SlideShare a Scribd company logo
PRESENTED BY : SHRUTI CHAUDHARI
Organic Social Media
Marketing
Agenda
Task 1: Strategy &
Planning
Task 2: Execution
Task 1: Strategy & PlanningTask 1: Strategy & Planning
Task 1: Strategy & Planning
Target Audience Social Media
Platforms
Content
Concepts
KPIs and
Metrics
Demographics: Primarily men
aged 18-45.
Interests: fashion.
Media Consumption: Active
on Instagram, YouTube for
tutorials, facbook for
community engagement
Instagram: Visual platform
suitable for showcasing how to
style & products.
YouTube: Video content for
tutorials and product
demonstrations.
Facebook: Community
engagement, customer service,
and brand updates.
Pre-launch: Teaser videos on
YouTube showcasing product
benefits.
Launch: Instagram campaign with
high-quality visuals of the products,
hashtags like #Precisionstyle and
#GroomingRedefined.
Post-launch: User-generated content
campaigns on Facebook, encouraging
customers to share their GRWM
routines using the new products.
Engagement Rate: Measure
likes, comments, and shares on
social media posts.
Website Traffic: Monitor traffic
from social media channels to
the product pages.
Follower Growth: Track
increase in followers across
platforms.
Campaign Objectives
01 02 03 04
Task 2: Execution
URBAN LADDER
Hashtags
Campaign Idea/Theme Unique Hashtag
Resonating Hashtags
Monsoon-inspired furniture sale #RainyDayDecor
#MonsoonSale, #FurnitureDeals,
#HomeDecor, #RainySeason
"Discover how innovative AI is transforming customer
experiences in retail. Dive into the future with our latest feature in
@ForbesTech. #RetailTech #AI #FutureOfRetail"
Social Media Updates for
Forbes
"Delighted to share our latest insights on the transformative
impact of AI in retail. Explore the future possibilities in our
feature article on @Forbes. #AI #RetailInnovation #Forbes"
Conversation Starter for Skoda
"This Thanksgiving, we're thankful for innovations that drive us
forward. Join the conversation about our new Skoda Enyaq Coupe
iV—where electrifying performance meets sustainable luxury. What
are you grateful for this holiday season? #SkodaEnyaq
#Thanksgiving2024"
Conversation Starter
shrutii879
@shrutii879

More Related Content

Similar to Organic Social Media Marketing Presentation.pdf

Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
DigitalMarketing944808
 
Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
DigitalMarketing944808
 
Social Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & TipsSocial Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & Tips
SociaLight Digital Marketing
 
Social Media Management
Social Media ManagementSocial Media Management
Social Media Management
Press Monitor
 
Zappos
ZapposZappos
Zappos
Xiaoteng Fu
 
Project 1 - Social Media Strategy
Project 1 - Social Media StrategyProject 1 - Social Media Strategy
Project 1 - Social Media Strategy
morgankaplan312
 
Social buzz strategy. content. buzz
Social buzz  strategy. content. buzzSocial buzz  strategy. content. buzz
Social buzz strategy. content. buzz
Ambuj Saxena
 
my portfolio
my portfolio my portfolio
my portfolio
Mohamed Abdel Rahman
 
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdfBuilding a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
SMM Panel
 
Chick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media StrategyChick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media Strategy
Danielle A.R. Bernard
 
5 steps to grow social media (2).pdf
5 steps to grow social media (2).pdf5 steps to grow social media (2).pdf
5 steps to grow social media (2).pdf
ThamizhThamizhmk
 
Social media strategy - my personal brand
Social media strategy - my personal brandSocial media strategy - my personal brand
Social media strategy - my personal brand
Matthew Clark
 
Hiba Fire Protection Companies case study report
Hiba Fire Protection Companies case study reportHiba Fire Protection Companies case study report
Hiba Fire Protection Companies case study report
infohibadubai
 
AdMobilize
AdMobilizeAdMobilize
AdMobilize
Alvaro Pareja
 
Vayner media social media strategy
Vayner media   social media strategy Vayner media   social media strategy
Vayner media social media strategy
@AndyPRBoy
 
Mastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy DevelopmentMastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy Development
Hamill Associates Ltd
 
