What Analytics Won't Tell You: Get Essential Insights for Content and Design

•

179 likes•82,336 views

Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.

What's hot

BrightonSEO 2022- Surena Chande .pptx

Surena Chande

5 tools for an awesome presentation-By Samid Razzak

Md. Samid Razzak

25 Need-to-Know Marketing Stats

contently

The power of creative collaboration

Table19

This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.

What's Next: How brands can capture value, mindset and experiences on their o...

Ogilvy Consulting

Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Board of Innovation

This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.

Giulia Panozzo | BrightonSEO Measurefest | October 2022

GiuliaPanozzo1

The document discusses using Causal Impact analysis to evaluate the effects of marketing tests and strategies. Causal Impact is a statistical technique that uses time series data and a Bayesian structural time series model to estimate the causal effect of an intervention or change. The document provides an example of how Causal Impact could determine if adding a price to a title tag increased clicks and traffic. It also outlines the steps to set up and run a Causal Impact analysis in R Studio, including preparing the data, selecting pre and post periods, and interpreting the results. Some limitations of Causal Impact are also discussed, such as external events influencing data and outliers.

50 Essential Content Marketing Hacks (Content Marketing World)

Heinz Marketing Inc

This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.

Influencing our New Reality

Ogilvy Consulting

How To Get Clients & Sell Without Selling (Social Selling)

Jane Frankland

http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you. If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation. In it I'll be sharing how you can: 1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income. 2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform. 3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales. 4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them. Thanks for watching!

Steal This Idea: Brand Messaging

Liquid Agency

10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023

AccuraCast

Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO. In his talk, Farhad shared 10 must-have GA4 reports for SEO, showed how to set them up via GA4 and/or GTM, and explained insights to be gained from those reports, and actions that SEOs can take from those insights. GA4 reports featured in the talk include some ready-to-use reports already present in GA4, and a number of GA4 explorations specifically designed for SEO analysis. Most of the reports require little to no technical knowledge, but do require a basic understanding of visitor analytics, SEO, and basic familiarity with GA4.

10 Things your Audience Hates About your Presentation

Stinson

See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins? For more presentation help, visit stinsondesign.com/blog

The Future of Everything

Charbel Zeaiter

What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony? Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology. Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.

HootsuiteSocialMediaTrends2023_Report_en.pdf

Idzwan Yacob

As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.

6 steps to creating a Social Media Strategy

Julian Cole

The Difference Between Leading & Managing, The Hard Way - DAIC, 8/24/15

Digiday

Visual Silence can help your PowerPoint slides

Slides | Presentation Design Agency

Martin Weigel- How to (not) FAIL

Ivan Chernopyatko

100 growth hacks 100 days | 1 to 10

Robin Yjord

What's hot (20)

BrightonSEO 2022- Surena Chande .pptx

5 tools for an awesome presentation-By Samid Razzak

25 Need-to-Know Marketing Stats

The power of creative collaboration

What's Next: How brands can capture value, mindset and experiences on their o...

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Giulia Panozzo | BrightonSEO Measurefest | October 2022

50 Essential Content Marketing Hacks (Content Marketing World)

Influencing our New Reality

How To Get Clients & Sell Without Selling (Social Selling)

Steal This Idea: Brand Messaging

10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023

10 Things your Audience Hates About your Presentation

The Future of Everything

HootsuiteSocialMediaTrends2023_Report_en.pdf

6 steps to creating a Social Media Strategy

The Difference Between Leading & Managing, The Hard Way - DAIC, 8/24/15

Visual Silence can help your PowerPoint slides

Martin Weigel- How to (not) FAIL

100 growth hacks 100 days | 1 to 10

Similar to What Analytics Won't Tell You: Get Essential Insights for Content and Design

Webinar: The Science of Predictive Lead Scoring

Fliptop

Growth Marking Conference 2018 - SEO with a growth mindset

Eli Schwartz

This document summarizes a presentation by Eli Schwartz on winning at SEO with a growth mindset. The presentation discusses challenging common beliefs in SEO testing through hypotheses testing. It provides examples of case studies where the common belief was that JavaScript is the same as HTML, HREFLANG tags are needed, and footer links don't matter, but where testing disproved these beliefs. The presentation emphasizes having a growth mindset in SEO by being willing to test assumptions, measuring results, and sharing data to improve understanding of what really works.

