One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
The document outlines 10 principles for designing effective presentations based on an analysis of some of the most loved presentations on Slideshare. The principles are to create a killer opening slide, craft an intriguing title, stick to a theme, keep text to a minimum, only include one idea per slide, make the structure clear through numbering, use interesting fonts, experiment with rotating text, include stunning visuals, and keep the presentation simple. Sample slides are provided to illustrate each principle.
This document provides tips for creating a successful elevator pitch in 3 sentences or less. It recommends structuring the pitch with an introduction, problem, and vision statement in the first sentence. The second sentence should describe the idea and solution. The third sentence should mention requirements and call listeners to action by describing what skills or roles are needed. Key tips include keeping the pitch to under 120 seconds, using clear language without jargon, being concise yet illustrative, and appearing confident.
Human-Centric Storytelling in BusinessKubo Finland
9 tips: how to put your excellent content strategy into action by creating great stories. Presentation at Content Strategy Forum 2013 http://csforum2013.com/
12 Secrets of Making Every Presentation Fun, Engaging and EnjoyableSketchBubble
This document provides 12 tips for making presentations fun, engaging and enjoyable. The tips include keeping presentations short and to the point, opening with an interesting icebreaker, using humor, telling stories instead of just presenting facts, practicing delivery, moving around and using hand gestures, engaging the audience by relating concepts to everyday experiences, using stunning images, ending strongly, asking for audience interaction, and introducing yourself memorably.
This presentation includes science-based principles on how to attract an audience's attention, sustain it, and convert a presentation into memorable content.
24 Time Management Hacks to Develop for Increased ProductivityIulian Olariu
These are some ideas I talk about in my Time Management training sessions. Try to approach each of them and develop in a new habit, in order to increase your productivity and manage your time better. Don't forget to share if you find them useful!
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Secrets to impactful presentations volume 2 - 8 toolsHavain
What tools do experts use to create and deliver powerful presentations? We set out to find the answer by interviewing the people we have worked and people we think have interesting views to presentations.
Here´s eight tools to replace or complement PowerPoint in your next presentation.
If you want to discuss presentation creation or design.
Contact: timo@havain.fi / @Timo_Havain (Twitter) / linkedin.com/in/timosorri -
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
9 Unique Traits of High-Performing TeamsWeekdone.com
High-performing teams have several traits in common that make them successful. Some of the key traits include embracing diversity of backgrounds, prioritizing work-life balance for all members, and maintaining laser-like focus on goals. These teams also engage well together both during formal meetings and outside of meetings through open communication. Fostering strengths of all members, healthy debates, and group cohesion are other characteristics of top teams.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Executives are the Simon Cowell of the business world: impatient, critical, often caustic. But they're also desperately searching for talent. How do you make the right impression? These 5 tips will get you started
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesMattermark
There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google.
What’s more, there are tons of industry influencers who, on a regular basis, share their views on everything from content marketing and sales, to pricing and customer success. It’s a noisy conversation, and for many, a confusing one.
So, how do you make sense of it all?
By focusing on the sales and marketing efforts that actually produce results, not flash-in-the-pan engagement. But finding those results is a little challenging. That’s why we decided to put together our latest report with Drift.com, The State of Sales and Marketing at the 50 Fastest-Growing B2B Companies.
Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S. and evaluate their marketing activities to understand which practices really moved the needle. In order to make the qualitative portion of our research more tangible, we evaluated each company on the list in light of how they approached content, customer communication, path to purchase, and pricing.
What we and the team at Drift.com discovered was surprising, to say the least.
Visual and Creative Thinking:What We Learned From Peter Pan and Willy WonkaKelsey Ruger
Presentation on Visual and Creative Thinking. The presentation explores how professional in all fields can apply creative and visual thinking skills to their work as well as why people ignore the talents that made them naturally creative as children. He will discuss the myths that people hold about creativity, why they exist and how you can overcome them.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
The document describes the purpose and contents of a table of contents in a book. It lists 5 chapters about marine animals, their titles, and page numbers. The table of contents shows there are 5 chapters, chapter 3 is about seals on page 10, sharks are on page 3, and dolphins on page 18. There is no chapter about starfish and the book is likely non-fiction, with around 20 pages total, and a possible title of "Ocean Animals".
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
The document discusses the elements and structure of a recommendation report. A recommendation report analyzes a problem, determines the best solution, and recommends solutions based on the data and conclusions. Key elements include an introduction, background on the problem, explanation of methods, data and visuals, evaluation of data, summary of data, conclusions drawn from the data, and recommendations based on the data and conclusions. The report consists of front matter, body, and back matter sections. The body contains an introduction, methods, results, conclusions, and recommendations sections.
This document discusses the skills needed to be a successful systems analyst, including analytical skills, technical skills, management skills, and interpersonal skills. It focuses on analytical skills, describing key concepts like systems thinking, organizational knowledge, problem identification, and problem analysis and solving. Systems thinking involves understanding systems as interconnected components with inputs, outputs, and boundaries. Analytical skills also include understanding how organizations work and being able to identify problems by comparing the current situation to the desired outcome. The document provides examples to illustrate these concepts.
Systems analysis involves analyzing systems to identify problems and design solutions to meet user needs more efficiently. It follows a process from research to evaluation. Systems analysts help businesses and companies by finding issues and developing innovative fixes. The author predicts that systems analysis will be in higher demand as technology advances rapidly and systems must continuously improve. Solutions may even replace human labor. Systems analysis will also exist if technology stops advancing but technology cannot progress without systems analysis. Apple is provided as an example that continually refines its systems to stay competitive. In conclusion, systems analysis will always be necessary to enhance existing systems for user convenience and efficiency.
This use case diagram describes three use cases for the Slideshare platform:
1) Viewing updates from a newsfeed which involves logging in and being directed to the newsfeed.
2) Uploading a file which involves selecting a file and adding optional details.
3) Browsing featured posts which allows a user to look at featured posts and interact with them by liking, sharing, or saving posts.