Social Media Strategies - Digital toppers
Social Media Strategies - Digital toppersSocial Media Strategies - Digital toppers
Social Media Strategies - Digital toppers
kanmanithiya11
 
Social Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptxSocial Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptx
kanmanithiya11
 
Social Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptxSocial Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptx
kanmanithiya11
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
olivalibereo
 

Similar to Organic Social Media Marketing Presentation.pdf (20)

Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
 
Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
 
Social Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & TipsSocial Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & Tips
 
Social Media Management
Social Media ManagementSocial Media Management
Social Media Management
 
Zappos
ZapposZappos
Zappos
 
Project 1 - Social Media Strategy
Project 1 - Social Media StrategyProject 1 - Social Media Strategy
Project 1 - Social Media Strategy
 
Social buzz strategy. content. buzz
Social buzz  strategy. content. buzzSocial buzz  strategy. content. buzz
Social buzz strategy. content. buzz
 
my portfolio
my portfolio my portfolio
my portfolio
 
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdfBuilding a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
 
Chick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media StrategyChick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media Strategy
 
5 steps to grow social media (2).pdf
5 steps to grow social media (2).pdf5 steps to grow social media (2).pdf
5 steps to grow social media (2).pdf
 
Social media strategy - my personal brand
Social media strategy - my personal brandSocial media strategy - my personal brand
Social media strategy - my personal brand
 
Hiba Fire Protection Companies case study report
Hiba Fire Protection Companies case study reportHiba Fire Protection Companies case study report
Hiba Fire Protection Companies case study report
 
AdMobilize
AdMobilizeAdMobilize
AdMobilize
 
Vayner media social media strategy
Vayner media   social media strategy Vayner media   social media strategy
Vayner media social media strategy
 
Mastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy DevelopmentMastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy Development
 
Social Media Strategies - Digital toppers
Social Media Strategies - Digital toppersSocial Media Strategies - Digital toppers
Social Media Strategies - Digital toppers
 
Social Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptxSocial Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptx
 
Social Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptxSocial Media Strategies - Digital toppers.pptx
Social Media Strategies - Digital toppers.pptx
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 

Recently uploaded

SEO for Business: Boost Your Online Presence
SEO for Business: Boost Your Online PresenceSEO for Business: Boost Your Online Presence
SEO for Business: Boost Your Online Presence
Search Markup Digital Marketing
 
Marketing MIX, Distribution Channel and Media
Marketing MIX, Distribution Channel and MediaMarketing MIX, Distribution Channel and Media
Marketing MIX, Distribution Channel and Media
ICFAI University
 
digital marketing strategies for business growth.pptx
digital marketing strategies for business growth.pptxdigital marketing strategies for business growth.pptx
digital marketing strategies for business growth.pptx
thesocialkey78
 
Understanding All About Digital Marketing
Understanding All About Digital MarketingUnderstanding All About Digital Marketing
Understanding All About Digital Marketing
h03629750
 
Comprehensive Guide to Consumer Behavior
Comprehensive Guide to Consumer BehaviorComprehensive Guide to Consumer Behavior
Comprehensive Guide to Consumer Behavior
ICFAI University
 
PUMA digital marketing content analysis
PUMA digital marketing  content analysisPUMA digital marketing  content analysis
PUMA digital marketing content analysis
Apurba Lahiri
 
Build Stunning Websites with DigitalSouls' Web Development Services
Build Stunning Websites with DigitalSouls' Web Development ServicesBuild Stunning Websites with DigitalSouls' Web Development Services
Build Stunning Websites with DigitalSouls' Web Development Services
multiwoodpk1
 
Boost Your Business Sales with the Power of AI & SEO
Boost Your Business Sales with the Power of AI & SEOBoost Your Business Sales with the Power of AI & SEO
Boost Your Business Sales with the Power of AI & SEO
Digital Deep Tech
 
Ather Energy Brand & Customer Analysis and Research
Ather Energy Brand & Customer Analysis and ResearchAther Energy Brand & Customer Analysis and Research
Ather Energy Brand & Customer Analysis and Research
HarshalDahivalikar1
 
Digital Advertising Insourcing 040817 SC V2.pdf
Digital Advertising Insourcing 040817 SC V2.pdfDigital Advertising Insourcing 040817 SC V2.pdf
Digital Advertising Insourcing 040817 SC V2.pdf
rounders
 
