You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.
The document outlines 5 steps to sales dominance: 1) Process - including tracking call response times, refining pitches, and following up with prospects. 2) Systems - such as using landing pages and CRMs. 3) Structure - including departmentalization and managing inside sales agents. 4) Nurturing - building relationships through content even if prospects are not ready to buy. 5) Branding - developing an emotional story, aesthetic design, and consistency to become a strong brand rather than a commodity. The overall message is that dominating sales requires optimizing processes, systems, structure, nurturing prospects, and building a powerful brand.
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
This document outlines the five key steps to developing an effective go-to-market strategy: 1) Define target markets by identifying gaps and groups that would most benefit; 2) Define target customers by understanding their problems, needs, and desired experience; 3) Define brand positioning by differentiating from competitors; 4) Define the product offering by highlighting unique features and benefits; 5) Choose appropriate marketing channels based on efficiently reaching customers in that sector, including both inbound and outbound options. Following these five steps provides clarity around bringing a product to market.
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabit Summit
Presented at the 2016 Habit Summit at Stanford (see: www.HabitSummit.com)
Merci Victoria Grace leads the Growth team at Slack.
Prior to joining Slack, she started a venture-backed game company, designed The Sims Social at Electronic Arts, and worked at a range of consumer, mobile and enterprise startups.
Here she shares insights on putting "Habits to Work at Work".
This document discusses how generative AI is coming to search engine results and what this means for SEO professionals. It begins with an overview of SEO and how search engines work. It then explains that Google is developing a Search Generative Experience (SGE) using AI to generate search results. The document provides 5 predictions on how SGE will be a good thing for SEO, including that it will require a focus on users rather than search engines, and holding SEO practitioners more accountable for real results. It concludes by offering advice on where SEO professionals can start in preparing for SGE, such as auditing content quality and assessing how AI results impact queries.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
5 tools for an awesome presentation-By Samid RazzakMd. Samid Razzak
Forget what you learned in Business schools. Here are 5 tips for an outstanding presentation from a TEDx Speaker. Make sure you remember each points and use it in your next presentation!
Sources: Flickr, Google, Presentation Panda
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
9 Unique Traits of High-Performing TeamsWeekdone.com
High-performing teams have several traits in common that make them successful. Some of the key traits include embracing diversity of backgrounds, prioritizing work-life balance for all members, and maintaining laser-like focus on goals. These teams also engage well together both during formal meetings and outside of meetings through open communication. Fostering strengths of all members, healthy debates, and group cohesion are other characteristics of top teams.
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
Learn more about "The Science of Memorable Presentations" by checking out the Ethos3 blog post on this topic: http://ethr.ee/1ULMrxy
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
If you need help creating professional presentations, email us at: info@ethos3.com
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
7 Ways Soft-Skills Power Organizational PerformanceBambooHR
Succeeding in today's increasingly competitive global landscape calls for our organizations to leverage everything they can, and increasingly, that leverage is coming down to your employees' soft skills.
But while it's easy (well, easier) to measure and hire for hard-skills competency, it's very difficult to recognize and hire for soft skills. And once hired, it becomes even more of a task to build these soft skills in our employees.
In this slideshare we'll take a hard look at the soft skills that really enable organizations to succeed. From recruiting to learning and development and performance management to the exit interview, we'll show how soft-skills focus can dramatically impact your company's bottom line.
In this slideshare, you will learn:
• Soft skills: What are they anyway?
• Soft skills and recruiting: The secret to successful hires
• What the bottomline results are for soft skills
• How to teach, measure, and mentor soft skills
Since 1980, over 680 million people living in extreme poverty in China have improved their lives. With these changes, China has decreased the overall percentage of the impoverished population from 84% to less than 10% . China has contributed more than any other country to achieve the Millennium Development Goal of halving the world’s rate of extreme poverty, and even managed to do so five years earlier than expected. This goal was achieved primarily because China opened up to global trade, thereby allowing private businesses and capitalism to thrive.
In a world where the traditional form of combating poverty is through charity and aid, using business as a tool to help the poor is still viewed by some as merely a ploy to rip them off. However, research shows that global businesses can, in fact, change the world, one community at a time.
