The portfolio document summarizes multiple projects from 2024, including a Facebook campaign that gained 39,362 new page subscribers. It also provides details on several advertising campaigns run on different platforms and projects, including their budgets, reach, clicks, and results. The largest campaign was for the Russian site Fishki.net, which gained over 140 million views per month during the campaign.
Rick Bakas organized #CabernetDay, the largest virtual wine tasting event, to engage a global online community. Over 9,000 tweets and 4,500 Facebook posts were generated by 3,000-5,000 participants across 6 countries. The event was successful due to having a passionate single idea, engaging participants both online and offline, democratizing ownership of the event, and making it easy for people to participate through a single webpage. These techniques can be used to engage online communities and grow brands.
Nov 2020 GKO Presentation
Flipnpik
About Geekco Technologies Corp.
Geekco is positioning itself at the forefront of social media by offering FlipNpik, a collaborative social network that aims to promote local shopping, thereby contributing to the improvement of local economy and the quality of life of citizens, and to reward valuable contribution with all active users. The FlipNpik ecosystem and mobile application leverage the community of consumers, content creators and influencers to stimulate local shopping and boost the visibility of local businesses. In exchange, active users who create and share digital content within the platform receive social flips that they can use to earn rewards and/or goods from strategic partners and local businesses.
Unlocking the return on investment for the world's biggest economy: The power of a billion
• What are some of the ways in which Chinese consumer behaviour differs
from the rest of the world?
• What are the strategies that enable brands to utilise "fan economy"?
• How are the savviest brands defining and measuring ROI on Sina?
Ken Hong, General Manager, Weibo Strategy Marketing, Sina
Interviewed by: Thomas Crampton, Global Managing
Director, Social@Ogilvy
This document discusses the integration of public relations, social media, advertising, and owned media strategies. It provides examples of campaigns that used multiple paid, earned, and owned media tactics to drive leads and awareness. Integrating tactics like social ads, media relations, contests, and sampling events helped campaigns exceed targets for new customers, website traffic, and media coverage. The key is deciding the desired action, tracking results, leveraging each channel's strengths, and taking a transmedia approach to content.
This document provides information about the Latino Entrepreneur + Social Media Forum, an annual conference that brings together Latino business owners. It features CEO speakers and allows entrepreneurs to network. Sponsorship offers marketing benefits before, during, and after the event, including promotion to 250,000 Latino businesses. Sponsorship levels range from $5,000 to $50,000.
This document outlines the sponsorship benefits for the Latino Entrepreneur + Social Media Forum, an annual conference that brings together Latino business owners. It describes the event, which features CEO speakers and allows entrepreneurs to network. Sponsorship offers marketing benefits before, during, and after the event, including promotion to 250,000+ businesses. Sponsorship levels range from $5,000 to $50,000. The event is organized by 18 Hispanic business organizations and uses social media to create an interactive experience.
This document outlines the sponsorship benefits for the Latino Entrepreneur + Social Media Forum, an annual conference that brings together Latino business owners. It features CEO speakers and provides networking opportunities. Sponsorship offers marketing benefits before, during, and after the event, including promotion to 250,000+ entrepreneurs. Sponsorship levels range from $5,000 to $50,000 and provide benefits like exhibit space, attendee lists, and promotional opportunities through the forum's partners and social media platforms.
This document provides information about the Latino Entrepreneur + Social Media Forum, including details about the event, sponsorship benefits, and sponsorship levels. The annual forum features CEO speakers and allows Latino entrepreneurs to network and learn from business leaders. Sponsorship offers marketing benefits before, during, and after the event, including promotion to 250,000 Hispanic business owners. Sponsorship levels range from $5,000 to $50,000.
