The AI Rush

THE
ARTIFICIAL
INTELLIGENCE RUSHA comprehensive study of +270 fundraising
rounds in 2016 for AI & Data driven startups
Jean-Baptiste Dumont
@jbdumont
Partner
Léa Verdillon
@lverdillon
Associate
Eric Gossart
@egossart
Associate
21 rue auber, 75 009, Paris
contact@serenacapital.com
+33 1 77 37 30 30

@serenacapwww.serenacapital.com |
A LEADING INVESTOR IN
ARTIFICIAL
INTELLIGENCE
THE ARTIFICIAL INTELLIGENCE RUSH
80 M€ dedicated to AI and Big Data Startups
10+ investments in less than 2 years

Mobility Security Retail
Analytics
Construction FintechHealthtech
In our portfolio…
All sectors are impacted by data and Artificial Intelligence:
vertically and horizontally
DATA IS
EVERYWHERE

THE ARTIFICIAL
INTELLIGENCE RUSH
KEY FINDINGS
THE INTELLIGENCE ARTIFICIAL RUSH

271
2014 2015 2016
$611M
$583M $774M
AI & DATA
*STARTUPS FUNDED*
3,7 $ million
*RAISED ON AVERAGE*
Excluding undisclosed rounds
EUROPEAN
SNAPSHOT
TOTAL FUNDRAISING IN EUROPE NUMBER OF FUNDRAINSING ROUNDS IN EUROPE
NUMBER OF STARTUPS FUNDED AVERAGE ROUND SIZE OF STARTUPS FUNDED
71 83
271
2014 2015 2016
+280% OF STARTUPS FINANCED BETWEEN
2014 AND 2016

FUNDRAISING IS
BOOMING
European Snapshot – Number of
startups
26
19
7
11
108
38 37 38
UK France Nordics Germany
2015 2016
NUMBER OF STARTUPS HAVING RAISED FUNDS GREW
BY 230% BETWEEN 2015 AND 2016

$176m
$70m
$94m $84m
$388m
$118m
$93m $91m
UK France Nordics Germany
2015 2016
FUNDRAISING IS
BOOMING
European Snapshot – Amount
invested ($m)
FRANCE AND UK LEAD THE
GAME

LATE STAGE
STARTUPS EMERGED
IN THE UK
IN THE UK, HALF OF INVESTMENTS MADE ARE IN
GROWTH STAGE STARTUPS ($m)
$64M
$54M
$40M
$30M
$188M
70
94 84
88
118
93 91
France Nordics Germany
2015 2016

2014 2015 2016
$ 0 - 1 M 2 5 18
$ >1 - 5 M 5 10 16
$ >5 - 10 M 5 1 6
$ >10 - 20 M 5 2
>$ 20 M 2
Total 17 20 40
2014 2015 2016
$ 0 - 1 M 2 1 13
$ >1 - 5 M 3 3 13
$ >5 - 10 M 4 4
$ >10 - 20 M 3 2
>$ 20 M 2
Total 11 7 32
#Nordics #Rest of Europe
2014 2015 2016
$ 0 - 1 M 1 12
$ >1 - 5 M 5 6 8
$ >5 - 10 M 2 2 3
$ >10 - 20 M 2 2
>$ 20 M 3 1
Total 11 11 25
2014 2015 2016
$ 0 - 1 M 3 4 12
$ >1 - 5 M 5 12 17
$ >5 - 10 M 1 6
$ >10 - 20 M 1
>$ 20 M 2
Total 9 19 35
2014 2015 2016
$ 0 - 1 M 5 3 39
$ >1 - 5 M 11 14 24
$ >5 - 10 M 5 2 11
$ >10 - 20 M 4 2
>$ 20 M 2 3 4
Total 23 26 80
#France#United Kingdom #Germany
EARLY STAGE
INVESTMENTS
BOOMED
A MASSIVE TREND IN EVERY COUNTRY
STUDIED
*Excluding undisclosed rounds

