Selfies are dead. Long live the user generated content!
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User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media. Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν. Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
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Selfies are dead. Long live the user generated content!
- 1. SELFIES ARE Long live the Tasos Veliadis– Partner/Business Unit Director - socialab
- 2. WHO I AM!TASOS VELIADIS
- 3. I LOVE TELLING STORIES:)
- 4. Once upon a time There were three media layers
- 5. A few years ago, most marketeers were trying to make people talk about their brands
- 6. #SELFIE
- 7. What have we learnt from Selfie madness though?
- 8. Pose #1 :DITCH THE FACE, AND LET THE FEET DO THE TALKING
- 9. POSE #2: CROP IN TIGHT
- 10. POSE #3: THE “RULE OF THIRDS” selfie
- 11. POSE #4: SELFIE OF A SELFIE
- 12. BUT WHAT HAVE WE LEARNT ABOUT BRANDS??
- 14. STOP!! No more #selfies
- 16. WHY?
- 17. Fifty-nine percent of millennials say they use UGC to shape their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Source: Crowdtap
- 18. Sixty-five percent of social media users from ages 18 to 24 are affected by information shared on social networks when making a purchase decision. Source: Emarketer
- 19. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. Source: ComScore
- 20. But what type of content do people Want to share?
- 26. thank