Seasonal Facebook Campaigns: Strategies for SuccessDigital Visitor
Digital Visitor is a digital marketing agency established in 2005 that has grown from helping local attractions promote themselves on YouTube to providing services across various industries and social media channels. The agency has won awards for its innovative work and recently expanded its office in Bristol. The document then provides tips and examples for running effective Facebook campaigns, including planning the campaign timeline, setting objectives for any apps or games created, using influencers for outreach, targeted Facebook ads, partnering with other companies, and maintaining ongoing promotion through social media. Case studies are presented showing successful campaigns for Visit Malta, Eurotunnel, and Allianz Global Assistance that resulted in increased engagement, reach, and leads.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
The Latino Entrepreneur + Social Media Forum is an annual conference that brings together Latino business owners and prominent CEOs. It features keynote speeches and networking opportunities. Sponsors gain marketing benefits before, during, and after the event, including promotion on partner websites and social media, logo placement at the event, and access to the attendee list. Sponsorship levels range from $5,000 to $50,000, with higher levels receiving more prominent branding and additional benefits like speaking opportunities. The goal is to provide Latino entrepreneurs with insights from top business leaders and ways to connect through integrated social media and networking activities.
We will share some principles of the crowd culture and we will go deeper on the crowd-funding by analyzing Goteo.org platform. It is an international reference because it focus is funding the commons. We will propose a methodology to set up a reward system that connect the donation of money with the hero journey of the donor: the act of donating became a transformative moment.
Presentation Slides: Conference in Minsk, 21.04.17 (Alexander Kachanovsky)Gem4me
- The document discusses updates and changes to the Gem4me investment project.
- Key updates include launching a new business center, promoting the project on social media, and simplifying the pricing system for investment packages.
- Starting April 22nd, personal bonuses for investment packages will increase by 20-100% and a "10 Golden Percent" promotion will provide additional bonuses until April 30th.
- The goal is to attract more investors and allow current investors to gradually increase their investment levels and bonuses.
short presentation about the latest SoMe developments, stats but also o view on how to integrate SoMe within Customer Lifecycles en customer experiences
The document proposes partnership opportunities for a marketing conclave called INSIGHT 2012 hosted by IIM Ahmedabad. It outlines various partnership levels - principal, platinum, gold and silver - which provide branding, market research, event participation, and publicity benefits. Past sponsors praise the effective market research conducted by IIMA students. The event aims to provide sponsors access to target customers through innovative research methods.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
BNC Global Event Show on 'Post event engagement and message amplification' Imagination
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
The document discusses marketing strategies on Facebook. It provides statistics on Facebook usage such as over 300 million users and more than 6 billion minutes spent on Facebook daily. It then discusses how marketers can utilize Facebook for branding, promotions, and viral campaigns. Successful pages engage fans through multimedia content, interactions, and competitions. Viral strategies for games include competitions and virtual goods sales. Overall, the key to success is making content social and compelling through the main viral channels of invitations, notifications, and news feeds.
This document provides an overview of a digital agency's services and past projects. It discusses how the agency combines creativity and professionalism through original solutions tailored for each client. Services offered include social media management, website development and optimization, marketing, PR, and reputation management. Examples of past projects span various industries including trucks, household products, and stem cells. The document aims to showcase the agency's diverse work and capabilities across different regions and languages.
אודותינו
KGB MEDIA מתמחה בפניה ממוקדת לציבור דוברי רוסית,
בישראל ומחוצה לה, באמצעים שיווקים ותקשורתיים.
החברה מספקת ארגז כלים עשיר של תוכן וערך שיווקי ממשי
ללקוחות ציבוריים, פוליטיים ומסחריים כאחד, החל משלב
המחקר ותכנון אסטרטגי וכלה בביצוע הלכה למעשה –
יחסי ציבור , דוברות , פרסום , בנייה וקידום אתרי אינטרנט,
תוכן שיווקי ועוד
VKontakte, also known as VK, is a Russian social media platform similar to Facebook. It was launched in 2006 and now has over 239 million users, primarily in Russia and Eastern Europe. Like Facebook, VK allows users to connect with friends, join groups, and share photos, videos, and other content. However, VK users tend to focus more on entertainment and comedy pages rather than celebrity or brand pages. Marketers can use VK groups and targeted ads to promote their products and services to Russian-speaking audiences.
This document discusses social media marketing and an agency that provides related services. It highlights how social networks have over 6 billion users and are a key platform for modern interactive marketing. The agency focuses exclusively on driving social media results for both large brands and small businesses. Their services include planning and strategy, community management, and social media promotions to grow audiences and drive cross-channel results. They have experience working with various pages and clients across different languages and platforms.
