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1 ©2022 Visa. All rights reserved. Visa Confidential
In-Vehicle-Payment
How the vehicle learnt to pay
The surge in digitalisation is driven by the growth of connected devices
(1) Cisco Annual Internet Report (2018-2023) White Paper https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html.
(2) eMarketer – Global Ecommerce Forecast Report May 2021: Ecommerce Continues Strong Gains Amid Global Economic Uncertainty
(3) Statista, https://www.statista.com/topics/3881/online-shopping-in-europe/#dossierKeyfigures, July 2021
(4) VisaNet Data, July 2021, https://www.visa.co.uk/about-visa/newsroom/press-releases.3088603.html
>4X
more connected
devices in Europe than
population by 20231
65%
of global e-commerce
sales are transacted
on mobile devices2
311m
active European
e-commerce
consumers3
40%
increase in e-commerce
transactions during
the pandemic in 20
European countries4
Growth of Connected Car & In-Car Payments
Growth of Digitalization & Adopting the
Agency Model
Shift Toward Electrification
Digital disruption and sustainability are revolutionising the automotive industry
Picture: Picture from PowerPoint Stock Images
The automotive industry is shifting gears
1. Capgemini Invent, 2020, Agency Sales Model - Automotive-Agency-Sales-Model_POV_Capgemini-Invent.pdf.
2. Automotive News Europe, 2022, Adopting the agency model: How OEMs are mastering a new retail approach: Sponsored content provided by MSX International - https://europe.autonews.com/sponsored/adopting-agency-model-how-oems-are-mastering-new-retail-approa
75% of consumers expect to
be able to purchase their
next car online1
95% of consumers require a
seamless, simple, and efficient
ordering process1
New customer journeys
 COVID-19 was a catalyst for digitalization in
automotive sales1
 Growth in EV sales is also pushing a new wave of
consumers towards online purchases and omni-
channel experiences2
0
50
100
150
200
250
2019 2020 2021* 2022* 2023* 2024* 2025* 2026* 2027* 2028*
Global Connected Car Market Forecast
Global connected car* market expected to reach 192 Billion U.S. dollars in 2028
Statista, 2021, Size of the global connected car market between 2019 and 2020, with a forecast through 2028 - https://www.statista.com/statistics/725025/connected-cars-global-market-size-projection/.
Market
Size
in
Billion
U.S.
Dollars
*Connected car is defined as a car that can be linked to other services and devices via a network ** BMW.com
Experts define a connected car as a car that can be linked to other services and devices via a network. Along with
laptops and mobile phones, this also includes other connected car technology, your own home, office, or parts of
infrastructure such as traffic signals or emergency centres**
©2023 Visa. All rights reserved. Visa Confidential
“By 2026, there will be almost 95.2 million
vehicles worldwide making payments, from
just 2.3 million in 2021.
Juniper Research
Juniper Research, 2021, In-vehicle Payments: Market Forecasts, Opportunities & Challenges 2021-2026 - In-vehicle-Payments-2021-2026-Strategy-
Forecasts.pdf (visa.com) )
71%
of all commuters would shop more if the ability to shop and
pay were integrated into their cars
of drivers think it would be useful if their vehicle’s HMI
allowed them to order food or coffee for pickup
69%
Say it would be useful to be able to pay for fuel
Customer preferences indicate a high interest in an in-car option
Star, 2021, How OEMs can drive adoption of in-car payment solutions while improving customer experience - In-car payment solutions | Star Trend Report Data has been provided by TSYS study, Xevo’s Connected Car Report, 2018.
75%
Features
on
demand
Service
EV
Charging
Parking
Petrol
Market
place
Pre-
Ordering
There are numerous use-cases for in-car payment
Picture from PowerPoint Stock Images
Besides technology, regulation also plays a role - Strong Customer Authentication
These are only examples
European Banking
Authority imposes
Strong Customer
Authentication (SCA)
for all electronic
transactions through
PSD2 regulation
Comision Nacional
Bancaria y de Valores
(CBBV) imposes Strong
Customer Authentication
for all electronic
payments by March 26
2019
Payment Association of
South Africa imposes 3D
Secure on all online
credit card transactions
Reserve Bank of India
(RBI) mandates multi-
factor authentication
for transactions
>2000rupees
Monetary Authority
of Singapore
imposes on all
Singaporean
banks the use of 3-
D Secure based
on OTP
SCA regulations
coming into play
in the nearby
future
©2023 Visa. All rights reserved. Visa Confidential 10
Our vision is to create options that offers an in-car payment
experience that's universal, offering the security and
reliability you've come to trust with Visa.
