Australian Digital Marketing Landscape 2016

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An overview of the Australian Digital Marketing Landscape. Prepared by Spitfire - The Digital Agency. www.spitfire.co.nz

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10 Insightful Quotes On Designing A Better Customer Experience

Yuan Wang

In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

How a Strong Brand Boosts B2B Demand

GYK Antler

Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand

The State of Enterprise Software

Greylock Partners

Launching a startup isn't easy. At each stage of scaling - from founding to product-market fit, from product-market fit to hyper growth, and from hyper growth to maturity - entrepreneurs face unique challenges. Greylock Partners hosted an event, called Greyscale, focused on these challenges at each stage. In the opening keynote, Jerry Chen of Greylock Partners discusses the state of enterprise software after the first quarter of 2016. He summarizes the private and public markets, M&A activity, and explains how this climate affects the startup environment.

Top Productivity Working Hacks by Jan Rezab

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This document provides productivity tips from Jan Rezab, a serial entrepreneur. Some key points include: - Manage time by thinking in "blocks" of one hour and maximizing productivity in each block. - Use tools like Wunderlist, Podio and Slack for communication and organization in addition to email. - Design meetings purposefully with clear agendas and action items. Follow up immediately. - Find ways to be productive during activities like driving or flights by taking calls or responding to emails. - Hiring an excellent assistant can help optimize schedules and respond to urgent requests so the entrepreneur's time is freed up.

SXSW 2016 takeaways

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The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

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This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.

10 Engagement Lessons Learned From 1 Million Survey Answers

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Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world. This actionable webinar will show you how you can keep your employees happy and productive. See the recording of the webinar: http://bit.ly/2gjJg3o Get all the free bonuses and extra tips: http://bit.ly/2g7Q3xM Content by Officevibe, the simplest tool for a greater workplace.

28 Pitching Essentials

Michael Parker

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

Pitching Ideas: How to sell your ideas to others

Jeroen van Geel

Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

Things That Don't Matter in Your Presentation!

Ayman Sadiq

We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!

The Future of Everything

Charbel Zeaiter

What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony? Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology. Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.

Creative Traction Methodology - For Early Stage Startups

Tommaso Di Bartolo

The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.

Some tips on selling from Ogilvy

OgilvyOne Worldwide

How to Successfully Run a Remote Team

Weekdone.com

Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage. And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy. The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.

5 Steps To A Smart Compensation Plan

BambooHR

The document outlines 5 steps to developing a smart compensation plan: 1) gain executive support by emphasizing compensation's impact on retention and the bottom line, 2) define your compensation strategy by determining goals and market, 3) develop a market-based pay structure using appropriate job evaluation and market data, 4) build pay ranges by identifying differentials, pay grades, and guidelines for movement, and 5) implement a total rewards plan by finalizing all compensation elements, budgets, outliers, and empowering managers. Following these steps can help attract and retain top talent through a compensation plan aligned with business needs.

The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

Mattermark

There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google. What’s more, there are tons of industry influencers who, on a regular basis, share their views on everything from content marketing and sales, to pricing and customer success. It’s a noisy conversation, and for many, a confusing one. So, how do you make sense of it all? By focusing on the sales and marketing efforts that actually produce results, not flash-in-the-pan engagement. But finding those results is a little challenging. That’s why we decided to put together our latest report with Drift.com, The State of Sales and Marketing at the 50 Fastest-Growing B2B Companies. Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S. and evaluate their marketing activities to understand which practices really moved the needle. In order to make the qualitative portion of our research more tangible, we evaluated each company on the list in light of how they approached content, customer communication, path to purchase, and pricing. What we and the team at Drift.com discovered was surprising, to say the least.

50 Essential Content Marketing Hacks (Content Marketing World)

Heinz Marketing Inc

This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.

Go Big on Community Management!

