Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
How To Drive Product Page Rankings With A Funnel Of Content And LinksSearch Engine Journal
Looking to boost rankings of key product pages, while also driving secondary KPIs?
Hoping to get your products on the first page of Google?
In this webinar, we’ll show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO content marketing.
You’ll learn how to:
- Grow product page rankings after technical & on-page SEO are solid.
- Connect content marketing & link building to product-level SEO KPIs.
- Link high-intent keyword content & linkable content for higher SERP rankings.
Watch Kimberly Brown, Cory Collins and Nick Katseanes, of Page One Power, as they share innovative ways to combine link building and content creation for stronger SEO campaigns.
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
How to write a killer agency creative briefDavid Bell
The document provides tips on how to write an effective agency brief in 3 parts:
1) What makes a great brief including understanding the customer and fueling creative ideas.
2) How to uncover the 4 key creative triggers - the problem, customer insight, compelling message, and how to communicate it.
3) How to give constructive creative feedback by thinking like the customer, focusing on what works, and providing clear guidance for improvements.
Actionable ways to combat one of the biggest eCommerce SEO issues: duplicate product pages.
I'll talk about the 3 most common issues and how to solve them
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.
All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
How to leverage SEO and other channels to expand into Chinese marketGraceWeiHou1
Going international but on a tight budget? Grace shared the marketing strategies for growing into the Chinese market. She talked about how to leverage SEO, Affiliate, PPC, Influencer and of course technology.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
Read our top 10 email marketing tips for financial advisors! Learn how to improve your communication and efficiency with both current clients and potential prospects.
For more financial advisor tips, visit: http://access.backporchvista.com/socialmedia
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
3 Ingredients to Spice Up Your Content MarketingSemrush
Spice up your content marketing with just 3 ingredients! Discover how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow.
In this presentation by Jonathan Crossfield, you'll discover:
- The three ingredients of exceptional and persuasive content
- How to generate original and powerful content ideas
- A five-step workflow from Ancient Greece that still works today!
You can also watch video version of the presentation here: www.semrush.com/webinars/3-ingredients-to-spice-up-your-content-marketing/
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
The Complete Starter Guide To Tumblr MarketingViraltag Inc.
Everything you ever wanted to know about Tumblr but were afraid to ask. In this guide you'll learn how to create a Tumblr account and drive business from the social network.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign
Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list.
An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there...
5 Myths on How to be More Eloquent during Presentation24Slides
Delivery will need just as much attention as your PowerPoint and content. Here are some of the common myths on how to be more eloquent when presenting and how to correct these.
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We published this infographic originally as a Gifographic, go take a look at it https://24slides.com/blog/gifographic-5-myths-to-be-more-eloquent/
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
The document provides an overview of various free web 2.0 tools that can be used in K-12 classrooms for creating, collaborating, communicating, and contributing online. It discusses tools like Animoto, Flickr, Google Docs, SlideShare, podcasts, wikis, blogs, and online worksheets that allow students to share work, give feedback, and learn from each other in new ways. The teacher emphasizes that one size does not fit all and teachers should explore different tools to find what works best for their students.
Longform or Shortform? How to Decide on the Right Format of ContentBrian Honigman
This document provides a framework for deciding between longform and shortform content based on the consumer decision journey. It explains that the consumer decision journey models how consumers make purchasing choices through phases like initial consideration, active evaluation, and post-purchase experience. Marketers should choose longform or shortform content based on where consumers are in this journey. For example, using longform for information gathering and shortform for ongoing exposure. The permanence of the publishing platform should also be considered, with more permanent platforms suited for longform.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
The document discusses the future of content marketing. It defines content marketing as creating valuable content to attract and engage a target audience to drive customer action. Content should provide value to consumers. Successful content builds relationships between brands and audiences and leads to customer growth and retention. The future of content will involve a diversified approach using many channels to engage different customer segments. Content should qualitatively engage audiences rather than just raise brand awareness. The goal is to provide valuable experiences that keep customers returning.