In 2016, forward-thinking workplaces want to make it easier for employees to balance office live with personal life, with health and wellbeing set to become a major focus
Dispatches From The New Economy: The On-Demand Economy And The Future Of WorkIntuit Inc.
From delivery, transportation and household errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services. It is also changing the way people work. Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. This is a once in a generation opportunity to empower the future of work and a new face of entrepreneurship.
Dispatches from the New Economy: The On-Demand Workforce provides a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. The data comes from a study from Intuit and Emergent Research that examined people working via eleven on-demand economy and online talent marketplace companies. Study participants included: Deliv, Field Nation, HourlyNerd, MBO Partners, OnForce, Uber, Upwork (formerly Elance-oDesk), Visually, Wonolo, and Work Market.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
How the Workforce Learns in 2016 (Expanded deck with polls and case study) - ...David Blake
According research by ATD, only 38% of learning and development (L&D) professionals think they’re ready to meet the needs of tomorrow’s learners. So to help L&D teams better engage employees, Degreed recently surveyed 500+ people to understand the learning culture, values and habits of today’s hyper-kinetic, hyper-connected workers.
In this presentation we'll cover:
-How people really build their skills and fuel their careers in 2016
-What employees think is most missing from the workplace learning environment
-How innovative L&D leaders are adapting to meet the needs of tomorrow's workforce
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
This document provides tips for landing a first customer. It advises starting by offering potential customers a simple, free piece of help related to the problem being solved rather than immediately introducing the product or service. This builds trust by showing understanding of their complex needs. The next step is to listen to learn about their situation and solutions tried before leveling with them about options considered. The goal is for the customer and business to collaboratively develop a solution, with the business explaining what their product can and cannot do. Introducing the product fully only after understanding the customer's needs and determining if trust has been built.
Leader's Guide to Motivate People at WorkWeekdone.com
To motivate employees, leaders should provide more praise, attention, responsibility, and incentives. Specifically, leaders should recognize employees' good work, keep employees informed about company goals and strategies, assign more challenging tasks with autonomy, establish incentive programs with realistic yet challenging goals, and provide pay raises correlated with employee performance and development. Leaders can use a performance management tool like Weekdone to understand employee status, provide transparent feedback, and align goals across different levels.
The latest study from the ADP Research Institute® presents key considerations for leaders to keep pace with the rapidly changing needs of a global workforce.
Fast Company blogger and branding expert David Brier works with companies in nearly every industry and nearly every size helping small businesses, new brands, startups and CEOs take smart steps to grow their brand. Over the last 35 years, he's noticed the recurrence of several common questions, 9 of which that stand heads and heels over others. http://www.risingabovethenoise.com Special thanks to http://www.unsplash.com for their great photographers who share their talents.
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
The document discusses the benefits of outsourcing marketing functions for businesses. It notes that few companies have all the necessary in-house marketing expertise, and outsourcing can provide access to specialized skills, fresh perspectives, and flexibility. Benefits of outsourcing include gaining expertise in specific areas, accelerating growth through new marketing strategies, and having budget flexibility to scale efforts as needed. The document advocates that outsourcing marketing services can enhance marketing quality and effectiveness for businesses.
Exploring the Dynamics of In-House Marketers vs. Marketing Agencies: Which Serves Your Business Better?
Delve into the intricate debate surrounding the employment of in-house marketers versus the engagement of marketing agencies for business advancement. This comprehensive analysis dissects the advantages and limitations of both approaches, shedding light on the evolving landscape of contemporary marketing strategies.
Uncover the shifting preferences observed in recent years, where businesses increasingly favor in-house marketing teams over external service providers. A nuanced examination reveals the intricacies of crafting effective marketing strategies tailored to meet diverse business challenges.
Navigate through the multifaceted realm of in-house marketers, individuals dedicated to sculpting bespoke marketing plans aligned with the core ethos of your enterprise. Discover the unparalleled insights these insiders offer, from brand understanding to rapid adaptation to market trends, fostering seamless collaboration across internal departments while maintaining cost control and nurturing marketing expertise within the organization.