Sara Khalid AL-Motawa is an IT System Analyst with ID Number 60066415 who finds new IT solutions and improves companies' work processes to save them time. As an analyst, she plans, develops, installs and upgrades computer systems to meet changing business needs, working in both the private and public sectors. With a bachelor's and master's degree in IT along with certificates in Java, Adobe, and ISA, her daily work involves choosing the best computer solutions and systems for companies while understanding both hardware and software. As a collaborative role, she works in a group environment, helping others and forging relationships. Salaries in this field range from 15,000 to 100,000 Qatari
A system analyst performs three main roles:
1. They research problems within an organization's existing systems and processes, plan solutions to improve efficiency and productivity, and recommend new hardware and software systems.
2. They act as an agent of change by introducing new IT systems and working to minimize resistance to changes.
3. They investigate issues with current systems, monitor new systems, and gather facts and opinions from users to define requirements and solve problems.
Report Writing - Conclusions & Recommendations sectionsSherrie Lee
The document discusses conclusions and recommendations sections of reports. It explains that conclusions should logically summarize the findings and lead into recommendations. Recommendations must flow logically from conclusions, be relevant to the purpose, and feasible to implement. The document provides examples of writing conclusions and recommendations for a report on issues at a polytechnic canteen and reasons for a decline in usage. It emphasizes that recommendations should be brief, clear, and precise based on sufficient analysis.
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
This document provides a summary of the analytics available through SlideShare for monitoring the performance of presentations. It outlines the key metrics that can be viewed such as total views, actions, and traffic sources over different time periods. The analytics help users identify topics and presentation styles that resonate best with audiences based on view and engagement numbers. They also allow users to calculate important metrics like view-to-contact conversion rates. Regular review of the analytics insights helps users improve future presentations and marketing strategies.
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for using SlideShare to establish expertise, including setting up an account, optimizing content for searchability, and using analytics to improve strategies. Key steps are to upload compelling visual content, add relevant metadata, and share widely to build reputation and visibility.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
This document summarizes a digital marketing presentation about using SlideShare. It discusses what SlideShare is, how businesses can use it to share slides, and its growth in hosting slideshows for public viewing. The presentation then outlines seven ways to leverage SlideShare, including designing appealing slides, optimizing for keywords, creating how-to guides, using list titles, sharing useful industry information, posting on LinkedIn, and getting featured on the SlideShare homepage.
SlideShare is a slide hosting service that allows users to upload and share presentations. It has 60 million users and hosts over 18 million pieces of content. The document provides tips on how to use SlideShare, including designing high-quality, well-formatted presentations; including valuable industry information in the presentations; and sharing the presentations on other platforms like LinkedIn to expand their audience. The overall purpose of the document is to instruct users on how to create and share effective presentations using SlideShare.
SlideShare is an online platform for sharing presentations. The document discusses how to use SlideShare by uploading presentations, designing them effectively, using keywords to increase discoverability, and sharing presentations on other platforms like LinkedIn to drive more traffic. Uploading a presentation involves selecting the file from your computer or cloud storage, adding a title, description, tags, and publishing it on SlideShare. Well-designed presentations with valuable content and optimized keywords will perform better on SlideShare.
SlideShare is a global platform for sharing presentations, infographics, videos and documents that has over 18 million pieces of professional content. It allows users to share their expertise to build their reputation, boost search visibility, and reach over 70 million professional users. Users can sign up, upload content from various sources, add tags and descriptions for discoverability, and share content on social media to drive views. Analytics provide insights on content performance to improve strategies.
Contents: What is SlideShare? History of SlideShare. How to create an account in SlideShare? Tips on creating a killler SlideShare presentation. Benefits of using SlideShare. Drawbacks of SlideShare.
The document provides tips for creating effective SlideShares to turbocharge one's online presence. It discusses three key steps: 1) Select engaging content that informs or inspires the audience, such as sharing insights or repurposing existing content visually; 2) Optimize the design with an eye-catching cover slide and visuals; 3) Go viral by embedding the SlideShare widely, sharing it socially, and engaging with viewers to boost virality over time. The goal is to leverage SlideShare's search visibility and social sharing features to widely spread content and messages.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Standing out in a crowded room jon klubnik marketing your small businessJon Klubnik
The document provides tips and strategies for various inbound marketing tactics, including blogging, social media, videos, and content creation. Some key points discussed are:
- The importance of defining the target audience and creating content that will attract and engage them.
- Establishing systems for lead generation, qualification, and maximizing client value through ongoing communication.
- Best practices for effective blogging including setting a publishing schedule, writing catchy headlines, and focusing on quality over quantity of posts.
- Leveraging platforms like Facebook, Twitter, LinkedIn, and YouTube to build communities and promote content and brands.
- Using SlideShare and creating whitepapers/eBooks to establish thought leadership and boost
This document discusses how to use the presentation sharing platform SlideShare for marketing purposes. It begins by explaining how to sign up for and log into a SlideShare account. It then provides details on what SlideShare is, how businesses can use it for marketing, and tips for effective marketing on the platform. Specific tips include keeping presentations concise, using visually appealing designs, including keywords, and leveraging features like connecting with other professionals and exploring content. The document concludes by listing references used to compile the information.
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
The document provides tips for landing a presentation on the front page of SlideShare to maximize views and traffic. Key tips include spending extra time on the title and cover page to grab attention, optimizing the presentation with keywords, making presentations longer with fewer slides, embedding links to encourage sharing, choosing a narrow topic, timing uploads to get full-day exposure, leveraging guest blogging, using appealing design, and promoting on social media like Twitter and LinkedIn. Following these tips can result in more traffic, better search rankings, increased followers, and stronger brand recognition.
1. The document provides tips for creating effective SlideShares that resonate with audiences and go viral, including selecting engaging content, optimizing design, and sharing content widely.
2. It recommends uploading visual content that informs, inspires or educates; using eye-catching cover slides; writing clear titles; leveraging images; and embedding slides on websites and sharing on social media.
3. The tips emphasize designing professional, easy to understand content and engaging with audiences by responding to comments to increase virality and the chance of being featured on SlideShare's homepage.