The document discusses the future of content marketing. It defines content marketing as creating valuable content to attract and engage a target audience to drive sales. Content should build relationships and create brand loyalty rather than just promote products. Different effective forms of content include videos, long-form blogs, inspiring photography, and content sourced from fans. The future of content involves using multiple channels to reach different audiences and creating qualitative, valuable content that engages customers rather than just raising brand awareness.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
We recently hosted an event on the FUTURE OF CONTENT. We distilled some trends, called out some BS we see all the time, and gave away some thoughts on how brands can continue to stay relevant on the continually reinventing digital landscape.
This document discusses inbound recruiting, which uses employer branding and marketing strategies to attract, engage, and hire top talent. It involves creating valuable content to build relationships with passive and active job seekers and delighting candidates throughout the application process. The methodology focuses on content creation, lifecycle marketing, multi-channel outreach, integration with analytics, and culture-driven strategies. The goal is to connect with candidates at each stage and nurture long-term relationships.
This document discusses branding and provides examples. It begins by defining branding as creating a name and image to identify a product or service and distinguish it from competitors. Effective branding involves creating a logo, slogan, and advertising campaign. Branding is important to create an identity, build reputation, and promote the business. Strong brands help build trust and customer loyalty. The document then provides tips for creating brand equity like positioning the product/service as reliable and memorable. It includes case studies of successful branding campaigns by Visa and Microsoft. It also discusses branding mistakes made by companies like Tropicana, Airbnb, Gap and Starbucks. Finally, it addresses the importance of branding for schools to make a good first impression on parents through their logo
A typically marketing initiative comes into play with the advent of a branding plan to create a connect with customers and develop a faith in them to be able to trust in your brand over your competitors. It is as important a prerequisite to be able to have maximum prospects and then turning them into sales.
The Impact of Creativity and Wow Factor in AdvertisingProjects Kart
The approach used in this report is a case study approach. It essentially deals with two aspects; creativity and WOW factor. These two terms have been defined and the impact they have in advertising has been studied. The objectives of doing such a study were to understand creativity, to define it and to find factors that elicit a WOW response from viewers.
The brave new/old world of Content Marketing!IABC Houston
The document discusses the differences between traditional marketing and content marketing. Traditional marketing uses interruptive tactics like billboards, print ads, and direct mail to push products, while content marketing focuses on creating helpful content like videos, white papers, and blogs without direct sales pitches. The document provides examples of how the US Army and Blendtec successfully used content marketing strategies like blogs and videos to increase website traffic and sales. It concludes by outlining six steps to develop an effective content marketing plan: know your customer, identify content sources, choose media, pick a delivery method, make a plan, and measure results to improve over time.
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
This document summarizes a class for the Future of Advertising course. The class will include:
1) Students regrouping with their project groups to discuss findings about the brand City Harvest and move projects forward.
2) A guest speaker from the company HUGE discussing strategic creativity.
3) An assignment where students develop concepts for reinvention of the City Harvest brand and submit them for feedback.
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
The document discusses advertising concepts, definitions, objectives, techniques, forms, and ethics. It provides information on advertising agencies, campaigns, and effectiveness models like AIDA. Some key points include:
- Advertising aims to persuade audiences to purchase products/services or take action.
- Objectives include increasing awareness, sales, market share, and brand recognition.
- Common techniques are repetition, endorsements, emotional appeals, and association.
- Campaigns involve coordinated messages across media over time to achieve objectives.
- Agencies help create, plan, and manage campaigns for advertisers.
- Effectiveness models like AIDA describe the customer journey from awareness to action.
This document provides guidance on developing creative and memorable advertising ideas. It recommends mapping out a day in the life of the target consumer to find contact points where a brand message could entertain rather than simply advertise. It also suggests thinking broadly about different media and how to use them in unexpected ways, as well as developing related products that indirectly promote the brand through entertainment rather than direct ads. The overall message is to think creatively about how to engage consumers through memorable experiences rather than traditional advertising.
How to Create Epic Content that Builds Your Brand AND Drives BusinessMarketo
This document provides guidance on creating effective content marketing through three steps: 1) Put the why before the what by focusing on your customers' needs and interests rather than just your products, 2) Build your audience by establishing expertise on topics people care about to attract and engage more people, and 3) Create content that is worth sharing by tapping into popular conversations and showing the human side of your organization to reach new audiences. Examples are given of how Kinvey successfully grew its community through high-quality content marketing.
Instead of buying ads, email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.