The solutions for in-vehicle-
payment with Visa
A simplified construction kit
for implementation
Visa Token Service
(VTS)
[Security]
FIDO
[Authentication in-car]
Visa Cloud Token
Framework (CTF]
[Device – binding]
Visa Payment
Passkey
Service to
validate
authentication
[FIDO-Server]
[Liability Shift, Scale
and Compliance]
Issuer recieves
authentication
evidence and can
make authorization
decision
[Transaction
decision]
• Qualifies for liability benefits
• Helps support SCA compliance (in
EU)
• Increased security with tokens
• Seamless authentication UX (the
right amount of friction) using FIDO
• Register once, use everywhere
• No need for SMS OTPs or
passwords, phishing resistant
• Consistent & familiar experience
• Reduced fraud
• Reduced declines - increased customer
satisfaction
• Reduced cost of authentication solution
maintenance
Merchants Cardholders Issuers
©2023 Visa. All rights reserved. Visa Confidential

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FIDO Munich Seminar In-Vehicle Payment Trends.pptx

  • 1. 1 ©2022 Visa. All rights reserved. Visa Confidential In-Vehicle-Payment How the vehicle learnt to pay
  • 2. The surge in digitalisation is driven by the growth of connected devices (1) Cisco Annual Internet Report (2018-2023) White Paper https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html. (2) eMarketer – Global Ecommerce Forecast Report May 2021: Ecommerce Continues Strong Gains Amid Global Economic Uncertainty (3) Statista, https://www.statista.com/topics/3881/online-shopping-in-europe/#dossierKeyfigures, July 2021 (4) VisaNet Data, July 2021, https://www.visa.co.uk/about-visa/newsroom/press-releases.3088603.html >4X more connected devices in Europe than population by 20231 65% of global e-commerce sales are transacted on mobile devices2 311m active European e-commerce consumers3 40% increase in e-commerce transactions during the pandemic in 20 European countries4
  • 3. Growth of Connected Car & In-Car Payments Growth of Digitalization & Adopting the Agency Model Shift Toward Electrification Digital disruption and sustainability are revolutionising the automotive industry Picture: Picture from PowerPoint Stock Images
  • 4. The automotive industry is shifting gears 1. Capgemini Invent, 2020, Agency Sales Model - Automotive-Agency-Sales-Model_POV_Capgemini-Invent.pdf. 2. Automotive News Europe, 2022, Adopting the agency model: How OEMs are mastering a new retail approach: Sponsored content provided by MSX International - https://europe.autonews.com/sponsored/adopting-agency-model-how-oems-are-mastering-new-retail-approa 75% of consumers expect to be able to purchase their next car online1 95% of consumers require a seamless, simple, and efficient ordering process1 New customer journeys  COVID-19 was a catalyst for digitalization in automotive sales1  Growth in EV sales is also pushing a new wave of consumers towards online purchases and omni- channel experiences2
  • 5. 0 50 100 150 200 250 2019 2020 2021* 2022* 2023* 2024* 2025* 2026* 2027* 2028* Global Connected Car Market Forecast Global connected car* market expected to reach 192 Billion U.S. dollars in 2028 Statista, 2021, Size of the global connected car market between 2019 and 2020, with a forecast through 2028 - https://www.statista.com/statistics/725025/connected-cars-global-market-size-projection/. Market Size in Billion U.S. Dollars *Connected car is defined as a car that can be linked to other services and devices via a network ** BMW.com Experts define a connected car as a car that can be linked to other services and devices via a network. Along with laptops and mobile phones, this also includes other connected car technology, your own home, office, or parts of infrastructure such as traffic signals or emergency centres**
  • 6. ©2023 Visa. All rights reserved. Visa Confidential “By 2026, there will be almost 95.2 million vehicles worldwide making payments, from just 2.3 million in 2021. Juniper Research Juniper Research, 2021, In-vehicle Payments: Market Forecasts, Opportunities & Challenges 2021-2026 - In-vehicle-Payments-2021-2026-Strategy- Forecasts.pdf (visa.com) )
  • 7. 71% of all commuters would shop more if the ability to shop and pay were integrated into their cars of drivers think it would be useful if their vehicle’s HMI allowed them to order food or coffee for pickup 69% Say it would be useful to be able to pay for fuel Customer preferences indicate a high interest in an in-car option Star, 2021, How OEMs can drive adoption of in-car payment solutions while improving customer experience - In-car payment solutions | Star Trend Report Data has been provided by TSYS study, Xevo’s Connected Car Report, 2018. 75%
  • 8. Features on demand Service EV Charging Parking Petrol Market place Pre- Ordering There are numerous use-cases for in-car payment Picture from PowerPoint Stock Images
  • 9. Besides technology, regulation also plays a role - Strong Customer Authentication These are only examples European Banking Authority imposes Strong Customer Authentication (SCA) for all electronic transactions through PSD2 regulation Comision Nacional Bancaria y de Valores (CBBV) imposes Strong Customer Authentication for all electronic payments by March 26 2019 Payment Association of South Africa imposes 3D Secure on all online credit card transactions Reserve Bank of India (RBI) mandates multi- factor authentication for transactions >2000rupees Monetary Authority of Singapore imposes on all Singaporean banks the use of 3- D Secure based on OTP SCA regulations coming into play in the nearby future
  • 10. ©2023 Visa. All rights reserved. Visa Confidential 10 Our vision is to create options that offers an in-car payment experience that's universal, offering the security and reliability you've come to trust with Visa.