This document provides a practical guide to content marketing based on insights from successful content marketers. It discusses topics like understanding your audience, creating great content, making content spreadable, defining engagement, and measuring success. The document emphasizes thinking like a publisher to produce valuable content and moving from a PR-focused strategy to a more content-led approach. It provides advice from industry professionals on finding what content works and leveraging existing content within organizations.
SlideShare is an online platform for sharing presentations that was acquired by LinkedIn in 2012. It allows users to upload files like PowerPoint presentations publicly or privately. Although originally for business use, it now hosts a huge number of slideshows for public viewing. With over 60 million users and 159 million monthly page views, SlideShare is a popular way to share knowledge and can be used for marketing if content is well-designed and valuable and keywords are optimized.
SlideShare is a platform for sharing presentations publicly or privately. Users can upload PowerPoint, OpenOffice, or PDF files to share ideas and connect with others. Presentations can be found through searching SlideShare's large collection. The platform allows users to tag and comment on slides. It is useful for educators to find and share teaching materials and for business professionals to share conference presentations. While the search functionality could be improved, SlideShare provides an easy way to upload and share presentations for free.
Join us as we interview Charlie Cole on overcoming failure and letting it be the catalyst for producing better work in this weeks installment of STANCE.
Ryan Carson is a leader and champion of self-directed learning. He inspires others to take the helm of their education online through his platform, Treehouse, which has made it possible for over 140,000 people to go from zero experience to job-ready in a matter of months. Join us as we chat with a man who is tackling one of the world's largest issues in his ultimate pursuit of equal opportunity.
She's grown to the highest ranks of corporate ladders by being the most candid person in the room. Join us as we chat with Sarah Hofstetter, Chairwoman of 360i, on candor, kosher eats, and finding your "superpower."
As a former singer/songwriter, Nancy Armstrong is no stranger to using her voice to reach the world. Now she's empowering other women to use theirs. Join us as we interview one of the makers behind MAKERS.
Join us as we "roll with" Fred Santarpia in our next installment of Stance! He'll take you through his philosophy of "Making Big Promises and Keeping them." and we promise, you won't want to miss it!
Maria Del Russo takes a clear position on patriarchy and the nature of sex in modern America. Check out our interview with her to get insight on why she takes her stance.
Shama Hyder is an award-winning CEO and global marketing strategist. She has been recognized for her work helping entrepreneurs succeed in the digital age. The document profiles Hyder and shares insights from her interview where she discusses the importance of curiosity, learning to read fast, and overcoming challenges with humor and resilience.
Neil Patel is an entrepreneur, influencer, and online marketing expert. He is the co-founder of several successful companies like Crazy Egg and Hello Bar. Forbes recognizes him as a top 10 marketer and he has helped companies like Amazon, NBC, and GM grow their revenue. President Obama and the UN recognized Neil as a top entrepreneur under 30 and 35. The document provides a series of questions and answers from an interview with Neil where he discusses his goals of helping as many people as possible through his work, prioritizing communication, and being inspired by his family and others who work hard.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
It's become common for us to share with our clients and fans various pieces of advice that applies to all presenters and presentations. With that in mind, here are the 10 most useful public speaking tips we've learned through the years, better known as our "commandments."
A call to action (CTA) is a driving force - an argument - that motivates change and action. CTAs can be found in almost everything we see or do:
"Sign up now!"
"Follow us on Twitter!"
"Buy one get one free."
The reason for this is that a CTA promotes people to act and do something. When used in presentations, a CTA can be very effective or supremely underwhelming. You should understand your CTA before you start developing your presentation, but developing the CTA itself is already quite a process.
So, in this SlideShare, we share with you the importance of a CTA, how to craft one, and how to deliver it in a way that helps the audience understand your message and act on it.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
Did you know PowerPoint isn't the only presentation software out there?
While it's the most commonly used and well-known platform, there are other tools that allow you to create beautiful presentations.
Learn about these tools and their unique strengths that will help you cater to your audience and become a Master Presenter.
Need some inspiration?
How about a little motivation to get you through your day?
Need to know you're not crazy and that creativity is indeed difficult?
Check out 25 of our favorite marketing quotes that help provide insight on the industry and a little assurance that you're not alone in this crazy, hectic, and exciting industry.
Clinton Global Initiative Hult Prize Finalist Presentation - HarambeeBig Fish Presentations
For this year's Hult Prize, Big Fish Presentations was given the task to design a presentation and coach the Dubai team Harambee to present in front of select judges during the 2014 Clinton Global Initiative in New York City.
For more information on the Hult Prize see here:
http://www.hultprizesix.com/
For more information on Harambee, please see here: https://www.facebook.com/harambeeorganisation
🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀
I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies.
📊 Project Contributors:
@Deepyanti Maskara - Social Media Marketing Expert
@Siddhesh Kondaskar
@Sudip Ghimire
@Leah CX
Key Highlights of Our Analysis:
🔍 Buyer Persona & Customer Journey
In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience.
💡 Brand Analysis
We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty.
🔄 Customer Engagement
Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention.
Key Takeaways:
Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty.
Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies.
Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers.
I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy.
Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies!
#BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement
PUMA digital marketing content analysisApurba Lahiri
Learn about the PUMA product brand and analyse the brand positioning in the market. The brand content ideas are given from the various platforms.
Made by: APURBA LAHIRI
Subject: Marketing
Topic: PUMA
SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing the content, structure, and technical aspects of a site to make it more attractive to search engines. The goal is to rank higher in search results, which can drive more traffic to your site.
There are several factors why your business needs SEO. Higher visibility in search results means more potential customers can find your business. In today’s digital world, people rely heavily on search engines to find information, products, and services. If your website doesn’t appear in the top results, you’re missing out on valuable traffic and potential sales.
The benefits of SEO are numerous. It can increase website traffic, improve brand awareness, and generate leads and sales. SEO also builds trust and credibility with your audience. Unlike paid advertising, the effects of good SEO are long-lasting and provide ongoing returns.
At Search Markup, we provide the best SEO services with proven results. Our team of experts uses the latest techniques and tools to ensure your website ranks high in search results. We focus on delivering quality traffic to your site, helping your business grow. With our simple and effective approach, achieving top rankings is easier than ever.