Gary Vaynerchuk

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28 Pitching Essentials

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The Future of Everything

Creative Traction Methodology - For Early Stage Startups

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Apple's next press event happens on Monday, March 21 at the company's campus in Cupertino, California. We've already talked about what to expect, in our PPT but to recap: Apple is expected to announce a new 4-inch iPhone that combines the size of the iPhone 5S with features from the iPhone 6 and 6S. It will also supposedly be upgrading the 9.7-inch iPad, giving it updated internals, a Smart Connector, and Apple Pencil support imported from the iPad Pro. The Apple Watch may get some love in the form of new band colors and combinations, but rumors say not to expect a full hardware refresh just yet.

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The battle for attention

Newsworks

This document summarizes the key findings of a study conducted by Newsworks and PwC on attention to different media types. The study found that traditional print and broadcast media receive more focused attention from consumers compared to digital media. Specifically, newspaper readers were more likely to regularly set time aside for newspapers, feel personally connected to them, and trust their content more than most other media. The sustained attention received made newspaper readers more likely to discuss issues they read about and be influenced regarding purchases. Overall, the study showed that traditional media with higher attention levels can have a more powerful impact on consumers than digital media with less focused attention.

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Este documento proporciona orientación sobre la gestión de redes sociales y ecosistemas digitales. Cubre temas como la voz de marca, estrategia de contenidos, planificación, herramientas de monitoreo, generación de engagement, anuncios de Facebook y métricas de ROI. Incluye ejemplos y enlaces de videos instructivos sobre la creación de cuentas, pauta de anuncios y métricas clave para medir el éxito de las campañas.

Branding en ecu construcción de marcas

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Este documento describe el proceso de construcción de marcas exitosas y las estrategias de branding. El objetivo es identificar este proceso y elaborar un manual que detalle los pasos para lograr una marca exitosa en Ecuador. Explica que una marca exitosa se construye a través de 5 pasos: 1) nombre y logotipo, 2) construcción de la marca, 3) posicionamiento, 4) estrategias de branding, y 5) publicidad. Concluye que siguiendo este proceso, las marcas ecuatorianas tienen potencial para ser exitosas.

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Transformación digital y ecosistema de Hootsuite #LatamDigital Bogota 2017

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Este documento describe la transformación digital acelerada por las redes sociales y la necesidad de que las empresas las integren en sus procesos y unidades de negocio. Explica que Hootsuite es una plataforma líder con más de 15 millones de usuarios que ofrece soluciones como publicación e interacción social, escucha social, análisis sociales, publicidad social y gestión de cumplimiento. Finalmente, presenta su mapa de soluciones estándar y avanzadas que incluyen integraciones con otras herramientas.

Redes Sociales para Emprendedores, Conectando con el éxito

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Anatomía de un Ecosistema Digital

liion hybrid marketing

¿Quieres saber qué es un Ecosistema Digital? Aprende lo primordial para fortalecer tus estrategias de Marketing Digital. Un ecosistema digital es un ambiente de plataformas digitales que juntas logran un sólo propósito: Generar tráfico calificado, convertir visitas a leads, calificar leads, consentir a los prospectos y generar venta. Nada más y nada menos. Sirve a las marcas para posicionarse y controlar todos los aspectos de su mensaje a través de la vida de su cliente. WEB SITE: UN SER DIGITAL. El sitio web tiene que ser el eje rector de todas las estrategias digitales, es el ser viviente que necesita mantenimiento, vida y corazón. Todo culmina aquí. Branding: El brand strategy, como el cerebro, es el que define la voz de la marca, es el intelecto del ecosistema y parte fundamental para llevar el mensaje a través de todos sus canales. Redes sociales: Lo que respira el ecosistema y lo que escucha. Los perfiles, los mensajes, lo que se dice de la marca y del nicho. SEM, SMM, SEO: La inversión inteligente en medios digitales, tanto Redes Sociales como en buscadores, y el contenido optimizado son los que permiten al sistema no quedar estático y tomar pasos definidos para crecer. Métrica: La visión de tu activo digital. Un panorama para los diferentes indicadores o KPIs. Decide el rumbo de tus estrategias con una visión clara. Vital para tu marketing digital. Conversión: Email, Contact Forms y Lead Nurturing y Landing Pages; capta, abraza, consciente y educa a las personas que visiten tu sitio. Blog: El corazón de tu marca, tanto vital como emocional. Contenido con perpetuidad en los motores de búsqueda y lo que mantiene vivo al ecosistema.