Contrast the strengths and weaknesses inherent in the in-house model, ranging from limited exposure to industry practices to the risk of echo chamber thinking, prompting the necessity for periodic external audits to ensure strategic relevance and innovation.
Conversely, explore the realm of digital marketing agencies, equipped with specialized expertise to amplify your online presence and navigate the ever-changing digital landscape. Unveil the advantages of tapping into external resources, from accessing specialized skills to embracing scalability and flexibility in marketing endeavors.
Grapple with the intricacies of choosing between an in-house marketer and a digital agency, considering factors such as company culture alignment, control over marketing activities, and cost-effectiveness. Embrace the tailored solutions offered by IM4U Digital Marketing Agency, bridging the best of both worlds to elevate your brand in the dynamic arena of digital marketing.
Embark on a journey of strategic decision-making, guided by insights into brand alignment, consistent messaging, and the pursuit of marketing ROI. Join the discourse on navigating the evolving terrain of digital marketing, where success hinges on strategic partnerships and adaptive strategies in a landscape ripe with possibilities and challenges alike.
How to leverage event as a recruiting toolismerelda
"How To Leverage Events As A Recruiting Tool"
Presented by David Childs of Living Blueprint Creative, Barry Goodwin of Progressive Intercultural Community Services Society and Alice Zhou of Altitude Recruiting.
The document discusses a digital marketing program that offers students hands-on experience working with firms on campaigns. Students gain insights from interactions with faculty and industry leaders. Upon completing the course, students create a digital marketing portfolio showcasing their strategies, tools, and measurement techniques. The program also outlines various digital marketing activities like SEO, social media marketing, and email marketing. It provides tips for pursuing a career in digital marketing, emphasizing the importance of continual learning, networking, and developing measurable skills in areas like analytics.
The document discusses a digital marketing program that offers students hands-on experience working with firms on campaigns. Students gain insights from interactions with faculty and industry leaders. Upon completing the course, students create a digital marketing portfolio showcasing their strategies, tools, and measurement techniques. The program also outlines various digital marketing activities like SEO, social media marketing, and email marketing. It provides tips for pursuing a career in digital marketing, emphasizing the importance of continually learning, networking, and using metrics to measure performance.
Effective appointment setting - The Benefits Behind Outsourcing Joel Griffiths
Outsourcing appointment setting provides multiple benefits to businesses. It frees up internal workforce to focus on expansion and high quality customers while an external team generates the highest quality leads by targeting specific decision makers. Outsourcing also saves resources by reducing payroll and increasing sales efficiency. The external team works continuously to set appointments until connections are made, providing data to help sales maximize their time and inform business decisions.
Is it time to consider Outsource Marketing?Gloss Digital
Have you ever considered outsource marketing and what is exactly is it! Look at outsourced marketing as a full-service marketing department that exists outside your company. If you can't find the time to do everything you should be doing and are looking for ways to streamline your business functions, by outsourcing your marketing you can focus on what you’re good at and your primary job. Outsource Marketing can be an attractive option for many small business, maybe it’s something you should consider for your business?
Let's Outsource Onsite Business Development Experts!consultant26
Marketingtechzone.com and its services. We started a strategy consulting in 2015 and haven't stopped smashing it since with global and domestic project experience.
10 Tips for using Content Marketing in RecruitmentRaj Anand
The job landscape is undergoing some major changes at present. Typical candidates are behaving more and more like modern consumers by “shopping around” for jobs rather than jumping at the first opportunity that comes along.
The birth of “recruitment marketing” has brought about a major shift in focus for all recruitment agencies. Agencies that do not adjust their approaches may fall behind. As is the case with all other forms of marketing, it is crucial to develop a comprehensive understanding of the types of people that are being targeted in order to create an effective strategy that will provide recruitment agency clients with the most suitable candidates.
