In this special video presentation, authors Mark Schaefer and Brian Solis explore this new idea of engineering customer experiences and a new marketing trend
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Why should marketers consider Snapchat in their visual marketing strategy? Check out this presentation to learn more.
Also, you can go on my personal blog www.robertkatai.com to read my thoughts about Snapchat!
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
When true team work happens, everything changes. You're working faster, finding mistakes easier, and innovating better. To inspire your team to band together and celebrate collaboration, we've gathered some of our favorite quotes on the power of teamwork.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
The Complete Starter Guide To Tumblr MarketingViraltag Inc.
Everything you ever wanted to know about Tumblr but were afraid to ask. In this guide you'll learn how to create a Tumblr account and drive business from the social network.
This document provides tips for landing a first customer. It advises starting by offering potential customers a simple, free piece of help related to the problem being solved rather than immediately introducing the product or service. This builds trust by showing understanding of their complex needs. The next step is to listen to learn about their situation and solutions tried before leveling with them about options considered. The goal is for the customer and business to collaboratively develop a solution, with the business explaining what their product can and cannot do. Introducing the product fully only after understanding the customer's needs and determining if trust has been built.
An introduction of events leading the French Revolution of 1789, beginning with a discussion of the Old Regime and ending with the Women's March on Versailles
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
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Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]HubSpot
The document discusses how to build a customer marketing engine to drive revenue. It recommends segmenting customers based on data, then using content, channels, and goals tailored for each segment. Specifically, it covers how to build engines for retention, upsell opportunities, and customer advocacy/referrals. The key is to continuously track customer data, use that data to trigger customized messages, and focus on long-term customer satisfaction and value.
How real and transparent are we really? We as humans like to believe that we are real, that we share our best selves all the time. However, the truth is we often build up imaginary fences in both business and life. We let people see over the fence, we want them to know what we are doing and why. However, we keep them within distance. What fences are you building in your life? Are they keeping you from success and deeper relationships that could be giving your life greater joy and momentum?
The Definitive and Candid Guide to Successful WebsitesOne North
WHEN DID YOUR FIRM LAST REDESIGN ITS WEBSITE?
Many interactive marketing specialists recommend that firms refresh their website every three to four years. Chances are, it may be time to start thinking about updating your site—a process that can feel overwhelming, even if you’ve been through it before.
To help you navigate the journey, One North Interactive, with the help of some marketing experts, has assembled a candid collection of advice and best practices that will guide you through every step of the way, including planning, platforming, building, launching and more.
Download the guide for tips on how to determine what changes need to be made, what design best practices might apply and how best to continue to optimize and maintain your site.
Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
The document outlines 7 reasons why every job seeker needs to blog: 1) It allows you to showcase your skills and knowledge; 2) It helps you build your professional network; 3) A blog differentiates you from other applicants in a more engaging way than a resume; 4) It distinguishes your skills and experience from other applicants; 5) Maintaining a blog helps sharpen your skills; 6) It expands your online presence and reach to potential employers; 7) It allows you to extend the job interview beyond the initial meeting. The document encourages job seekers to start blogging to improve their chances of getting the job they want.
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
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Joe Setley on Building and Engaging a Worldwide Boxing Fan Base for Top Rank ...Neil Horowitz
On episode 275 of the Digital and Social Media Sports Podcast, Neil chatted with Joe Setley, Senior Director of Social Media and Content Strategy for Top Rank Boxing
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Dynamics of Competency-Based Bumn Leadership Selection Processin The Era of G...AJHSSR Journal
ABSTRACT: Leadership is a unique power that a person has in carrying out their responsibilities to bring
prosperity and progress to a business. Leadership is unreal that emphasizes the elements of value, power and
competence as well as the principles of work that determine the right direction. In the current era of global
competition, it is very important for every company or organization to determine a leader who has great capacity
and high honest culture and qualified competence. BUMN as a state-owned company has a national vision and
mission as the pillar of the economy and helps support the development of the country. Achievement in
realizing Good Corporate Governance practices is the main foundation for every BUMN leader. The purpose of
this research is to analyze the competence of BUMN leadership in the era of global competition. The research
method used is a literature study with a descriptive qualitative approach.
KEY WORDS: Competence, Global Competition Era, Global Leadership, Corporate Communication, BUMN
Exploring the Impact of Leadership Style and Organizational Culture on Turnov...AJHSSR Journal
ABSTRACT : This study aims to explore the impact of leadership style and organizational culture on
Turnover Intention in public services in Semarang City, using Structural Equation Model (SEM) Analysis. Data
was collected from 100 respondents working in the Semarang City public service sector through questionnaires
distributed online. SEM analysis is used to examine the relationship between variables of leadership style,
organizational culture, and turnover intention, as well as identify possible effect pathways between these
variables. The results of the analysis showed that leadership style had a significant influence on turnover
intention. Organizational culture was found to have a significant influence, where cultures that support stability,
hierarchy, and security tend to reduce the intention to move employees. In conclusion, this study confirms the
importance of leadership style and organizational culture in influencing turnover intention in Semarang City
government agencies. The results of this study can be the basis for the development of human resource
management strategies that are more effective in retaining employees and improving the performance of
government organizations. The practical implications of this research were also discussed to assist managers and
stakeholders in improving employee retention and service quality in the Semarang City public service sector.