EARLY STAGE
INVESTMENTS
BOOMED
$215M INVESTED IN 170 EARLY STAGE
STARTUPS
13
29
16
6 7
13
45
6
11
8
93
77
9
23
7
€ 0-1 M € 1-5 M € 5-10 M € 10-20 M > € 20 M
2014 2015 2016
6
72
111
79
347
6
123
44
169
283
36
178
137
162
261
€ 0-1 M € 1-5 M € 5-10 M € 10-20 M > € 20 M
2014 2015 2016
NUMBER OF INVESTMENTS PER ROUND SIZE TOTAL AMOUNT PER ROUND SIZE

18
41
66
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
AI IS COMING
2014 2015 2016
First European Data & AI
fund - 80M€ fund
Numberofstartupsfundedsince2014
Number of startups funded (cum. Since 2014)
Supporting layer
Investments > 5m€
France - Panorama
@serenacapwww.serenacapital.com | THE ARTIFICIAL INTELLIGENCE RUSH

36%
Customer Insights
19
AdTech
Sales & Marketing
Horizontal Software
E-Commerce
Health
17
10
10
10
9
In 2014 – 2015 – Number of
funded startups in Europe
MAIN FOCUS
IN 2014 AND 2015, THE FOCUS OF DATA AND
AI WAS ON MARKETING

AI Tech (*)
30
Sales & Marketing
Health
Analytics
Customer Insights
Fintech
28
27
22
19
20
31%
*AI technologies include all technologies using NLP, Speech and Voice recognition.
In 2016 – Number of funded
startups in Europe
MAIN FOCUS
IN 2016, THE REAL WORLD
STARTED TO GET AI-IFIED

HEALTH AGRICULTURE RETAILENVIRONMENT
$68M $22M $9M$21M
$120M INVESTED IN NON TECH RELATED SECTORS IN 2016
AI-IFICATION OF THE
REAL WORLD

Funding in $m
AI-IFICATION OF THE
REAL WORLD
Real world

Hello, what
can I help
you with?
AI UNLEASHES
PRODUCTIVITY &
FOSTERS NEW
SERVICES
#Industry: Automated visual inspection
#Customer service:
Automated answers
#Health: Automated sport
and nutrition coaching
#Transportation: Local delivery
by autonomous vehicles
#Human Resources:
Automated headhunting
…With access to new data and thanks to interpretation
capabilities, AI is much more than replacing humans with
robots.
Less than 5% of
startups are replacing
human jobs
#Finance: Algorithmic
investment strategy

THE ARTIFICIAL
INTELLIGENCE RUSH
APPENDIX

OUR
METHODOLOGY
WE ANALYZED 2800+ FUNDRAISING ROUNDS WHICH OCCURED IN 2016 IN EUROPE
WE IDENTIFIED 271 DATA AND ARTIFICIAL INTELLIGENCE STARTUPS
WE THEN CLASSIFIED THEM IN OUR DATA CHAIN ACCORDING TO 5 ATTRIBUTES
Collection Interpretation
Actionnable Data
Storage Processing

Collection Interpretation Actionable data
Storage Processing
Digital
Layer
Physical
Layer
THE DATA CHAIN
Last year, we introduced the “data chain”, where
AI or Data Driven startups can be classified
according to 5 attributes

<DATA - AI STARTUPS/>
Sector Name Country Raised Amount ($k) Storage Processing Collection Interpretation Actionnable Data
Ad Tech Cablato UK $ 0 - 1 M • •
Ad Tech Ogury UK $ 10 - 20 M •
Ad Tech Realytics France $ 0 - 1 M • •
Ad Tech TVTY France undisclosed • • •
Agriculture 30MHz Nordics $ 0 - 1 M • •
Agriculture Birds.ai Nordics undisclosed • • •
Agriculture Connecterra Nordics $ 1 - 5 M • •
Agriculture Delair-Tech France $ 10 - 20 M • • •
Agriculture ec2ce easy to see Rest of Europe $ 0 - 1 M • • •
Agriculture Gamaya Rest of Europe $ 1 - 5 M • • •
Agriculture KisanHub UK $ 0 - 1 M •
AI Tech Aaron.ai Germany undisclosed • •
AI Tech Anyline Rest of Europe $ 1 - 5 M • • •
AI Tech AX-Semantics Germany undisclosed • •
AI Tech AYLIEN Rest of Europe $ 0 - 1 M • •
AI Tech Bloomsbury AI UK $ 0 - 1 M • •
AI Tech chatShopper Germany $ 0 - 1 M • •
AI Tech Chronocam France $ 10 - 20 M • •
AI Tech Codec UK undisclosed • •
AI Tech Cortical.io Rest of Europe $ 1 - 5 M • •
AI Tech Cyra UK $ 0 - 1 M • • •
AI Tech dixa Nordics $ 0 - 1 M • •
AI Tech e-bot7 Germany $ 0 - 1 M •
AI Tech Echobox UK $ 1 - 5 M • • •
AI Tech Emotech LTD UK $ 5 - 10 M • •
AI Tech Insightness Rest of Europe undisclosed • •