  • 11. The solutions for in-vehicle- payment with Visa A simplified construction kit for implementation Visa Token Service (VTS) [Security] FIDO [Authentication in-car] Visa Cloud Token Framework (CTF] [Device – binding] Visa Payment Passkey Service to validate authentication [FIDO-Server] [Liability Shift, Scale and Compliance] Issuer recieves authentication evidence and can make authorization decision [Transaction decision] • Qualifies for liability benefits • Helps support SCA compliance (in EU) • Increased security with tokens • Seamless authentication UX (the right amount of friction) using FIDO • Register once, use everywhere • No need for SMS OTPs or passwords, phishing resistant • Consistent & familiar experience • Reduced fraud • Reduced declines - increased customer satisfaction • Reduced cost of authentication solution maintenance Merchants Cardholders Issuers
  • 12. ©2023 Visa. All rights reserved. Visa Confidential

Editor's Notes

  1. Overview of three key topics and then deep dive
  2. So, how is this growth of digitalisation affecting the automotive industry? What is the change in behaviour and key trends? – People are now buying cars online and they expect a seamless customer journey What is the impact on car manufacturers? The automotive industry is moving away from the traditional three-tiered sales model (franchise model) to an integrated online-offline sales model OEMs interact with customers directly and take responsibility for the sales transaction, therefor the dealer acts as an agent This enables car manufacturers to leverage existing dealer assets in order to provide a superior omnichannel customer journey With agency sales, OEMs establish a 360° customer view 3. From Visa’s point of view, this highlights the growth in ecommerce and the need for a seamless payment experience
  3. Now we are in the second hot topic Here, connected car is defined as a car that can be linked to other services and devices via a network (Connected Car. Its history, stages and terms. | BMW.com) They can connect to your phone, via Bluetooth, connect to GPS with its own dashboard sat nav system, or connect to the internet, from an internal SIM (Connected cars – everything you need to know | RAC Drive) They are quickly increasing in numbers as part of the larger Internet of Things (IoT) ecosystem This is an opportunity to leverage Visa’s products and solutions for in-car payments, specifically our tokenisation services
  4. Stricter regulation is a fact and regulations are popping up all around the world to protect the customers PSD2 as the driver, regulations getting stricter and increasing around the world Therefore, a secure and trustful infrastructure needs to be built which is compliant to PSD2 and increasing regulatory requirements outside of EEA Symmetric to Apple Pay which always make us of 2-factor authentication and works in the same way independent of payment regulations (SCA) in the specific market Visa capabilities are helping automakers meet PSD2 compliance requirements in the EU market Cloud Token Framework enables the vehicle to act as an SCA trusted device through device binding Visa Delegated Authenticator Program allows in-car digital wallet to act as delegated authenticator Mercedes and Visa launched PSD2-compliant in-car payments solution in March ‘23 Solution is available in Germany and will roll out in other European countries later this year Mercedes acts as delegated authenticator on behalf of issuers Drivers can complete an in-car purchase via built-in fingerprint sensor
  5. Visa has several products supporting tokenisation, currently we are offering solutions based on VTS and CTF. These solutions come under Visa’s standard product offering, Token Management Services 1. VTS, FIDO, and Visa Secure are the prerequisites for the solution VTS is initiated by a token requestor which are entities who initiate the process of tokenisation – For example, in the Mercedes Pay case, Starfish is the token requestor that sits in-between Visa and Mercedes Pay FIDO (Fast Identity Online) enables consumers to use their on-device biometrics to provide authentication – In the Mercedes Pay case, Cariad (VW subsidiary) provides this technology Visa Secure authenticates the cardholder – In the Mercedes Pay case, Logpay (VW subsidiary) is PSP 2. CTF links the payment credential to the customer and their device/s – Binds the device to a token 3. VDAP allows digital customer authentication within a merchant or digital wallet environment – Authentication on behalf of the issuer, liability lies with the merchant 4. DAF is a Global Commercial Fraud Liability Framework based on risk. Participant assists with the authentication, providing additional data and flags to the issuer via DAF indicator, Visa qualifies the data, and assigns Acquirer Liability Protection – Liability lies with the issuer *It is important to note the VDAP component is being repositioned as part of DAF so it will not be shown explicitly in the future 5. Pass-Through Wallet stores Visa PAN data provided by the cardholder, and during payment the wallet transfers the data to the PG/merchant *This picture will evolve as new market solutions are developed (e.g. FIDO and biometrics)