How To Get Real ROI From Social Media for Jewelers
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Get real ROI from social media for your jewelry business. A presentation from the Jewelers of America New York show, March 14th 2016
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How To Get Real ROI From Social Media for Jewelers
- 1. How To Get Real ROI From Social Media With Dave Kerpen CEO, @LikeableLocal for Jewelers #JANYjewelry
- 2. SOCIAL MEDIA = THE NEW WORD OF MOUTH 90% of people trust business recommendations from someone they know. People are 4x more likely to buy when referred by a friend #JANYjewelry
- 3. SOCIAL ADS HAVE BUILT IN ENDORSEMENTS FROM FRIENDS. #JANYjewelry
- 4. THE REALITIES OF SOCIAL MEDIA • $8.5 billion was spent on social in 2015. • $14 billion will be spent in 2018. BUT • Social media will NOT bring you immediate results. • Social media cannot make up for a bad product or service. #JANYjewelry
- 5. SOCIAL MEDIA IS YOUR MARKETING WEAPON • There are 1.44 billion Facebook users. • 71% of people trust services they find on social media. • The average user logs into social networks 1.72 hours per day. • That’s 28% of all online activity! #JANYjewelry
- 6. Potential sales are out there on social media! Arm yourself with the knowledge to defeat anxiety about social! #JANYjewelry
- 7. 5 Questions We Hear a Lot About Social Media • Why isn’t anyone seeing my content? • Will people engage with a sales pitch on social? • Do I have to constantly think of new content? • What if I get a bad reputation online? • Does anybody click ads online? #JANYjewelry
- 8. 5 Answers to Those Questions To Get You On the Road to Social Success • Overcoming the Facebook Reachageddon • Sell without selling • Use, reuse, and recycle great content • Incentivize referrals, respond to reviews, and surprise and delight • Show personality and be Likeable, even in paid advertising #JANYjewelry
- 9. 1. Overcoming the Facebook Reachageddon “Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.” - Michael Jordan
- 10. Facebook Reachageddon “Facebook Reachageddon” means businesses now have to pay to play to get their content seen” = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
- 11. A FEW YEARS AGO IT HAPPENED TO BIG BRANDS .03% of their following #JANYjewelry
- 12. NOW IT’S HAPPENING TO SMALL BUSINESSES … LIKE YOU .06% of their following #JANYjewelry
- 13. SOLUTION: Advertise Smarter ✓Set Goals ✓Reach The Right People ✓Scale Smarter 3 Pillars of Ad Success
- 14. SET S.M.A.R.T GOALS FOR YOUR SOCIAL ADS Specific Measureable Attainable Relevant Time Bound #JANYjewelry
- 15. REACH THE RIGHT PEOPLE Use Hypertargeting & Nanotargeting #JANYjewelry
- 16. Let the Algorithm Help You Out: Custom & Lookalike Audiences ✓ Get more business and referrals from current customers ✓ Attract people similar to your current customers ✓ Get already-interested prospects closer to buying ✓ Retarget “cold-feet” visitors
- 17. TURBOPOST™
- 18. 2. Sell Without Selling “The best marketing doesn’t feel like marketing.” - Tom Fishburne
- 19. The 4-1-1 Rule (Guideline) For every 6 pieces of content… • 4 Pieces of Curated Content • 1 Piece of Unique Business-Specific Content • 1 Piece of High-Value, Lead Generation/Sales Content #JANYjewelry Day 1 Day 2 Day 6Day 4Day 3 Day 5Curated Curated Curated CuratedSalesUnique
- 23. Free Online Materials = Education is Possible for Everyone! #JANYjewelry What else can you post to sell without selling? ~Chcck out our Free eBook SocialContentEBook.com ~
- 24. Why Offer Your Followers Freebies? #JANYjewelry
- 25. 3. Use, Reuse, and Recycle Great Content “Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler
- 26. Follow the 10 Commandments of Content Creation ~From our Free eBook SocialContentEBook.com ~ -Give your followers a reason to engage -Think positive -Remember to K-I-S-S (Keep It Simple, Stupid!) -Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule -Keep It Timely -Use Visuals To Enhance Your Message -Tell a Story #JANYjewelry
- 28. #JANYjewelry
- 29. #JANYjewelry “It’s your responsibility to share and re-share great content.” -Dave Kerpen
- 30. Rework Your Content to Make It Fit Every Social Network #JANYjewelry
- 31. 4. Building an Online Reputation “A story to me means a plot where there is some surprise. Because that is how life is - full of surprises.” - Isaac Bashevis Singer
- 32. You Never Get What You Don’t Ask For
- 34. Reviews: Don’t Be Afraid To Ask For Them! #JANYjewelry
- 36. 5. Show Your Personality, Be Likeable "I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
- 37. Use Your Unique Brand Voice #JANYjewelry
- 38. Use your brand to tell stories! #JANYjewelry
- 40. NOW LET’S REGROUP… #JANYjewelry • Overcome the Facebook Reachageddon • Sell Without Selling • Use, Reuse, and Recycle Great Content • Build an Online Reputation • Show Your Personality, Be Likeable
- 41. THANK YOU / QUESTIONS Connect with me: @LikeableLocal contact@likeablelocal.com @Dave Kerpen dave@likeable.com Grow your business at LikeableDemo.com Mention #JANYjewelry to save! “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin GRAND PRIZE!
Editor's Notes
- Inspiration is the name of the game and by sharing meaningful stories about customers and employees people can connect with your business on an emotional level And therefore want to do business with you
- You can advertise as much as you want, but without the materials to back it up, you’re outta luck. Creating great content is hard. It requires work and perseverence, I’m not going to lie. Lucky for you, there are resources out there to help.
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- Thank you so much, we still have time for questions. After questions we’ll reveal our grand prize winner! What’s the difference between a fan and a follower? Could you tell us more about social ads? Learnsocialads.com What do you do with a negative review? What should the breakdown be for promotional and personal posts? How much does likeable Local cost? Likeablelocal.com/pricing Expert 299, pro 599, VIP 19.99