AI Tech Jam France $ 1 - 5 M •
AI Tech Julie Desk France $ 0 - 1 M •
AI Tech lewis.ai UK undisclosed •
AI Tech parlamind Germany $ 1 - 5 M •
AI Tech Recast.AI France $ 1 - 5 M • • •
AI Tech Rezatec UK $ 1 - 5 M • •
AI Tech SearchInk Germany $ 1 - 5 M • •
AI Tech Smartly.ai France $ 0 - 1 M • • •
AI Tech Terraloupe Germany $ 0 - 1 M • • •
AI Tech Trint UK undisclosed • • •
AI Tech Twenty Billion Neurons Germany $ 1 - 5 M • • •
AI Tech Unibap Nordics $ 1 - 5 M • • • •
AI Tech Visii UK undisclosed • •
AI Tech Zegami UK undisclosed • • •
Analytics 5Analytics Germany $ 0 - 1 M • • •
Analytics Ampliphae Ltd UK $ 1 - 5 M • •
Analytics Apperio UK $ 1 - 5 M • • •
Analytics AVUXI UK $ 0 - 1 M • •
Analytics Beatroot Music UK $ 0 - 1 M •
Analytics Black Swan Data UK $ 5 - 10 M • •
Analytics Blis UK >$ 20 M • • •
Analytics Cognitive Logic UK $ 1 - 5 M • •
Analytics Dataiku France $ 10 - 20 M • • • • •
Analytics Datumize Rest of Europe $ 1 - 5 M • • •
Analytics Essentia Analytics UK $ 0 - 1 M • •
Analytics Fabacus UK $ 1 - 5 M • •

Analytics Flock UK $ 0 - 1 M • •
Analytics Gluru UK undisclosed • • •
Analytics Inspirient Germany $ 0 - 1 M • •
Analytics Iris AI Rest of Europe $ 0 - 1 M • •
Analytics Media Distillery Nordics $ 0 - 1 M • •
Analytics Modcam Nordics $ 1 - 5 M • •
Analytics Movvo Rest of Europe $ 5 - 10 M • •
Analytics Peak UK $ 1 - 5 M • •
Analytics Signal Media Ltd UK $ 5 - 10 M • • •
Analytics Unomaly Nordics $ 5 - 10 M • • •
Automotive BestMile Rest of Europe $ 1 - 5 M • • • • •
Automotive Drust France $ 1 - 5 M • • •
Automotive Enerfy Nordics $ 1 - 5 M • •
Automotive German Autolabs Germany $ 1 - 5 M • • •
Automotive Machines With Vision UK $ 0 - 1 M • • •
Automotive Springworks AB Nordics $ 1 - 5 M •
Automotive ULU Nordics $ 1 - 5 M •
Automotive WayKonect France $ 1 - 5 M •
Blockchain Blockchainiz.io France $ 0 - 1 M •
Blockchain BlockVerify UK undisclosed • •
Blockchain Cashaa UK $ 0 - 1 M
Blockchain Coinify ApS Nordics $ 1 - 5 M •
Blockchain Credits UK $ 0 - 1 M
Blockchain Electron UK $ 0 - 1 M • • •
Blockchain Elliptic UK $ 1 - 5 M •
Blockchain FXCH Ltd. Rest of Europe undisclosed •