Digital Wolf: Premier Digital Marketing Agency, Kolkata
Digital Wolf: Premier Digital Marketing Agency, KolkataDigital Wolf: Premier Digital Marketing Agency, Kolkata
Digital Wolf: Premier Digital Marketing Agency, Kolkata
Digital Wolf
 
MRK 634PPT.pptx that describes Apple's iconic 1997 campaign.
MRK 634PPT.pptx  that describes Apple's iconic 1997 campaign.MRK 634PPT.pptx  that describes Apple's iconic 1997 campaign.
MRK 634PPT.pptx that describes Apple's iconic 1997 campaign.
aditimassey56
 
Top Rated Marketing Team: Jus Agency Services Deck
Top Rated Marketing Team: Jus Agency Services DeckTop Rated Marketing Team: Jus Agency Services Deck
Top Rated Marketing Team: Jus Agency Services Deck
Jus Group
 
GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...
GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...
GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...
SOFTTECHHUB
 
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
2024 Social Benchmark Insights Report_Lipiec 2024.pdf2024 Social Benchmark Insights Report_Lipiec 2024.pdf
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
dominikamizerska1
 
The Future of Social Media Marketing | skillfloor.pdf
The Future of Social Media Marketing | skillfloor.pdfThe Future of Social Media Marketing | skillfloor.pdf
The Future of Social Media Marketing | skillfloor.pdf
gchaitya21
 
Social Media marketing with budget.pptx
Social Media marketing with  budget.pptxSocial Media marketing with  budget.pptx
Social Media marketing with budget.pptx
miracleventz20
 
Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Holistic Search 2.0: Optimizing and Measuring Organic & Paid PerformanceHolistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Search Engine Journal
 
Digital Marketing Boosting Your Online Presence.pdf
Digital Marketing Boosting Your Online Presence.pdfDigital Marketing Boosting Your Online Presence.pdf
Digital Marketing Boosting Your Online Presence.pdf
techeorsolutions22
 
Kaybox Case Studies - Digital & AI Marketing
Kaybox Case Studies - Digital & AI MarketingKaybox Case Studies - Digital & AI Marketing
Kaybox Case Studies - Digital & AI Marketing
Kaybox Marketing Agency & Web Designer
 

Recently uploaded (20)

SEO for Business: Boost Your Online Presence
SEO for Business: Boost Your Online PresenceSEO for Business: Boost Your Online Presence
SEO for Business: Boost Your Online Presence
 
Marketing MIX, Distribution Channel and Media
Marketing MIX, Distribution Channel and MediaMarketing MIX, Distribution Channel and Media
Marketing MIX, Distribution Channel and Media
 
digital marketing strategies for business growth.pptx
digital marketing strategies for business growth.pptxdigital marketing strategies for business growth.pptx
digital marketing strategies for business growth.pptx
 
Understanding All About Digital Marketing
Understanding All About Digital MarketingUnderstanding All About Digital Marketing
Understanding All About Digital Marketing
 
Comprehensive Guide to Consumer Behavior
Comprehensive Guide to Consumer BehaviorComprehensive Guide to Consumer Behavior
Comprehensive Guide to Consumer Behavior
 
PUMA digital marketing content analysis
PUMA digital marketing  content analysisPUMA digital marketing  content analysis
PUMA digital marketing content analysis
 
Build Stunning Websites with DigitalSouls' Web Development Services
Build Stunning Websites with DigitalSouls' Web Development ServicesBuild Stunning Websites with DigitalSouls' Web Development Services
Build Stunning Websites with DigitalSouls' Web Development Services
 
Boost Your Business Sales with the Power of AI & SEO
Boost Your Business Sales with the Power of AI & SEOBoost Your Business Sales with the Power of AI & SEO
Boost Your Business Sales with the Power of AI & SEO
 
Ather Energy Brand & Customer Analysis and Research
Ather Energy Brand & Customer Analysis and ResearchAther Energy Brand & Customer Analysis and Research
Ather Energy Brand & Customer Analysis and Research
 
Digital Advertising Insourcing 040817 SC V2.pdf
Digital Advertising Insourcing 040817 SC V2.pdfDigital Advertising Insourcing 040817 SC V2.pdf
Digital Advertising Insourcing 040817 SC V2.pdf
 
Digital Wolf: Premier Digital Marketing Agency, Kolkata
Digital Wolf: Premier Digital Marketing Agency, KolkataDigital Wolf: Premier Digital Marketing Agency, Kolkata
Digital Wolf: Premier Digital Marketing Agency, Kolkata
 
MRK 634PPT.pptx that describes Apple's iconic 1997 campaign.
MRK 634PPT.pptx  that describes Apple's iconic 1997 campaign.MRK 634PPT.pptx  that describes Apple's iconic 1997 campaign.
MRK 634PPT.pptx that describes Apple's iconic 1997 campaign.
 