The Future of Social Media Marketing | skillfloor.pdfgchaitya21
The future of social media marketing involves evolving strategies to engage audiences through emerging platforms, advanced analytics, and personalized content. Marketers will need to adapt to new technologies, changing consumer behaviors, and privacy regulations to remain effective and relevant in the digital environment. Learn more
https://skillfloor.com/
Digital Wolf: Premier Digital Marketing Agency, KolkataDigital Wolf
Digital Wolf, a renowned digital marketing company in Kolkata, helps businesses grow with customized SEO, social media, and PPC strategies. Let's take your brand to the next level.
Visit Us t.ly/3ISo6
Key Topics Covered:
Marketing Mix:
Explanation of the marketing mix and its elements: Product, Price, Place, Promotion.
Introduction to the 3 additional P’s: People, Process, Physical Evidence.
Distribution Channels:
Overview of different distribution channels: direct and indirect.
Types of distribution channels:
Zero Level: Direct-to-consumer model.
One Level: Producer to retailer to consumer.
Two Level: Producer to wholesaler to retailer to consumer.
Three Level: Producer to jobber to wholesaler to retailer to consumer.
Hybrid: Combination of direct and indirect channels.
Traditional Media Channels:
Various traditional media channels and their characteristics:
Television
Radio
Print (Newspapers, Magazines)
Outdoor Advertising (Billboards, Transit Ads)
Advantages and disadvantages of traditional media channels.
Digital Media Channels:
Introduction to digital media channels and their impact:
Websites
Email Marketing
Search Engine Marketing (SEM)
Online Display Ads
Video Marketing (YouTube, Vimeo)
Pros and cons of digital media channels.
Get the information regarding consumer behavior with this detailed presentation, designed to offer a thorough understanding of how individuals, groups, and organizations select, buy, use, and dispose of goods and services.
Key Topics Covered:
Introduction to Consumer Behavior:
Definition and importance of studying consumer behavior.
Exploration of how consumer behavior influences marketing strategies.
Psychological Processes:
How consumers perceive, learn, and form attitudes about products and services.
Key psychological factors: motivation, perception, learning, beliefs, and attitudes.
Decision-Making Processes:
Steps consumers take from recognizing a need to post-purchase evaluation.
Types of buyer behavior:
Complex Buying Behavior: High involvement with significant differences between brands.
Dissonance-Reducing Buying Behavior: High involvement with few perceived differences.
Habitual Buying Behavior: Low involvement with few perceived differences.
Variety-Seeking Buying Behavior: Low involvement with significant differences between brands.
External Influences:
Cultural, social, and environmental factors that affect consumer choices.
Examples of cultural influences like festivals and social classes affecting purchasing behavior.
Personal Influences:
Individual characteristics such as age, lifestyle, economic status, and occupation that shape consumer behavior.
The impact of personal factors like lifestyle choices and personality traits on purchasing decisions.
Marketing Implications:
How understanding consumer behavior can enhance marketing strategies.
Developing targeted marketing, improving customer satisfaction, forecasting market trends, and optimizing pricing strategies.
Enhancing product positioning and competitive differentiation through consumer insights.
SEM- Boost Your Business with Search Engine Marketing Strategies.pptxRakesh Jalan
Slide 1: Title Slide
- Title: SEM: Boost Your Business with Search Engine Marketing Strategies
Slide 2: Introduction
- With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet.
- This shift has given birth to Search Engine Marketing (SEM).
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Slide 3: What is SEM?
- SEM increases your online visibility through paid methods.
- Considered as paid search marketing, brands pay to appear in search results.
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Slide 4: Importance of Keywords
- Keywords play a crucial role in SEM.
- Brands use selected keywords to ensure their content appears at the top of search results.
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Slide 5: SEM Platforms
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- Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo.
- Google is the most commonly used search engine.
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Slide 6: Why is SEM Important?
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- Increased profit: Effective use of SEM can double your investment.
- Conversion-centric approach: High conversion rates through targeted ads.
- Increased brand awareness: Ads ensure your brand name and logo are seen.
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Slide 7: Benefits of SEM
-
- Reach potential customers quickly.
- Gain real-time data and detailed reports.
- Quick results and increased ROI.
---
Slide 8: SEM Strategies
-
- Understand your target customers and reach.
- Create a user-friendly website.
- Use relevant keywords and regularly update content.
---
Slide 9: SEM Tools
-
- Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy.
---
Slide 10: Conclusion
-
- SEM helps boost your brand's online presence and engagement.
- It’s an essential tool in today’s digital marketing landscape.
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2. TABLE OF CONTENTS
What is this, and who are we?
Well, to start, let’s introduce ourselves.
We’re Big Fish Presentations, or Big Fish for short, and we’re a creative
agency located in Baton Rouge, Louisiana. We do a handful of things
each day, but our specialty has always been presentations.
We started off doing presentations for local companies and family
members, but, as we grew, we became a full-service production house,
working with clients such as Verizon, Paramount Pictures, NASA, Alpine
Electronics, and much more.
See; over the years we have consistently grown in size and experience,
but presentations have remained our expertise. So, because of this,
we’ve learned a few things about presenting ideas and presentations
in general.
And that’s the point of these eBooks: to share with you our best
practices, tips, and advice we’ve learned about presentations over
the years.
All of our advice will be centered on our favorite platform, SlideShare,
so we’ll being going in-depth about the benefits and importance of it.
Don’t know what SlideShare is? It’s okay – we’ll explain.
On top of this, we’ve aggregated all the resources we use and even
asked our friends and colleagues for their thoughts and advice.
So here you go – everything we’ve learned over the years,
all the resources we use to do what we do, and solid
advice from people we admire.
Enjoy!
2
3
1
5
7
9
12
16
18
24
28
14
22
3
CREATING GREAT CONTENT
Tara Hunt
Etienne Garbugli
Popular Topics
Writing Great Content
Our Example
Our Process
Common Challenges
How SlideShare Worked for Us
CASE STUDIES
WHY SLIDESHARE?