Blockchain MatchUpBox France $ 0 - 1 M •
Blockchain Stratis UK $ 0 - 1 M • •
Blockchain Stratumn France $ 0 - 1 M • • •
Blockchain VChain Technology UK $ 0 - 1 M • • •
Blockchain Verity.io UK undisclosed • • •
Customer Insight Behavox UK undisclosed •
Customer Insight Blurrt UK $ 0 - 1 M • •
Customer Insight CONCURED UK undisclosed • •
Customer insight Dictanova France $ 1 - 5 M • • •
Customer insight Digital Fineprint UK $ 0 - 1 M • •
Customer insight DigitalGenius UK $ 5 - 10 M • • •
Customer insight illumr UK undisclosed • •
Customer insight iotec UK $ 1 - 5 M • • •
Customer insight Keypla UK undisclosed • • •
Customer insight Linkfluence France $ 10 - 20 M • • •
Customer insight Now Interact Nordics $ 1 - 5 M •
Customer insight Presence Orb UK $ 0 - 1 M • • •
Customer insight Qubit UK >$ 20 M • • •
Customer insight Qumram Rest of Europe $ 1 - 5 M • •
Customer insight rais UK $ 0 - 1 M • • •
Customer insight Ravelin UK $ 1 - 5 M • • •
Customer insight Real Impact Analytics Rest of Europe $ 10 - 20 M • •
Customer insight Sépage France $ 0 - 1 M • • •
Customer insight Sensum UK $ 0 - 1 M • •
Cybersecurity Nozomi Networks Rest of Europe $ 5 - 10 M • •
Cybersecurity RepKnight UK undisclosed • •

Data distribution Cozy Cloud France $ 1 - 5 M • • •
Data distribution Dawex France $ 1 - 5 M • •
Data distribution Deckard A.I. Germany undisclosed • • •
Data distribution OpenDataSoft France $ 5 - 10 M • •
Data distribution PieSync Rest of Europe $ 1 - 5 M •
Database ArangoDB Germany $ 1 - 5 M • •
Database intelligent views Germany undisclosed • •
Database MariaDB Corporation Nordics $ 5 - 10 M •
e-Commerce Dream It Get IT LTD UK undisclosed • •
e-Commerce Fashwell AG Rest of Europe undisclosed •
e-Commerce WorkIT Software France $ 1 - 5 M •
EdTech CENTURY Tech UK $ 1 - 5 M • •
Energy Deepki France $ 1 - 5 M • • •
Energy Eliq Nordics $ 0 - 1 M •
Energy Energyworx Nordics $ 1 - 5 M • • •
Energy Watty Nordics $ 1 - 5 M • • •
Environment Enevo Nordics $ 10 - 20 M • • •
Environment Plume Labs France $ 1 - 5 M • • •
e-Sport DOJO Madness Germany $ 1 - 5 M •
e-Sport Pandascore France $ 0 - 1 M • • •
Fintech Aesthetic Integration Ltd UK $ 1 - 5 M • • •
Fintech Aire UK $ 1 - 5 M • • •
Fintech Almax Analytics UK undisclosed • • •
Fintech AQMETRICS Rest of Europe $ 1 - 5 M • • •
Fintech BrightFlag Rest of Europe $ 1 - 5 M • •
Fintech CityFALCON UK $ 0 - 1 M • •

Fintech Compensation2Go GmbH Germany $ 1 - 5 M • •
Fintech ComplyAdvantage UK $ 5 - 10 M • • •
Fintech CrediWire Nordics $ 0 - 1 M •
Fintech Crowdsurfer UK undisclosed •
Fintech Cunesoft GmbH Germany undisclosed • •
Fintech DUNFORCE Rest of Europe $ 0 - 1 M • • •
Fintech Financial Network Analytics UK $ 0 - 1 M • •
Fintech FintecSystems Germany undisclosed •
Fintech Fiskl Limited UK undisclosed • • •
Fintech Seratio UK $ 1 - 5 M • •
Fintech Tradeworks.io Nordics $ 0 - 1 M • •
Fintech Turnkey Lender Nordics $ 0 - 1 M • •
Fintech Walnut Algorithms France $ 0 - 1 M • •
Fintech WealthArc, Inc. Rest of Europe $ 1 - 5 M • • •
Health 1Drop Diagnostics Rest of Europe $ 0 - 1 M • •
Health Adjuvo Motion Nordics $ 0 - 1 M • •
Health Aifloo Nordics $ 1 - 5 M • •
Health Amiko Rest of Europe undisclosed • •
Health Arthro Therapeutics Nordics $ 1 - 5 M • •
Health Ava Rest of Europe $ 5 - 10 M •
Health Babylon Health UK >$ 20 M • • • • •
Health BrainWaveBank UK $ 0 - 1 M • •
Health Cisiv UK undisclosed • •
Health Clue App Germany $ 10 - 20 M • •
Health connected health Germany undisclosed
Health Desktop Genetics UK undisclosed • •