Fomento cultura emprendedora y Redes Sociales

Alfredo Vela Zancada

El documento habla sobre el fomento de la cultura emprendedora y el uso de redes sociales. Explica los objetivos de conocer las posibilidades del autoempleo, fomentar la cultura emprendedora y conocer las posibilidades que ofrecen las redes sociales a los emprendedores. También describe brevemente las aplicaciones de las redes sociales para los emprendedores, incluyendo la gestión de contactos, difusión de contenidos y búsqueda de clientes/proveedores.

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Este documento resume las principales ideas sobre el cambio social y tecnológico hacia una sociedad híbrida mediada por las redes e Internet. Se discute cómo las redes sociales, la cultura y la apropiación social de la tecnología están transformando la sociedad de manera profunda y a múltiples niveles, incluyendo los cambios individuales, sociales y materiales. También se analizan ejemplos de innovación social digital y nuevas formas de colaboración abierta en ciencia, educación y otros campos.

Verónica Figarella: Ecosistema Digital y Construcción de Marca - DIGITALDAY

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Este documento discute cómo las marcas pueden construir su marca en el ecosistema digital. Primero, las marcas deben entender en qué etapa de evolución digital se encuentra su público objetivo y cuál es el problema que su producto soluciona. Luego, deben comprender el papel que juegan los diferentes elementos del ecosistema como las redes sociales y los motores de búsqueda en la vida de los consumidores y en su decisión de compra. Finalmente, las marcas deben definir sus objetivos digitales y de negocio para medir el

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Jus Agency - Expert Marketing Team for Business Growth Welcome to Jus Agency, your top-rated expert marketing team. We specialize in comprehensive marketing solutions to help businesses launch, expand, and scale. Our services include strategic marketing, Fractional CMO services, expert team hires, Google Ads management, and more. Visit www.jusmarketing.co for detailed information. Comprehensive Marketing Services About Jus Agency Jus Agency, founded by Julia Ager in 2019, is a leading marketing agency with over 12 years of global advertising experience. We manage annual marketing budgets ranging from $30,000 to $1,000,000+, providing expert marketing solutions to diverse sectors including tech, healthcare, ecommerce, and more. Marketing Strategy and Execution Our JusX Strategy Framework delivers impactful marketing strategies tailored to your business needs. We conduct in-depth market research, competitor analysis, and develop customized marketing plans to ensure maximum ROI. Our strategies cover brand messaging, online presence, lead generation, social media marketing, and email marketing. Fractional CMO and Expert Marketing Managers Experience unparalleled marketing leadership with our Fractional CMO service. Our expert marketing managers bring over 50 years of combined international marketing experience to your business. Services include strategic planning, team building, and implementation of advanced systems and processes to streamline operations and boost efficiency. Google Ads Management Maximize your online visibility with our Google Ads services. Our certified team conducts extensive keyword research, creates compelling ad copy, manages campaign bids, and provides custom weekly and monthly reporting. We optimize your campaigns daily to ensure the highest ROI. Client Success Stories Explore our portfolio to see the success stories of our clients across various sectors: Tech: Comprehensive marketing strategies, SEO, content creation, and social media management. Healthcare: Web development, email marketing, clinic branding, and digital billboards. Ecommerce: Website management, corporate branding, email campaigns, and ad management. Service Ad Agencies: Launch strategies for platforms like Workplace by Facebook, event management, and content creation. Personal Branding: Social media marketing, B2B lead generation, and corporate speaking engagements. Results-Driven Approach At Jus Agency, we deliver tangible results. Our clients have seen significant increases in sales revenue, conversion rates, staff engagement, and partnership opportunities. We provide flexible retainer support to meet your evolving business needs. Contact Us For expert marketing services that drive business growth, contact Jus Agency today. Visit www.jusagency.com for more information and to access a wealth of free marketing resources. Reach out to julia@jusagency.com for tailored marketing solutions that elevate your business.