This document discusses recruitment marketing versus traditional recruitment. Recruitment marketing is implementing marketing tactics to nurture and attract talent beyond just posting jobs. It involves building awareness, interest, and consideration of a company as an employer through an employer branding strategy. An effective employer branding strategy clearly communicates an employer value proposition of why candidates would want to work there. Inbound recruiting is a strategy to proactively attract candidates and build relationships to convert and engage them. Building ongoing relationships with passive candidates allows learning what they want in a career to effectively attract them when the right opportunity arises.
Digital Marketing Company for Startups - iTrobesiTrobes
To start a business from scratch and work towards the goal of reaching its target audience is not a simple task. The main hurdle for any startup would be the lack of resources and low-budget conditions. But, thanks to the digital revolution, the internet has leveled the playground for businesses of all sizes. With a strategized approach and some patience, startups can build their brand identity over time and spread it across different channels of the internet. For many, marketing may not be their cup of tea, and this is where a digital marketing company for startups comes into the picture. If you are looking for digital marketing services too for your startup, check out iTrobes, to know about our customizable services and packages.
Why Is Outsourcing Digital Marketing Better Than In-House?Outsource SEO
When you opt to outsource, whether it's for an ad campaign, content creation, social media management, or SEO Outsourcing, you get experts in the area.
Every organisation will use a different mix of in-house resources and outside agencies. depending on the variables we looked at (Ex- In-house social media initiatives are more successful, and they can outsource SEO work to take control of Google and increase organic traffic).
Visit - https://outsourceseo.com.au/
Best Marketing Support Company in Brisbane .pdfVanda List
One of the most important aspects of developing a successful brand is developing an effective marketing strategy. It helps an organisation's evolution and achievement of its objectives. Have you ever considered why a marketing support company is required to create a plan for your company? If not, do it right now. Read on to learn more about why a marketing strategy is necessary and how marketing firms in Brisbane can help you.
7 Tips to Get the Most Out of Your Outsourced Marketing FirmTribalVision
The document provides 7 tips for clients to get the most out of their relationship with an outsourced marketing firm: 1) Designate a single point person to manage the firm rather than a committee. 2) Prioritize developing a long-term marketing strategy before focusing on tactics. 3) Stay focused on executing the agreed-upon strategy without getting distracted. 4) Have internal staff write content drafts for the firm to refine rather than expecting the firm to write content. 5) Treat the firm with kindness rather than being overly demanding. 6) Provide an appropriate budget and resources for initiatives to succeed. 7) Reserve menial tasks for internal staff and have the firm focus on more sophisticated work.
Senior marketing expertise is critical for startups and small businesses to succeed but can be too expensive to hire full-time. An increasingly popular alternative is an on-demand or part-time Chief Marketing Officer (CMO) who can develop an integrated long-term marketing strategy and oversee its implementation at a fraction of the cost of full-time hiring or an agency. The on-demand CMO model provides flexible expert support tailored to the business's specific needs on an as-needed basis.
Fractional marketing: 9 power moves for unprecedented business growthReversed Out Creative
Unlock growth potential with fractional marketing. ReversedOut.com reveals 9 power moves to drive business growth. Expert strategies for success in today's competitive landscape. Level up your marketing game and achieve remarkable results.
Outsourcing L&D Talent Acquisition: How to Create an Affordable Option?Infopro Learning
It is difficult for start-ups to deal with an increase in attrition. The solution may be outsourcing talent acquisition to experienced specialists who help companies get a competitive edge in the market.
How to Successfully Hire a Marketing Consultant or AgencyME Consulting
This document provides guidance on hiring a marketer or marketing agency. It recommends being clear about your goals for marketing and how marketing will drive growth. It also suggests identifying who will lead marketing internally and how an external marketer will be integrated. Potential partners should be identified based on expertise in areas like lead generation or specific marketing channels relevant to goals. Proposals should request clear services and timeframes to avoid scope creep, and stick to budget while ensuring the expected personnel actually work on the project.
20 Must Know Marketing Tips for Your Businessthemarketingdiv
Follow theses proven, timeless tips and techniques to help get the word out about your business. You don't need to spend a fortune to market your small business. Use these 20 ideas to help you with your marketing and promote your brand.
