The document discusses three paths to designing digital experiences: structural, community, and customer. It advocates writing an experience brief to define goals and mapping the customer journey. The presentation provides recommendations for libraries to focus on the customer experience by asking questions, emphasizing conversation, and staging experiences on their website. The overall message is that experience design improves the ordinary interactions people have with an organization online.
This document summarizes different market structures: pure competition, pure monopoly, monopolistic competition, oligopoly, and collusive oligopoly. It describes key characteristics of each like perfect competition having many firms and monopoly having a single firm. It also discusses profit maximization under these structures and provides examples.
Mobisfera és una Agència de Màrqueting Mòbil amb seu a Barcelona. Imaginem, dissenyem i desenvolupem solucions per a dispositius mòbils. A més, apostem per l’Internet of Thinks (IOT) i la Wearable Technology.
The document outlines the stages and funding of the Dementias Platform UK project. It establishes cohort(s) in stage 1 with £6M funding and establishes an imaging platform in stage 2 with another £6M. An additional £36M in capital funding will go toward imaging, stem cells, and informatics. It lists the director as John Gallacher from Oxford and describes the 14 work packages and informatics network leads. The informatics network lead is Simon Lovestone and lists various informatics sub-networks and their leads. It provides a conceptual model for the imaging informatics component with a central XNAT hub and nodes at various research centers.
Presentación sobre autores por Mati y VasilesextoBLucena
El documento presenta una lista de autores españoles e italianos, incluyendo breves biografías y extractos cortos de sus obras más famosas. Entre los autores se encuentran Juan Ramón Jiménez, Rafael Alberti, Miguel de Cervantes, Gustavo Adolfo Bécquer, William Shakespeare. El documento proporciona información básica sobre la vida y obras de estos importantes escritores.
Kovelinas is a painter born in 1978 in Lithuania. He is known for his Divas Powerpoint series of paintings. The document provides brief biographical information about the Lithuanian painter Kovelinas and references one of his art series but does not provide any additional context or details.
The document provides an introduction to hidden Markov models (HMM) and their applications. It begins with an overview of HMM and its advantages for modeling sequential data. It then describes the basic concepts of Markov models, including their graphical representation, definitions, and algorithms for calculating sequence and state probabilities. The document introduces HMM and the hidden aspect, which is the state transition information that cannot be directly observed. It provides the formal definition of HMM and describes the three main problems in HMM: model evaluation, decoding, and training. It focuses on explaining the forward algorithm for efficient model evaluation in linear time complexity. The document uses examples throughout to illustrate key concepts such as Markov models, HMM, and the forward algorithm.
The Spring Festival, also known as the Chines New Year, is the most important Chinese festival celebrated each year. Many traditions have significant influence on people’s life.
Read the infographic “ Chinese New Year - the Spring Festival”.
Start 2016 by being creative - 10 famous quotes (infographic)Pengyuan Zhao
My new year’s resolution of 2016 is to be more creative.
Here are 10 famous quotes about creativity. They inspire me.
Hope you will also like them.
oscarzhao.com
Every year around the world there are billions of people, even non-Christian, celebrate Christmas. The common traditions to many nations include the exchanging gifts, the installing and lighting of Christmas trees, the hanging of Advent wreaths, Christmas stockings, candy canes, and the creation of Nativity scenes depicting the birth of Jesus Christ etc. About Christmas, there are many stories and facts.
Read the infographic “Christmas: 20 facts you may not know” and have some fun.
Startups have their own vocabulary. Words as “churn rate” or “Boot-strapping” seem quite difficult to understand. Actually it is just another way to describe their business. Understand these expressions, or jargons can help understand how a startup works.
Read the infographic “ 60 Expressions Startup Part III Finance”
60 expressions startup part II marketingPengyuan Zhao
Startups have their own vocabulary. Words as “traction” or “deck” seem quite difficult to understand. Actually it is just another way to describe their business. Understand these expressions, or jargons can help understand how a startup works.
Read the infographic “ 60 Expressions Startup Part II Marketing”
Create content according to buyer's journeyPengyuan Zhao
The Buyer’s Journey refers to the steps that a customer takes before making a purchase decision. Creating content according to Buyer’s Journey is like building a road and guiding your buyers towards your product or service, by answering their questions.
Read the infographic “Create content according to your Buyer’s Journey”. Produce effective content and guide your buyers to make their decision.
Decision-making is vital in the business world. From a top management director to a low-level supervisor, everyone makes several decisions each day. To make effective decisions, there are several things we need to know.
You can you up - Chinoiserie - 60 words about ChinaPengyuan Zhao
Chinese Culture, Chinese tradition, Chinese Characters and Pinyin--- Chinoiserie --- 60 words about China.