KEYWORDS :Leadership Style, Organizational Culture, Turnover Intention
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The Effect of Reward, Punishment and Organisational Climate on Employee Perfo...AJHSSR Journal
ABSTRACT:This study aims to examine the effect of reward, punishment, and organisational climate on
performance and job satisfaction of NTB Province Bappenda employees, as well as the mediating role of job
satisfaction on the effect of reward, punishment, and organisational climate on employee performance. This type
of research is causal associative with a quantitative approach. Data were collected using the census method with
92 respondents of Bappenda employees of NTB Province. Data analysis techniques using PLS-SEM with Smart
PLS software version 3. The results showed that reward has a significant positive effect on employee
performance and job satisfaction, punishment has a significant negative effect on employee performance and job
satisfaction, organisational climate has a significant positive effect on employee performance but not significant
on job satisfaction. Job satisfaction has a significant positive effect on employee performance. There is an
indirect effect of reward and punishment on employee performance through job satisfaction, as well as an
indirect effect of organisational climate on employee performance through job satisfaction although not
significant. The study recommends giving appropriate rewards and fair punishment to employees, as well as
creating an organisational climate that supports work so as to increase job satisfaction and employee
performance of Bappenda NTB Province.
KEYWORDS:Employee Performance, Reward, Punishment, Organisational Climate, Job Satisfaction.
In summary, digital marketing metrics and analytics are essential for measuring performance, optimizing strategies, and driving business growth in the digital age. By leveraging data effectively, marketers can gain valuable insights into audience behavior, campaign effectiveness, and overall ROI, ultimately enhancing marketing effectiveness and driving meaningful business outcomes.
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Our expert services can elevate your brand:
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Edu Ecotoursm Teluk Buo : CSR PT Pertamina Patra Niaga Regional Sumbagut IT T...AJHSSR Journal
ABSTRACT : Teluk Buo is administratively included in the Central Kabung Bay area, Padang City, Province
West Sumatra. Teluk Buo has various natural and socio-cultural resource potentials. Wrong one of them is the
existence of mangrove areas, mangroves are an ecosystem multifunctional in the Coastal area. However, this
condition is not supported by awareness community to preserve mangrove forests as ecotourism areas. This is
due to lack of public understanding of the function of the existence of the mangrove ecosystem, yet Optimizing
efforts to maintain mangrove areas from the community is a major problem in the Gulf Ma'am, then the issue of
climate change is the reduction in land area of 1-2 meters per year due to vulnerability in coastal ecosystems,
apart from that, gender inequality is also still a problem in Teluk Buo coastal environment, women's groups have
not been involved in the management stage mangroves, and the problem of poverty because the majority of Teluk
Buo residents are fishermen. This research aims to describe the Teluk Buo Tourism Village Development
program built by PT Pertamina Patra Niaga Integrated Terminal Teluk Kabung in the economic and field sectors
environment to improve the economic level of society and improve coastal life. Method The research used is
descriptive-qualitative with data collection techniques in the form of interviews, observations, and
documentation. The results of this study show that activity and innovation in the Teluk Buo Tourism Village
Development program carried out by Pokdarwis Teluk Buo has had an economic impact on the Teluk Buo
community. On the other hand, this program making changes to the system for meeting needs, increasing
organizational capabilities, encouraging social cohesion, and creating new things in managing mangrove tourism.
The goal is to become a sustainable development program oriented towards environmental preservation and
improve the welfare of society. It is hoped that this program can empower the community to get out of problems
and maximize their potential, as well as program implementation It is not only felt by the people of Teluk Kabung
Tengah but also outside the city of Padang.
KEYWORDS: Economy; Tourism Village; Tourism Awareness Group; Poverty; Mangroves Learning Center
DIGITAL MARKETING TRAINING INSTITUTE IN BANGALOREsandhyachukka82
A digital marketing training institute in Bangalore offers comprehensive programs in SEO, PPC, social media marketing, email marketing, and content creation. Led by industry professionals, the courses feature hands-on projects and real-world applications. Suitable for professionals, entrepreneurs, and students aiming to master digital marketing techniques
Boost Your Facebook Reach Effortlessly..SocioCosmos
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Reflection on Human Intelligence vs Artificial Intelligence and the Digital S...AJHSSR Journal
ABSTRACT:We do not pretend to deal exhaustively with this topic, because it is broad and complex for the space of a text,
and we do not even know if we can deal with it without incurring in generalizations. Our intentions, which are much more
modest, refer to documentary research for the understanding and development of Human Intelligence and Artificial
Intelligence and some of their multiple relationships. This article aims to make a comparison between Human Intelligence
and Artificial Intelligence so that it is possible to understand the main aspects in which Human Intelligence differs from
Artificial Intelligence, since the latter originates in computing and how it can be inserted in the individual and organizational
processes of the digital society. In addition, it seeks to highlight the great advances and potential risks of this technology, just
like any other, it can provoke in the "actors" involved in its production, use, legislation (norms and rules in its use) and
create a space for discussion.
KEYWORDS: Human Intelligence, Artificial Intelligence; Intelligent Agents, Information, Disinformation, Digital Society.
The Influence of Work-Life Balance, Spirituality, And Work Environment on Emp...AJHSSR Journal
ABSTRACT : This research objectives were to determine the influence of work-life balance, spirituality and
work environment on employee performance through a supportive leadership style as an intervening variable at
the Bank Indonesia Jember representative office. This research used the Explanatory Research type. The
population in this research was all Bank Indonesia Jember employees with permanent employment status and
working for more than one year because employees who have experience will be more consistent in their work,
totaling 48 people. The sampling method used a purposive sampling method. The data analysis method uses
Structural Equation Modeling (SEM) with the SmartPLS application. The results of the research showed that 1)
work-life balance, spirituality, work environment influenced the leadership style at the BI Jember Agency, 2)
work-life balance, spirituality, work environment, and leadership style influenced the performance of BI Jember
employees, 3) work- life balance, spirituality and work environment influenced the performance of BI Jember
employees style through supportive leadership as an intervening variable.
KEYWORDS :Work-Life Balance, Spirituality, Work Environment, Supportive Leadership Style,
Performance
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