4. 4
SlideShare®
1
Ushering in a revolutionary way to share powerful,
visual content, SlideShare has quickly grown to
60 million unique visitors per month, dubbing
it “the world’s largest community for sharing
presentations and other professional content.”
We think of SlideShare as a world stage – a platform
that’s up for grabs to anyone who’s ready to deliver.
That’s why we want to help.
Intuitive, built-in functions have turned SlideShare into a
powerful marketing platform that allows users to generate
leads by giving them the ability to embed, share, and
even download SlideShares. Its integration with LinkedIn
makes it the perfect way for the brightest minds to
swap knowledge, network with other professionals, and
participate in the trending topics of today.
This means that the typical, boring professional
content and presentations are no longer limited
to crappy PowerPoints.
And neither are you.
INTRODUCTION
5. 5
Building credibility is a matter of
publishing consistently valuable
content + exposure.
We’ve been using SlideShare for a while now, and it’s served us pretty
well. It’s a platform to not only host our content, but it’s also garnered
us a large following and allowed us to connect with clients such as
Mastercard, Forbes, and ESPN.
5
SlideShare has been hailed the “Quiet
Giant” of content marketing and it’s
easy to see why.
• One of the top 150 sites on the web
• 6 Million visitors per month
• 3 Billion slides viewed per month
• 1,140 slides viewed per second
• Produce original content for your niche
• Share the advice of established experts
• Be consistent and people will come back for more
• Publish content in simple, easy-to-consume packages
So why aren’t you using it? Well,
here are all the reasons we started
using SlideShare, and why we still
use it to this day.
How SlideShare Worked For Us
Brand Awareness
Credibility
6. 6
The beauty of SlideShare’s content-
publishing platform is that it’s not limited
to presentations. Video has the ability
to tell stories and deliver content in
interactive, engaging ways.
There are several ways to combine
SlideShare with your blog:
Increase Blog
Following
SlideShare is often used as a way to
comment on the recent events and
topics.
The community on SlideShare is almost
exclusively industry professionals. Use
this network to build relationships
with them.
• Keep up with the trends
• Create timeless content as a commentary on
current social issues
• People are seeking truth, so don’t be afraid to tell it like it is.
• Create branded motion graphic videos
• Keep your videos between one and three minutes long
• Link to your blog in your SlideShare profile
• Pull content from your long-form blog and link to
the post on the last slide
• Create great content and potentially get featured
on the SlideShare Blog
• Publish content in simple, easy-to-consume packages
• Comment on other user’s SlideShares
• Follow inspiring brands
• Feature other SlideShares on your blog or social
platforms and tag them
Industry News
& Trending Topics
Leverage Video
Networking
7. 7
Not a designer? No problem. Short on time?
Look, there’s something for everyone.
7 Challenges of SlideShare & How to Overcome Them
Simple presentation tools, such as Haiku Deck and Canva,
allow even the most technically incompetent among us to
create beautiful slides. While SlideShare is content-focused,
it’s nice to publish valuable material that’s also beautiful.
Take advantage of simple presentation tools.
Even without SlideShare, creating your presentation
can be as nerve-racking as actually presenting it.
Luckily, this is something understood by many, so
there are resources out there to calm the anxieties
that come with this.
We are inherently scared of the unknown. In this
case, SlideShare is the unknown. We understand it
can be intimidating, but there’s no reason to avoid
it all together.
You have questions, we have answers.
I DON’T HAVE TIME1
To quote Tim Ferriss, “A lack of time is a lack of priorities.”
To remedy this, create an editorial calendar that lays out
what content should be published and when. This type of
structure will help you prioritize your time and generate
consistent content.
Create an editorial calendar.
I’M NOT A DESIGNER2
7
8. 8
Throughout history, we see explosive growth and
innovation when information is freely shared. Though
tempting to keep our secrets safe, we can truly achieve
new heights by standing on the shoulders of giants.
Marketing your SlideShares does not depend on complex
algorithms or psychology. Pay attention to your industry,
current events, and trending topics. These stories are the
foundation of your marketable content.
The more you give, the more you get.
Sharing promotes innovation.
I DON’T HAVE A TOPIC
I DON’T HAVE GOOD CONTENT
I DON’T KNOW THE ROI
I DON’T KNOW HOW TO MARKET MY SLIDESHARE
I DON’T WANT TO REVEAL MY INDUSTRY SECRETS
3
4
5
6
7
Create an idea master-list either on your phone or in your
favorite moleskin where you can jot down ideas with no
judgment or mental filtering. You might be surprised at
how many ideas you have throughout the day.
Everyone knows something - whether it’s golf, Microsoft
Excel, or home maintenance. As Ernest Hemingway said,
“Write the truest sentence you know.” When in doubt,
don’t underestimate the power of a Google search.
SlideShare provides much more than metrics and money.
It’s a social platform that allows you to engage with others,
fostering brand awareness, relationships, and knowledge.
Imagine it as a runway, not a destination.
There are a lot of reasons why you shouldn’t use
SlideShare, but there’s even more reasons why
you SHOULD use it. And there are tools out there
for you to capitalize on your weaknesses; so not
being comfortable with a platform or your
skills isn’t an excuse.
Because comfortable people don’t change
the world.
8
Keep an idea master list.
Write what you know.
ROI = Community, conversation & content.
9. 9
We’ve talked about how SlideShare can benefit you,
why you should use it, and why we use it, but we
haven’t really talked about HOW we use it.
What’s our process?
We believe that in order to create great presentations,
you need to master three key principles: engaging
content, high-quality design, and powerful delivery.
And, when it comes to presentations on SlideShare,
these same principles apply.
Our Process
Next, we’ll explain how we follow these steps, while using
a real example of our successful “5 Killer Ways to Open a
Presentation” SlideShare:
STEP 1: CHOOSE A TOPIC
STEP 2: CHOOSE A CALL TO ACTION
On the last week of each month, we decide what
topics will turn into SlideShares for the next month.
We tend to stick to our core competency of
presentations, communication, and graphic design,
but, sometimes, we’ll pursue trending global topics
that can be newsjacked (covering a breaking news
topic and adding your own unique spin, explanation,
and content to it to be seen and picked up as a
credible source).