Created by Pengyuan Zhao
Like & Share, Follow me
Twitter: @zpy2789
Contact : zpy2789@hotmail.com
Doing business in China, there are several things you may need to know: basic facts, culture, business etiquette and management etc.
Take a look at another work : Chinese Culture, Chinese tradition, Chinese Characters and Pinyin--- Chinoiserie --- 60 words about China.
http://slidesha.re/RgyPkw
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For more staff, please visit : oscarzhao.com
Dont worry, be happy ! _ The importance of Humour & laughter Pengyuan Zhao
"In every life we have some trouble. When you worry you make it double. Don't worry, be happy." With humour & laughter, we can survive. Make a joke, make others happy. Happy April fool's day!
The art of war_ Laying plans ( How to estimate the situation ? )Pengyuan Zhao
Before the war, how should a commander think, in order to estimate correctly the situation and find the key to success ?
Created by Pengyuan Zhao
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Twitter: @zpy2789
Contact : zpy2789@hotmail.com
Some ideas about how to be a successful negotiator.
Pictures from HBO series "Game of Thrones"
Created by Pengyuan Zhao
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Twitter: @zpy2789
Contact : zpy2789@hotmail.com
What do women want? - International women's dayPengyuan Zhao
Some facts about women around the world.
Happy women's day !
Created by Pengyuan Zhao
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Twitter: @zpy2789
Contact : zpy2789@hotmail.com
Created by Pengyuan Zhao
Like & Share, Follow me
Twitter: @zpy2789
Contact : zpy2789@hotmail.com
The list of winner ( Oscars 2014 | 86th Academy Awards)
Best Picture: 12 Years a Slave.
Actor: Matthew McConaughey, Dallas Buyers Club.
Actress: Cate Blanchett, Blue Jasmine.
Supporting Actor: Jared Leto, Dallas Buyers Club.
Supporting Actress: Lupita Nyong'o, 12 Years a Slave.
Directing: Alfonso Cuaron, Gravity.
Foreign Language Film: The Great Beauty, Italy.
Adapted Screenplay: John Ridley, 12 Years a Slave.
Original Screenplay: Spike Jonze, Her.
Animated Feature Film: Frozen.
Production Design: The Great Gatsby.
Cinematography: Gravity.
Sound Mixing: Gravity.
Sound Editing: Gravity.
Original Score: Gravity, Steven Price.
Original Song: Let It Go from Frozen.
Costume: The Great Gatsby.
Makeup and Hairstyling: Dallas Buyers Club.
Animated Short Film: Mr. Hublot.
Documentary Feature: 20 Feet from Stardom.
Documentary (short subject): The Lady in Number 6: Music Saved My Life.
Film Editing: Gravity.
Live Action Short Film: Helium.
Visual Effects: Gravity.
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Honorary Oscars:
- Peter W. Anderson.
- Film-processing labs over past century.
- Angelina Jolie.
- Angela Lansbury.
- Steve Martin.
- Piero Tosi.
Some ideas about how to write a business plan.
The second chapter : information & analytics
See the first chapter : introduction (http://www.slideshare.net/oscarz9/how-to-write-a-business-plan-01)
Created by Pengyuan Zhao
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Twitter: @zpy2789
Contact : zpy2789@hotmail.com
mike waizman marketing portfolio projects 2024Mike Waizman
The portfolio document summarizes multiple projects from 2024, including a Facebook campaign that gained 39,362 new page subscribers. It also provides details on several advertising campaigns run on different platforms and projects, including their budgets, reach, clicks, and results. The largest campaign was for the Russian site Fishki.net, which gained over 140 million views per month during the campaign.
Boost Your Business Sales with the Power of AI & SEODigital Deep Tech
Boost Your Business Sales with the Power of AI & SEO
In the rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is essential for businesses aiming to boost sales. Combining these two powerful tools can drive more traffic to your website, increase conversions, and elevate your overall marketing strategy.
The Role of AI in SEO
Artificial Intelligence involves using advanced algorithms and machine learning to analyze data and automate processes that typically require human intelligence. In SEO, AI can enhance various aspects:
Keyword Research: AI tools analyze vast amounts of data to identify high-performing keywords and trends. This helps you target the right keywords, ensuring your content ranks higher on search engines.
Content Optimization: AI can generate content ideas based on user preferences and trending topics. This ensures your content is relevant, engaging, and optimized for search engines, improving your site’s visibility.
User Experience: AI analyzes user behavior to provide insights on improving site navigation, loading speed, and overall user experience, all of which are critical factors for SEO.
Voice Search Optimization: With the rise of voice-activated devices, optimizing for voice search is crucial. AI helps understand natural language patterns, ensuring your content is voice search-friendly.
Implementing AI and SEO Strategies
To effectively leverage AI and SEO, follow these steps:
Invest in AI Tools: Utilize AI-powered tools for keyword research, content creation, and data analysis. Tools like SEMrush, Ahrefs, and HubSpot offer AI features to enhance your SEO efforts.
