Ellerton & Co. Credential Deck - July 2024.pdf
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Ellerton & Co.is a bespoke public relations and integrated marketing communications agency in Southeast Asia that drives brand advocacy, reputation building and customer engagement for companies. Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture. Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events. We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand. Visit our website: https://ellerton.co/
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Ellerton & Co. Credential Deck - July 2024.pdf
- 1. Public Relations Digital Marketing Graphic Design
- 2. Ellerton & Co. is a bespoke public relations and integrated marketing communications agency in Southeast Asia that drives brand advocacy, reputation building and customer engagement for companies. Ellerton&Co. About Us We provide strategic public relations and communications counsel to clients to help achieve business goals. Leveraging creative storytelling and evidence based approaches, our expertise includes building PR roadmaps, media and stakeholder engagement, integrated communications strategies, social media management, branding and creative services amongst others. Ellerton & Co.’s roster of clients is worth well over US$35 billion, and spans across a mix of industries, under Corporate, Technology and Consumer Marketing domains, including Michelin-starred restaurants, travel, hospitality and architecture. We deliver impactful results and create value for organisations of varying sizes, from start-ups and SMEs to largest multinationals in the world.
- 3. Ellerton&Co. Why our clients love to work with us Ellerton & Co. are a highly professional and capable public relations firm. I engaged them to raise awareness of my sports media company prior to listing on a major exchange. They secured interviews in major global media outlets, developed key messaging and ensured our brand messaging was communicated through the right channels. Highly recommended. Justin Leong CEO Rebel FC We engaged Ellerton & Co. for public relations in Southeast Asia and they proved to be a highly effective, reliable and professional agency. Importantly, they delivered results including full page interviews in major mainstream newspapers (plus a front cover spread!) as well as in depth interviews in luxury magazines. Was a pleasure working with them and highly recommended. Lionel Liew Principal Architect & Co-Founder TA.LE Architects Ellerton PR are quick, professional and reliable. They are able to quickly understand your business and ramp up from Day 1 and produce tangible and measurable results and media coverage. They may be a boutique agency but they pack a punch for their size. Highly recommended!” Jeffrey Oon PR Manager Advance Intelligence Group Sansanでは2019年以来Ellerton にPRを依頼しています 。 シンガポールをはじめASEANでのブランド浸透を目 指す会社さんにとってマイケルとカリシュマのチームは 信頼できるおすすめの2人で、私達も彼らと共にPR活動 をしています。こちらから細かい依頼をしなくてもどん どん新しい切り口を提案してきますし、ワンチームで働 ける特異な会社です。 特にSaas系企業のPRを得意としていて、Techメディア はもちろんのこと、サービスを取り巻くコンテキストを うまく注目の話題に紐付けてストーリーを作り露出にこ ぎつける能力を持っています。 Edward Senju Regional CEO SanSan Over my past ten years working in both international and regional broadcast, I've collaborated with many public relations agencies and I can say Ellerton & Co are most certainly among the best. They understand the media, what we look for and are able to pitch good stories at the right time. A professional firm and a pleasure to work with. Pamela Parker Producer BBC We engaged Ellerton & Co. for the launch of a dual-hotel property in Singapore. From the outset, they were professional, attentive and responsible. They were also flexible which was vital given the shifting timelines of such a complex project and provided many inputs. Importantly, they got excellent results which materially benefitted the hotels Juliana Jauw PR Director AccorHotels We used Ellerton & Co. Public Relations to launch our electric three-wheeler vehicle into the Indian market. The results that they achieved were fantastic, including TV slots on CNBC’s Overdrive, coverage in nearly all major Indian publications both mainstream and auto- trade. They also drove our thought leadership strategy helping us articulate arguments for EVs in India and Southeast Asia. Very professional with excellent knowledge, writing and media skills Ben Lim Co-CEO SHADO Group 当社は最近カナダで開催されたコンピューター・グラフ ィクス展示会、SIGGRAPH, への参加の際にEllertonと仕 事をする機会がありました。EllertonにはPRに関するす べての業務について関わってもらいましたが、我々のニ ーズについて素早く理解し、すべてに効率よく応えてい ただき非常に良い結果となりました。次回もこのような プロジェクトがあればPR業務を依頼したいです。 Shunsuke Yoshizawa PR Manager Morgenrot
- 4. Ellerton&Co. Services Public Relations Digital Marketing Graphic Design
- 5. Ellerton&Co. Case Studies Vietnam, with its unique and intricate market landscape, presents a challenging yet rewarding opportunity. Our local team specializes in bridging the gap between brands from abroad and the Vietnamese media. By crafting and sharing impactful stories that resonate with the local community, we aim to garner significant recognition for your brand in this domain. Vietnam Deep understanding of the local media
