Social Media + Social Good

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Guest speaker on building a communications strategy; social media for social good. Digital Skills in Food Media with Prof. Keith Olsen, New York University Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health

What's hot

Trends 2018

KAN

This document discusses digital trends for 2018, focusing on three main drivers: trust, transparency, and (de)globalization. Virtual assistants using speech, gestures and facial recognition are becoming more common. Algorithms are making more decisions but may not be fully understood. Blockchain technology could decentralize power by allowing direct transactions between individuals without middlemen. The trends are expected to further digitalization, challenging business models and democratizing access, if adopted with constant curiosity and added ethics.

Trend Spotting: Can Being "Trendy" Help Grow Your Organization

aronduby

The document discusses four trends: the new social, hyperlocal, rise of mobilization, and virtual meets physical. It provides details on each trend, including how communities are using mobile technologies, social media, and location-based applications. The document also discusses how non-profits can leverage these trends through various strategies like content creation, convening people, and facilitating participation.

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Integrated media strategy - what is it?

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The document discusses trends in media and talent recruitment in 2016 and beyond. It notes that media has become global and integrated across different channels. It also stresses that innovation should make things better and that there needs to be a clear point to any media used. Looking forward, it suggests media will become more contextualized based on individual profiles, behaviors and situational data to create more meaningful connections.

Hack the hood engage local

Hack the Hood

A presentation and talk at the engagelocal conference (engagelocal.org): ournalists work more intimately with their communities to educate and empower residents? Two Oakland-based journalists will share insights from their local experiments, Hack the Hood and Eyes on Oakland, that blur the lines between journalism, art, education and community organizing. They'll offer out-of-the-box tips on how to jumpstart inclusive, on-the-ground initiatives that invite community members to learn, create and share. Susan Mernit | Hack the Hood; Cole Goins, Reveal and CIR

Creating A Connected Organization for the 21st Century: The Future of Work on...

Ayelet Baron

The document outlines Ayelet Baron's vision for creating a connected organization for the 21st century. It begins by imagining what such an organization could look like if everyone had the same vision of the future and translated it to their daily work. It then discusses the need for organizations to embrace constant change, build a culture of experimentation, and develop a connected, networked structure. The document argues that truly changing organizational culture requires leadership engagement, skills development, and embedding new practices and values into the organizational DNA. It promotes fostering open relationships, trust, and dialogue among employees, customers, partners and other stakeholders to build the connectivity required for success in today's world.

Charlene Li - Leadership In The Digital Era

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The document discusses the importance of digital leadership and engagement. It advocates that leaders should listen to digital customers, share stories to inspire employees, and engage strategically. Leaders need to help their organizations transition to more dynamic cultures that embrace sharing. Building trust through engagement is key, as is focusing on relationships and asking the right questions about value beyond just metrics. Overall it promotes the idea that engaged leadership is about using digital and social tools to connect with people and drive organizational goals.

Why Social is key to drive your Digital Innovation Strategy

Gerrie Smits

This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.

Using Online Technologies in Post Secondary Education to Thrive

Kemp Edmonds

New online communication technologies are enabling students to thrive in post-secondary education, whether attending classes remotely or on campus. These technologies empower students and educators by facilitating interactions that were previously only possible in person, but adopting new technologies also requires changing habits and opening channels of communication. The document explores examples of technologies like Skype that allow remote participation, as well as emerging technologies like wearables and brain-computer interfaces, and discusses both the opportunities and challenges of incorporating new technologies into education.

Trends and their meaning

Kai Platschke

The document discusses trends in how consumers engage with brands across real and virtual worlds. It provides examples of how brands can (1) get consumers more involved in products through collaboration platforms and personalization, (2) offer useful content and services, and (3) have a multi-platform media strategy across social media, websites, mobile apps, and events to better integrate into consumers' lives. The key recommendation is for brands to allow consumers to become part of the brand through contact, content, and an integrated media strategy across real and virtual worlds.

SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

Brian Solis

Social Media 101

Bolin Digital

LeWeb 2014: Disruption as an Ecosystem by Brian Solis

Brian Solis

With the onslaught of IoT devices, Shared Economy services, and DIY systems, things are getting more chaotic for users. Brian’s session at LeWeb 2014 in Paris focused on disruption as an ecosystem and explored how to apply a combination of systems and design thinking to build an integrated platform of solutions around a high purpose/vision. Videos here: https://www.youtube.com/watch?v=yvxOujjTrlI https://www.youtube.com/watch?v=pfp0x0NQf-E

TED Talk "Giving Up Control: Leading in the Digital Era"

Charlene Li

To lead effectively in the digital era, leaders must create a culture of sharing where people are engaged in their work similar to how teenagers are engaged online. Leaders also need to practice followership by learning to trust others rather than relying solely on hierarchies. Finally, leaders must make meaningful decisions and give up some control in order to lead in the digital era through creating a sharing culture, practicing followership, and making decisions.

