2015 US Global Mobile Consumer Survey
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With smartphone and tablet ownership on the rise, device obsession is growing and spreading across generations, keeping consumers always-connected in new and unique ways. The 2015 US edition of the Deloitte global mobile consumer survey uncovers consumer preferences on a variety of topics from mobile device usage trends to the Internet of Things to security and privacy. Download our 2015 US edition of the Deloitte global mobile consumer survey here: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html?id=us:2sm:3ss:gmcs:awa:tmt
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2015 US Global Mobile Consumer Survey
- 1. The evidence is out and the Deloitte 2015 Global Mobile Consumer Survey reveals that consumers are more connected than ever. 70% own smartphones5% 18% 51% own tablets 50% 9% own all three devices 68% Car 53% Home 59% Personal 14% own wearables Users aged 18-24 50% Consumers are willing to compromise privacy compared to security. Top reasons against smart home technology are security-related. All ages Talking to family/friends Watching TV Dining out look at their phone within 3 hours of waking up number of times they check phones a day 97% 74 48% 53% of people are concerned about being recorded or tracked youngest and oldest generations have similar ‘security profiles,’ both are worried about hacks Consumers are using their mobile devices more and more while engaging in other activities. Mobile devices are most used while: In-store payment rose almost 4x from last year. Mobile device ownership and usage is growing and spreading across generations. As reliance on mobile devices continues to grow, so does consumer interest in IoT (Internet of Things) technology. Reasons for appeal: Consumer interest in autonomous cars is far greater than typical interest in new products. 20% of consumers under 44 consider owning one. Top mPayments usage: public parking gas station coffee shops, fast food public transport 19% 18% 17% 16% For additional insights from the 2015 Global Mobile Consumer Survey, U.S. edition, visit www.deloitte.com/us/mobileconsumer @DeloitteTMT #GMCS2015 eliminates stress of driving relieves worry about directions/getting lost enables multitasking Spending leisure time Shopping check their phones one last time about 15 minutes before going to sleep 32% 30% 26% Security Privacy 2014 2015 most worry that home system can be hacked 31% INVESTIGATING MOBILE CONNECTIVITY name ‘security’ as the main reason not to use mPayments