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COMMUNICATION
SKILLS
Let’s Learn
@pdtrainernayab
Introduction & Definition
● Communication is the process of exchanging information, ideas, thoughts, or feelings between
individuals or groups through various mediums.
● Effective communication involves transmitting a message clearly and accurately, ensuring that the
intended meaning is understood by the recipient.
● Elements of Communication
1. Sender
2. Encoding
3. Message
4. Decoding
5. Channel
6. Receiver
7. Feedback
8. Noise
@pdtrainernayab
Process of Communication
@pdtrainernayab
Types of Communication
Verbal Communication Face-to-face conversations, Phone calls, Presentations, Meetings,
Interviews
Non-Verbal Communication Body language (gestures, postures), Facial expressions, Eye contact,
Touch
Visual Communication Charts and Graphs, Infographics, Diagrams and flowcharts, images, Videos
Written Communication Emails, Letters, Reports, Memos, Manuals
Formal Communication Official letters, Reports to superiors, Company policies and procedures
Informal Communication Watercooler conversations, Social media interactions, Text messages etc
Interpersonal
Communication
One-on-one conversations, Sharing personal experiences, Negotiating
Group Communication Team meetings, Brainstorming sessions, Group presentations, Workshops
@pdtrainernayab
Types of Communication
Mass Communication Television programs, Radio broadcasts, Newspaper articles, Magazine
Digital Communication Emails ,Video conferencing calls, Social media posts and comments, Online
chat forums and communities, Blog posts and online articles
Cross-Cultural
Communication
Communicating with colleagues from different countries, Presenting to a
diverse audience, Negotiating with international clients
@pdtrainernayab
Barriers to Communication
@pdtrainernayab
Barriers to Communication
@pdtrainernayab
Business Communication
Business communication refers to the exchange of information, ideas, and messages within and
between organizations, as well as with external stakeholders such as customers, suppliers, investors,
and the public.
Goal of Business Communication
● Convey Information
● Facilitate Decision-Making
● Build Relationships
● Coordinate Activities
● Resolve issues
● Promote Products and Services
@pdtrainernayab
7 Cs” of Effective Business Communication
Clarity Ensure the message is concise and easily understood by the recipient.
Completeness Include all necessary information to avoid confusion or the need for follow-up queries.
Conciseness Use precise and to-the-point language to avoid unnecessary details.
Consideration Show empathy and address the recipient's needs and interests in the communication.
Correctness Ensure accuracy in grammar, spelling, and information to maintain professionalism.
Concreteness Use specific facts and figures to make the message more tangible and credible.
Courtesy Use polite and respectful language to maintain a positive tone and foster goodwill.
@pdtrainernayab
Customer Engagement
Brand Awareness
Feedback and Insights
Personalization
Real-time Updates
Importance of Communication in Digital Marketing
Building Trust and Credibility
Competitive Advantage
Global Reach
Cost-Effectiveness
Continuous Engagement
@pdtrainernayab

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Communication Skills........Let's Learn

  • 2. Introduction & Definition ● Communication is the process of exchanging information, ideas, thoughts, or feelings between individuals or groups through various mediums. ● Effective communication involves transmitting a message clearly and accurately, ensuring that the intended meaning is understood by the recipient. ● Elements of Communication 1. Sender 2. Encoding 3. Message 4. Decoding 5. Channel 6. Receiver 7. Feedback 8. Noise @pdtrainernayab
  • 4. Types of Communication Verbal Communication Face-to-face conversations, Phone calls, Presentations, Meetings, Interviews Non-Verbal Communication Body language (gestures, postures), Facial expressions, Eye contact, Touch Visual Communication Charts and Graphs, Infographics, Diagrams and flowcharts, images, Videos Written Communication Emails, Letters, Reports, Memos, Manuals Formal Communication Official letters, Reports to superiors, Company policies and procedures Informal Communication Watercooler conversations, Social media interactions, Text messages etc Interpersonal Communication One-on-one conversations, Sharing personal experiences, Negotiating Group Communication Team meetings, Brainstorming sessions, Group presentations, Workshops @pdtrainernayab
  • 5. Types of Communication Mass Communication Television programs, Radio broadcasts, Newspaper articles, Magazine Digital Communication Emails ,Video conferencing calls, Social media posts and comments, Online chat forums and communities, Blog posts and online articles Cross-Cultural Communication Communicating with colleagues from different countries, Presenting to a diverse audience, Negotiating with international clients @pdtrainernayab
  • 8. Business Communication Business communication refers to the exchange of information, ideas, and messages within and between organizations, as well as with external stakeholders such as customers, suppliers, investors, and the public. Goal of Business Communication ● Convey Information ● Facilitate Decision-Making ● Build Relationships ● Coordinate Activities ● Resolve issues ● Promote Products and Services @pdtrainernayab
  • 9. 7 Cs” of Effective Business Communication Clarity Ensure the message is concise and easily understood by the recipient. Completeness Include all necessary information to avoid confusion or the need for follow-up queries. Conciseness Use precise and to-the-point language to avoid unnecessary details. Consideration Show empathy and address the recipient's needs and interests in the communication. Correctness Ensure accuracy in grammar, spelling, and information to maintain professionalism. Concreteness Use specific facts and figures to make the message more tangible and credible. Courtesy Use polite and respectful language to maintain a positive tone and foster goodwill. @pdtrainernayab
  • 10. Customer Engagement Brand Awareness Feedback and Insights Personalization Real-time Updates Importance of Communication in Digital Marketing Building Trust and Credibility Competitive Advantage Global Reach Cost-Effectiveness Continuous Engagement @pdtrainernayab