Using Large Language Models in Public Services (Past Tense)
#smart_conference #Nile_University #IEEE #AI #LLM #NLP
The presentation explored the transformative potential of large language models (LLMs) in revolutionizing public service delivery. As artificial intelligence and natural language processing technologies advanced, LLMs offered unprecedented opportunities to streamline operations, enhance citizen engagement, and drive innovative solutions for pressing societal challenges.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Today’s retail customers expect flexible interaction channels that allow them to shop wherever they are, whenever they want – supported by personalised offers, a sufficiently high availability and assortment of product, and rich product information that enhances their shopping experience.
Integrated Marketing Communication (IMC)Faysal Alam
Integrated Marketing Communication (IMC) involves carefully coordinating all promotional and communication tools so that they work together to deliver a unified message. IMC aims to integrate communications both internally across business functions and externally with partners. It provides benefits like increased effectiveness, competitive advantage through relationship building, and cost savings from resource sharing. However, barriers to IMC include organizational silos, lack of management expertise, and difficulty balancing long and short-term communication goals. The document discusses various communication theories and models to understand how messages are processed, and outlines ten "golden rules" for effective implementation of IMC.
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3. The project involved analyzing Angel Broking's CRM practices through secondary research, a SWOT analysis of the brokerage industry, and data collected during the students' internship regarding customer satisfaction, training programs, and opportunities for improvement.
The Changing Nature of the Customer Relationshipmichellereape
This paper explores considerations on how to harness the power of the customer relationship on the front lines to power our clients’ competitive edge through to their bottom line
The document discusses several key topics related to customer relationships and marketing:
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The Changing Nature of the Customer Relationship by North HighlanddBrooke Novak
Things have changed with the way the customer experience is enacted. Success has less to do with big strategic decisions and more to do with practical, everyday operational decisions – and then getting them implemented. Customers have more control – much more. Product information, peer reviews and ratings, even competitors are all just a click away. This increased transparency puts brand promises to the test. And, whether you are B2C or B2B, your customers have become accustomed to personalized services, relevant and personalized offers, and customizable capabilities. All on demand. How do you meet these demands – let alone exceed them? This paper explores considerations on how to harness the power of digital information on the front line of the customer relationship to power your competitive edge through to your bottom line.
The document discusses how the customer relationship has changed in the digital era. There is now greater transparency, giving customers more information and control. This transparency puts pressure on companies to ensure their brand promise and customer experience are closely aligned. Companies must make operational changes to deliver on the brand promise and meet evolving customer needs and expectations. While technology has changed interactions, fundamental customer needs remain the same - companies need to focus on both adapting to new technologies and strengthening relationships through excellent operational execution.
Our head of digital, Chris Cullmann, alongside our team at Ogilvy CommonHealth Worldwide have developed a playbook for pharmaceutical and healthcare marketing in 2018.
Although not definitive, this playbook points to emerging platforms, the maturing of existing communication mediums, and areas that need your attention to be competitive in a rapidly evolving marketing space.
1. The document discusses the emergence of customer relationship management (CRM) as a business strategy to focus on building relationships with customers rather than just individual transactions.
2. It outlines some of the key benefits of CRM like increased sales, customer satisfaction and margins as well as decreased costs. CRM allows for more effective cross-selling of products.
3. The document also explores how industries have been affected by CRM and how businesses now operate in the age of customization and personalization enabled by new technologies.
Unlock the power of digital marketing for small businesses! Learn how to grow and thrive in the digital era. Read our latest blog now! https://wikinewsfeed.net/how-small-businesses-can-use-digital-marketing-to-grow/
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Using online community to optimize the customer experience provides some of the most innovative and collaborative ways organizations can leverage their consumers to meet business goals.
Integrated marketing communications (IMC) is an approach where all aspects of marketing work together as a unified force, including advertising, sales promotion, public relations, direct marketing, online communications, and social media. The goal of IMC is to create a seamless customer experience and reinforce a brand's core message. IMC considers factors like a brand's marketing mix, promotional strategies, communications objectives, target audiences, and tactics to ensure consistency across channels. Barriers to effective IMC include functional silos between departments, restricted creativity, and a lack of management expertise in the IMC approach.
The document discusses the evolving role of public relations (PR) in a world where social customer relationship management (SCRM) is increasingly important. It notes that while traditional PR methods are still relevant, PR must now focus on building communities and advocacy. The new role of PR involves collaborating closely with other departments to engage customers through social media and ensure alignment across the company. Building trust and providing value to the social customer is key to success with a SCRM strategy.
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4. THE APPLICATION OF LARGE LANGUAGE MODELS IN BUSINESS
IS TRANSFORMING THE WAY ORGANIZATIONS OPERATE AND
ENGAGE WITH CUSTOMERS
From enhancing customer support to streamlining
content creation, these models are seemingly
becoming indispensable tools for modern
businesses. In fields ranging from healthcare and
finance to education, marketing, and law, these
models are transforming the way businesses
function and engage with their customers
5. LLM excel in processing and generating human
language. This makes them valuable for a wide
range of natural language processing (NLP)
applications in business. They can automate
customer support through chatbots, analyze
customer feedback sentiment, and even generate
content for marketing and advertising
ENHANCED COMMUNICATION AND CUSTOMER SERVICE
6. PERSONALIZATION
These models can be used to personalize user
experiences. In e-commerce, for example, they
can recommend products based on
a user’s browsing and purchase history. Similarly,
in content delivery platforms they can recommend
articles, videos, or courses tailored to a user’s
.interests
9. Generating high-quality, relevant marketing
materials such as blog posts, social media updates,
and email campaigns. • Helping companies gauge
public opinion and assess the success of their
.marketing efforts using sentiment analysis
MARKETING
17. IMPROVING CUSTOMER INTERACTIONS
One of the major ways LLMs are altering the
customer service business is through improved
customer interactions. These models are able to
comprehend and reply to customer concerns in
a more natural and human-like way. Customers
may now have interactions with AI that feel like
they’re talking to a real person, rather than
receiving mechanical, pre-scripted responses.
18. SENTIMENT ANALYSIS AND FEEDBACK INTERPRETATION
LLMs can assess sentiment and comprehend consumer
perceptions about a product, service, or overall brand by
sorting through customer feedback, reviews, social media
comments, and more. Businesses are able to improve their
offerings and customer service by spotting patterns,
addressing concerns, and analyzing customer sentiment.
Additionally, they can also identify potential advocates or
detractors, helping them create targeted engagement
strategies. This level of personalization can foster stronger
customer loyalty and potentially drive increased sales.
19. COST EFFICIENCY
Large Language Models can handle a high
amount of questions at the same time,
eliminating the need for a large customer
support team. This cost-effective solution not
only reduces operational costs but also
improves efficiency. Businesses can more
strategically allocate resources, focusing on
areas that demand human involvement while
delegating routine questions to LLMs.