Similar to MARKETING SMACKDOWN: Hiring In-House Talent VS Hiring A Marketing Agency (20)
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
Content is everywhere! As digital marketers, it seems we live and breathe content. Unfortunately, that makes creating remarkable, read-worthy content seem like an impossible feat in the saturated webosphere. Is there a way to battle Content Shock?
Did you know that dogs reduce stress, encourage employers to work longer and harder, promote teamwork and camaraderie and improve employees’ health? No wonder pro-pup workplaces are becoming more and more popular with each passing year!
Smart creatives are not confined to specific tasks. They are not limited in their access to a company’s information and computing power. They are not averse to taking risks, nor are they punished or held back when those risks and initiatives fail. They are not restrained by role definitions or organizational structures. In fact, they are encouraged to exercise their own ideas. They don't keep quiet when they disagree with something. They get bored easily and frequently shift jobs. They are multidimensional, usually combining technical depth with business savvy and creative flair.
In other words, smart creatives are not knowledge workers. They are a new kind of animal and they are the key to achieving success in the internet century.
Since the industrial revolution, operating processes have been biased toward lowering risk and avoiding mistakes. These processes, and the overall management approach from which they were derived, result in environments that stifle smart creatives. Now, however, the defining characteristic of today's successful companies is the ability to continually deliver great products. And the only way to do that is to attract smart creatives and build an environment where they can succeed at scale.
And who, exactly, is a smart creative? A smart creative has deep technical knowledge in how to use the tools of her trade, and plenty of hands-on experience. She may be a doctor, designer, scientist, filmmaker, engineer, chef, or mathematician. She is an expert in doing. She doesn't just design concepts; she builds prototypes.
ROI Online is an internet marketing agency focused on customer success through knowledge, insights, and education. The agency aims to help businesses evolve and tell their stories in a changing industry landscape. ROI Online is still defining its culture but strives to make clients happy through insights and by nurturing a collaborative environment where ideas are freely discussed. The agency seeks teachable, motivated employees who are analytical, creative, and ambitious people with a appetite for learning.
More from ROI Online, An Internet Marketing Agency (6)
PUMA digital marketing content analysisApurba Lahiri
Learn about the PUMA product brand and analyse the brand positioning in the market. The brand content ideas are given from the various platforms.
Made by: APURBA LAHIRI
Subject: Marketing
Topic: PUMA
AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...vivienne56
Vivienne Mata, B2B Marketing Consultant, presents a comprehensive analysis of AI's transformative impact on channel marketing strategies. This authoritative slide deck examines the intersection of artificial intelligence and partner ecosystems, offering empirical insights into next-generation marketing methodologies. Mata delves into AI-driven partner engagement frameworks that are redefining industry benchmarks. The presentation provides a strategic roadmap for C-suite executives and senior marketing leaders to leverage AI for optimizing channel performance, enhancing ROI, and fostering sustainable competitive advantages in the rapidly evolving B2B landscape. Drawing from extensive market research and case studies, this deck is an essential resource for organizations seeking to harness AI's full potential in their channel marketing initiatives.
In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.
Let us help.
Check out as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.
We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.
You’ll learn tips for:
- Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.
- Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
- Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.
With Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. We’ll share marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.
Top Rated Marketing Team: Jus Agency Services DeckJus Group
Jus Agency - Expert Marketing Team for Business Growth
Welcome to Jus Agency, your top-rated expert marketing team. We specialize in comprehensive marketing solutions to help businesses launch, expand, and scale. Our services include strategic marketing, Fractional CMO services, expert team hires, Google Ads management, and more. Visit www.jusmarketing.co for detailed information.
Comprehensive Marketing Services
About Jus Agency
Jus Agency, founded by Julia Ager in 2019, is a leading marketing agency with over 12 years of global advertising experience. We manage annual marketing budgets ranging from $30,000 to $1,000,000+, providing expert marketing solutions to diverse sectors including tech, healthcare, ecommerce, and more.
Marketing Strategy and Execution
Our JusX Strategy Framework delivers impactful marketing strategies tailored to your business needs. We conduct in-depth market research, competitor analysis, and develop customized marketing plans to ensure maximum ROI. Our strategies cover brand messaging, online presence, lead generation, social media marketing, and email marketing.
