AUDIENCE - 4 Keys to the Future of Mobile Video
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The document discusses keys to the future of mobile video advertising, including pre-cached ads that load instantly, value-added ads that give users benefits in exchange for their attention, and making these ad formats available programmatically. It argues that these approaches can improve the user experience of mobile advertising by reducing load times, giving users control and incentives to engage with ads, and addressing issues like ad blocking.
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AUDIENCE - 4 Keys to the Future of Mobile Video
- 1. #UXMatters 1
- 2. Unlock 2
- 4. Unlock Pass Right Don’t Worry 4
- 5. Why do we feel uncomfortable? 5
- 7. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 7
- 8. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 8
- 10. In-App 87% Mobile User Time Spent In- App1 13% Time Spent in Browser... 1 Comscore, 2015 U.S. Mobile App Report, June 2015 Where the players at? 10
- 13. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 13
- 14. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 14
- 17. Pre- Cached ~30% video abandonment with a 5 second load delay!2 2 Krishnan & Sitaraman, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs, Akamai Technologies, 2012
- 18. Pre- CachedWhat’s the Hold Up? Please Wait... “Mobile” Streaming Designed for Desktop Blocks Access to Content & Leaves Users Waiting 18
- 19. prim·ing verb /ˈprīmiNG/ In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus. Pre- Cached 19
- 20. The Context of Your Ad Matters… 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011 Pre- Cached Interruptions in people’s content lowered brand favorability!3
- 21. Pre- CachedThere is a Better Way Pre-Caching Launches Instantly Always in HD Regardless of Connection Quality 21
- 22. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 22
- 23. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 23
- 24. Value- Added 84% Of people would reconsider installing ad blockers if the ad experience gave them choice4 4 Teads Research, Why People Block Ads, January 2016
- 25. 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011 30% reduction in purchase intent due to interruptive ads! Value- Added
- 27. Give Users What They Want! They will thank you with their attention! Value- Added 27
- 28. Value- Added 84% Of mobile users are favorable to value-exchange video formats 4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 201628
- 30. 30 Popify Hide (Tropkillaz R... N.A.S.A.- Hide (Tropkill... Entropy Grimes - Entropy Hurricane MS MR - Secondhand ... Tremel (Jamie xx ... Glasser - Tremel Gun CVRCHES - The Bones... Crystals Of Monsters and Men - ... Watch a Video You’ve just listened to 30 minutes of ad-free music. For 30 more minutes ad free watch a quick sponsored video. Or Go Premium for just $9.95 per month! Subscribe Now World News App SHUFFLE … … … … … … PopifyWorld News App You’ve reached your limit of 10 free articles in a month. Get unlimited access to the World News App now for just $10 per month Or Watch a sponsored video to access an additional free article. Terms of Service | Privacy Policy Researchers Find Hopeful Signs for Genetic Cures Researchers at Johns Hopkins University have recently The Shortlist: Obama’s Likely Supreme Court Nominees Justice Antonin Scalia’s replacement will face a brutal approval process; here’s our best guess on who the lucky candidates might be. Special Report World News App Subscribe Now Watch a Video Press Music Value- Added
- 31. 31 You’ve used 10 Private Messages this week. Subscribe now for just $11.99 a month to get unlimited PMs Or Watch a sponsored video to PM @2hot4u now. Terms of Service | Privacy Policy Hottr KwikChat KwikChat Get a Free Sticker Pack to share with your Friends ! Just watch a quick video to unlock your stickers! Hottr Watch a video No Thanks! @2hot4u - 25 SUBSCRIBE NOW WATCH A VIDEO 5.05pm 5.06pm 5.06pm 5.08pm 5.08pm Dating Messaging Value- Added
- 32. Buy me a coffee and I’ll give you 10 minutes of my attention. Value- Added 32
- 33. prim·ing verb /ˈprīmiNG/ In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus. Value- Added 33
- 34. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 34
- 35. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 35
- 36. Programm -atic Software is eating the world. ~ Marc Andreesen 36
- 37. Programm -atic Software is eating the world. ~ Me Programmatic Media 37
- 38. Key driver behind the rise in fraud, ad blocking and consumer backlash! Programm -atic 38
- 39. Programm -atic
- 40. Programm -atic We as an Industry Can Do Better! Programm -atic 40
- 41. Programm -atic We’re Making Pre-Cached Value-ExChange Video Available Programmatically (yes, even via open RTB) Programm -atic 41
- 42. Programm -atic It’s time for us as an industry to be acting like: #UXMatters Programm -atic 42
- 43. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 43
- 44. #UXMatters 44