"Discover how Admya Infotech offers cutting-edge online reputation management and brand management services. Our expert team uses advanced methodologies to build, repair, manage, and promote your brand's online presence. Learn about our services, case studies, and success stories in this detailed presentation. Visit admya.net for more information."
Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...Social Samosa
According to the report, seven brands in the top 25 in-home rankings have seen over a 20% penetration increase in the last decade, led by Britannia, followed by Surf Excel, Sunfeast, Haldiram’s, Patanjali, Brooke Bond, and Vim.
Boost Your Business Sales with the Power of AI & SEODigital Deep Tech
Boost Your Business Sales with the Power of AI & SEO
In the rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is essential for businesses aiming to boost sales. Combining these two powerful tools can drive more traffic to your website, increase conversions, and elevate your overall marketing strategy.
The Role of AI in SEO
Artificial Intelligence involves using advanced algorithms and machine learning to analyze data and automate processes that typically require human intelligence. In SEO, AI can enhance various aspects:
Keyword Research: AI tools analyze vast amounts of data to identify high-performing keywords and trends. This helps you target the right keywords, ensuring your content ranks higher on search engines.
Content Optimization: AI can generate content ideas based on user preferences and trending topics. This ensures your content is relevant, engaging, and optimized for search engines, improving your site’s visibility.
User Experience: AI analyzes user behavior to provide insights on improving site navigation, loading speed, and overall user experience, all of which are critical factors for SEO.
Voice Search Optimization: With the rise of voice-activated devices, optimizing for voice search is crucial. AI helps understand natural language patterns, ensuring your content is voice search-friendly.
Implementing AI and SEO Strategies
To effectively leverage AI and SEO, follow these steps:
Invest in AI Tools: Utilize AI-powered tools for keyword research, content creation, and data analysis. Tools like SEMrush, Ahrefs, and HubSpot offer AI features to enhance your SEO efforts.
Focus on Quality Content: Create high-quality, relevant content that addresses your audience’s needs. Use AI insights to identify trending topics and optimize your content for SEO.
Optimize for Mobile and Voice Search: Ensure your website is mobile-friendly and optimized for voice search. Mobile and voice search are becoming increasingly popular, and optimizing for these can boost your SEO rankings.
Monitor and Adjust: Regularly monitor your AI and SEO performance using analytics tools. Adjust your strategies based on data insights to continuously improve your results.
Conclusion
Combining AI and SEO is a game-changer for businesses looking to boost their sales. By leveraging AI’s data-driven insights and SEO’s visibility enhancement, you can attract more targeted traffic, provide personalized experiences, and ultimately increase your conversions. Start implementing AI and SEO strategies today and watch your business sales soar!
PUMA digital marketing content analysisApurba Lahiri
Learn about the PUMA product brand and analyse the brand positioning in the market. The brand content ideas are given from the various platforms.
Made by: APURBA LAHIRI
Subject: Marketing
Topic: PUMA
SEM- Boost Your Business with Search Engine Marketing Strategies.pptxRakesh Jalan
Slide 1: Title Slide
- Title: SEM: Boost Your Business with Search Engine Marketing Strategies
Slide 2: Introduction
- With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet.
- This shift has given birth to Search Engine Marketing (SEM).
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Slide 3: What is SEM?
- SEM increases your online visibility through paid methods.
- Considered as paid search marketing, brands pay to appear in search results.
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Slide 4: Importance of Keywords
- Keywords play a crucial role in SEM.
- Brands use selected keywords to ensure their content appears at the top of search results.
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Slide 5: SEM Platforms
-
- Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo.
- Google is the most commonly used search engine.
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Slide 6: Why is SEM Important?
-
- Increased profit: Effective use of SEM can double your investment.
- Conversion-centric approach: High conversion rates through targeted ads.
- Increased brand awareness: Ads ensure your brand name and logo are seen.
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Slide 7: Benefits of SEM
-
- Reach potential customers quickly.