- 6. Ellerton&Co. Case Studies Objectives EHL Hospitality Business School The world-renowned hospitality management university with campuses in Switzerland and Singapore EHL Hospitality Business School seeks to elevate the brand in Asia, drive enrolments from the region and enhance its appeal and expertise. Results We crafted a corporate communications strategy which focused on enhancing EHL’s appeal amongst various audiences including students, hospitality/ travel industry and academia. We also devised a story engine with diverse storylines told through a mix of platforms leading to media output that exceeded the targets year on year. The use of innovative tactics like campus experentials, media junkets, research expert interviews and alumni/ student profiling over time increased the brand’s media mentions while reinforcing its credibility in the industry. We have secured coverage in the top tier outlets like BBC, Straits Times, TTG Asia to name a few across Singapore and China. For the 2023 retainer campaign, we secured close to 50 pieces of coverage for only Singapore market.
- 7. Ellerton&Co. Case Studies Objectives Sansan Turning encounters into innovation Sansan, a Japanese company, engaged Ellerton & Co. in 2019 to support their brand building efforts in Singapore and Southeast Asia. The PR support was primarily aimed at driving new business leads and growing Sansan’s regional market, led by the Regional CEO Edward Senju. When we started working with the company, they were still private and had not yet IPO’d (now they are listed on the Tokyo Stock Exchange). By 2024, we had expanded our PR efforts into the Philippines since two years, where we profile their executives in national press. Results Having worked with Sansan for over 5 years, Ellerton & Co. has delivered exceptional PR results, securing coverage in tier-1 global media such as Bloomberg, CNBC, The Economist, BBC, as well as national press in Singapore and more recently the Philippines. We have supported their business objectives of driving up interest in the brand among prospective clients who have reached out to Sansan after seeing coverage. Identifying interesting story angles that achieve cut through with editors, including executive profiling that helps to add colour and humanise the brand, has been key to our success.
- 8. Ellerton&Co. Case Studies Objectives Andermatt Swiss Alps A true year-round destination with active adventures, premium real estate and luxury hotels, located in the heart of Switzerland. Andermatt Swiss Alps wanted to raise awareness and create intrigue for the destination and offerings available to an Asian audience. As well as educating consumers about Andermatt, located in the heart of Switzerland, Andermatt Swiss Alps wanted to launch a collection of new properties to real estate investors within the region. Results Following the launch of Andermatt Swiss Alps’ latest property, Silva, exclusively to Asian investors we secured an online story in SCMP. Regional Director of Asia Maureen Yeo was able to share insights into why Andermatt Swiss Alps targeted investors from Asia Pacific and discussed with Switzerland is an appealing location for a second home. We have worked with a collection of publications including PORTFOLIO, Home Journal, Tatler Asia and C.N.A. Throughout our retainer, we have and continue to achieve coverage - online and print - across Singapore, Hong Kong and the Southeast Asia region with angles ranging from travel, real estate investment and profiling some of Andermatt Swiss Alps’ Senior Management team.
- 9. Ellerton&Co. Case Studies Objectives Triple P Redefining Singapore's Urban Landscape with People, Place, and Purpose Triple P, a Singapore-based real estate company, embarked on a transformative journey of the Keong Saik neighbourhood, evolving it into Singapore's first neighbourhood building platform under The Working Capitol. Triple P aims to create resilient and diverse neighbourhoods, currently managing over 33 properties and 130 brands. Seeking to communicate their brand purpose, Triple P engaged a PR agency to target high-end media with focused messaging. Results We strategically targeted the luxury lifestyle segment in Singapore, securing major features in prominent publications such as The Peak and Portfolio (front page), along with other key tier 1 outlets. These media platforms are critical as they cater to affluent, influential audiences who value premium real estate and innovative urban development. By being featured in these prestigious outlets, we successfully positioned Triple P as a unique, boutique developer, distinguishing them in a competitive market. Our media placements not only raised brand visibility but also enhanced Triple P’s reputation as a leader in adaptive reuse and neighbourhood building, attracting high-end tenants, partners, and investors.