This slide deck gives a brief overview of inbound marketing.
Similar to Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing (20)
The Future is Here: Messaging Apps are About to Revolutionize MarketingBrian Honigman
This presentation highlights both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.
To learn more, reference the full article on the subject: http://www.brianhonigman.com/future-of-chat-apps/
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
For my seventh class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on product development, non-profits and influencer marketing.
Social Media Measurement for Customer Service & Public RelationsBrian Honigman
For my sixth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on customer service and public relations.
A recent workshop conducted by Brian Honigman at the United Nations as a part of their training program for Palestinian journalists. Learn how social media can better integrate with your reporting, sourcing and distribution efforts as a journalist.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
For my fourth class on Social Media Analytics taught at NYU, the focus was learning how to better develop and present your success on social media with accurate reporting using Socialbakers, Google Analytics, Simply Measured, Sprout Social and other tools.
For the third class for Social Media Analytics I at NYU the focus was learning how to test your social media efforts on a regular basis to find better ways of reaching your audience.
The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
How to Start Executing your B2B Content StrategyBrian Honigman
After taking the time to properly mobilize, position and plan your content effort you now need to actually execute this strategy. The final installment in this series is full of actionable advice regarding the best way to begin carrying out your content strategy.
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
Once you've clearly defined your competitive advantage, it's time to translate these core insights into optimized native content. Understanding your brand and story will give you the tools to choose the ideal channels for your content to live.
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
This document discusses four exercises to help define a company's competitive edge for content marketing: 1) The Golden Circle helps identify why a company exists, 2) An elevator pitch articulates offerings in 30 seconds, 3) Minimum viable personality establishes a brand's core personality and voice, 4) A customer empathy map provides insight into a customer's decision-making by considering what they think, say, see, hear, gain and fear. Completing these exercises helps optimize a content strategy.
How to Use Twitter & Facebook as Lead PlatformsBrian Honigman
This document discusses best practices for using Twitter and Facebook as lead platforms. It recommends understanding the psychology of users on each platform and focusing on unique features to share the right type of content. Specifically, it suggests creating less but promoting more by repurposing content across platforms. Consistency in strategy while adapting to changes is also advised to drive purposeful and thoughtful use of Twitter and Facebook.
Generating Results from Promoted Pins on PinterestBrian Honigman
For July’s #InsiderChat on Twitter, I invited Pinterest experts Vincent Ng the owner of a Pinterest marketing agency, as well as Jeff Sieh the host of the Manly Pinterest Tips podcast and Kelly Lieberman the founder of the weekly #PinChat on Twitter to lead a discussion about the untapped potential of promoted pins on Pinterest. Here's the recap of July's #InsiderChat. http://www.brianhonigman.com/pinterest-promoted-pins/
Earning the Right to Promote Using Content MarketingBrian Honigman
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
To fully realize your content marketing’s potential, remove sales from the equation and instead deliver value.
Making a promise of value that aligns with your brand’s strengths will help you earn the right to sell to your customers and will make the audience for these messages both larger and more receptive than they ever would have been through promotion alone.
Why Content Marketers Should Double Down on Facebook in 2015Brian Honigman
If you're not actively investing in Facebook in 2015, now is the time to start allocating more of your content marketing budget to the social network. With a strong foothold in mobile and video, not to mention their future plans with Internet.org and Oculus, Facebook has positioned itself to be a major contenter for year to come.
The Future of Social Media is Messaging Apps: How Do Brands Fit In?Brian Honigman
The document discusses how Facebook acquired WhatsApp for $19 billion in 2014, recognizing the emerging trends of mobile usage and growth of chat apps. It notes that chat apps represent a new marketing frontier with untapped potential for monetization. While chat marketing offers opportunities, the document cautions that permission and an established following are required for success, not just money, so marketers need to start engaging audiences through chat.
In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.
Let us help.
Check out as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.
We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.
You’ll learn tips for:
- Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.
- Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
- Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.
With Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. We’ll share marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.
SEM- Boost Your Business with Search Engine Marketing Strategies.pptxRakesh Jalan
Slide 1: Title Slide
- Title: SEM: Boost Your Business with Search Engine Marketing Strategies
Slide 2: Introduction
- With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet.
- This shift has given birth to Search Engine Marketing (SEM).
