On Page SEO.pptx learn basics of digital marketing.
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On Page SEO.pptx learn basics of digital marketing.
- 1. ON PAGE SEO
- 2. WHAT IS ON PAGE SEO? • On page SEO is a first step in digital marketing through which we can improve website ranking in variety of search engine organically. Through which we can get good traffic on the website.
- 3. ON PAGE SEO INCLUDES • TITLE • META DESCRIPTION • KEYWORDS • ALT TEXT • SITEMAPS • ROBOTS.TXT
- 4. TITLE • Title plays a vital role in website ranking on search engines. • Title should be on point and under 60 characters for better results. • First letter of each word in title should be in capital. • Relevant keywords used in title is useful for search results
- 5. META DESCRIPTION • Description is just shown below the title, through which users can get knowledge about the product. • Keywords in description also plays a vital role in search results. • Characters in meta description should be under 160.
- 6. KEYWORDS • The words which are used by users to search a product is called keywords. • There are mainly two types of keywords- primary keywords and secondary keywords. • Primary keywords are those which are used most. • Secondary keywords are those which are used very less. • Selecting proper keywords for website is also important. • One can get keywords from keyword planner of google ads.
- 7. ALT TEXT • Alt text is very important if there are images on the website , as bots can not read image they read alt text through which bot can understand the image. • If alt text is missing from the image, google bots will unable to read the image • Add alt text to image so that image can also be on rankings in images section.
- 8. SITEMAPS • Sitemap is an option in google search console through which we can share the sitemaps of webpages which are ready to be crawled. • Without adding sitemaps, bots will not crawl the webpages. • One can create sitemaps of their webpages from – XML-SITEMAP GENERATOR.
- 9. ROBOTS.TXT • A robots.txt file contains instructions for bots that tell them which URL webpages they can not crawl. • It is also important, as if we will not add robot.txt file to some unwanted URL the bot might crawl it and the page might get on rankings , such as terms and condition page, payment section, etcetera.
- 10. BENEFITS OF ON PAGE SEO • MAINLY THERE ARE THREE BENEFITS: • CHEAP COST • ORGANIC RANKING • BRAND AWARENES • FOR LEARNING DIGITAL MARKETING IN DEPTH VISIT DIGITAL PUNDIT .
- 11. THANK YOU