- Gain real-time data and detailed reports.
- Quick results and increased ROI.
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Slide 8: SEM Strategies
-
- Understand your target customers and reach.
- Create a user-friendly website.
- Use relevant keywords and regularly update content.
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Slide 9: SEM Tools
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- Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy.
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Slide 10: Conclusion
-
- SEM helps boost your brand's online presence and engagement.
- It’s an essential tool in today’s digital marketing landscape.
Join our free Hindi Webinar on digital marketing:
https://liveclass.digitalsamaaj.com
The Best Digital Marketing Service in Delhi InfotechSolutionHubinfotechsolutionhub1
Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered.
Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details.
📞 Phone: 8745932636
Key Topics Covered:
Marketing Mix:
Explanation of the marketing mix and its elements: Product, Price, Place, Promotion.
Introduction to the 3 additional P’s: People, Process, Physical Evidence.
Distribution Channels:
Overview of different distribution channels: direct and indirect.
Types of distribution channels:
Zero Level: Direct-to-consumer model.
One Level: Producer to retailer to consumer.
Two Level: Producer to wholesaler to retailer to consumer.
Three Level: Producer to jobber to wholesaler to retailer to consumer.
Hybrid: Combination of direct and indirect channels.
Traditional Media Channels:
Various traditional media channels and their characteristics:
Television
Radio
Print (Newspapers, Magazines)
Outdoor Advertising (Billboards, Transit Ads)
Advantages and disadvantages of traditional media channels.
Digital Media Channels:
Introduction to digital media channels and their impact:
Websites
Email Marketing
Search Engine Marketing (SEM)
Online Display Ads
Video Marketing (YouTube, Vimeo)
Pros and cons of digital media channels.
In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.
Let us help.
Check out as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.
We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.
You’ll learn tips for:
- Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.
- Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
- Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.
With Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. We’ll share marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.
Understanding All About Digital Marketingh03629750
Digital marketing involves promoting products or services through internet platforms and tools. It utilizes various methods such as SEO, content marketing, social media, and email marketing to reach and engage audiences, drive traffic, and achieve measurable results. Effective digital marketing services increase brand visibility and promote business growth.
digital marketing strategies for business growth.pptxthesocialkey78
The Social Key is full service digital marketing establishment known for its innovative and result-driven strategies. We offer best-in-class tailored services to meet the specific needs of every type of business.With a common goal of utilizing social media to build the gap between companies and their target markets. We are online advisors and work for different types of brands. Our team is full of energy and produces innovative digital marketing solutions that yield measurable outcomes.
The Future of Social Media Marketing | skillfloor.pdfgchaitya21
The future of social media marketing involves evolving strategies to engage audiences through emerging platforms, advanced analytics, and personalized content. Marketers will need to adapt to new technologies, changing consumer behaviors, and privacy regulations to remain effective and relevant in the digital environment. Learn more
https://skillfloor.com/
🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀
I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies.
📊 Project Contributors:
@Deepyanti Maskara - Social Media Marketing Expert
@Siddhesh Kondaskar
@Sudip Ghimire
@Leah CX
Key Highlights of Our Analysis:
🔍 Buyer Persona & Customer Journey
In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience.
💡 Brand Analysis
We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty.
🔄 Customer Engagement
Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention.
Key Takeaways:
Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty.
Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies.
Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers.
I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy.
Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies!
#BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement
7. PROJECT
ADS CAMPAIGN
4
Date: 5.04.2022
Budget: 4,690 NIS
Average cost per operation: 1.93 NIS (click on the link)
Number of unique items exposed to the post: 155,422
Number of clicks on the post: 7,867
Number of social activities including: 8,940
Likes: 746
Number of shares: 179
Number of comments: 89
Comments: The campaign received excellent exposure and reached
155,422 users, of whom 7,867 clicked on the post.
The cost per operation was very low and stood at NIS 1.93 per operation.
13. FISHKI.NET
The second largest entertainment site in Russia
A series of viral videos with
11 million are exposed.
the goal is
Increase to the exposure of 2 million users per page.
Result: Over 140 million usersvies per month during the campaign