For the example, we chose the topic “How to Open
a Presentation” as – at that time – we saw a lot of
people posting about presentations on SlideShare.
After we choose a topic, we focus on writing our call
to action first; it’s not uncommon for us to begin with
the end. Check out our SlideShare, “The Importance
of a Call to Action,” to find out how to craft, develop,
and master a call to action.
9
Taking this into account, we’ve refined our SlideShare strategy
into an easily replicated, 10-step plan.
10. 10
STEP 3: CREATE MAIN POINTS
STEP 4: CREATE YOUR STRUCTURE
We then develop takeaways in the form of main
points to supplement the topic. For example, in
“How to Open a Presentation,” there are five main
points to support our topic:
Once the main points are created, we build a structure
for the entire presentation to be filled out. Using the
above topic, a typical SlideShare structure for us
looks like this:
These would be presented as headlines with their
own unique slides in the later design steps. It’s worth
mentioning that we normally like to have odd numbers
for main points, as they’re easier to remember - so we
usually end up with a list of 3, 5, or 7.
1. Open with a Story
2. Ask a Question
3. Share a Quote
4. Present Data
5. Tell a Joke
We then transfer our structured content into a blank
PowerPoint to help us know how the slides should
transition and flow when being designed. Like we
said, we try to keep things to about 1 or 2 (3 MAX)
sentences per slide, as it keeps them less cluttered
and helps separate the main points. The audience
should always be able to easily distinguish the
introduction, main points, and conclusion slides.
STEP 6: PLUG EVERYTHING INTO POWERPOINT
STEP 5: SUPPLEMENT YOUR STRUCTURE
Once we create the structure, we support each
part of it with small, concise sentences (one or two
sentences). We then create the introduction and use
the previously developed call to action to help form
the conclusion.
11. 11
STEP 8: DESIGN
STEP 9: UPLOAD
We eventually design each slide. If you don’t have any
designers, find one (or a good site). Now remember
that it’s important to for each slide to have its own
purpose, in terms of design, to avoid monotonous
colors and flow.
Finally. We’re done. Or are we? After exporting the
SlideShare as a PDF, we select tags that will allow
our content to be picked up more easily on SlideShare.
STEP 10: MARKET THAT BAD BOY
We promote the presentation on social media
networks such as Facebook, LinkedIn, Twitter, and
maybe – maybe – even Reddit. People like lists
(thanks Buzzfeed) so, just like most good YouTube
videos, we make sure our SlideShare has an enticing
title headline such as, “5 Killer Ways to Open Up
Your Next Presentation,” paired with an
appealing thumbnail.
STEP 7: STORYBOARD
The next part is thinking about the best way to
visualize these points. We choose a central visual
direction along with select fonts, color schemes, and
stock photos that can possibly be used. For example,
in the “How to Open a Presentation,” we chose to go
with the Big Fish theme and use our brand colors
and fonts. Cute, we know.
11
12. 12
Well, lets start throwing
some numbers around.
SKEPTICAL?
238,158 VIEWS
860 LIKES
5,970 DOWNLOADS
70 COMMENTS
157 EMBEDS
“5 Killer Ways to Open Up Your Next Presentation,” was our first presentation
to break 100,000 views, and launched us into the good graces of SlideShare.
Today, our topics can be frequently seen as featured on the front page of
SlideShare, mainly because we have stuck by these 10 steps moving forward.
Our Example
KILLER WAYS5TO OPEN UP YOUR NEXT PRESENTATION
View the SlideShare
13. 13
We began publishing SlideShares two years ago and, with
only 17 slide decks, have since accumulated over 940,000
views and 16,000 followers (and counting). This is more
than all of our other social accounts combined! Meaning
that industry professionals are being exposed to our
brand in droves.
Although we began as a presentation company, we are
expanding our reach into the video realm. An undervalued
benefit of SlideShare’s platform is video publishing, which
has allowed us to demonstrate our proficiency in that area
and generate unique, interactive content.
See, this platform gives us a chance to provide value to
our viewers while simultaneously proving our skill and
creativity. And, thanks to the content we have published
there, we’ve driven over 3,000 unique visitors to our blog -
which is good, because the value we create and the culture
of our brand is fed, in part, through our blog.
We have also been able to build relationships with many
professionals from a wide variety of industries. As a result,
we’ve been able to secure meetings with various high-
profile companies.
That being said, we are still continually trying to capitalize
on SlideShare’s niche ability to deliver presentations directly
to professionals. One of our earliest SlideShares has gained
an impressive 235,000 views and nearly 6,000 downloads,
which consequently led us to work with some of our most
noteworthy clients.
Now that we’ve explained our way of getting things done,
we hope you’ll adapt our process to create SlideShares in
your own unique way.
As you continue through this ebook, you will not only hear
from us, but others about their processes on creating,
designing, and marketing a SlideShare from
beginning to end.
Ready?
15. 2
If you’ve been paying attention, you’ll know
that one of the most important and earliest
steps in our process is creating content.
This is not only intentional,
but also necessary.
To preface: Have you ever heard the
expression, “Content is King.”
Think about it – it’s true!
INTRODUCTION
15
16. 16
The longer the presentation, the shorter their attention.
BE BRIEF7
Designing your presentation in a structured format
will help your audience know where they are
in the presentation.
DEVELOP STRUCTURE6
Each slide should transition seamlessly into the next
in content, design, and thought.
CREATE FLOW5
Split your presentation into easily digestible sections
for increased retention.
BREAK IT UP4
If you procrastinate about your topic, perhaps it isn’t
simple enough or it just isn’t the right topic.
DON’T FORCE IT3
Whether it’s a checklist, template, or ritual you should
develop a routine that allows you to maximize your
writing time, develop your voice, and produce
quality work.
CREATE YOUR OWN WRITING PROCESS2
The best SlideShares can be quickly viewed because
their content is short, direct, and easily quotable.
Sound bites, not books.