Focus on Quality Content: Create high-quality, relevant content that addresses your audience’s needs. Use AI insights to identify trending topics and optimize your content for SEO.
Optimize for Mobile and Voice Search: Ensure your website is mobile-friendly and optimized for voice search. Mobile and voice search are becoming increasingly popular, and optimizing for these can boost your SEO rankings.
Monitor and Adjust: Regularly monitor your AI and SEO performance using analytics tools. Adjust your strategies based on data insights to continuously improve your results.
Conclusion
Combining AI and SEO is a game-changer for businesses looking to boost their sales. By leveraging AI’s data-driven insights and SEO’s visibility enhancement, you can attract more targeted traffic, provide personalized experiences, and ultimately increase your conversions. Start implementing AI and SEO strategies today and watch your business sales soar!
The Best Digital Marketing Service in Delhi InfotechSolutionHubinfotechsolutionhub1
Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered.
Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details.
📞 Phone: 8745932636
In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.
Let us help.
Check out as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.
We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.
You’ll learn tips for:
- Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.
- Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
- Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.
With Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. We’ll share marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.
The Future of Social Media Marketing | skillfloor.pdfgchaitya21
The future of social media marketing involves evolving strategies to engage audiences through emerging platforms, advanced analytics, and personalized content. Marketers will need to adapt to new technologies, changing consumer behaviors, and privacy regulations to remain effective and relevant in the digital environment. Learn more
https://skillfloor.com/
Digital Wolf: Premier Digital Marketing Agency, KolkataDigital Wolf
Digital Wolf, a renowned digital marketing company in Kolkata, helps businesses grow with customized SEO, social media, and PPC strategies. Let's take your brand to the next level.
Visit Us t.ly/3ISo6
Key Topics Covered:
Marketing Mix:
Explanation of the marketing mix and its elements: Product, Price, Place, Promotion.
Introduction to the 3 additional P’s: People, Process, Physical Evidence.
Distribution Channels:
Overview of different distribution channels: direct and indirect.
Types of distribution channels:
Zero Level: Direct-to-consumer model.
One Level: Producer to retailer to consumer.
Two Level: Producer to wholesaler to retailer to consumer.
Three Level: Producer to jobber to wholesaler to retailer to consumer.
Hybrid: Combination of direct and indirect channels.
Traditional Media Channels:
Various traditional media channels and their characteristics:
Television
Radio
Print (Newspapers, Magazines)
Outdoor Advertising (Billboards, Transit Ads)
Advantages and disadvantages of traditional media channels.
Digital Media Channels:
Introduction to digital media channels and their impact:
Websites
Email Marketing
Search Engine Marketing (SEM)
Online Display Ads
Video Marketing (YouTube, Vimeo)
Pros and cons of digital media channels.
Get the information regarding consumer behavior with this detailed presentation, designed to offer a thorough understanding of how individuals, groups, and organizations select, buy, use, and dispose of goods and services.
Key Topics Covered:
Introduction to Consumer Behavior:
Definition and importance of studying consumer behavior.
Exploration of how consumer behavior influences marketing strategies.
Psychological Processes:
How consumers perceive, learn, and form attitudes about products and services.
Key psychological factors: motivation, perception, learning, beliefs, and attitudes.
Decision-Making Processes:
Steps consumers take from recognizing a need to post-purchase evaluation.
Types of buyer behavior:
Complex Buying Behavior: High involvement with significant differences between brands.
Dissonance-Reducing Buying Behavior: High involvement with few perceived differences.
Habitual Buying Behavior: Low involvement with few perceived differences.
Variety-Seeking Buying Behavior: Low involvement with significant differences between brands.
External Influences:
Cultural, social, and environmental factors that affect consumer choices.
Examples of cultural influences like festivals and social classes affecting purchasing behavior.
Personal Influences:
Individual characteristics such as age, lifestyle, economic status, and occupation that shape consumer behavior.
The impact of personal factors like lifestyle choices and personality traits on purchasing decisions.
Marketing Implications:
How understanding consumer behavior can enhance marketing strategies.
Developing targeted marketing, improving customer satisfaction, forecasting market trends, and optimizing pricing strategies.
Enhancing product positioning and competitive differentiation through consumer insights.
PUMA digital marketing content analysisApurba Lahiri
Learn about the PUMA product brand and analyse the brand positioning in the market. The brand content ideas are given from the various platforms.
Made by: APURBA LAHIRI
Subject: Marketing
Topic: PUMA
Top Rated Marketing Team: Jus Agency Services DeckJus Group
Jus Agency - Expert Marketing Team for Business Growth
Welcome to Jus Agency, your top-rated expert marketing team. We specialize in comprehensive marketing solutions to help businesses launch, expand, and scale. Our services include strategic marketing, Fractional CMO services, expert team hires, Google Ads management, and more. Visit www.jusmarketing.co for detailed information.