Top Rated Marketing Team: Jus Agency Services Deck
Top Rated Marketing Team: Jus Agency Services DeckTop Rated Marketing Team: Jus Agency Services Deck
Top Rated Marketing Team: Jus Agency Services Deck
 
GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...
GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...
GetResponse Alternative CleverlyBox Review: Transforming Cold Emails into Hot...
 
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
2024 Social Benchmark Insights Report_Lipiec 2024.pdf2024 Social Benchmark Insights Report_Lipiec 2024.pdf
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
 
The Future of Social Media Marketing | skillfloor.pdf
The Future of Social Media Marketing | skillfloor.pdfThe Future of Social Media Marketing | skillfloor.pdf
The Future of Social Media Marketing | skillfloor.pdf
 
Social Media marketing with budget.pptx
Social Media marketing with  budget.pptxSocial Media marketing with  budget.pptx
Social Media marketing with budget.pptx
 
Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Holistic Search 2.0: Optimizing and Measuring Organic & Paid PerformanceHolistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
 
Digital Marketing Boosting Your Online Presence.pdf
Digital Marketing Boosting Your Online Presence.pdfDigital Marketing Boosting Your Online Presence.pdf
Digital Marketing Boosting Your Online Presence.pdf
 
Kaybox Case Studies - Digital & AI Marketing
Kaybox Case Studies - Digital & AI MarketingKaybox Case Studies - Digital & AI Marketing
Kaybox Case Studies - Digital & AI Marketing
 

Organic Social Media Marketing Presentation.pdf

  • 1. PRESENTED BY : SHRUTI CHAUDHARI Organic Social Media Marketing
  • 2. Agenda Task 1: Strategy & Planning Task 2: Execution
  • 3. Task 1: Strategy & PlanningTask 1: Strategy & Planning Task 1: Strategy & Planning
  • 4. Target Audience Social Media Platforms Content Concepts KPIs and Metrics Demographics: Primarily men aged 18-45. Interests: fashion. Media Consumption: Active on Instagram, YouTube for tutorials, facbook for community engagement Instagram: Visual platform suitable for showcasing how to style & products. YouTube: Video content for tutorials and product demonstrations. Facebook: Community engagement, customer service, and brand updates. Pre-launch: Teaser videos on YouTube showcasing product benefits. Launch: Instagram campaign with high-quality visuals of the products, hashtags like #Precisionstyle and #GroomingRedefined. Post-launch: User-generated content campaigns on Facebook, encouraging customers to share their GRWM routines using the new products. Engagement Rate: Measure likes, comments, and shares on social media posts. Website Traffic: Monitor traffic from social media channels to the product pages. Follower Growth: Track increase in followers across platforms. Campaign Objectives 01 02 03 04
  • 7. Campaign Idea/Theme Unique Hashtag Resonating Hashtags Monsoon-inspired furniture sale #RainyDayDecor #MonsoonSale, #FurnitureDeals, #HomeDecor, #RainySeason
  • 8. "Discover how innovative AI is transforming customer experiences in retail. Dive into the future with our latest feature in @ForbesTech. #RetailTech #AI #FutureOfRetail" Social Media Updates for Forbes "Delighted to share our latest insights on the transformative impact of AI in retail. Explore the future possibilities in our feature article on @Forbes. #AI #RetailInnovation #Forbes"
  • 10. "This Thanksgiving, we're thankful for innovations that drive us forward. Join the conversation about our new Skoda Enyaq Coupe iV—where electrifying performance meets sustainable luxury. What are you grateful for this holiday season? #SkodaEnyaq #Thanksgiving2024" Conversation Starter shrutii879 @shrutii879