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Communications presentation to South Carolina Synod Retired Rostered Leaders

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Listening and receiving feedback in Intelligent Public Relations

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Trends 2018

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Beautiful Oops!

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The students from Punahou School in Honolulu, Hawaii and Ducketts Lane Elementary School in Elkridge, Maryland collaborated on an art project called "Beautiful Oops!" where they transformed scrap pieces of paper into works of art. The students provided explanations for why they chose their pieces of paper and what they transformed their papers into, with examples including oceans, gardens, galaxies, and more.

[Infographic] What's Growing On Your Mobile Device?

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What's Your Brand And Yes, it's That Important

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This document discusses the importance of nonprofit branding and provides guidance on developing an effective brand. It defines branding as telling your organization's story and experience to audiences through various channels. Great brands have a clear "why" or purpose that addresses an important issue. They also have a distinct personality portrayed through tone of voice, design, and partnerships. An effective nonprofit brand maintains consistency across all platforms and clearly communicates its values and mission.

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Why Video Games Matter (nhslma15)

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Kids play video games. For all of those adult who do not, it may be difficult to understand the value in play games beyond improving hand-eye coordination. In this presentation I explore the value of video games beyond their basic entertainment value. I believe that understanding how and why video games engage our students is knowledge that can be directly transferred to the classroom and to motivating our learners. From gamertalk to increased productivity, meaningful failure to communal affinity, it's time we embrace why video games matter.

The Three Rs of Workplace Change: Restructure, Redeployment & Redundancy

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Social Media + Social Good (March 2016)

Karen M. Sieminski (@kmsieminski)

This document discusses social media and social good. It provides an overview of Karen Sieminski's work as a digital stylist and social media strategy consultant focused on social good. She works with non-profits and organizations like the Carnegie Corporation and Federal Reserve Bank of New York. The document defines key terms like cause marketing, crowdsourcing, and slacktivism. It provides examples of social good campaigns like #GivingTuesday and #ILookLikeAnEngineer. Sieminski recommends developing a clear, consistent social media strategy and brand focused on telling your own story through simple, true, and action-oriented messaging both online and offline.

Realistic alternatives

GrSumme

The document discusses alternatives to liquid fuels and concludes that alcohol fuels from biomass are currently the most realistic option. It notes that alcohol fuels can be produced from various biological materials, do not require significant changes to fuel infrastructure, and flex-fuel vehicles that can run on alcohol or gasoline are becoming popular. However, large-scale production of alcohol fuels could increase food prices and require deforestation if not implemented sustainably.

Alternatives magazine - Issue 19 - Extreme oil

AREVA

Extreme oil extraction methods are being used more as oil companies seek to access previously unreachable reserves. Unconventional sources like Canada's oil sands and Venezuela's extra-heavy crude require advanced technologies and higher costs to extract. Offshore drilling is also expanding to greater depths, with over a third of global oil now coming from offshore fields. New frontiers like Alaska's Arctic region promise large reserves but also environmental challenges. Overall these extreme methods help offset declining production from conventional oil fields.

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Balancing Work and Family

Illinois Association for College Admissions Counseling

The document provides 10 tips for achieving better work-life balance, including leaving work at work, being more organized, building downtime into your schedule, enjoying friends and family, finding hobbies, doing something for others, and setting goals. It acknowledges that maintaining balance won't always be perfect but offers strategies for compartmentalizing work and personal time. The document also includes contact information for the author.

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The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.

#social4good

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This document discusses how social media can be used for social good and activism. It provides examples of organizations that have successfully used social platforms to raise awareness and funds. Key strategies discussed include having active and authentic social accounts, maintaining a clear brand message, and empowering communities. Current trends in social media activism include location-based initiatives, mobile apps, crowdsourcing, and cause marketing campaigns. Best practices and potential future directions are also outlined.

Social Media and Advertising

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The document provides an overview of how various brands are using social media for advertising and engagement. It discusses traditional advertising approaches and how social media allows for more direct interactions. Case studies are presented on how Skittles and Harley-Davidson created engaging social media campaigns. Experts provide advice on measuring social media ROI, identifying influencers, and tailoring approaches to different platforms and brand personalities. The key takeaway is that social media can strengthen brands by facilitating connections with customers.