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Slide 3: What is SEM?
- SEM increases your online visibility through paid methods.
- Considered as paid search marketing, brands pay to appear in search results.
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Slide 4: Importance of Keywords
- Keywords play a crucial role in SEM.
- Brands use selected keywords to ensure their content appears at the top of search results.
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Slide 5: SEM Platforms
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- Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo.
- Google is the most commonly used search engine.
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Slide 6: Why is SEM Important?
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- Increased profit: Effective use of SEM can double your investment.
- Conversion-centric approach: High conversion rates through targeted ads.
- Increased brand awareness: Ads ensure your brand name and logo are seen.
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Slide 7: Benefits of SEM
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- Reach potential customers quickly.
- Gain real-time data and detailed reports.
- Quick results and increased ROI.
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Slide 8: SEM Strategies
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- Understand your target customers and reach.
- Create a user-friendly website.
- Use relevant keywords and regularly update content.
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Slide 9: SEM Tools
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- Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy.
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Slide 10: Conclusion
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- SEM helps boost your brand's online presence and engagement.
- It’s an essential tool in today’s digital marketing landscape.
Join our free Hindi Webinar on digital marketing:
https://liveclass.digitalsamaaj.com
Understanding All About Digital Marketingh03629750
Digital marketing involves promoting products or services through internet platforms and tools. It utilizes various methods such as SEO, content marketing, social media, and email marketing to reach and engage audiences, drive traffic, and achieve measurable results. Effective digital marketing services increase brand visibility and promote business growth.
AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...vivienne56
Vivienne Mata, B2B Marketing Consultant, presents a comprehensive analysis of AI's transformative impact on channel marketing strategies. This authoritative slide deck examines the intersection of artificial intelligence and partner ecosystems, offering empirical insights into next-generation marketing methodologies. Mata delves into AI-driven partner engagement frameworks that are redefining industry benchmarks. The presentation provides a strategic roadmap for C-suite executives and senior marketing leaders to leverage AI for optimizing channel performance, enhancing ROI, and fostering sustainable competitive advantages in the rapidly evolving B2B landscape. Drawing from extensive market research and case studies, this deck is an essential resource for organizations seeking to harness AI's full potential in their channel marketing initiatives.
Boost Your Business Sales with the Power of AI & SEODigital Deep Tech
Boost Your Business Sales with the Power of AI & SEO
In the rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is essential for businesses aiming to boost sales. Combining these two powerful tools can drive more traffic to your website, increase conversions, and elevate your overall marketing strategy.
The Role of AI in SEO
Artificial Intelligence involves using advanced algorithms and machine learning to analyze data and automate processes that typically require human intelligence. In SEO, AI can enhance various aspects:
Keyword Research: AI tools analyze vast amounts of data to identify high-performing keywords and trends. This helps you target the right keywords, ensuring your content ranks higher on search engines.
Content Optimization: AI can generate content ideas based on user preferences and trending topics. This ensures your content is relevant, engaging, and optimized for search engines, improving your site’s visibility.
User Experience: AI analyzes user behavior to provide insights on improving site navigation, loading speed, and overall user experience, all of which are critical factors for SEO.
Voice Search Optimization: With the rise of voice-activated devices, optimizing for voice search is crucial. AI helps understand natural language patterns, ensuring your content is voice search-friendly.
Implementing AI and SEO Strategies
To effectively leverage AI and SEO, follow these steps:
Invest in AI Tools: Utilize AI-powered tools for keyword research, content creation, and data analysis. Tools like SEMrush, Ahrefs, and HubSpot offer AI features to enhance your SEO efforts.
Focus on Quality Content: Create high-quality, relevant content that addresses your audience’s needs. Use AI insights to identify trending topics and optimize your content for SEO.
Optimize for Mobile and Voice Search: Ensure your website is mobile-friendly and optimized for voice search. Mobile and voice search are becoming increasingly popular, and optimizing for these can boost your SEO rankings.
Monitor and Adjust: Regularly monitor your AI and SEO performance using analytics tools. Adjust your strategies based on data insights to continuously improve your results.
