Creative Traction Methodology - For Early Stage Startups
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The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.
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Creative Traction Methodology - For Early Stage Startups
- 1. CREATIVE TRACTION WHAT IT TAKESW TM
- 2. twitter @todiba hashtag #whatitTakes name Tommaso
- 3. WHERE YOU COME FROM CAN’T PREVENT WHERE YOU WANNA GO #whatitTakes #ComfortZoneSucks
- 4. #1 REASON WHY ENTREPRENEURS W FAILIS ‘CAUSE WEAK TRACTION 9 IN 10
- 7. 99% of all startups are forced to give up because they lack traction www.creativetraction.io pre-order yourbook
- 8. how to build a new product some customer want how to build a mindset that gets a new product traction
- 10. IDEA RELEASE LIFE CYCLE1 RANSACK TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM
- 12. I was dreaming about users loving us http://whatitTak.es #validate
- 13. COMMON PITFALLS
- 15. 90% R&D 10% GTM if at all
- 17. MVP AVAILABILITY START SALES & MARKETING HOW TO DEVELOP INNOVATION LEAN DEVELOPMENT BETA RELEASE GA RELEASE GO-TO-MARKET 1. 2. 3. NO TIME NO MONEY NO POWER TO PROCEED SOME PROSPECTS PLAN TO GET VIRAL
- 18. IDEA RELEASE LIFE CYCLE APPLIED
- 19. CREATIVE TRACTION METHODOLOGY SELEBRETY-APP USE CASE
- 22. THAT’S HOW WE CLOSED OUR EARLY SEED ROUND
- 23. TRANSFORMATION
- 25. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. VALUE PROP VALIDATION LEAN DEVELOPMENT CTM
- 26. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS BETA RELEASE GA RELEASE LEAN DEVELOPMENT CTM
- 27. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. 3. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS LAUNCH VIRAL LOOP BRAND AMBASSADORS BETA RELEASE GA RELEASE GO-TO-MARKETLEAN DEVELOPMENT CTM
- 28. CREATIVE TRACTION METHODOLOGY 1. IDEA RELEASE LIFE CYCLE ▸ development vs go-to-market must be 50%-50% efforts allocation ▸ Start before you are ready ▸ value prop validation (blogging - create community) ▸ pre-release (sign-up) ▸ launch #TAKEAWAY W CTM
- 29. RANSACK TOOLS W2
- 31. COMMON PITFALLS
- 33. OPPORTUNITY
- 34. MOVE THE NEEDLE
- 36. WWW.WHATITTAK.ES
- 37. TEXT
- 38. TEXT
- 40. TEXT
- 41. TRANSFORMATION
- 42. TEXT
- 45. CREATIVE TRACTION METHODOLOGY 2. RANSACK TOOLS ▸ Tools imply new growth hacking strategies ▸ Discovery & creation of tools as an ongoing task ▸ Ignite creativity by leveraging the power of new methods ▸ Leverage the window of opportunity via new tools ▸ Hack campaigns by assembling multiple tools #TAKEAWAY W CTM
- 47. IP no budget but a goal? W
- 48. COMMON PITFALLS
- 50. TEXT FOLLOWING
- 51. ASSUMPTION
- 52. TOP DOWN
- 53. TEXT BIASED
- 55. DO THINGS OTHER DON’T #brandExperience
- 56. DO THINGS OTHER DON’T #brandExperience
- 57. PEOPLE DON’T BUY STUFF - THEY BUY WHAT STUFF DOES WITH THEM
- 58. DO THINGS OTHER DON’T #brandExperience ‣ Make your swaaag profile visible on your other social media profiles ‣ Share swaaag content into your other social media profiles ‣ Swag multiple times a week to be an example for others. ‣ Regularly shout out to social followers of your other networks to join you on swaaag. ‣ Advocate swaaag within your everyday network, enchanting others to join. ‣ Invite contacts using the in app invite feature containing your custom invite link ‣ Make intros to people that might add value to the swaaag community
- 59. DO THINGS OTHER DON’T #brandExperience
- 61. … but who puts skin in the game? A D V I S O R S • reactive • hands-off C O N S U LTA N T S • in between jobs • not committed A G E N C I E S • Budget driven • Prefer established businesses E M P L O Y E E S • expensive • inflexible the current funding climate demands traction with low capital. Question is, who can help founders?
- 62. awesm’s USP 1. Expedite time to market 2. Reduced execution risks 3. Put traction on steroids
- 63. TRACTION 1 Million downloads in 32 days Massively profitable
- 64. TRACTION Lowered the CAC by 75% 10x multiple on conversion rates
- 65. TRACTION Signed an Affiliate Partnership Won OEM Strategic Alliances
- 66. WWW.AWESM.IO
- 67. TRANSFORMATION
- 68. TEXT
- 69. TRACTION CREATIVE TRACTION METHODOLOGY user story0 0 what is the trigger that makes the target persona think/have a need for the product?
- 70. TRACTION KPI & purpose what & why? 1 CREATIVE TRACTION METHODOLOGY 1 what is it you define as traction? what is the reason for that KPI to more relevant than others?
- 71. 2 TRACTION quantity how much? CREATIVE TRACTION METHODOLOGY 2 how much is needed (KPI value) to move the needle?
- 72. buyer persona customer call to action who & what? 23 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Describe in details your enduser 3 What action needs the user to undertake? KPI & purpose what & why?
- 73. who & what? buyer persona customer positioning lead call to actionvalue prop. why? 234 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY What are the benefits for the target persona to take action now? 4 KPI & purpose what & why?
- 74. who & what? buyer persona customer positioningtouchpoint visitor lead call to actionvalue prop.UI/UX why?where? 2345 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Where to sign up? 5 What experience has the user? KPI & purpose what & why?
- 75. who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead call to actionvalue prop.UI/UXpromote why?where?how? 3456 CREATIVE TRACTION METHODOLOGY Select different channels you’ll validate and use for the outreach 6 Where to find your target persona
- 76. who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY KPI & purpose what & why? What action should the user do to invite others to join?7 How’s the user reward?
- 77. who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY TOOLS KPI & purpose what & why?
- 78. CREATIVE TRACTION METHODOLOGY 3. ACT CREATIVELY ▸ no budget but a goal - requires lateral thinking ▸ Set a goal first combined with a purpose ▸ experimental design - validate at least 3 assumptions / step ▸ Try out things you don’t feel confident with to unleash creativity ▸ no bias but validations ▸ Target Bottom Up - niche first ▸ no salesman ship - attract people wanting to buy #TAKEAWAY W CTM
- 79. IDEA RELEASE LIFE CYCLE1 RANSACK TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM
- 80. #awesmtimes
- 82. survey be.whatitTak.es twitter @todiba blog whatitTak.es email be.whatitTakes@gmail.com bio t.branded.me W