BE QUOTABLE1
Writing Great Content
In order to write great content, you need to keep in mind three things: process,
time, and expertise. Taking into account those principles, here are some other useful
tips on crafting quality SlideShare content:
17. 17
Adding a touch of humor through puns, sarcasm, or clever
imagery can help endear your audience to you.
WELL-PLACED HUMOR13
Due to the timeless, classic feel, simple presentations often
have more impact in the long run (cue Apple’s Keynotes).
KEEP IT CLEAN12
Presentations, by nature, should be more visual than
content heavy. However, the design should enhance, not
overshadow, your content.
Simplify difficult issues (such as global economics or the
Ebola virus) as though you’re explaining them to your
grandma and you will be hailed as a hero. The classic KISS
principle, “Keep It Simple Stupid” applies here.
SIMPLIFY THE COMPLEX
BE VISUAL
10
11
If you have an opportunity to present well-reasoned points
that differ from popular opinion, go for it.
ARGUE9
Trim down and reuse well-received content from your
blog, whitepaper, or ebook.
LEVERAGE POPULAR TOPICS8
18. 18
PRESENTATION DESIGN TIPS
(4 Ways Design Can Make Your Content Shine)
Anyway – while there’s no way to know
what will and will not work, we can still
look at our success and the success of
others to try and figure out what content
gets the most hits on SlideShare.
Popular Topics
Knowing how to create a great SlideShare is always important, but the tips we give you and your ultimate
success are centered around your topic. If the topic isn’t relevant or interesting, it may get ignored, which
means it probably won’t get picked up.
Just like with every other social platform
in the world, there is no definitive guide to
what topics garner tons of interactions and
which topics flop like a fish.
A BIG FISH ...
Let’s dive in.
Click a link below to view the SlideShare.
PRESENTATION DELIVERY TIPS
(10 Powerful Body Language Tips for your next Presentation)
TRENDING PRODUCTS
(Like Apple Watch v Moto 360)
QUOTES
(101 Awesome Marketing Quotes)
19. 19
WEB TRENDS
(Web Trends to Watch in 2014)
SOCIAL MEDIA
(What the F**k is Social Media?)
MARKETING + ADVERTISING TIPS
(10 Marketing Tips that will Increase Your ROI in 30 Days)
DIGITAL TRENDS
(2014 Online Marketing Trends)
ENTREPRENEURSHIP
(Top Ten Mistakes of Entrepreneurs)
The previous examples are our most popular SlideShares, but by looking through the most
popular topics overall, we’re able to see other categories that get a lot of traction:
CONTROVERSIAL TOPICS
(Edward Showden Deck Redesign)
20. 20
DATA & ANALYTICS
(How to Determine the ROI of Anything)
GOVERNMENT
(White House State of the Union 2014)
CAREER ADVICE
(Career Advice ‘08)
(Mobile Design – Strategic Solutions)
MOBILE DESIGN
KEYNOTES POSTED AFTER SPEECHES
(The New Rules of Selling)
GLOBAL ISSUES
(Dear NSA, Let me take care of your slides.)
21. 21
What you’ll notice from these topics is that each presentation, besides having great
content, also has an eye-catching headline with a well-designed title slide. Remember
we talked about how important this was? Well, now you see it in action.
And while this may not 100% help you pick out your next topic, use them as a guide to
help you understand what SlideShare’s audience likes and doesn’t like.
KEY TAKEAWAYS FROM BOOKS
(How Google Works)
LIFESTYLE
(The 10 Timeless Productivity Hacks)
CODING
(iOS Coding Best Practices)
BRANDING
(The Art of Branding)
23. As we initially said, we’re not only giving our advice
and tips, but also our peer’s. We’ve gathered all of
our friends: SlideShare experts, agency creatives,
people we admire and respect; asking them what
they do, what they like, and how they
use SlideShare.
We’re sure you’re probably tired of hearing from
us by this point, so let’s introduce you to some
of our friends.
INTRODUCTION3
24. 24
Bio: Etienne works at the intersection of technology, product
design, and marketing. He’s a two-time startup founder
(Flagback and HireVoice), a four-time entrepreneur, and a
recognized usability and UX research expert. Currently, he’s
a product design & marketing consultant, helping big brands
and startups understand their customers & create innovative
products. He also teaches user research and usability, travels
the world and is slowly working on a new business.
Etienne Garbugli
Senior UX Researcher + Author
SlideShare: http://www.SlideShare.net/egarbugli
Blog: http://www.leanb2bbook.com/blog/
Twitter: @egarbugli
25. 25
Your post, “26 Time Management Hacks I Wished I’d Known at 20,” is one of the
most viewed presentations on SlideShare...of all time. Tell us, what was the
process like when coming up with the idea, design, and marketing of it?
Are there any lessons or tips you’ve learned on how one can capitalize on a viral
slideshow?
Why do you think it went viral?
1
2
3
It was actually a very simple process. I keep a list of insights I’d like to share. At that time, I had a few
topics I wanted to explore. I worked a few hours with a short list of tips on time management. When
the flow made sense, I designed a simple (minimalistic) deck for SlideShare. After a total of 8 hours,
I published the presentation on SlideShare and left for the evening. No marketing, no nothing. It got
featured on the SlideShare homepage the next day and, 3 days later, more than 8,000 people were
viewing the presentation every hour.
From the information I gathered, ‘time management’ is a universal problem. The topic was important,
the title was catchy, the graphics were simple, and a lot of the ideas introduced were new. A lot of
readers expected it to be another list of basic time management tips and were happily surprised with
the content. That surprise helped drive some of the sharing.
The success was unexpected; it wasn’t until it reached 200k views that I started thinking about virality. At
that time, I didn’t really have anything to sell or promote. Now, I would recommend always having a way
to create further engagement with readers by creating a short eBook, promoting a blog, or subscribing
to a newsletter.
26. 26
What do you think are the easiest topics to gain traction on SlideShare?
What’s your usual process when determining what content to write?
How would you recommend an organization make SlideShare an integral part of
their inbound marketing strategy?
5
6
7
What is a good tip for generating catchy headline titles?4
Frankly, I don’t really have a system for generating catchy headlines, but I believe in testing. Social media
can be a great tool to test various headlines. Don’t underestimate the importance of catchy titles. I once
heard that 50% of the time should be spent working on the title when publishing new content.