mike waizman marketing portfolio projects 2024

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The portfolio document summarizes multiple projects from 2024, including a Facebook campaign that gained 39,362 new page subscribers. It also provides details on several advertising campaigns run on different platforms and projects, including their budgets, reach, clicks, and results. The largest campaign was for the Russian site Fishki.net, which gained over 140 million views per month during the campaign.

Ather Energy Brand & Customer Analysis and Research

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🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀 I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies. 📊 Project Contributors: @Deepyanti Maskara - Social Media Marketing Expert @Siddhesh Kondaskar @Sudip Ghimire @Leah CX Key Highlights of Our Analysis: 🔍 Buyer Persona & Customer Journey In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience. 💡 Brand Analysis We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty. 🔄 Customer Engagement Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention. Key Takeaways: Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty. Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies. Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers. I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy. Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies! #BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement

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SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing the content, structure, and technical aspects of a site to make it more attractive to search engines. The goal is to rank higher in search results, which can drive more traffic to your site. There are several factors why your business needs SEO. Higher visibility in search results means more potential customers can find your business. In today’s digital world, people rely heavily on search engines to find information, products, and services. If your website doesn’t appear in the top results, you’re missing out on valuable traffic and potential sales. The benefits of SEO are numerous. It can increase website traffic, improve brand awareness, and generate leads and sales. SEO also builds trust and credibility with your audience. Unlike paid advertising, the effects of good SEO are long-lasting and provide ongoing returns. At Search Markup, we provide the best SEO services with proven results. Our team of experts uses the latest techniques and tools to ensure your website ranks high in search results. We focus on delivering quality traffic to your site, helping your business grow. With our simple and effective approach, achieving top rankings is easier than ever.

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Ellerton & Co. Credential Deck - July 2024.pdf

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Ellerton & Co.is a bespoke public relations and integrated marketing communications agency in Southeast Asia that drives brand advocacy, reputation building and customer engagement for companies. Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture. Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events. We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand. Visit our website: https://ellerton.co/

Customer relationship management and supply chain management

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Key Topics Covered: Customer Relationships: Importance of building and maintaining strong brand-customer relationships. Strategies for enhancing customer loyalty and engagement: Excellent customer service. Customer events and community-building activities. Discounts and bonuses for repeat customers. Active social media engagement. Publicly thanking customers. Celebrating customer milestones. Rewards for word-of-mouth active customers. Referral programs. Customization options. Supply Chain Management (SCM): Overview of SCM and its significance in business. Process of managing the flow of goods and services: From raw materials to final products. Ensuring efficient delivery to the ultimate customer. Challenges in Marketing: Competition: Strategies to address competition including differentiation, CRM, and competitive analysis. Technology: Leveraging marketing automation, data analytics, digital channels, and cybersecurity measures. Globalization: Adapting to cultural differences, regulatory challenges, logistical complexities, and currency fluctuations. Social Responsibility: Implementing CSR initiatives, sustainable practices, and transparent reporting. Case Study: Reliance Jio How Reliance Jio disrupted the Indian telecom market with innovative marketing strategies. Impact of disruptive pricing, affordable data plans, and strategic partnerships on the market.