What is Driving Your Leads? 10 Steps to Attribution Analysis

BrightFunnel

Exclusive Webinar: NEW LinkedIn Sales Platform and Social Selling

SuccessFlow Ltd

Check out our exclusive UK Webinar previewing a new platform within LinkedIn specifically for better sales engagement - due for public release early August. If you use LinkedIn to generate and engage leads/prospects/customers, then this is an essential Webinar for you. LinkedIn Sales Solutions and SuccessFlow will cover the key steps: · LinkedIn Sales Platform Exclusive preview (Demo) · LinkedIn Social Selling · Salesforce Integration · Set-up & Training · Management & Measurement

Mad Science = Mad Productivity - aka “How Vlookup Can Change Your Life”

Conductor

This document discusses strategies for analyzing search engine optimization (SEO) data from various tools to gain insights. It provides three use cases: (1) targeting answer boxes by analyzing keyword data from Searchlight, (2) calculating content return on investment (ROI) by merging content performance data with keyword and revenue data, and (3) performing a "deep dive" analysis of thousands of keywords from Search Console using the Analytics Edge add-in to merge the data with internal segments. The document emphasizes integrating both internal and external data for actionable SEO insights.

How to Impress, Not Overwhelm your CMO with Analytics

Bonnie Mailey

How to Impress, Not Overwhelm your CMO with Analytics

Hanapin Marketing

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...

Blend Interactive

We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like? Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web! Join us and learn to: Translate strategic business objectives into measurable content goals Find the right metrics for the right goals (and how to avoid misleading metrics Measure and adapt your content strategy Effectively present analytics data to engage content stakeholders and inform their work on the web Configure Google Analytics to support your measurement plan Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

#TFM16 5 easy things you must do to improve your search rankings

Kelvin Newman

Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and Conversational

Katie Safrey

#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...

Jon Wuebben

Eme01. Socialytics: Accelerating IBM Connections Adoption with Watson Analytics

panagenda

Social adoption is a challenge for many companies. What is the most effective utilization of the environment? Who is using which resources, what in the environment is dormant or orphaned? Where should efforts focus in order to improve adoption? All of these questions can be difficult to answer and there is no "one size fits all" solution as each organization has their own unique needs. Join Femke Goedhart and Franz Walder and learn how to tackle this topic using IBM Connections and Watson. Starting out with IBM Bluemix Data Connect to collect and combine data from relevant sources, they use the cognitive power of IBM Watson Analytics to answer those tricky questions and provide solutions to real-world adoption challenges.

Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...

Search Marketing Expo - SMX

This document summarizes a presentation given by Ellen ReathWhite on integrating search marketing and social media strategies. The presentation discusses moving from independent "cowboy" mentalities to interdependent team approaches. It advocates leveraging unique expertise through specialist roles within cross-functional teams. Checklists and roadmaps are presented as tools to facilitate collaboration between search and social media specialists.

The Power of Visual Information & Content Marketing

emfluence

Integrating SEO Into a Comprehensive Marketing Plan

Reynaldo Villar

7 Steps to Hiring an Insanely Great SEO

DFWSEM

This document outlines 7 steps to hiring an insanely great SEO employee or contractor. The steps include: 1) writing an effective job posting, 2) reviewing candidates' social media profiles, 3) using A/B testing for job postings, 4) using trick questions in the first interview, 5) asking specific questions to test expertise, 6) bringing in an SEO expert for the second interview, and 7) confirming cultural fit during a trial period. The document provides details and examples for each step.

Smarter Forms - Using Progressive Profiling to Increase CVR

Casey Cheshire

If you're not using your CRM system to help improve online conversions you are missing out on a huge opportunity. Using data you already have about your prospects, you can dynamically adjust the length of your online forms. Eliminating fields like title or industry can increase the form-fill rate and give you the freedom to test the addition of new qualification fields that could boost acceptance rates of leads by your sales team. Learn how to implement these techniques on your site—without being creepy.