We really see all kinds of presentations gain traction on SlideShare. I think any (interesting) topic can
find its audience.
Over the years, I’ve been building and maintaining a list of all the lessons I learn. Whenever I feel I have
enough content on a topic that could be useful for readers, I try to create a new deck on SlideShare.
They should look at how HubSpot is doing it. They created personas for their target customers and
understand the interests and objectives of their prospects. They use this information to produce valuable
content for SlideShare and their blog, leveraging their social media following to create engagement.
SlideShare is a great way to reach a large business audience.
27. 27
What do you think are characteristics of great SlideShare content?
How would you recommend building a loyal SlideShare following?
Great presentations have flow. Whether that means having a story or just a logical flow of content,
getting the flow to work is one of the key things I do when working on a new presentation.
Publishing quality content for the sake of the content and not the promotion.
8
9
How would you recommend connecting your SlideShare to your other social
media channels?
I use custom landing pages for every social media channel with their own unique tracking. When I can, I
try to have unique rewards on these landing pages.
10
28. 28
Bio: Tara Hunt is a pioneer in online marketing, and an
authority on online communities. She wrote one of the first
books on how the social web was changing business and
culture, which is published in seven languages worldwide. She
was named one of Entrepreneur Magazine’s Women to Watch,
and Fast Company named her one of the Most Influential
Women in Technology.
Tara Hunt
Author + Speaker + Senior Digital Marketing Strategist
SlideShare: http://www.SlideShare.net/missrogue
Website: www.tarahunt.com
Twitter: @missrogue
29. 29
Why would you recommend an organization or individual use SlideShare?1
It’s one of the most powerful business tools online today. It is the perfect culmination of bite-sized,
expert knowledge and highly visual presentations. Gone are the days of long blog posts and white
papers. People are looking for sharable, easy-to-digest proof of your expertise. SlideShare takes it to
another level and builds in fantastic lead generation tools, so that you can capture those interested
readers simply.
What is your typical approach when creating a SlideShare, from beginning to end?
How did you come up with your channel’s unique design style, brand, and voice?
2
3
I generally approach it by creating an outline based on The Hero’s Journey (Joseph Campbell) where
the audience is the hero. They come into the room or open the SlideShare with a comfortable idea
of the world they know. Then I challenge their assumptions with my core thesis and give them an
example or a data point they can’t ignore. I then take them on the journey, breaking down lessons from
strong examples and data, until they come out on the other side with an entirely new assumption. I
basically think about how I can tell a story as visually as possible, without losing the important points.
I don’t think I gave it much thought. I just am who I am. Early on in my career, someone asked me what
my marketing perspective was and I answered, “I’m a customer first and a marketer second,” which
already drove everything I think and do. That perspective really underpins my ‘brand’ and ‘voice,’ but it
isn’t something I created. It just is.
30. 30
What is a good tip for generating catchy headline titles?
What do you think are characteristics of great SlideShares?
If you could only give one key piece of design advice on making a great visual
presentation, what would it be?
5
6
7
What inspires you on generating interesting content ideas?4
Honestly, it’s usually from personal experience and/or frustration. I should thank clients and people I’ve
worked with, who I get into arguments with – they’ve inspired me to create everything from blog posts,
to presentations, to books. I get so enthusiastic about helping people shift with the times, I take it to the
next level - researching it and forming that research into an argument they could understand.
I actually suck at headlines. I’m not a link-bait person. I write my headlines too honestly.
The SlideShare presentations that make me go back time and time again are the ones with solid data
points and incredible case studies. Beautiful visuals also help, but the ones that really hook me are able
to tell an amazing story.
Avoid crappy stock images. Use real people in real situations as much as possible. My favorite resource
is still Flickr Creative Commons, though I use it cautiously and now ask permission if I don’t know the
photographer. Even if they mark their images Creative Commons, they don’t always intend it to be used
so publicly. I always credit and link back to the original as well.
31. 31
Your SlideShare presentation, “The 10 Mistakes I’ve made…so you don’t have to,”
has over 300k views. How did you successfully market this presentation for
so many views?
8
I didn’t! I did what I do for every other presentation: I posted it and shared it to Facebook, Twitter, and
LinkedIn. I was very fortunate to have SlideShare post it to the homepage as well. It just really resonated
with people who read through it, I guess. I received long emails from people around the world thanking
me for speaking to their experience. It was one of those “right message, at the right time” sort of
presentations. It wasn’t at all manufactured. I was living it and I told my own story.
How would you recommend building a loyal SlideShare following?
How has SlideShare helped your personal brand grow?
9
10
It’s not as simple as it sounds, but…create great content! Tell great stories, and teach great lessons. Tell
the stories that matter. I see too much content now – not just SlideShare, but everywhere – and it’s all
trying too hard to be popular. Don’t do that.
SlideShare has been the most influential platform for my career. I think it’s because I’m a visual thinker
and SlideShare allows me to express ideas in a visual story arc. When Rashmi and Jon launched
SlideShare in 2006, it gave me the perfect platform for my ideas. Additionally, because I knew that
broader online audiences were reading my SlideShares, I put extra care into creating a story that could
be told online, as well as in a live presentation. I also love reading decks by fellow SlideShare-ers and
getting inspiration to improve my craft. It’s an amazing community and a fantastic resource.
32. In our next volume, we’ll be going
over the principles and resources
we use to make our SlideShares
look pretty, along with how we
market them. And, of course, we’ll
be throwing in some more case
studies from our friends. So… Hope
you liked those. So look out for our
next SlideShare volume: Design.
Hopefully by now you understand SlideShare’s bark is worse
than its bite. It’s approachable, intuitive, and advantageous for,
pretty much, anyone who uses it.
As long as you know what you’re getting yourself into...
And you should by now.
However, understanding the importance of SlideShare, and
knowing what content does and doesn’t work, is half the battle.
You have your SlideShare, you’ve picked a topic,
and written out the content… But now what?
What’s Next?
WELL, HAVE NO FEAR;
BIG FISH IS HERE!