Jasmin Overstreet Personal Brand Exploration
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Jasmin Overstreet Personal Brand Exploration
- 1. Personal Brand Exploration Jasmin Overstreet Project & Portfolio I Public Relations July 10,2024
- 2. Category: Changing Careers Short Term Career Goal: Immediately After Graduation 2026 • Guest Experience Director / E-kidz Director • Upon applying for these positions I will start to attend Sunday worship so I could get accumulated with the ministry and there vision .Also I would want too get involved with the youth and adult ministries too connect with the way the ministry handles things . I want too be start getting connected by by Nov 1,2024 • Long Term Goal • Establish a program that helps children with life skills that are vital but may not be taught within the home or at school, getting connected too non profits, park and recs and surrounding school too eventually establish a program all around starting in charlotte . Source :Elevation church,
- 3. Occupation Public Relations • Potential job Titles • Public Relations Manager • Public Relations Specialist • Director for Religious Activities and education Source :Onet, online photo
- 4. Target audience Media relatio ns Religiou s Director s Trainin g and develo pment manag er Media content creator Educa tion and child care admini strator You th Coa ch x x x x x x x x x x x x x x Recruiters and Hiring managers at Churches or Non profit organizations Source: Book yourself solid
- 5. competition • Jasmin Overstreet • Work Experience • 2 years media ministry broadcaster for Family of Faith Christian • Education • Current student enrolled at Full Sail University Bachelors of Science in Sportscasting looking too change to Masters Public Relations. • Noteworthy Experience • Multiple leadership roles with the youth department and dance ministry at FOFCC • SKILLS & Proficiencies • Director of several women group dance numbers • YouTube broadcast on several topics • Women's Night Public speaking • Overall online Prescence • Very low connections less then 56,professional headshots ., and sporadic Prescence on social media platforms . • Grace Gikonyo • Work Experience • 7 years in PR ,Public Speaking and Marketing • Education • Graduate of Daystar University • Noteworthy Experience • GG the Brand', a passion project born in April 2020. • voice resonates in e-commerce, social commerce and digital arenas privileged to collaborate with industry giants, including; Jiji, FIDA, FEIL Group of Companies, poa! Internet, Liquid Telecom, Institute of Surveyors of Kenya, Pharmaceuticals Society of Kenya, • Skills and Proficiencies • mentor budding PR & Marketing professionals, bridging the gap between academic learning and real-world application. • Overall online Prescence 500 + connections , she has customized headshots with professional endorsements too follow Source: LinkedIn
- 6. identity Course values 1. Relationships 2. Leadership Communication 3. ETHICS 4. Leadership 5. Attention too detail Golden Circle Why? Bridging the gap between generations and culture through purpose driven vision How ? By connecting with community leaders ,schools and organizations making a difference What? Showcasing black girl magic in every aspect Passion Youth, Community, Togetherness Super Power Gathering communities together in unify for the cause of a better future Guiding Principle “There's no I IN TEAM SO LETS MAKE IT HAPPEN TOGTHER Source: Core Values discovery exercise, Start with Why Vision Creating a brand reputation that can’t be ignored
- 7. PROMISE & POSITION • PROMISE • I HELP NON PROFIT ORGANIZATIONS TO INCREASE DONORS AND ATTENDANCE TO THERE EVENTS BY INSPIRING THE COMMUNITIES WITH STORIES FOR THERE BRAND • POSITIONS • BOLD ONSTAGE PRESCENECE