How to Achieve Successful Data Migrations [WEBINAR]

Apttus

We’ve joined forces with experienced Salesforce Admins: Nana Gregg, VP and Sr. Salesforce Administrator at JLL; Erin Peterson, VP of Customer Experience at Mintigo; and Jennifer Davis, Salesforce Administrator at Magnolia Medical Technologies to share their data migration survival tips! In this webinar, you will learn how to: – Identify the key data migration players – Understand and break down the data migration process – Develop the solution that works for your organization – Build data migration applications in minutes

Make Quality Content Count with Web Analytics HighEdWeb 2011

Rick Allen

Instinct and gut feelings are nice, but numbers are better. Analysis and measurement are the “so what?” of content strategy, demonstrating content value. With these elements, you can quantitatively evaluate content quality, including the efficacy of communications, usability, SEO, branding, and user experience design. Web analytics is an essential part of this process: it identifies how users interact with your web content. It informs content audits, analysis, and governance. But you won’t find these insights through mere dashboard metrics. Better insights and smarter decisions depend on context—and that’s where analytics can help. An analytics strategy puts data in context. Without context, your data is meaningless.This session will discuss how you can develop an analytics strategy with methods for assessing content quality. Understand how to define useful, contextually relevant metrics and KPIs that support your content strategy and governance plan; evaluate content types and delivery channels; measure conversions and engagement; identify influence and reach; and enable content owners to adapt to evolving website and user goals.Don’t just go with your gut: create and maintain content that proves to be effective.

Google Analytics Workshop

Blend Interactive

This document outlines an agenda for a Google Analytics workshop presented by Jeff Sauer. The workshop will provide an introduction to using Google Analytics, including creating an account, setting up tracking, and getting clean data. It will cover setting goals for websites and exploring key metrics and reports. Attendees will learn fundamentals and best practices to understand and improve website performance using Google Analytics.

Similar to What Analytics Won't Tell You: Get Essential Insights for Content and Design (20)

Webinar: The Science of Predictive Lead Scoring

Growth Marking Conference 2018 - SEO with a growth mindset

What is Driving Your Leads? 10 Steps to Attribution Analysis

Exclusive Webinar: NEW LinkedIn Sales Platform and Social Selling

Mad Science = Mad Productivity - aka “How Vlookup Can Change Your Life”

How to Impress, Not Overwhelm your CMO with Analytics

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...

#TFM16 5 easy things you must do to improve your search rankings

Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and Conversational

#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...

Eme01. Socialytics: Accelerating IBM Connections Adoption with Watson Analytics

Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...

The Power of Visual Information & Content Marketing

Integrating SEO Into a Comprehensive Marketing Plan

7 Steps to Hiring an Insanely Great SEO

Smarter Forms - Using Progressive Profiling to Increase CVR

How to Achieve Successful Data Migrations [WEBINAR]

Make Quality Content Count with Web Analytics HighEdWeb 2011

Google Analytics Workshop

More from Melissa Eggleston

Five Typography Tips for Better UX

Melissa Eggleston

What is Trauma-Informed Design?

Melissa Eggleston

Humans Not Zombies: Identity-Based Content Strategy for More Engaging Websites

Melissa Eggleston

This document contains the slides from a presentation by Melissa Eggleston on using organizational identity and avoiding "zombie traits" in website content strategy. Some key points from the presentation include developing an identity statement describing the organization's core values, using that identity to guide high-level content strategy and ensure page-level content supports those values, and avoiding traits like confusing, haphazard, or indistinguishable content that could make an organization's online presence resemble a "zombie." The presentation provides examples and tips for establishing an identity and developing meaningful content aligned with that identity.

Is Your Website Trauma-Informed?

Melissa Eggleston

Organizations serving victims of trauma may have multiple touchpoints with clients. One of the first may be the agency’s website. When people come to your website, are you helping them feel empowered? Or are you aggravating the symptoms of trauma itself? Considering the overlapping principles of user experience (UX) and SAMHSA’s Six Key Principles of a Trauma-Informed Approach, NCCADV has examined what a trauma-informed website would look like. We will share about building trust, ensuring safety, and much more. Keeping in mind the neurological, social, and physiological effects of trauma and IPV, we will review what website features may be most user-friendly and what’s likely just frustrating. We’ll look at real world website examples, both positive and negative, from NCCADV and agencies throughout the country. Webinar participants will gain practical suggestions and free tools to make effective changes to improve their websites immediately.

