This document outlines alternatives for revising Houston's public transit system plan based on additional community feedback. It presents four scenarios: the original reimagining plan, a revised plan with an increased operating budget, another revised plan with offsetting service cuts, and two targeted or full span expansion alternatives. Key details include estimated costs, impacts to coverage and ridership, and service changes needed to achieve the budget targets. The alternatives aim to balance operational constraints with improving connectivity, access to destinations, and late night coverage based on public comments.
What's Your Brand And Yes, it's That ImportantSusan McPherson
This document discusses the importance of nonprofit branding and provides guidance on developing an effective brand. It defines branding as telling your organization's story and experience to audiences through various channels. Great brands have a clear "why" or purpose that addresses an important issue. They also have a distinct personality portrayed through tone of voice, design, and partnerships. An effective nonprofit brand maintains consistency across all platforms and clearly communicates its values and mission.
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Six Steps for Building a Government Content StrategyErin Norvell
Do you work in a large government agency and wonder if your content is effective? Are you struggling to coordinate content across various levels of the organization? If so, a content strategy may be the right tool for you. This presentation covers the basics of building a content strategy and provides resources for additional information.
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A NASA photograph from 1990 shows Earth as a small blue pixel against the blackness of space, representing how everyone who has ever lived shares this small space. The climate is changing, harming habitats and increasing extreme weather, but sustainability offers opportunities. A team called the Blue Planet Group works to make sustainable products affordable and accessible to more than the 20% of shoppers currently buying them, by finding innovative partners and efficient supply chains. They seek others who share their vision of bringing quality sustainable options to more consumers.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
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38. | 41
Sample Trip: Heights to Memorial City
(Weekday PM Peak)
5 Faster Trips
Reimagined Network: 50 MinutesExisting Network: 89 Minutes
Average Wait Time: 31 min.
Walk Time: 6 min.
Ride Time: 52 min.
Total: 89 Minutes (1 Transfer)
Average Wait Time: 16 min.
Walk Time: 0 min.
Ride Time: 34 min.
Total: 50 Minutes (1 Transfer)
39 minutes (44%)
Time Savings
40. Draft Alternatives to Address Additional Community Feedback
METRO Board of Directors - January, 2015
System
Reimagining Plan*
Plan Alternatives
Revised Plan with
Increased Operating Budget
Revised Plan with
Offsetting Service Cuts
Additional Cost of Changes $0
$6.4 million
(Includes $0.6 million for fourth weekend BOF)
$0
(Northeast service increases offset by cuts elsewhere)
Ridership - Coverage Allocation 80% - 20% 78% - 22% 77% - 23%
Boardings outside 1/4 mile 1,080 1,090
Changes to Achieve Target Budget
• Potential frequency and route adjustments based on outcome of
scheduling
• Potential frequency and route adjustments based on outcome
of scheduling
• Deferral of new coverage (Kirkwood, W Little York extension, Katy
Freeway)
• Sunday frequency reductions on 19 frequent routes (20 - 24 min.)
• Frequency reductions within route category on at least four routes
• Frequency reduction of two frequent routes to blue (Tidwell,
Renwick San Felipe West Gray)
• Consolidation of peak express services in SW Corridor
• Potential additional frequency adjustments based on outcome of
scheduling
Addresses Community
Feedback
• Incorporates feedback from over 1,100 comments where
consistent with Reimagining goals
• Recommended changes presented at August Board meeting
Addresses additional feedback from Northeast and Aldine communities:
• Direct Downtown service from more areas and Transit Centers
• Better access to major hospitals from more places
• Better connection from Jensen route to IAH
• No flex service
Estimated Ridership Impact
(% local ridership**
)
No Change
(Est. increase in ridership: 11 million boardings)
20% Ridership Growth
1.1 million more boardings per year
than Scenario 1 (+2.0%)
22% Ridership Growth
1.8 million fewer boardings per year
than Scenario 1 (-3.3%)
17% Ridership Growth
Add-ons for Enhanced Span of Service on Coverage Routes Systemwide
Late evening boardings + alightings
outside 1/2 mile of late evening service
1,018 871
Targeted span additions to preserve
late-night coverage
$3.3 million $2.9 million
Remaining boardings + alightings
outside 1/2 mile of late evening service
(none outside 1 mile)
140 140
Est. ridership impact if budget neutral 900,000 fewer boardings per year (-1.6%) 800,000 fewer boardings per year (-1.5%)
Full matching of existing spans $5.0 million $4.6 million
Remaining boardings + alightings
outside 1/2 mile of late evening service
0 0
Est. ridership impact if budget neutral 1.4 million fewer boardings per year (-2.5%) 1.3 million fewer boardings per year (-2.4%)
* Approved in principle by METRO Board of Directors in September. Estimated to drive 20+% ridership increase within 2 years of implementation.
** Percent of 55 million current annual local bus boardings.
† Assumes no operating budget increase; additonal ridership growth can still be achieved by increasing operating budget initially or in future years
through additional investment to achieve key components of System Reimagining Plan such as expansion of the Frequent Network Grid.
Span Alternatives
1 2a 2b
TargetedFull
Est. Ridership Impact for Scenario
with Span Expansion† 17-18% Ridership Growth 20-21% Ridership Growth 14-15% Ridership Growth