Fractional CMO and Expert Marketing Managers
Experience unparalleled marketing leadership with our Fractional CMO service. Our expert marketing managers bring over 50 years of combined international marketing experience to your business. Services include strategic planning, team building, and implementation of advanced systems and processes to streamline operations and boost efficiency.
Google Ads Management
Maximize your online visibility with our Google Ads services. Our certified team conducts extensive keyword research, creates compelling ad copy, manages campaign bids, and provides custom weekly and monthly reporting. We optimize your campaigns daily to ensure the highest ROI.
Client Success Stories
Explore our portfolio to see the success stories of our clients across various sectors:
Tech: Comprehensive marketing strategies, SEO, content creation, and social media management.
Healthcare: Web development, email marketing, clinic branding, and digital billboards.
Ecommerce: Website management, corporate branding, email campaigns, and ad management.
Service Ad Agencies: Launch strategies for platforms like Workplace by Facebook, event management, and content creation.
Personal Branding: Social media marketing, B2B lead generation, and corporate speaking engagements.
Results-Driven Approach
At Jus Agency, we deliver tangible results. Our clients have seen significant increases in sales revenue, conversion rates, staff engagement, and partnership opportunities. We provide flexible retainer support to meet your evolving business needs.
Contact Us
For expert marketing services that drive business growth, contact Jus Agency today. Visit www.jusagency.com for more information and to access a wealth of free marketing resources. Reach out to julia@jusagency.com for tailored marketing solutions that elevate your business.
mike waizman marketing portfolio projects 2024Mike Waizman
The portfolio document summarizes multiple projects from 2024, including a Facebook campaign that gained 39,362 new page subscribers. It also provides details on several advertising campaigns run on different platforms and projects, including their budgets, reach, clicks, and results. The largest campaign was for the Russian site Fishki.net, which gained over 140 million views per month during the campaign.
The Future of Social Media Marketing | skillfloor.pdfgchaitya21
The future of social media marketing involves evolving strategies to engage audiences through emerging platforms, advanced analytics, and personalized content. Marketers will need to adapt to new technologies, changing consumer behaviors, and privacy regulations to remain effective and relevant in the digital environment. Learn more
https://skillfloor.com/
digital marketing strategies for business growth.pptxthesocialkey78
The Social Key is full service digital marketing establishment known for its innovative and result-driven strategies. We offer best-in-class tailored services to meet the specific needs of every type of business.With a common goal of utilizing social media to build the gap between companies and their target markets. We are online advisors and work for different types of brands. Our team is full of energy and produces innovative digital marketing solutions that yield measurable outcomes.
SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing the content, structure, and technical aspects of a site to make it more attractive to search engines. The goal is to rank higher in search results, which can drive more traffic to your site.
There are several factors why your business needs SEO. Higher visibility in search results means more potential customers can find your business. In today’s digital world, people rely heavily on search engines to find information, products, and services. If your website doesn’t appear in the top results, you’re missing out on valuable traffic and potential sales.
The benefits of SEO are numerous. It can increase website traffic, improve brand awareness, and generate leads and sales. SEO also builds trust and credibility with your audience. Unlike paid advertising, the effects of good SEO are long-lasting and provide ongoing returns.
At Search Markup, we provide the best SEO services with proven results. Our team of experts uses the latest techniques and tools to ensure your website ranks high in search results. We focus on delivering quality traffic to your site, helping your business grow. With our simple and effective approach, achieving top rankings is easier than ever.
The Best Digital Marketing Service in Delhi InfotechSolutionHubinfotechsolutionhub1
Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered.
Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details.
📞 Phone: 8745932636
SEM- Boost Your Business with Search Engine Marketing Strategies.pptxRakesh Jalan
Slide 1: Title Slide
- Title: SEM: Boost Your Business with Search Engine Marketing Strategies
Slide 2: Introduction
- With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet.
- This shift has given birth to Search Engine Marketing (SEM).
---
Slide 3: What is SEM?