EdUI 2016: How to Implement Low-Tech, High-Impact Usability Testing

Melissa Eggleston

1) The document outlines how to conduct low-tech, high-impact usability testing through a workshop discussing the "5 Fs" of guerrilla usability testing: fast, frugal, flexible, frequent, and fearless. 2) Attendees learned how to determine a research question, develop a testing plan, conduct a test, analyze results, and share findings. Activities included writing a testing script and conducting a mock test. 3) Tips were provided for selling usability testing to others by showing potential return on investment and giving options, talking points, and suggestions for getting buy-in for a regular testing plan. The overall goal was to practice affordable usability testing techniques.

Improving Your Website's UX - WordCamp Raleigh 2016

Melissa Eggleston

This document provides an overview of user experience (UX) design and answers common questions about the field. It defines UX as how a person feels about using a product and the process of enhancing user satisfaction through usability, accessibility, and enjoyment of interaction. The document explains why UX is important for business results and user satisfaction. It also lists common UX job titles and emphasizes that user research is essential in every phase of UX design except building and deployment.

Managing Freelancers Without Losing Your Mind

Melissa Eggleston

Non-profits and small businesses often need specialized skills that don’t exist within their staff. You may depend on content creators such as designers, writers, photographers, and videographers to help with your website and other communication channels. Often these outside people aren’t managed very well, and projects can become an unpleasant challenge. The key to great relationships with outside talent is understanding and empathy. This leads to better project outcomes and less stress throughout the process for all. This prevention shares research I’ve conducted with freelancers through interviews and surveys. Learn what content creators want from management!

The Zombie Cure: Content Strategy for Better Websites

Melissa Eggleston

Improving Author Experience - from Lavacon 2015

Melissa Eggleston

Website Design with UX in Mind

Melissa Eggleston

Top Strategies for Better Photos on Your Website

Melissa Eggleston

The document provides 4 strategies for improving photos on websites: 1) Understand what makes a great photo through elements like moment, light, and emotion. 2) Know that users engage with real photos of people and prefer large clear photos over small or staged photos. 3) Determine photos that fit the site goals and message. 4) Sources for photos include taking your own photos after training, or stock photos that meet the above criteria. The document encourages testing photos on users and provides tips for creating quality photos for a website.

Usability Principles to Improve User Engagement

Melissa Eggleston

Making a website easy for your visitors to navigate and use is essential for improving engagement. Understanding usability principles can inform your design and content decisions to make websites more user friendly and successful. Based on a review of publicly available usability research, we discuss what we know about users in terms of both big-picture concepts and nitty-gritty details. By Melissa Eggleston

More from Melissa Eggleston (12)

Five Typography Tips for Better UX

What is Trauma-Informed Design?

Humans Not Zombies: Identity-Based Content Strategy for More Engaging Websites

Is Your Website Trauma-Informed?