- 8. NETWORKING INDUSTRY EVENTS ARMED CHRISTIAN MEDIA CONFERENCE 2024 CHARLOTTE NC AUGUST 1-AUGUST 3 2024 OBJECTIVE; MEET INDUSTRY PROFESSIONALS TOO SEEK MENTORSHIP POSSIBLY INTERSHIPS WHILE STILL ENROLLED IN SCHOOL ELEVATOR PITCH YOU KNOW HOW NON PROFITS HAVE A REALLY HARD TIME GETTING THE MESSAGE OUT TO THERE DONORS WITH ALL THE VARIOUS PLATFORMS NOWADAYS I CAN GET ON THE STAGE TOO TELL YOUR STORY TOO CONNECT TOO YOUR AUDIENCE . IN FACT RECENLTY IVE HELPED WITH A WOMENS CONFERENCE CONNECTING THE YOUTH AND ADULTS THROUGH A SIMPLE DANCE ROUTINE AND IT APPEARS I BROUGHT IN 15% MORE PEOPLE FROM OUR LAST CONFERENCE THAT WAS INTRESTED IN COMING BACK . MENTORSHIP SEEKIING SENIOR LEVEL PUBLIC RELATIONS SPECIALIST THAT I COULD POSSIBLY MENTOR WITH TOO START MY PORTFOLIO WITH BUILDING RELATIONSHIPS • ELEVATION CHURCH • SINGLE MINISTRY SMALL GROUPS CHARLOTTE NC • SEPTEMBER 1 AND EVERY OTHER SUNDAY AFTYER THAT • OBJECTIVE: MEET WITH LIKE MINDED CHRISTIAN IN THE PURSUIT OF COMMODARY IN THE MINISTRY .ALSO TOO MAKE SURE THE CHURCHS MISSION STATEMENT ALIGNS WITH MY LIFE AND LIFESTYLE . Source: armed Christian media elevation church
- 9. DIGITAL MARKETING • BRAND ARCHETYPE • ARCHETYPE : Maverick • Description: Producing strong interpersonal relationships with stakeholders showcasing my broad and unique personality ,while creating brand reputations that can’t be ignored. ONLINE ID CALC. SCORES VOLUME: Less than Zero RELEVANCE: Zero PURITY:10% DIVERSITY::Greater than 0 VALIDATION: less than 0 Focus variable: Volume and Relevance Type of Content: YouTube content for my church announcements/ highlight .interactions with youth groups through tik took dances and transparency and develop a podcast too develop my audience Primary Tools for Distribution: YouTube, and Tik Tok ,network with industry professionals too obtain a portfolio. Source :YouTube, archetype
- 10. Professional development Technical Skills Adobe Creative Cloud software Task: take a dive in YouTube free curriculum too learn : • Adobe illustrator • Adobe photoshop Org. :YouTube Date:Aug2024 CRM SOFTWARE Task: Take a free online course • BLACKBAUD e Tapestry salesforce software Org:mygreatlearning.com Date: December 2024 Transferable Skills Public Speaking Task: Continue to use my churches platform for my YouTube videos and add onto the script Org .Family of Faith Christian Date: July 2024 Professional Writing Task: Complete Business Writing Principles courses Org. LinkedIn Learning Date: Dec 2024 Source: YouTube, ONET MYGREATLEARNING.COM LINKEDIN
- 11. REFERENCES 1. **O*NET Online.** (n.d.). Summary report for: 11-2031.00 - Public Relations Managers. O*NET Online. Retrieved July 14, 2024, from [https://www.onetonline.org/link/summary/11- 2031.00](https://www.onetonline.org/link/summary/11-2031.00) 2. **TED.** (2009, September). Sinek, S. How great leaders inspire action. TED Talks. Retrieved July 14, 2024, from [https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_acti on](https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_ action) 3. Sinek, S. (2009). *Start with why: How great leaders inspire everyone to take action*. Portfolio. 4. Port, M. (2010). *Book yourself solid: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling* (2nd ed.). Wiley. 5. **Great Learning.** (n.d.). Customer Relationship Management. Great Learning. Retrieved July 14, 2024, from [https://www.mygreatlearning.com/academy/learn-for- free/courses/customer-relationship- management](https://www.mygreatlearning.com/academy/learn-for- 9. **Freepik.** (2021). Organic flat public relations concept illustrated [Vector image]. Freepik. Retrieved July 14, 2024, from [https://www.freepik.com/free-vector/organic- flat-public-relations-concept- illustrated_13107891.htm](https://www.freepi k.com/free-vector/organic-flat-public- relations-concept-illustrated_13107891.htm) 10. **Drake University Newsroom.** (2023, April 16). How does public relations differ from similar fields like advertising or marketing? Drake University. Retrieved July 14, 2024, from [https://news.drake.edu/2023/04/16/how- does-public-relations-differ-from-similar- fields-like-advertising-or- marketing/](https://news.drake.edu/2023/04/1