Conclusion
Combining AI and SEO is a game-changer for businesses looking to boost their sales. By leveraging AI’s data-driven insights and SEO’s visibility enhancement, you can attract more targeted traffic, provide personalized experiences, and ultimately increase your conversions. Start implementing AI and SEO strategies today and watch your business sales soar!
Digital Wolf: Premier Digital Marketing Agency, KolkataDigital Wolf
Digital Wolf, a renowned digital marketing company in Kolkata, helps businesses grow with customized SEO, social media, and PPC strategies. Let's take your brand to the next level.
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"Discover how Admya Infotech offers cutting-edge online reputation management and brand management services. Our expert team uses advanced methodologies to build, repair, manage, and promote your brand's online presence. Learn about our services, case studies, and success stories in this detailed presentation. Visit admya.net for more information."
digital marketing strategies for business growth.pptxthesocialkey78
The Social Key is full service digital marketing establishment known for its innovative and result-driven strategies. We offer best-in-class tailored services to meet the specific needs of every type of business.With a common goal of utilizing social media to build the gap between companies and their target markets. We are online advisors and work for different types of brands. Our team is full of energy and produces innovative digital marketing solutions that yield measurable outcomes.
Ellerton & Co. Credential Deck - July 2024.pdfJade35554
Ellerton & Co.is a bespoke public relations and integrated marketing communications agency in Southeast Asia that drives brand advocacy, reputation building and customer engagement for companies.
Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture.
Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events. We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand.
Visit our website: https://ellerton.co/
SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing the content, structure, and technical aspects of a site to make it more attractive to search engines. The goal is to rank higher in search results, which can drive more traffic to your site.
There are several factors why your business needs SEO. Higher visibility in search results means more potential customers can find your business. In today’s digital world, people rely heavily on search engines to find information, products, and services. If your website doesn’t appear in the top results, you’re missing out on valuable traffic and potential sales.
The benefits of SEO are numerous. It can increase website traffic, improve brand awareness, and generate leads and sales. SEO also builds trust and credibility with your audience. Unlike paid advertising, the effects of good SEO are long-lasting and provide ongoing returns.
At Search Markup, we provide the best SEO services with proven results. Our team of experts uses the latest techniques and tools to ensure your website ranks high in search results. We focus on delivering quality traffic to your site, helping your business grow. With our simple and effective approach, achieving top rankings is easier than ever.
Customer relationship management and supply chain managementICFAI University
Key Topics Covered:
Customer Relationships:
Importance of building and maintaining strong brand-customer relationships.
Strategies for enhancing customer loyalty and engagement:
Excellent customer service.
Customer events and community-building activities.
Discounts and bonuses for repeat customers.
Active social media engagement.
Publicly thanking customers.
Celebrating customer milestones.
Rewards for word-of-mouth active customers.
Referral programs.
Customization options.
Supply Chain Management (SCM):
Overview of SCM and its significance in business.
Process of managing the flow of goods and services:
From raw materials to final products.
Ensuring efficient delivery to the ultimate customer.
Challenges in Marketing:
Competition: Strategies to address competition including differentiation, CRM, and competitive analysis.
Technology: Leveraging marketing automation, data analytics, digital channels, and cybersecurity measures.
Globalization: Adapting to cultural differences, regulatory challenges, logistical complexities, and currency fluctuations.
Social Responsibility: Implementing CSR initiatives, sustainable practices, and transparent reporting.
Case Study: Reliance Jio
How Reliance Jio disrupted the Indian telecom market with innovative marketing strategies.
Impact of disruptive pricing, affordable data plans, and strategic partnerships on the market.
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Discover the unparalleled digital marketing services from InfotechSolutionHub, your go-to solution for elevating your online presence. As the best digital marketing service in Delhi, we specialize in a range of services designed to drive results and maximize your ROI. Whether you need cutting-edge Google Ads services to boost your visibility, expert SEO services in Delhi to enhance your search engine rankings, or comprehensive online marketing services in Delhi, InfotechSolutionHub has you covered.
Experience the difference with our tailored strategies and innovative solutions. Contact us today and let’s embark on a journey to digital success together. Visit us at infotechsolutionhub.com for more details.
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5. indirect appeal
(noun)
| (ˌindəˈrekt əˈpēl) |
An appeal to an audience need
tangential to your product/service
offering that doesn’t ask anything of
them and only provides value.
1