Seattle Interactive Conference 2014 Brochure

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Social media is a crucial part of teenage life today. Platforms like Instagram, TikTok, and Snapchat are where teens hang out, share memes, and stay connected with friends. But behind the fun and filters, there are hidden dangers. The pressure to gain likes, constant comparisons to seemingly perfect lives, and the threat of cyberbullying can seriously affect teens' mental health and self-esteem. As parents, it's essential to understand these challenges and support our children through them. Did You Know? In 2022, almost 95% of U.S. teenagers (ages 13-17) reported using social media. Over a third of teens use social media "almost constantly," showing how integral it is to their lives. YouTube, TikTok, Snapchat, and Instagram are the most popular platforms among teens. The U.S. Surgeon General and the American Psychological Association have raised concerns about the negative impact of social media on youth mental health. Excessive social media use is linked to anxiety, depression, and other mental health issues in adolescents. The Hidden Dangers Social media provides many opportunities for connection and creativity but also hides dangers that can significantly impact teens' well-being. Mental Health Issues: Constant exposure to curated, perfect images can lead to feelings of inadequacy, anxiety, and depression. Cyberbullying: The anonymity of the internet can result in severe bullying, leaving lasting emotional scars. Pressure to Conform: The need to fit in with online trends can cause teens to lose their individuality and struggle with identity issues. Practical Steps for Parents Set daily or weekly limits on social media use. Teach your teen about privacy settings and the dangers of cyberbullying. Encourage offline activities to balance screen time. Have open conversations about their online experiences and emotions. By guiding our teens with love and wisdom, we can support them in using social media safely and positively. https://www.neighbz.com/blog/social-medias-hidden-toll-on-teens-guide-for-concerned-parents

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Juntire.com Gerçek ve Uygun Fiyatlı Takipçi,Abone ve İzlenme Hizmetleri

This guide provides a comprehensive overview of effective strategies to grow your social media accounts. Whether you are a business looking to increase brand awareness or an individual aiming to boost your online presence, this guide offers practical steps to achieve your goals. Inside, you'll find actionable tips on defining your goals, understanding your audience, maintaining consistent branding, creating high-quality content, posting regularly, engaging with your audience, using hashtags wisely, collaborating with influencers, analyzing your performance, and running social media ads. Use this guide to enhance your social media strategy and achieve sustainable growth.

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Social Media Growth Guide -- Juntire.com

Social Media + Social Good

1. Social Media +Social Good Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski

2. How people consume information is changing …

3. Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker

4. What do I do? DIGITAL (REFRESH): ● Social media research, analysis, tutoring ● Strategic (re)branding; campaign building MARKETING: ● Ensure clear, concise and consistent messaging online and off ● Help small budgets s t r e t c h !

5. Who do I work with? CURRENTLY: ● Grantees of the Carnegie Corporation ● Federal Reserve Bank of New York (Outreach) VOLUNTEER: ● United Nations ● #GivingTuesday - global day of generosity and giving online + off

6. How do you define Social Good? Power of One … Impact of Many

7. ‘Common good,’ charity, philanthropy and the like have evolved ... online.

8. Around the World: Digital, Social & Mobile

9. Super Bowl of SOCIAL GOOD (last week) ● ONE EVENT: Social Good 2-Day Summit, #2030NOW ● 1.6 billion impressions on Twitter and Instagram ● 100 countries participated ● Technology can give everyone a voice -- there are no borders online. ● It’s about people, not numbers!

10. Power of one. #ILookLikeAnEngineer (Response to sexist feedback) ● 22 -year-old platform engineer issued a CALL TO ACTION ● One voice. Ignites millions. ● Diversity of STEM; fighting gender stereotyping and sexism

11. Impact of many. #GivingTuesday ● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION ● 2,500 nonprofits participated 50 U.S. states ● Raised $13.46 million + in one day!

12. #GivingTuesday - Campaign to Tradition 2015

13. Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter Call-to-action direction to ‘do something’- #GivingTuesday Slacktivism e-advocacy campaigns - Thunderclap

14. How do YOU get started? Your Brand = Strategy

15. Digital STAMP Building blocks SIMPLE clear, concise and consistent TRUE ‘do you’ - tell YOUR story ACTION research your community MAP develop a flexible strategy PEOPLE surround yourself online + off *Inspired by: Erik Qualman, Inspirational Speaker Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

17. Online + Offline Your brand Digital Footprints any and all content YOU control and share forward Digital Shadows content others share about YOU online and off

19. @KMSieminski #SocialGood + #NPtech

Social Media + Social Good

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