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Slide 1: Title Slide - Title: SEM: Boost Your Business with Search Engine Marketing Strategies Slide 2: Introduction - With the rise of digitalization, marketing has evolved from billboards and newspapers to social media and the internet. - This shift has given birth to Search Engine Marketing (SEM). --- Slide 3: What is SEM? - SEM increases your online visibility through paid methods. - Considered as paid search marketing, brands pay to appear in search results. --- Slide 4: Importance of Keywords - Keywords play a crucial role in SEM. - Brands use selected keywords to ensure their content appears at the top of search results. --- Slide 5: SEM Platforms - - Top SEM platforms include Google, Bing, Yahoo, Baidu, YouTube, Yandex, and DuckDuckGo. - Google is the most commonly used search engine. --- Slide 6: Why is SEM Important? - - Increased profit: Effective use of SEM can double your investment. - Conversion-centric approach: High conversion rates through targeted ads. - Increased brand awareness: Ads ensure your brand name and logo are seen. --- Slide 7: Benefits of SEM - - Reach potential customers quickly. - Gain real-time data and detailed reports. - Quick results and increased ROI. --- Slide 8: SEM Strategies - - Understand your target customers and reach. - Create a user-friendly website. - Use relevant keywords and regularly update content. --- Slide 9: SEM Tools - - Use tools like Supermetrics, Shape, SEMrush, and HubSpot to enhance your SEM strategy. --- Slide 10: Conclusion - - SEM helps boost your brand's online presence and engagement. - It’s an essential tool in today’s digital marketing landscape. Join our free Hindi Webinar on digital marketing: https://liveclass.digitalsamaaj.com

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Boost Your Business Sales with the Power of AI & SEO

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Boost Your Business Sales with the Power of AI & SEO In the rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is essential for businesses aiming to boost sales. Combining these two powerful tools can drive more traffic to your website, increase conversions, and elevate your overall marketing strategy. The Role of AI in SEO Artificial Intelligence involves using advanced algorithms and machine learning to analyze data and automate processes that typically require human intelligence. In SEO, AI can enhance various aspects: Keyword Research: AI tools analyze vast amounts of data to identify high-performing keywords and trends. This helps you target the right keywords, ensuring your content ranks higher on search engines. Content Optimization: AI can generate content ideas based on user preferences and trending topics. This ensures your content is relevant, engaging, and optimized for search engines, improving your site’s visibility. User Experience: AI analyzes user behavior to provide insights on improving site navigation, loading speed, and overall user experience, all of which are critical factors for SEO. Voice Search Optimization: With the rise of voice-activated devices, optimizing for voice search is crucial. AI helps understand natural language patterns, ensuring your content is voice search-friendly. Implementing AI and SEO Strategies To effectively leverage AI and SEO, follow these steps: Invest in AI Tools: Utilize AI-powered tools for keyword research, content creation, and data analysis. Tools like SEMrush, Ahrefs, and HubSpot offer AI features to enhance your SEO efforts. Focus on Quality Content: Create high-quality, relevant content that addresses your audience’s needs. Use AI insights to identify trending topics and optimize your content for SEO. Optimize for Mobile and Voice Search: Ensure your website is mobile-friendly and optimized for voice search. Mobile and voice search are becoming increasingly popular, and optimizing for these can boost your SEO rankings. Monitor and Adjust: Regularly monitor your AI and SEO performance using analytics tools. Adjust your strategies based on data insights to continuously improve your results. Conclusion Combining AI and SEO is a game-changer for businesses looking to boost their sales. By leveraging AI’s data-driven insights and SEO’s visibility enhancement, you can attract more targeted traffic, provide personalized experiences, and ultimately increase your conversions. Start implementing AI and SEO strategies today and watch your business sales soar!