- SEM increases your online visibility through paid methods.
- Considered as paid search marketing, brands pay to appear in search results.
---
Slide 4: Importance of Keywords
- Keywords play a crucial role in SEM.
- Brands use selected keywords to ensure their content appears at the top of search results.
---
Slide 5: SEM Platforms
-
- Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo.
- Google is the most commonly used search engine.
---
Slide 6: Why is SEM Important?
-
- Increased profit: Effective use of SEM can double your investment.
- Conversion-centric approach: High conversion rates through targeted ads.
- Increased brand awareness: Ads ensure your brand name and logo are seen.
---
Slide 7: Benefits of SEM
-
- Reach potential customers quickly.
- Gain real-time data and detailed reports.
- Quick results and increased ROI.
---
Slide 8: SEM Strategies
-
- Understand your target customers and reach.
- Create a user-friendly website.
- Use relevant keywords and regularly update content.
---
Slide 9: SEM Tools
-
- Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy.
---
Slide 10: Conclusion
-
- SEM helps boost your brand's online presence and engagement.
- It’s an essential tool in today’s digital marketing landscape.
Join our free Hindi Webinar on digital marketing:
https://liveclass.digitalsamaaj.com
Understanding All About Digital Marketingh03629750
Digital marketing involves promoting products or services through internet platforms and tools. It utilizes various methods such as SEO, content marketing, social media, and email marketing to reach and engage audiences, drive traffic, and achieve measurable results. Effective digital marketing services increase brand visibility and promote business growth.
Build Stunning Websites with DigitalSouls' Web Development Servicesmultiwoodpk1
Create a captivating online presence with DigitalSouls' web development services. As a leading digital marketing agency in Canada, we specialize in designing and developing user-friendly, responsive websites that reflect your brand's identity. Our skilled web developers ensure your site is optimized for performance, speed, and SEO, providing an exceptional user experience that drives engagement and conversions.
Build Stunning Websites with DigitalSouls' Web Development Services
MARKETING SMACKDOWN: Hiring In-House Talent VS Hiring A Marketing Agency
1. MARKETING
SmackDOWN
ADVANTAGES
Industry
knowledge
In certain niches, hiring
someone who has specialized
knowledge could be to your
company's advantage. Finding
that person, on a budget,
might be the problem.
FASTER
COLLABORATION
Having someone just down the
hall to meet and collaborate
with has certain advantages to
scheduling meetings with the
agency and doing most
communication online.
ACCOUNTABILITY
You are able to supervise an
in-house marketing associate
and stay apprised of their
daily work.
COMPANY INSIGHT
An employee gains certain
insights into the company's
goals and culture that
someone coming from the
outside might miss.
$48,000
AN ARRAY
OF EXPERTISE
When you hire one employee,
you are likely going to get
someone who specializes in
one aspect of marketing. When
you hire a marketing agency,
you get a wide range of
expertise for about the same
cost as hiring a single
employee.
MARKETINgtRENDS
EXPERTISE
A marketing agency spends a
good deal of time tracking
trends and trying them out for
different clients. They bring that
knowledge to the table when
you hire them. A single new
employee will not have that
depth of knowledge.
CONCENTRATE ON
JOB DUTIES
Marketing can take up a lot of
time. In many smaller
companies, employees who
don't specialize in marketing
can be drawn into the
company's efforts. Hiring an
agency takes all that extra work
away, allowing your employees
to focus on what they do best.
FRESH IDEAS
One of the pitfalls of an
in-house marketing team is
groupthink. That is when
certain ideas begin to
dominate the group, to the
exclusion of others. This can
be highly detrimental in
marketing groups where fresh
new ideas are critical for
ongoing success.
ADVANTAGES
STARTING AT A YEARLY RATE OF
Average starting
salary for an entry-
level marketing
associate in 2016
was found at
simplyhired.com.
Yearly rate for hiring a marketing
agency is dependent upon the
agency and services rendered.
$55,000
AVERAGE YEARLY SALARY OF
GETROIONLINE.COM
INFO@GETROIONLINE.COM
806-373-8700