EdUI 2016: How to Implement Low-Tech, High-Impact Usability Testing

Improving Your Website's UX - WordCamp Raleigh 2016

Managing Freelancers Without Losing Your Mind

The Zombie Cure: Content Strategy for Better Websites

Improving Author Experience - from Lavacon 2015

Website Design with UX in Mind

Top Strategies for Better Photos on Your Website

Usability Principles to Improve User Engagement

Recently uploaded

Top Rated Marketing Team: Jus Agency Services Deck

Jus Group

Jus Agency - Expert Marketing Team for Business Growth Welcome to Jus Agency, your top-rated expert marketing team. We specialize in comprehensive marketing solutions to help businesses launch, expand, and scale. Our services include strategic marketing, Fractional CMO services, expert team hires, Google Ads management, and more. Visit www.jusmarketing.co for detailed information. Comprehensive Marketing Services About Jus Agency Jus Agency, founded by Julia Ager in 2019, is a leading marketing agency with over 12 years of global advertising experience. We manage annual marketing budgets ranging from $30,000 to $1,000,000+, providing expert marketing solutions to diverse sectors including tech, healthcare, ecommerce, and more. Marketing Strategy and Execution Our JusX Strategy Framework delivers impactful marketing strategies tailored to your business needs. We conduct in-depth market research, competitor analysis, and develop customized marketing plans to ensure maximum ROI. Our strategies cover brand messaging, online presence, lead generation, social media marketing, and email marketing. Fractional CMO and Expert Marketing Managers Experience unparalleled marketing leadership with our Fractional CMO service. Our expert marketing managers bring over 50 years of combined international marketing experience to your business. Services include strategic planning, team building, and implementation of advanced systems and processes to streamline operations and boost efficiency. Google Ads Management Maximize your online visibility with our Google Ads services. Our certified team conducts extensive keyword research, creates compelling ad copy, manages campaign bids, and provides custom weekly and monthly reporting. We optimize your campaigns daily to ensure the highest ROI. Client Success Stories Explore our portfolio to see the success stories of our clients across various sectors: Tech: Comprehensive marketing strategies, SEO, content creation, and social media management. Healthcare: Web development, email marketing, clinic branding, and digital billboards. Ecommerce: Website management, corporate branding, email campaigns, and ad management. Service Ad Agencies: Launch strategies for platforms like Workplace by Facebook, event management, and content creation. Personal Branding: Social media marketing, B2B lead generation, and corporate speaking engagements. Results-Driven Approach At Jus Agency, we deliver tangible results. Our clients have seen significant increases in sales revenue, conversion rates, staff engagement, and partnership opportunities. We provide flexible retainer support to meet your evolving business needs. Contact Us For expert marketing services that drive business growth, contact Jus Agency today. Visit www.jusagency.com for more information and to access a wealth of free marketing resources. Reach out to julia@jusagency.com for tailored marketing solutions that elevate your business.

PUMA digital marketing content analysis

Apurba Lahiri

The Future of Social Media Marketing | skillfloor.pdf

gchaitya21

Digital Wolf: Premier Digital Marketing Agency, Kolkata

Digital Wolf

Comprehensive Guide to Consumer Behavior

ICFAI University

Get the information regarding consumer behavior with this detailed presentation, designed to offer a thorough understanding of how individuals, groups, and organizations select, buy, use, and dispose of goods and services. Key Topics Covered: Introduction to Consumer Behavior: Definition and importance of studying consumer behavior. Exploration of how consumer behavior influences marketing strategies. Psychological Processes: How consumers perceive, learn, and form attitudes about products and services. Key psychological factors: motivation, perception, learning, beliefs, and attitudes. Decision-Making Processes: Steps consumers take from recognizing a need to post-purchase evaluation. Types of buyer behavior: Complex Buying Behavior: High involvement with significant differences between brands. Dissonance-Reducing Buying Behavior: High involvement with few perceived differences. Habitual Buying Behavior: Low involvement with few perceived differences. Variety-Seeking Buying Behavior: Low involvement with significant differences between brands. External Influences: Cultural, social, and environmental factors that affect consumer choices. Examples of cultural influences like festivals and social classes affecting purchasing behavior. Personal Influences: Individual characteristics such as age, lifestyle, economic status, and occupation that shape consumer behavior. The impact of personal factors like lifestyle choices and personality traits on purchasing decisions. Marketing Implications: How understanding consumer behavior can enhance marketing strategies. Developing targeted marketing, improving customer satisfaction, forecasting market trends, and optimizing pricing strategies. Enhancing product positioning and competitive differentiation through consumer insights.

Understanding All About Digital Marketing

h03629750

Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance

Search Engine Journal

In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies. Let us help. Check out as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential. We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI. You’ll learn tips for: - Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view. - Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI. - Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions. With Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. We’ll share marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.

Marketing MIX, Distribution Channel and Media

ICFAI University

Key Topics Covered: Marketing Mix: Explanation of the marketing mix and its elements: Product, Price, Place, Promotion. Introduction to the 3 additional P’s: People, Process, Physical Evidence. Distribution Channels: Overview of different distribution channels: direct and indirect. Types of distribution channels: Zero Level: Direct-to-consumer model. One Level: Producer to retailer to consumer. Two Level: Producer to wholesaler to retailer to consumer. Three Level: Producer to jobber to wholesaler to retailer to consumer. Hybrid: Combination of direct and indirect channels. Traditional Media Channels: Various traditional media channels and their characteristics: Television Radio Print (Newspapers, Magazines) Outdoor Advertising (Billboards, Transit Ads) Advantages and disadvantages of traditional media channels. Digital Media Channels: Introduction to digital media channels and their impact: Websites Email Marketing Search Engine Marketing (SEM) Online Display Ads Video Marketing (YouTube, Vimeo) Pros and cons of digital media channels.

