are more likely to have been diagnosed with a mental condition than Hispanics and Asians.
Boomers are the least likely to have been diagnosed.
Overall, 3 out of 10 respondents have been diagnosed with a mental condition by a
healthcare professional.
Letter indicate significant difference at 95% confidence level.
Have you ever been diagnosed with a mental health condition by a healthcare professional?
8
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
29%
23%
30% E
18%
35% CE 35% J
36% J
30% J
18%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Total Hispanics
9. Letter indicate significant difference at 95% confidence level.
Gen Z is the least comfortable talking about their mental health concerns with healthcare professionals.
About half say they feel “very” or “somewhat” comfortable talking about their
mental health concerns with healthcare professionals.
Letter indicate significant difference at 95% confidence level.
How comfortable do you feel discussing your mental health concerns with healthcare professionals, such as doctors or therapists?
9
11% 10% 14% 14% 10% 11% 11% 10% 10%
13% 13%
13% 11%
14%
24% HIJ
11% 13%
8%
23% 28% DF 18% 23%
18%
26%
18%
21%
16%
27% 20% 30% C
32% C
29% C
23%
27%
28%
34%
26% 29% E 25%
20%
29% E
16%
33% G
28% G 32% G
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Very comfortable
Somewhat comfortable
Neutral
Somewhat uncomfortable
Very uncomfortable
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
TOP TWO BOX 53% 49% 55% 52% 58% 39% 60% 56% 66%
10. Letter indicate significant difference at 95% confidence level.
Social media is an especially popular source of information for Gen Z and Millennials.
Non-Hispanic Whites and African Americans are more likely to search for information than Asians and Hispanics.
Gen Z and Millennials are by far the most likely to seek out information regarding
mental health. Across age group, social media and mental health websites are the
most common sources.
Letter indicate significant difference at 95% confidence level.
Have you seeked out information about mental health in the
past 12 months?
10
16%
38% J
64% IJ
63% IJ
50% DE
38%
47%
39%
44%
TOTAL
(n=1,500)
Hispanics
(n=500)
African-Americans
(n=250)
Asians
(n=200)
N.H. Whites
(n=500)
Gen Z
18-25
(n=192)
Millennials
26-41
(n=646)
Gen X
42-57
(n=468)
Boomers
58-64
(n=194)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
Where do you seek information about mental health?
Base: People that have seeked information in the past year
TOTAL
Social Media
35%
Mental Health
Websites
35%
Through my
doctor
21%
I ask friends /
family
7%
Other
2%
Gen Z
18-25
(G)
Social Media
43% IJ
Mental Health
Websites
36%
Through my
doctor
12%
I ask friends /
family
9% H
Other
--
Millennials
26-41
(H)
Social Media
40% IJ
Mental Health
Websites
39%
Through my
doctor
16%
I ask friends /
family
3%
Other
2%
Gen X
42-57
(I)
Social Media
20%
Mental Health
Websites
38%
Through my
doctor
30% GH
I ask friends /
family
10% H
Other
3%
Boomers
58-64
(J)
Social Media
12%
Mental Health
Websites
38%
Through my
doctor
24%
I ask friends /
family
7%
Other
18% HI
Base:(n=654) (n=114) (n=334) (n=167) (n=39*)
*Caution: Small base size
11. Letter indicate significant difference at 95% confidence level.
Again, African Americans and non-Hispanic Whites are more likely to engage in these activities than Asians and Hispanics.
Over half of respondents indicated they have engaged in self-care or self-help activities
to improve their mental health, with Gen Z and Millennials being the most likely.
Letter indicate significant difference at 95% confidence level.
In the past year, have you engaged in any self-help or self-care activities to improve your mental health? (e.g., meditation, exercise, journaling)?
58%
54%
68% CE
53%
63% CE
69% IJ
73% IJ
54%
44%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
11
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
12. Letter indicate significant difference at 95% confidence level.
Regular exercise and meditation/mindfulness top the list of the most
popular self-care activities.
Letter indicate significant difference at 95% confidence level.
Which self-help or self-care activities have you tried for your mental health?