Comprehensive Marketing Services
About Jus Agency
Jus Agency, founded by Julia Ager in 2019, is a leading marketing agency with over 12 years of global advertising experience. We manage annual marketing budgets ranging from $30,000 to $1,000,000+, providing expert marketing solutions to diverse sectors including tech, healthcare, ecommerce, and more.
Marketing Strategy and Execution
Our JusX Strategy Framework delivers impactful marketing strategies tailored to your business needs. We conduct in-depth market research, competitor analysis, and develop customized marketing plans to ensure maximum ROI. Our strategies cover brand messaging, online presence, lead generation, social media marketing, and email marketing.
Fractional CMO and Expert Marketing Managers
Experience unparalleled marketing leadership with our Fractional CMO service. Our expert marketing managers bring over 50 years of combined international marketing experience to your business. Services include strategic planning, team building, and implementation of advanced systems and processes to streamline operations and boost efficiency.
Google Ads Management
Maximize your online visibility with our Google Ads services. Our certified team conducts extensive keyword research, creates compelling ad copy, manages campaign bids, and provides custom weekly and monthly reporting. We optimize your campaigns daily to ensure the highest ROI.
Client Success Stories
Explore our portfolio to see the success stories of our clients across various sectors:
Tech: Comprehensive marketing strategies, SEO, content creation, and social media management.
Healthcare: Web development, email marketing, clinic branding, and digital billboards.
Ecommerce: Website management, corporate branding, email campaigns, and ad management.
Service Ad Agencies: Launch strategies for platforms like Workplace by Facebook, event management, and content creation.
Personal Branding: Social media marketing, B2B lead generation, and corporate speaking engagements.
Results-Driven Approach
At Jus Agency, we deliver tangible results. Our clients have seen significant increases in sales revenue, conversion rates, staff engagement, and partnership opportunities. We provide flexible retainer support to meet your evolving business needs.
Contact Us
For expert marketing services that drive business growth, contact Jus Agency today. Visit www.jusagency.com for more information and to access a wealth of free marketing resources. Reach out to julia@jusagency.com for tailored marketing solutions that elevate your business.
AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...vivienne56
Vivienne Mata, B2B Marketing Consultant, presents a comprehensive analysis of AI's transformative impact on channel marketing strategies. This authoritative slide deck examines the intersection of artificial intelligence and partner ecosystems, offering empirical insights into next-generation marketing methodologies. Mata delves into AI-driven partner engagement frameworks that are redefining industry benchmarks. The presentation provides a strategic roadmap for C-suite executives and senior marketing leaders to leverage AI for optimizing channel performance, enhancing ROI, and fostering sustainable competitive advantages in the rapidly evolving B2B landscape. Drawing from extensive market research and case studies, this deck is an essential resource for organizations seeking to harness AI's full potential in their channel marketing initiatives.
SEM- Boost Your Business with Search Engine Marketing Strategies.pptxRakesh Jalan
Slide 1: Title Slide
- Title: SEM: Boost Your Business with Search Engine Marketing Strategies
Slide 2: Introduction
- With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet.
- This shift has given birth to Search Engine Marketing (SEM).
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Slide 3: What is SEM?
- SEM increases your online visibility through paid methods.
- Considered as paid search marketing, brands pay to appear in search results.
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Slide 4: Importance of Keywords
- Keywords play a crucial role in SEM.
- Brands use selected keywords to ensure their content appears at the top of search results.
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Slide 5: SEM Platforms
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- Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo.
- Google is the most commonly used search engine.
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Slide 6: Why is SEM Important?
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- Increased profit: Effective use of SEM can double your investment.
- Conversion-centric approach: High conversion rates through targeted ads.
- Increased brand awareness: Ads ensure your brand name and logo are seen.
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Slide 7: Benefits of SEM
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- Reach potential customers quickly.
- Gain real-time data and detailed reports.
- Quick results and increased ROI.
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Slide 8: SEM Strategies
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- Understand your target customers and reach.
- Create a user-friendly website.
- Use relevant keywords and regularly update content.
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Slide 9: SEM Tools
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- Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy.
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Slide 10: Conclusion
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- SEM helps boost your brand's online presence and engagement.
- It’s an essential tool in today’s digital marketing landscape.
Join our free Hindi Webinar on digital marketing:
https://liveclass.digitalsamaaj.com
Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...Social Samosa
According to the report, seven brands in the top 25 in-home rankings have seen over a 20% penetration increase in the last decade, led by Britannia, followed by Surf Excel, Sunfeast, Haldiram’s, Patanjali, Brooke Bond, and Vim.