Top 10 Tactical Tips for Giving Tuesday Campaigns
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Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving. #GivingTuesday is just around the corner on December 1st, 2015. This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign. In this free online webinar, you’ll learn ten proven tactics that can make your #GivingTuesday campaign a success. You’ll hear about #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.
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Top 10 Tactical Tips for Giving Tuesday Campaigns
- 1. #GIVINGTUESDAY Top 10 Tactical Tips for GivingTuesday Rob WU, CEO of CAUSEVOX
- 2. #GIVINGTUESDAY ROB WU CHIEF EXECUTIVE OFFICER
- 3. #GIVINGTUESDAY CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
- 4. #GIVINGTUESDAY WE HELP GOOD THINGS FLOURISH Photo from World Bicycle Relief in Sri Lanka
- 5. @robjwu / @causevox What is givingtuesday?
- 9. @robjwu / @causevox “How do you start a GivingTuesday campaign?” –You
- 10. @robjwu / @causevox –You “We need to take our givingtuesday fundraisinG to the next level!”
- 11. @robjwu / @causevox “We’re a small nonprofit without a lot of resources…how do we cut through the noise?” –You
- 12. #GIVINGTUESDAY Ten things you can do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
- 14. #GIVINGTUESDAY Tip #1: SET An IMPACT METRIC
- 15. #GIVINGTUESDAY
- 16. #GIVINGTUESDAY
- 17. #GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT
- 18. #GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST
- 19. #GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST CalCulate GOAL
- 20. #GIVINGTUESDAY TIP #2: USE PEER TO PEER FUNDRAISING
- 21. @robjwu / @causevox WHAT IS Peer to Peer Fundraising?
- 24. @robjwu / @causevox 2x donations with Peer to peer fundraising
- 25. #GIVINGTUESDAY COMPONENTS OF A FUNDRAISER TOOLKIT Campaign One-Sheet Images and Logos Social Media Tips Sample Emails, Press Releases, and Letters Printable Promotional Materials Recognition Tools Fundraising Tips
- 26. #GIVINGTUESDAY TIP #3: Create a campaign specific Facebook page
- 27. #GIVINGTUESDAY
- 28. #GIVINGTUESDAY
- 30. #GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP
- 31. #GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP bASECAMP
- 32. #GIVINGTUESDAY TIP #4: Have a call to action
- 33. @robjwu / @causevox ONRAMPING yields more results
- 36. #GIVINGTUESDAY CALL TO ACTION FRAMEWORK
- 37. #GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK
- 38. #GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK ACTION
- 39. #GIVINGTUESDAY Tip #5: Create a Unique Hashtag
- 40. @robjwu / @causevox The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
- 47. #GIVINGTUESDAY TIP #6: POST THE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
- 49. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
- 50. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL 20% should be Salesy
- 51. @robjwu / @causevox ENTERTAINING Post
- 52. @robjwu / @causevox ENTERTAINING Post
- 53. @robjwu / @causevox SALESY Post
- 54. #GIVINGTUESDAY TIP #7: PRACTICE SOCIAL LISTENING
- 58. #GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME
- 59. #GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME KEYWORDS
- 60. #GIVINGTUESDAY TIP #8: Create & Post content
- 61. @robjwu / @causevox Companies that blog get 55% more traffic
- 62. @robjwu / @causevox 36% of consumers say they share content primarily because it promotes causes or issues they care about
- 63. #GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT
- 64. #GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
- 65. #GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
- 66. #GIVINGTUESDAY Tip #9: FOLLOW A STORYLINE
- 67. @robjwu / @causevox Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home and community. OVERCOMING THE MONSTER
- 68. #GIVINGTUESDAY
- 70. @robjwu / @causevox Protagonist starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of it. RAGS TO RICHES / REBIRTH
- 71. #GIVINGTUESDAY
- 73. @robjwu / @causevox Protagonist and companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way. QUEST
- 74. #GIVINGTUESDAY
- 76. #GIVINGTUESDAY TIP #10: USE GREAT TOOLS
- 79. @robjwu / @causevox CAUSEVOX