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© 2024 TrustArc Inc. Proprietary and Confidential Information.
Innovating with TRUSTe
Responsible AI Certification
2
Legal Disclaimer
The information provided during this webinar does
not, and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented during
this webinar are for general informational purposes only.
3
Speakers
Noël Luke
Chief Assurance Officer
TrustArc
Jessica Simpson
VP of Risk & Compliance
Integral Ad Science
Maciej Piszcz
Sr. Assurance Program Manager, AI
& Global Privacy
TrustArc
4
EU AI Act
Trade
Secrets Copyright
Product
Safety
Unfair
Commercial
Practices
Data
Act
Product
Liability
Consumer
Protection
Cybersecurity
Act
DSA
ePrivacy
Directive
GDPR
EU
February 2, 2025: AI literacy requirements for staff dealing with AI - applies to providers and deployers of AI systems
5
AI
General
Tort
Product
Liability
Intellectual
Property
HIPAA
ADA
State AI
laws
Laws Regulating
Commercial
Business
Practices
Fair Credit
Reporting Act
Civil
Rights Act
FTC Act
State
Privacy
Laws
USA
Trade Secrets
GDPR
EU AI
Act
February 1, 2026: Colorado AI Act goes into effect (first AI-specific legislation passed in US)
6
GDPR
Provisions specifically
regulating AI
Articles 13(2)(f) & 14(2)(g) - data subjects be informed
about the existence of automated decision-making, including
profiling, and meaningful information about the logic involved
Article 15(1)(h) - data subject right to obtain information
about existence of ADM, and logic involved
Article 22 - Data subject rights related to Decisions
based solely on ADM
Provisions related to
processing risk, volume of data
Article 5 - Fair Processing; Data Minimization
Article 35 - DPIA for high risk processing
Provisions applicable that may
be applicable when using
personal data in AI
Article 5 - Data Protection Principles
Article 6(1) - Legal basis
Articles 15 - 21 - Individual Rights
Article 25 - Privacy by Design
Article 28 - Contracts
Article 30 - Records of Processing
7
Responsible AI Certification
Responsible AI
Access to AI Governance and
Operational Templates
Assessment against framework as a
tool for executive buy-in
Responsible AI Certification
incorporates regulations and industry
frameworks like EU AI Act, NIST AI
RMF, ISO 42001 and OECD AI
Principles
Covers core principles of responsible
AI: Transparency, Fairness, Security,
and Accountability.
8
Thank You!

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TrustArc Webinar - Innovating with TRUSTe Responsible AI Certification

  • 1. © 2024 TrustArc Inc. Proprietary and Confidential Information. Innovating with TRUSTe Responsible AI Certification
  • 2. 2 Legal Disclaimer The information provided during this webinar does not, and is not intended to, constitute legal advice. Instead, all information, content, and materials presented during this webinar are for general informational purposes only.
  • 3. 3 Speakers Noël Luke Chief Assurance Officer TrustArc Jessica Simpson VP of Risk & Compliance Integral Ad Science Maciej Piszcz Sr. Assurance Program Manager, AI & Global Privacy TrustArc
  • 4. 4 EU AI Act Trade Secrets Copyright Product Safety Unfair Commercial Practices Data Act Product Liability Consumer Protection Cybersecurity Act DSA ePrivacy Directive GDPR EU February 2, 2025: AI literacy requirements for staff dealing with AI - applies to providers and deployers of AI systems
  • 5. 5 AI General Tort Product Liability Intellectual Property HIPAA ADA State AI laws Laws Regulating Commercial Business Practices Fair Credit Reporting Act Civil Rights Act FTC Act State Privacy Laws USA Trade Secrets GDPR EU AI Act February 1, 2026: Colorado AI Act goes into effect (first AI-specific legislation passed in US)
  • 6. 6 GDPR Provisions specifically regulating AI Articles 13(2)(f) & 14(2)(g) - data subjects be informed about the existence of automated decision-making, including profiling, and meaningful information about the logic involved Article 15(1)(h) - data subject right to obtain information about existence of ADM, and logic involved Article 22 - Data subject rights related to Decisions based solely on ADM Provisions related to processing risk, volume of data Article 5 - Fair Processing; Data Minimization Article 35 - DPIA for high risk processing Provisions applicable that may be applicable when using personal data in AI Article 5 - Data Protection Principles Article 6(1) - Legal basis Articles 15 - 21 - Individual Rights Article 25 - Privacy by Design Article 28 - Contracts Article 30 - Records of Processing
  • 7. 7 Responsible AI Certification Responsible AI Access to AI Governance and Operational Templates Assessment against framework as a tool for executive buy-in Responsible AI Certification incorporates regulations and industry frameworks like EU AI Act, NIST AI RMF, ISO 42001 and OECD AI Principles Covers core principles of responsible AI: Transparency, Fairness, Security, and Accountability.