- 10. Ellerton&Co. Case Studies Objectives Alpadis Group Driving awareness for this fiduciary services provider Alpadis Group provide technology-enabled fiduciary services for corporate and private clients in Europe and Asia. With offices in Switzerland, Singapore, Malaysia, Thailand and Hong Kong, they provide a range of services that allow companies to expand with confidence, and wealthy individuals to know that their wealth is protected for them and the next generation. They required full service public relations and marketing support to drive awareness of their services – both corporate and private. Results Multi-pronged marketing approach included social media management that saw Alpadis Group climb to over a 1,000 followers on LinkedIn. We also developed a range of animations articulating their services that included wealth protection, Swiss Trusts and Asian expansion. Added to that was ongoing, comprehensive media outreach that saw coverage across Asia.
- 11. Ellerton&Co. Case Studies Objectives Sportradar Positioning Sportradar as a sports data and technology pioneer E&C was tasked with raising the profile of Sportradar in Asia and spotlighting their unique capabilities and offerings for stakeholders in the sports ecosystem. E&C advised them as a run up to the company’s NASDAQ IPO this year, and since then has focused on positioning them as thought leaders and torch bearers in the industry. Results E&C supported Sportradar by driving visibility in leading media outlets in Southeast Asia as well as Asia including in CNBC, South China Morning Post, and global sports trade media like the Sport Business. We formulated a comprehensive long term PR strategy and workplan, focused on delivering impactful coverage, thought leadership platforms and nurtured media relationships. We announced partnerships with the likes of UEFA, ICC, NBA and others – but most importantly told multiple creative stories in data, technology, marketing and other areas maintaining a steady drumbeat of coverage.
- 12. Ellerton&Co. Case Studies Objectives Broctagon Putting a spotlight on the technology enabler of the crypto ecosystem With a decade of expertise in forex markets, Broctagon was now turning towards the crypto markets and wanted to fuel its business efforts by hiring a PR firm. We partnered with them to help position them as a voice of authority in the fintech space. Results E&C formulated a PR plan that focused on developing media relationships and delivering high quality coverage in media outlets like the Straits Times, Forkast, The Asset amongst others. We raised their share of voice by enabling their participation in topical industry commentaries and standalone large format stories. We looked to position them as not just a backup tech providers for the crypto exchanges but as a player looking to solve critical issues in the crypto space. Frontier technology providers to liquidity enablers to problem solvers for crypto, these are some of the terms that the company is now associated with. We profiled the founder and female leadership from the company, using all opportunities to spotlight their tech capabilities and position in the industry.
- 13. Ellerton&Co. Case Studies Objectives STACS Transforming green finance with disruptive blockchain technology STACS engaged Ellerton & Co. in 2020 to grow their brand visibility in their local market of Singapore as a new start-up. Their founder was a second-time entrepreneur with a track record of building up his previous business to 300 employees and appreciated the importance of positioning the company as a thought leader in blockchain. Results In just slightly over a year, we have delivered approximately 120 pieces of media coverage across leading titles including Nikkei, TechCrunch, The Business Times and a broad spectrum of banking and finance, mainstream and technology media. STACS has gone on to secure Series A funding and dozens of new partnerships in the past year and has become a household name in the blockchain ecosystem and as attained recognition as a Blockchain Technology thought leader in Singapore.
- 14. Ellerton&Co. Case Studies Objectives Advance Intelligence Group Advancing with intelligence for a better life Ellerton & Co. was engaged on a project basis to support the Series C funding announcement of ADVANCE.AI, a subsidiary of Advance Intelligence Group, in 2019. Since then, over two years later, we continue to work on a long- term retainer basis with the company which also owns the consumer buy-now-pay-later business Atome. In total, we support the company at the parent holding group level and this includes four or five separate business subsidiaries across a dozen markets in Asia. Results We have delivers hundreds of pieces of media coverage for Advance Intelligence Group and its subsidiaries across the region over the years. Since we began working together, the company has gone from strength to strength, ultimately raising over US$400 million from SoftBank and other leading institutional investors in 2021 and achieving a valuation of US$2 billion. Key coverage includes tier-1 international publications such as Bloomberg, CNBC, and Reuters.