Base: Yes responses (n=873)
12
66%
Regular exercise
or physical
activity
54%
Meditation or
mindfulness
41%
Reading self-
help books or
resources
38%
Journaling or
writing about
your feelings
36%
Yoga or other
relaxation
techniques
25%
Seeking
support from
online
communities
Higher among African
Americans, Females
Common among
non-Hispanic Whites
Gen Z and Millennials are more likely to do journaling, yoga or seek support from communities.
10%
Does other
type of
self-care
activities
Journaling, yoga/relaxing techniques and online communities are popular self-care activities among Gen Z and Millennials.
13. Letter indicate significant difference at 95% confidence level.
Millennials are the most likely to say that their work has been impacted “significantly,” however, they are also the most
likely to say that their work provides support or resources to help them.
Nearly 2 out of 5 respondents indicated that their mental health has affected their
work. Among those, fewer than half say that their workplace provides resources or
support for their mental health issues.
Letter indicate significant difference at 95% confidence level.
13
To what extent has your mental health affected your work?
Base: Employed
TOP TWO BOX 36% 27% 39% 29% 42% 47% 48% 33% 9%
29% 32% 29%
37%
28%
13%
19%
38% GH
58% GHI
15%
14%
14%
13%
16%
14%
16%
14%
18%
20%
27% DF
18%
21%
14%
26% HI
17%
15%
15%
23%
18%
24%
25%
26% C 36% IJ
27% J
21% J
5%
13% 9%
15% CE
4%
16% CE
11%
21% GIJ
12% J
4%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Signficantly impacted
Somewhat impacted
Neutral
Not impacted very much
Not impacted at all
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,247) (n=422) (n=209) (n=215) (n=401) (n=171) (n=575) (n=369) (n=132)
31%
44% J
58% GIJ
34%
49% C
40%
48% C
34%
39%
TOTAL
(n=1,247)
Hispanics
(n=422)
African-Americans
(n=209)
Asians
(n=215)
N.H. Whites
(n=401)
Gen Z
18-25
(n=171)
Millennials
26-41
(n=575)
Gen X
42-57
(n=369)
Boomers
58-64
(n=132)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
Does your workplace provide resources or support for
mental health?
Base: Yes responses
14. Letter indicate significant difference at 95% confidence level.
Younger generations, as well as African Americans and non-Hispanic Whites, are again the groups that
are most likely to indicate that their personal relationships have been impacted.
A similar proportion (nearly 2 of 5) indicated that their personal relationships have
been impacted by their mental health.
Letter indicate significant difference at 95% confidence level.
14
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
TOP TWO BOX 36% 35% 39% 35% 41% 46% 46% 35% 21%
To what extent have your personal relationships been affected by your mental health?
29% 31% 30% 31% 29%
17% 20%
37%
48%
13% 12% 10%
17%
11%
12%
14%
10%
12%
22% 22%
21%
17%
19%
25%
20%
18%
19%
25% 26%
24%
28%
28%
32% J 28% J
26%
17%
11% 9%
15% E
7%
13% E 14% J 18% IJ
9% J
4%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Signficantly impacted
Somewhat impacted
Neutral
Not impacted very much
Not impacted at all
15. Letter indicate significant difference at 95% confidence level.
This proportion is significantly higher among Gen Z and Millennials.
Overall, about half say they have open conversations about their
mental health.
Letter indicate significant difference at 95% confidence level.
15
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
Once a Week or More (Net) 47% 52% 45% 45% 52% 39% 50% 60% 65% 37% 14%
Daily 14% 19% 13% 11% 14% 8% 17% E 20% IJ 24% IJ 9% J 1%
Several times a week 18% 20% 16% 15% 24% C 18% 18% 18% J 24% IJ 16% J 7%
Once a week 15% 13% 16% 19% 14% 13% 15% 22% IJ 17% J 12% 6%
2 - 3 times a week 17% 13% 19% A 18% 16% 11% 16% 18% 15% 18% 14%
Once a month 13% 10% 13% 14% D 6% 19% D 11% 8% 8% 17% GH 15% H
Every 6 months 8% 11% 8% 5% 12% C 11% C 10% C 5% 6% 10% 24% GHI
Less often than once a year 16% 13% 14% 18% 15% 21% F 12% 7% 8% 18% GH 33% GHI
Base: (1,148) (n=532) (n=593) (n=379) (n=189) (n=189) (n=391) (n=157) (n=527) (n=336) (n=128)
How often do you have open conversations about your mental health?