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Australian Digital Marketing Landscape 2016

1. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. DIGITAL LANDSCAPE. AUSTRALIAN

2. AUSTRALIAN DEMOGRAPHIC 2

3. The average Australian spends a whopping 10 hours and 24 minutes on internet enabled devices every day! 3SPSPITFIRE / THE DIGITAL AGENCY

4. 89% of the population own a smart phone and 62% have access to a tablet. 4SPITFIRE / THE DIGITAL AGENCY •  90% use it to search for information •  78% use it for product information •  41% have made a purchase on their smartphone

5. The average Australian household has 2 laptops, 2 smartphones and 2 tablets. 5SPITFIRE / THE DIGITAL AGENCY

6. 85% of television viewers are using a second screen (browsing the internet) at the same time as watching tv. 6SPITFIRE / THE DIGITAL AGENCY

7. Internet Usage by Age SPITFIRE / THE DIGITAL AGENCY 7

8. AUSTRALIAN ONLINE AD SPEND 8

9. 65% of Australians reach for their mobile within 30 minutes of waking up. 9SPITFIRE / THE DIGITAL AGENCY 81% of 18 – 24 year olds reach for it within 5 minutes.

10. Australia’s online advertising spend increased 19.8% and outgrew traditional media channels in 2014. 10SPITFIRE / THE DIGITAL AGENCY

11. Advertising Forecast 2015 - 2019 SPITFIRE / THE DIGITAL AGENCY 11

12. By 2019, 50c of every advertising dollar will go online. 12SPITFIRE / THE DIGITAL AGENCY

13. Australian online advertising generated $5.642 billion in revenue in the last 12 months. 13SPITFIRE / THE DIGITAL AGENCY Online adver=sing is expected to become an $11b industry by 2019.

14. Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 11% 14SPITFIRE / THE DIGITAL AGENCY

15. SOCIAL DEMOGRAPHIC 15

16. Over 14 million Australians are on Facebook. 16SPITFIRE / THE DIGITAL AGENCY The average Australian spends 1.7 hours on Facebook every day.

17. Social demographic SPITFIRE / THE DIGITAL AGENCY 17 14,000,000 13,900,000 5,700,000 5,000,000 3,700,000 2,800,000 2,000,000 Facebook YouTube Wordpress Instagram LinkedIn TwiOer Snapchat Users by Pla+orm Users

18. 35% of Australians who discover a company or product on Facebook will share it with their friends. 18SPITFIRE / THE DIGITAL AGENCY The average number of Facebook friends is 338.

19. SPITFIRE / THE DIGITAL AGENCY 19 Top 5 industries for Facebook users

20. That means nearly every Australian on Facebook ‘likes’ and ‘follows’ an FMCG brand! 20SPITFIRE / THE DIGITAL AGENCY

21. Top Facebook Pages by Fans SPITFIRE / THE DIGITAL AGENCY 21

22. SPITFIRE - The Digital Agency 22

23. SPITFIRE - The Digital Agency 23 WELCOME TO SPITFIRE. Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz THE DIGITAL AGENCY.

24. SPITFIRE - The Digital Agency 24 OUR MISSION. Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. KEY FACTS •  Full service agency offering •  Independently owned and operated •  Partners work in the business •  A dedicated team of highly skilled professionals •  Flat management structure •  Strategically driven •  Digitally led •  Creatively inspired

25. SPITFIRE - The Digital Agency 25 Digitally health strategy unites our entire team. Drawing on decades of experience our strategic approach helps to grow your brand and revenue. STRATEGY DRIVEN We believe that great ideas are the heart and soul of all successful health campaigns. At Spitfire Triage we focus on finding creative solutions that work for your business. CREATIVELY INSPIRED We have a proven track record of assisting our clients to achieve and exceed their business, growth and revenue goals. RESULTS FOCUSSED Our philosophy is to work collaboratively alongside our clients to help them navigate through their business and marketing strategies and plans. We want to be regarded as an extension of your marketing team, and a true partner. PARTNER APPROACH

26. SPITFIRE - The Digital Agency 26 CLIENTS.

27. SPITFIRE - The Digital Agency 27

28. Colin Proebstel CLIENT SERVICE DIRECTOR AND FOUNDER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND FOUNDER M 64 21 874 333 johnm@spitfire.co.nz 28 Spitﬁre* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz

Australian Digital Marketing Landscape 2016

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