- 15. Ellerton&Co. Case Studies Objectives Exclusive Networks The region’s leading cybersecurity vendor International cybersecurity and digital services vendor needed to up its game when it came to raising awareness in Southeast Asia. They needed to position themselves as the region’s top vendor, providing the most sophisticated cybersecurity tools and protecting companies against growing cyberattacks. Results Ellerton & Co. generated (and are still generating) significant coverage across Asia, including CNN, Business Times and key trade and tech media. We worked with local in-market teams to raise the profile of local leaders, as well as drove awareness of key appointments in trade and channel media.
- 16. Ellerton&Co. Case Studies Objectives TA.LE Architects A Singapore architecture firm that merges art with architecture TA.LE Architects wanted to extend their brand reach in both Singapore and Malaysia. With a number of high- profile projects for both residential and corporate clients to their name they were looking to grow their business locally and internationally. Results We identified a particularly interesting narrative within the Founder’s bio – a love of art – and put that to good use generative in-depth interviews in top media including Business Times and The Edge Singapore (including a front cover spread). These interviews allowed her to position herself as a talented, multifaceted expert and communicate core brand messages. We also secured in-depth reviews of projects in luxury lifestyle publications including Singapore Tatler and The Peak as well as regional design publications and Malaysian media.
- 17. Ellerton&Co. Case Studies Objectives Orchardist Branding Design Orchard Road wanted a solution to their problem of plunging footfall due to the rise of heartland malls & expensive parking. We were tasked to ideate a campaign that attracts visitors to shop in Orchard.
- 18. Ellerton&Co. Case Studies Objectives Sansan Infographic Design Sansan wanted to release their study of how referrals within a company network drives business success in an easily digestible manner that’s easy for one to takeaway.
- 19. Ellerton&Co. Case Studies Project Brief Rize Crafting Impactful Narratives: The Rize Success Story. In a project spanning just one month, Ellerton & Co. was tasked with creating a compelling corporate video for Rize, aimed at captivating potential investors at an upcoming meeting. The challenge was to encapsulate Rize's mission in sustainable rice farming and its environmental impact, requiring a blend of creative storytelling, graphic design, and logistical coordination across multiple markets. Execution & Impact Our team efficiently executed the project, crafting an engaging script, coordinating videography in India and Vietnam, and integrating custom graphics and a dynamic voiceover. The video not only vividly portrayed Rize's transformative solutions but also resonated deeply with the investors, significantly contributing to the success of the meeting. This project underscored our agency's prowess in delivering impactful corporate communication solutions under tight deadlines.
- 20. Ellerton&Co. Case Studies Objectives Axiom A boutique gym in Holland Village, Singapore. Axiom approached us as their website was outdated and did not follow their branding guidelines. We were tasked to design from scratch a complete website that’s built on Wordpress, that has integration capabilities with their schedule booking application.
- 21. Ellerton&Co. Rate Card Public Relations Project Timeline: 4-12 Weeks A project generally lasts around 4-12 weeks (though this varies) and is centred around a particular news point. Examples of a project may include a funding round, a product launch or a new partnership Retainer Monthly A retainer can last from six months to three years or longer. A retainer allows us to generate a consistent and continuous drumbeat of coverage, secure great event speaking slots, develop relevant content and raise the profile of our clients over the long term Branding Projects Consultation 2 Concepts 2 Revisions Logo Design Consultation 2 Concepts 2 Revisions Deliverables Logo Design in Adobe Illustrator File Motion Graphics Up to 30 Seconds 2 Revisions Deliverables Video in .mp4 format Web Design Up to 5 Pages 2 Revisions *Excludes Web Hosting / Domain Infographics 2 Visual Directions 2 Revisions Deliverables JPEG or PDF File Presentations Up to 20 Slides 2 Revisions Brochure 6PP 2 Visual Directions 2 Revisions Deliverables Print-Ready PDF File Posters 2 Visual Directions 2 Revisions Creative Services Creative Services Public Relations Deliverables SEO-Ready Website Responsive Google Analytics Integration Deliverables Powerpoint or Keynote File Deliverables Print-Ready PDF File Deliverables Brand Book that includes Logo Design, Logo Specifications, Colour Guide, Typeface Usage.