16. Letter indicate significant difference at 95% confidence level.
Respondents are most likely to talk about their mental well-being with their
spouse/partner and friends (in-person).
Letter indicate significant difference at 95% confidence level.
16
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
Spouse/partner 36% 42% 38% 37% D 28% 41% D 42% D 32% 50% GIJ 35% 31%
Friends in person 35% 39% 39% 34% 35% 33% 41% C 44% J 45% IJ 34% 27%
Parents 24% 24% 24% 20% 21% 19% 25% 31% IJ 35% IJ 16% J 4%
Siblings 20% 19% 23% 19% 22% 22% 20% 22% 25% I 16% 17%
Counselor/Therapist/Psychologist 18% 21% 20% 17% 17% 14% 24% CE 24% J 26% IJ 18% J 10%
Friends on social media 13% 13% 14% 12% 13% 13% 13% 19% IJ 19% IJ 10% J 3%
Other family members 13% 10% 13% 12% 14% 9% 11% 11% 12% 12% 11%
Priest 3% 5% B 2% 3% 3% 1% 3% 3% 4% 2% 3%
No one 21% 21% 19% 21% 21% 23% 21% 17% 11% 27% GH 28% GH
Prefer not to answer 2% 2% 2% 2% 3% 3% 1% 2% 1% 2% 3%
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
Average # of people they talk about mental health: 1.9 2.0 1.9 1.8 1.8 1.8 2.0 2.8 2.0 1.7 1.7
Who do you talk with about your mental well-being, if anyone?
Many Gen Zers and Millennials talk to their parents.
Boomers and Gen Xers are less likely to talk to others about their mental health than their younger
cohorts.
17. Letter indicate significant difference at 95% confidence level.
African Americans, non-Hispanic Whites and Millennials in general are the most likely to be aware of resources available in their community.
Just over half of the respondents say they are aware of the mental health resources
available in their community, with counseling centers, online information/helplines
and community support groups being the most common.
Letter indicate significant difference at 95% confidence level.
17
Are you aware of the available mental health resources in
your community?
Base: Yes responses
52%
57%
70% IJ
61%
67% CE
42%
62% CE
49%
55%
TOTAL
(n=1,500)
Hispanics
(n=500)
African-Americans
(n=250)
Asians
(n=200)
N.H. Whites
(n=500)
Gen Z
18-25
(n=192)
Millennials
26-41
(n=646)
Gen X
42-57
(n=468)
Boomers
58-64
(n=194)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
Which of the following resources are available in your
community?
Base: Aware of community resources (n=823)
33%
988
Hotline
Mental
health
workshops
or
seminars
41%
Crisis
intervention
services
49%
Community
support
groups
55%
Online
information
and
helplines
57%
Counseling
centers or
therapists
69%
18. TOP TWO BOX:
STRONGLY AGREE
Hispanics
African-
Americans
Asians
N.H.
Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(C) (D) (E) (F) (G) (H) (I) (J)
People should work on their mental health
problems
75% 76% 76% 81% 76% 78% 77% 84%
Technology and social media have had a
negative impact on our mental health
48% 50% 57% 61% CD 54% 62% I 52% 57%
Mental health affects adults more than children 25% 30% 35% C 30% 27% 46% GIJ 21% 17%
Most mental health problem can be easily fixed 27% 31% 30% 28% 26% 42% GIJ 21% 17%
Medication is the best treatment for mental
health
21% 29% CE 20% 30% CE 27% J 40% GIJ 23% J 13%
Anyone who suffers from mental health issues
should be excluded from certain jobs
25% 28% 27% 30% 23% 36% GIJ 26% 25%
People who suffer mental health problems can
snap out of them if they want to
28% D 18% 24% 25% D 28% J 39% GIJ 19% J 7%
If I had a mental health problem, I would not
share it with anyone
20% 24% 20% 26% 26% J 30% IJ 20% 14%
People with mental health issues are a burden
for society
13% 18% 23% C 21% C 25% IJ 29% IJ 13% 8%
Having a mental health issue is a sign of
weakness
14% 16% 24% C 18% 20% J 26% IJ 14% J 2%
Base: (n=1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
Letter indicate significant difference at 95% confidence level.