Ather Energy Brand & Customer Analysis and Research

HarshalDahivalikar1

🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀 I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies. 📊 Project Contributors: @Deepyanti Maskara - Social Media Marketing Expert @Siddhesh Kondaskar @Sudip Ghimire @Leah CX Key Highlights of Our Analysis: 🔍 Buyer Persona & Customer Journey In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience. 💡 Brand Analysis We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty. 🔄 Customer Engagement Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention. Key Takeaways: Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty. Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies. Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers. I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy. Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies! #BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement

mike waizman marketing portfolio projects 2024

Mike Waizman

The portfolio document summarizes multiple projects from 2024, including a Facebook campaign that gained 39,362 new page subscribers. It also provides details on several advertising campaigns run on different platforms and projects, including their budgets, reach, clicks, and results. The largest campaign was for the Russian site Fishki.net, which gained over 140 million views per month during the campaign.

AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...

vivienne56

Vivienne Mata, B2B Marketing Consultant, presents a comprehensive analysis of AI's transformative impact on channel marketing strategies. This authoritative slide deck examines the intersection of artificial intelligence and partner ecosystems, offering empirical insights into next-generation marketing methodologies. Mata delves into AI-driven partner engagement frameworks that are redefining industry benchmarks. The presentation provides a strategic roadmap for C-suite executives and senior marketing leaders to leverage AI for optimizing channel performance, enhancing ROI, and fostering sustainable competitive advantages in the rapidly evolving B2B landscape. Drawing from extensive market research and case studies, this deck is an essential resource for organizations seeking to harness AI's full potential in their channel marketing initiatives.

Kaybox Case Studies - Digital & AI Marketing

Kaybox Marketing Agency & Web Designer

Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...

Social Samosa

Romania marketing research for the companies

ssuserafc5db2

Customer relationship management and supply chain management

ICFAI University

Key Topics Covered: Customer Relationships: Importance of building and maintaining strong brand-customer relationships. Strategies for enhancing customer loyalty and engagement: Excellent customer service. Customer events and community-building activities. Discounts and bonuses for repeat customers. Active social media engagement. Publicly thanking customers. Celebrating customer milestones. Rewards for word-of-mouth active customers. Referral programs. Customization options. Supply Chain Management (SCM): Overview of SCM and its significance in business. Process of managing the flow of goods and services: From raw materials to final products. Ensuring efficient delivery to the ultimate customer. Challenges in Marketing: Competition: Strategies to address competition including differentiation, CRM, and competitive analysis. Technology: Leveraging marketing automation, data analytics, digital channels, and cybersecurity measures. Globalization: Adapting to cultural differences, regulatory challenges, logistical complexities, and currency fluctuations. Social Responsibility: Implementing CSR initiatives, sustainable practices, and transparent reporting. Case Study: Reliance Jio How Reliance Jio disrupted the Indian telecom market with innovative marketing strategies. Impact of disruptive pricing, affordable data plans, and strategic partnerships on the market.

WBA Social Benchmark Scoring Guidelines 2024.pdf

dominikamizerska1

The Best Digital Marketing Service in Delhi InfotechSolutionHub

infotechsolutionhub1

Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered. Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details. 📞 Phone: 8745932636

MRK 634PPT.pptx that describes Apple's iconic 1997 campaign.

aditimassey56

digital marketing strategies for business growth.pptx

thesocialkey78

The Social Key is full service digital marketing establishment known for its innovative and result-driven strategies. We offer best-in-class tailored services to meet the specific needs of every type of business.With a common goal of utilizing social media to build the gap between companies and their target markets. We are online advisors and work for different types of brands. Our team is full of energy and produces innovative digital marketing solutions that yield measurable outcomes.

Organic Social Media Marketing Presentation.pdf

shruti2chaudhari567

Recently uploaded (20)

Top Rated Marketing Team: Jus Agency Services Deck

PUMA digital marketing content analysis

The Future of Social Media Marketing | skillfloor.pdf

Digital Wolf: Premier Digital Marketing Agency, Kolkata

Comprehensive Guide to Consumer Behavior

Understanding All About Digital Marketing

Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance

Marketing MIX, Distribution Channel and Media

Ather Energy Brand & Customer Analysis and Research

mike waizman marketing portfolio projects 2024

AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...

