Measuring Success on Facebook, Twitter & LinkedIn

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Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.

What's hot

Social media strategy

Palm Beach North Chamber of Commerce

Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.

Top Social Media Marketing Trends to Follow in 2023

Jomer Gregorio

2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation. Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/

Digital marketing strategy

vrinda bhagat

The document provides a digital marketing strategy for L'Oreal that focuses on advertising, public relations, and media planning. The strategy aims to increase consumer engagement with L'Oreal's brand portfolio through a company web portal and mobile apps. Key elements of the strategy include launching a brand book, social media contests, a mobile carpooling app to help women travel safely, and installing reflective surfaces in women's restrooms to provide virtual makeovers. The goal is to communicate L'Oreal's products, create recall of the brand and products, and encourage conversation around the brand.

Introduction to Social Media Strategy

Mohammad Hijazi

These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.

Social Media Trends 2023 - MarketingTrips.pdf

MarketingTrips

Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.

Social Media and Community Management 101

Digital Catapult

Social Media Best Practices, Part 1

David King

The document discusses best practices for libraries to embrace social media and online engagement. It recommends that libraries 1) listen to their communities online, 2) use basic online communication tools like adding pictures and being conversational, and 3) get involved in doing community events with less control and more interaction. The goal is to transform libraries into places that have more face-to-face interactions and connections by being present online.

Social Media Audit Example

Brett Farmiloe

The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.

Social media marketing Strategy

Tecmoz Solutions

The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.

TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022

Jonny Ross

This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.

Social media strategy

SalmaTarekaboamra

The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.

Digital Marketing Strategy presentation for the KitKat brand

Knowcrunch

Social Media 101

Kemal Brown

2023 brand & digital marketing Trends

Aldridge Christian Seubelan

More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.

Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of

Brent Csutoras

Creating A Social Media Strategy

Brian Huonker

The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.

Instagram Marketing Made Simple

MeetEdgar

With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube). Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM! We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.

Influencer Marketing in 2021: Working with Social Media Influencers

SEM Updates - Digital Marketing Blog

HootsuiteSocialMediaTrends2023_Report_en.pdf

Idzwan Yacob

As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.

Social Media Marketing Campaign PowerPoint Presentation Slides

SlideTeam

This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.

What's hot (20)

Social media strategy

Top Social Media Marketing Trends to Follow in 2023

Digital marketing strategy

Introduction to Social Media Strategy

Social Media Trends 2023 - MarketingTrips.pdf

Social Media and Community Management 101

Social Media Best Practices, Part 1

Social Media Audit Example

Social media marketing Strategy

TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022

Social media strategy

Digital Marketing Strategy presentation for the KitKat brand

Social Media 101

2023 brand & digital marketing Trends

Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of

Creating A Social Media Strategy

Instagram Marketing Made Simple

Influencer Marketing in 2021: Working with Social Media Influencers

HootsuiteSocialMediaTrends2023_Report_en.pdf

Social Media Marketing Campaign PowerPoint Presentation Slides

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This document discusses measuring success on social media platforms Facebook, Twitter, and LinkedIn. It provides an overview of steps to take which include identifying your audience, understanding your goals, and choosing the appropriate metrics and tools for each channel. Facebook's largest audience is ages 25-34. Common content types across channels include photos, videos, and links. The document recommends testing whether your goals are appropriate for each channel and reviewing metrics like engagement, views, shares and referral traffic. It also lists tools for analyzing each channel like Facebook Insights, Twitter Analytics and Sprout Social.

Digital Marketing and SEO Trends in 2019

Alex Bash

This document discusses measurement of social media marketing across different channels. It provides details on identifying your audience and goals, types of content to share, metrics to track, and tools for measurement on Facebook, Twitter, LinkedIn and tracking cross-channel performance. Channel-specific sections provide metrics and tools for measuring engagement, reach and traffic referral from posts and profiles on each major social media platform.

Monica Brito- Social Media Strategy

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UF Social Media Strategy Project

Brooke C. Williams

The document outlines the University of Florida's 2016 social media strategy, which includes objectives of growing their online presence through follower counts and engagement on social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn in order to increase student enrollment. A social media audit analyzes each platform's performance and competitor analysis is also included, along with strategies, tools, timing of posts, roles and responsibilities, policies, and critical response plans for potential incidents. The strategy aims to create more innovative and engaging content to attract new audiences and encourage current users to interact more on social media.

Social Media Reporting & Data Visualization Best Practices

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