Letter indicate significant difference at 95% confidence level.
18
76%
51%
29%
27%
26%
26%
25%
21%
17%
16%
How much do you agree or disagree with the following statements?
African Americans and non-Hispanic Whites agree most that medication is the best treatment for mental health.
Across race/ethnicity and generation, most respondents agree that mental health is
something that each person should work on. About half agree that technology and
social media have had a negative impact on people’s mental health.
20. Participant Profile
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
GENDER
Female 49% 100% -- 50% 47% 47% 49% 60% HJ 41% 53% H 47%
Male 49% -- 100% 49% 52% 52% 50% 37% 58% GI 47% 52% H
Other (Net) 2% -- -- 1% 1% -- -- 1% 1% -- --
AGE
18 to 25 13% 13% 21% A 21% 18% 15% 15% 100% -- -- --
26 to 41 43% 44% B 32% 41% 36% 38% 36% -- 100% -- --
42 to 57 31% 28% 32% 29% 31% 37% 31% -- -- 100% --
58 to 64 13% 15% 15% 8% 14% C 10% 17% CE -- -- -- 100%
Median age 39 38 40 36 38 41 41 22 34 51 61
ETHNICITY
Hispanic/Latino 33% 17% 19% 100% -- -- -- 28% HIJ 19% IJ 14% 12%
Black, African-American 17% 14% 15% -- 100% -- -- 22% HIJ 11% 14% 12%
Asian 17% 6% 6% -- -- 100% -- 8% H 4% 7% H 6%
White (Non-Hispanic) 33% 64% 61% -- -- -- 100% 42% 66% G 64% G 71% G
REGIONS
Northeast 18% 17% 17% 14% 16% 21% 18% 16% 17% 16% 22%
Midwest 17% 22% 20% 10% 18% C 12% 25% CDE 17% 22% 21% 22%
South 38% 36% 41% 38% E 57% CEF 24% 36% E 38% 37% 40% 38%
West 27% 25% 22% 38% DF 9% 43% DF 21% D 29% 24% 23% 18%
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
Letter indicate significant difference at 95% confidence level.
20
21. Participant Profile
Letter indicate significant difference at 95% confidence level.
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
MARITAL STATUS
Single (Net) 36% 32% 29% 37% F 48% CEF 32% 25% 61% HIJ 27% 22% 22%
Married or living with partner (Net) 53% 60% 59% 55% 38% 61% 64% 38% 70% 62% 51%
Separated/divorced/widowed (Net) 11% 8% 12% 9% 14% 7% 11% 1% 3% 16% 27%
EDUCATION
High School Grad or Less (Net) 31% 26% 27% 34% EF 38% EF 15% 23% E 50% HIJ 22% 22% 22%
Some College (Net) 35% 29% 35% A 40% E 38% E 27% 33% 33% 24% 40% H 38% H
College Grad or More (Net) 33% 45% B 37% 25% 23% 58% CDF 44% CD 18% 54% GIJ 38% G 39% G
EMPLOYMENT STATUS
Employed (Net) 64% 76% B 60% 65% 67% 71% 67% 58% 81% GIJ 67% J 46%
HOUSEHOLD INCOME
Median $44.5K $72.5K $57.5K $57.5K $42.5K $90K $72.5K $42.5K $90K $57.5K $57.5K
PEOPLE IN HOUSEHOLD
Average 3.0 3.1 3.1 3.5 2.7 3.2 3.0 3.5 3.4 2.9 2.2
Children at home. 1 or more (Net) 41% 45% 43% 48% 35% 37% 44% 36% 66% 37% 9%
Born outside the U.S 24% 12% 15% 33% DF 10% F 67% CDF 4% 18% J 13% 14% 9%
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
21