Mobile-First SEO - The Marketers Edition #3XEDigital
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How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
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Mobile-First SEO - The Marketers Edition #3XEDigital
- 1. Mobile-First SEO #mobilefirstseo at #3xedigital by @aleyda from @orainti The Marketers Edition
- 2. I’m Aleyda Solis #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 3. ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO BITLY.COM/LIBROSEOALEYDA I PublishI Share #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
- 4. I Blog I Speak I’m Featured #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
- 5. I help companies to connect with them #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 6. Search is now mostly mobile driven #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/report-nearly-60- percent-searches-now-mobile-devices-255025
- 7. And will also become mobile-based with the upcoming Google Mobile-First Index #mobilefirstseo at #3xedigital by @aleyda from @orainti https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html http://searchengineland.com/google-begins-experimenting- mobile-first-index-hopes-expand-upcoming-months-262527
- 8. Ranking signals will come from your mobile Web presence and not Desktop #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751
- 9. And at some point Google will switch to a Mobile-Only Index #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751
- 10. Mobile can already provide these visibility & traffic results #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 11. This Revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 12. However most Websites have an issue converting with it #mobilefirstseo at #3xedigital by @aleyda from @orainti http://www.monetate.com/blog/ ecommerce-benchmarks-q4-2016
- 13. Due to clear challenges with Mobile Optimization #mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.thinkwithgoogle.com/articles/three-ways- mobile-is-changing-canadians-expectations.html
- 14. I bet this is not a surprise ;) #mobilefirstseo at #3xedigital by @aleyda from @orainti https://twitter.com/Oatmeal/ status/810905426132799488
- 15. It happens in Ireland too #mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.consumerbarometer.com/
- 16. Let’s fix this with a Mobile-First SEO Process #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 17. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
- 18. Which queries are your visitors using to search for your top services on mobile? #mobilefirstseo at #3xedigital by @aleyda from @orainti Google Search Console
- 19. How do these differentiate from the ones searched from desktop devices? #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 20. Are you already effectively targeting them with your content? #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 21. #mobilefirstseo at #3xedigital by @aleyda from @orainti SimilarWeb Verify your competitors mobile traffic & organic search share
- 22. Are the same mobile queries bringing visibility to them? #mobilefirstseo at #3xedigital by @aleyda from @orainti Sistrix
- 23. Compare to identify opportunities #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 24. Expand them taking conversational queries into consideration #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/google-reveals-20- percent-queries-voice-queries-249917
- 25. For product inspiration & comparison, discovering brands, looking for opinions… #mobilefirstseo at #3xedigital by @aleyda from @orainti KWFinder
- 26. #mobilefirstseo at #3xedigital by @aleyda from @orainti Look for intent, context & immediacy http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/
- 27. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
- 28. #mobilefirstseo at #3xedigital by @aleyda from @orainti It’s critical to have a Mobile Web version. There are 3 main alternatives. https://developers.google.com/ webmasters/mobile-sites/mobile-seo/ Responsive Web Design Dynamic Serving Independent Mobile Site
- 29. #mobilefirstseo at #3xedigital by @aleyda from @orainti The 3 have do’s & dont’s Responsive Web Design Dynamic Serving Independent Mobile Site Don’t block images, css & js resources. Include the Vary: User-Agent HTTP header Identify & serve the relevant Web version to the right user agent Implement Rel alternate & canonical Tags between mobile & desktop URLs. Implement 301-redirects between mobile & desktop to refer the user agent to the relevant Web version
- 30. #mobilefirstseo at #3xedigital by @aleyda from @orainti Also pros & cons! Choose based on the identified audience behavior, business & tech requirements https://www.thinkwithgoogle.com/articles/ building-websites-multi-screen-consumer.html
- 31. #mobilefirstseo at #3xedigital by @aleyda from @orainti This configuration doesn’t need to change with the mobile first index too https://developers.google.com/ webmasters/mobile-sites/mobile-seo/
- 32. #mobilefirstseo at #3xedigital by @aleyda from @orainti Aren’t you sure that yours is really mobile friendly? http://searchengineland.com/faq-google- mobile-first-index-262751
- 33. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify for yourself by using Chrome’s DevTools Device Mode bit.ly/chromedevicemode
- 34. #mobilefirstseo at #3xedigital by @aleyda from @orainti Look also for already identified issues in the GSC Mobile Usability report
- 35. #mobilefirstseo at #3xedigital by @aleyda from @orainti Double check for problems with Google’s Mobile-Friendly Test https://search.google.com/ search-console/mobile-friendly
- 36. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be mindful of blocked resources issues & false-positives on optimization status too
- 37. #mobilefirstseo at #3xedigital by @aleyda from @orainti Simulate Googlebot for Smartphones and crawl your site w/ JS rendering Screaming Frog
- 38. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify if the mobile crawler sees the same than a user when accessing your site pages
- 39. #mobilefirstseo at #3xedigital by @aleyda from @orainti See if there are blocked pages or resources that need to be accessed
- 40. #mobilefirstseo at #3xedigital by @aleyda from @orainti Check if there are faulty redirects, canonicalization issues & errors to fix
- 41. #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/google-says-page-speed-ranking-factor- use-mobile-page-speed-mobile-sites-upcoming-months-250874 It’s also critical to make sure your mobile site version loads really fast
- 42. #mobilefirstseo at #3xedigital by @aleyda from @orainti Identify the load times of your top pages directly in Google Analytics
- 43. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use Chrome’s DevTools Network & Audits to emulate & see the resources are causing the delay
- 44. #mobilefirstseo at #3xedigital by @aleyda from @orainti Double-Verify and prioritize with Google’s PageSpeed Insights Tool https://developers.google.com/ speed/pagespeed/insights/
- 45. What about implementing AMP to improve your speed issues? #mobilefirstseo at #3xedigital by @aleyda from @orainti searchengineland.com/amp-top- stories-now-live-243314
- 46. #mobilefirstseo at #3xedigital by @aleyda from @orainti Mobile Responsive Non-AMP Mobile AMP To deliver a faster & safer Mobile Web experience, even if you already have a mobile Web version
- 47. #mobilefirstseo at #3xedigital by @aleyda from @orainti It’s now a requirement to be included in the news carousel and can provide extra visibility AMP article rich results Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results A basic, non-graphical search result pointing to the AMP page.