Kaybox Case Studies - Digital & AI Marketing

Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...

Romania marketing research for the companies

Customer relationship management and supply chain management

WBA Social Benchmark Scoring Guidelines 2024.pdf

The Best Digital Marketing Service in Delhi InfotechSolutionHub

MRK 634PPT.pptx that describes Apple's iconic 1997 campaign.

digital marketing strategies for business growth.pptx

Organic Social Media Marketing Presentation.pdf

What Analytics Won't Tell You: Get Essential Insights for Content and Design

1. #high5conf@melissa_eggPresentation by What Analytics Won’t Tell You: to Inform Content and Design melissa eggleston #high5conf@melissa_egg Get Essential Insights

2. #high5conf@melissa_egg You sell snow cone machines

3. #high5conf@melissa_egg

4. #high5conf@melissa_egg Exit rate high Time on page low

5. #high5conf@melissa_egg ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ??? ? ? ? ?? ? ? ?

6. #high5conf@melissa_egg To get the insights, get to the people behind the numbers!

7. #high5conf@melissa_egg Our Goals 1.  Agree that using analytics alone leaves you with questions 2. Learn three methods beyond analytics for gathering useful data 3. Walk out with practical tips on how to get started with these methods

8. #high5conf@melissa_egg About me Meteorologist Content strategist UX researcher Author

9. #high5conf@melissa_egg Ingredients for success •  Pen •  Paper •  Time •  Knowledge (some) •  Open-mindedness

10. #high5conf@melissa_egg Method 1: Interviews

11. #high5conf@melissa_egg Interview Definition

12. #high5conf@melissa_egg “Learn everything that might influence how the users might use what you’re creating.” - Erika Hall, author, Just Enough Research

13. #high5conf@melissa_egg Interviews vs. Focus Groups

14. #high5conf@melissa_egg

15. #high5conf@melissa_egg

16. #high5conf@melissa_egg Favorite tool: Livescribe Echo Recording Pen

17. #high5conf@melissa_egg Resource for Better Interviews Interviewing Users by Steve Portigal

18. #high5conf@melissa_egg Method 2: Usability Testing

19. #high5conf@melissa_egg Usability testing definition

20. #high5conf@melissa_egg People lie — to your face and to themselves.

21. #high5conf@melissa_egg People are terrible at remembering and predicting behavior.

22. #high5conf@melissa_egg

23. #high5conf@melissa_egg

24. #high5conf@melissa_egg

25. #high5conf@melissa_egg Usability Testing vs. Expert Review

26. #high5conf@melissa_egg Resource for Usability Testing Rocket Surgery Made Easy by Steve Krug

27. #high5conf@melissa_egg Method 3: Field Research

28. #high5conf@melissa_egg Defining field research Jane Goodall observes the an0cs of two chimpanzees in Gombe Stream Na0onal Park, Tanzania. (Photograph by Michael Nichols, Na0onal Geographic Blog)

29. #high5conf@melissa_egg

30. #high5conf@melissa_egg

31. #high5conf@melissa_egg

32. #high5conf@melissa_egg Resource for Field Research Just Enough Research by Erika Hall

33. #high5conf@melissa_egg To get the insights, get to the people behind the numbers!•  c

34. #high5conf@melissa_egg Q & A•  c

35. #high5conf@melissa_egg What small step can you take toward getting the insights you need?

36. #high5conf@melissa_egg Ask Me Questions! Email: melissa@melissaegg.com Twitter: @melissa_egg Slides: melissaegg.com/blog

What Analytics Won't Tell You: Get Essential Insights for Content and Design

Related slideshows

More Related Content

What's hot

What's hot (20)

Similar to What Analytics Won't Tell You: Get Essential Insights for Content and Design

Similar to What Analytics Won't Tell You: Get Essential Insights for Content and Design (20)

More from Melissa Eggleston

More from Melissa Eggleston (12)

Recently uploaded

Recently uploaded (20)

What Analytics Won't Tell You: Get Essential Insights for Content and Design