JESS3 x Facebook Top 5 Elections on Facebook 2014

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1) The top 5 elections on Facebook in 2014 were the Brazilian general election, American midterm elections, Indian Lok Sabha elections, Indonesian presidential election, and Scottish independence referendum. These 5 elections generated over 1.3 billion interactions on Facebook. 2) The Brazilian general election saw 674.4 million interactions on Facebook, with 54% of active Brazilian Facebook users engaging. Dilma Rousseff was reelected as president. 3) The American midterm elections saw 272 million interactions on Facebook and helped Republicans gain control of the Senate. Facebook played a key role in voter targeting.

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