- 48. #mobilefirstseo at #3xedigital by @aleyda from @orainti The additional organic search visibility & traffic can be impressive
- 49. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be careful showing what can be a over-simplified mobile AMP experience when using plugins though Mobile Responsive Non-AMP Mobile AMP <>
- 50. #mobilefirstseo at #3xedigital by @aleyda from @orainti This can end-up boosting visibility but lowering your engagement
- 51. #mobilefirstseo at #3xedigital by @aleyda from @orainti Mobile Non-AMP Mobile AMP = The goal is to provide the most consistent user experience through your “extended” AMP pages
- 52. #mobilefirstseo at #3xedigital by @aleyda from @orainti Usually when you’re in one of these scenarios You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalize AMP to have a similar UX & functionality than your current site You ideally don’t have an independent mobile version
- 53. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify that your content type & functionality are AMP supported https://www.ampproject.org/ es/roadmap/ https://www.ampproject.org/ docs/reference/components
- 54. #mobilefirstseo at #3xedigital by @aleyda from @orainti Follow OnPage’s AMP Checklist for a correct implementation https://en.onpage.org/ knowledge-base/tutorials/amp/
- 55. #mobilefirstseo at #3xedigital by @aleyda from @orainti If you use a CMS like Wordpress, use existing plugins to facilitate the configuration https://wordpress.org/ plugins-wp/amp/ https://wordpress.org/plugins- wp/glue-for-yoast-seo-amp/
- 56. #mobilefirstseo at #3xedigital by @aleyda from @orainti Monitor potential errors in the GSC AMP Report
- 57. #mobilefirstseo at #3xedigital by @aleyda from @orainti Prioritize to fix “critical” issues affecting most & more important pages
- 58. #mobilefirstseo at #3xedigital by @aleyda from @orainti It can be a rollercoaster, although one with a positive trend if critical errors are handled
- 59. #mobilefirstseo at #3xedigital by @aleyda from @orainti Boosting your mobile search visibility
- 60. #mobilefirstseo at #3xedigital by @aleyda from @orainti Check out my AMP presentation for more tools, examples & scenarios http://www.slideshare.net/aleydasolis/ setting-amp-for-success-at-digitalolympus
- 61. #mobilefirstseo at #3xedigital by @aleyda from @orainti Your Mobile content should be optimized too http://searchengineland.com/faq- google-mobile-first-index-262751
- 62. #mobilefirstseo at #3xedigital by @aleyda from @orainti https://webmasters.googleblog.com/2016/08/ helping-users-easily-access-content-on.html It’s critical to facilitate its access avoiding interstitials & pop-ups
- 63. #mobilefirstseo at #3xedigital by @aleyda from @orainti Don’t do this
- 64. #mobilefirstseo at #3xedigital by @aleyda from @orainti You can use app banners instead https://developer.android.com/ distribute/users/banners.html
- 65. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use GSC to check how Google render your key pages content on both mobile & desktop Desktop Mobile
- 66. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify if your mobile crawled content is also correctly rendered
- 67. #mobilefirstseo at #3xedigital by @aleyda from @orainti If there are empty, non-relevant, duplicated key content elements
- 68. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be mindful of adding the relevant structured data to markup your mobile content http://www.thesempost.com/details-googles- mobile-first-indexing-change/#Structured_Data
- 69. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use Schema.org with Json-LD to specify the meaning of the supported information https://developers.google.com/search/ docs/guides/mark-up-content
- 70. #mobilefirstseo at #3xedigital by @aleyda from @orainti We can additionally obtain extra visibility in mobile SERPs with Rich Snippets & Cards
- 71. #mobilefirstseo at #3xedigital by @aleyda from @orainti Identify more opportunities to generate featured snippets by analyzing your competitors semrush
- 72. #mobilefirstseo at #3xedigital by @aleyda from @orainti You can directly test their implementation using the Structured Data Testing Tool
- 73. #mobilefirstseo at #3xedigital by @aleyda from @orainti As well as verify how they will look in mobile search results
- 74. #mobilefirstseo at #3xedigital by @aleyda from @orainti To make the most out of them and maximize your mobile search CTR
- 75. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
- 76. Identify which of the targeted queries are bringing you the highest rankings, traffic & revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti SEOmonitor
- 77. If the right pages are being ranked & attracting traffic & conversions for their relevant queries #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 78. Look for gaps between mobile & desktop ranked pages & queries to refine & expand #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 79. And always identify more mobile opportunities in an optimized environment to drive this growth :) #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 80. Thanks! Questions? #mobilefirstseo at #3xedigital by @aleyda from @orainti