Health Distillr UK $ 0 - 1 M •
Health Eagle Genomics UK $ 1 - 5 M • • •
Health Eyra Rest of Europe $ 0 - 1 M • • •
Health FitSense UK $ 0 - 1 M • • •
Health FitWell UK undisclosed • • •
Health Healcloud Rest of Europe $ 1 - 5 M •
Health healthbank innovation AG Rest of Europe $ 0 - 1 M •
Health Infermedica Rest of Europe undisclosed • • •
Health Lytics Nordics $ 0 - 1 M • • •
Health MEDIKTOR Rest of Europe undisclosed • • •
Health Netmedi Nordics $ 0 - 1 M • •
Health Repositive Ltd UK $ 0 - 1 M •
Health SCARLETRED Holding GmbH Rest of Europe $ 0 - 1 M • • •
Health Sleep.ai Nordics undisclosed • • •
Health snap40 UK $ 1 - 5 M • • •
Horizontal ConnecThink Rest of Europe $ 0 - 1 M • • •
Horizontal Crystal Apps Ltd. UK $ 0 - 1 M • • •
Horizontal Mentat Innovations UK $ 0 - 1 M • •
Horizontal Nodelab Rest of Europe $ 0 - 1 M •
Horizontal PROWLER.IO UK $ 1 - 5 M • • •
Horizontal Ripjar UK undisclosed • •
Horizontal Saagie France $ 1 - 5 M • •
Horizontal Seldon UK undisclosed • • •
Horizontal source{d} Rest of Europe $ 5 - 10 M • •
Horizontal Warwick Analytics UK $ 1 - 5 M • • •
Human Ressources 12grapes Germany undisclosed • • •

Human Ressources Relink Nordics undisclosed • • •
Human Ressources StatusToday UK undisclosed • •
Industry Micropsi Industries Germany $ 0 - 1 M • • •
Industry Scortex France $ 0 - 1 M • • •
Industry Sensed.io Germany $ 0 - 1 M • •
Industry Senseye UK $ 0 - 1 M • • •
Industry Sky-Futures UK $ 5 - 10 M • •
Industry Tellmeplus France $ 1 - 5 M • •
Industry Trendminer Rest of Europe $ 1 - 5 M • • •
IoT Audio Analytic UK $ 1 - 5 M • •
IoT Device Authority UK undisclosed •
IoT Dynamic Components Germany $ 0 - 1 M • •
IoT Favendo Germany undisclosed •
IoT Ground Drone Ltd UK $ 0 - 1 M • •
IoT HAL24K Nordics undisclosed • •
IoT Hoxton Analytics UK $ 0 - 1 M • •
IoT KONUX Germany $ 5 - 10 M •
IoT Pycom UK $ 0 - 1 M • •
IoT Relayr Germany >$ 20 M •
IoT Sensorberg Germany undisclosed •
IoT Wia Rest of Europe undisclosed •
IoT Zenodys Nordics $ 0 - 1 M •
IT CloudNC UK $ 0 - 1 M •
IT Dataloop.IO UK $ 1 - 5 M •
IT deepstreamhub Germany $ 0 - 1 M • •
IT Extracty Germany $ 0 - 1 M •

LegalTech Doctrine France $ 1 - 5 M • •
Logistics Ai Build UK $ 0 - 1 M • • •
Logistics Blueboard.it France undisclosed • •
Logistics Caragon Ltd. Rest of Europe undisclosed • • • •
Logistics Shippeo France $ 1 - 5 M • •
Logistics Starship Technologies UK undisclosed • • •
Logistics TeleRetail AG Rest of Europe $ 0 - 1 M • • •
Music Nami Lab Rest of Europe $ 0 - 1 M •
Processing Bigstep UK $ 1 - 5 M • •
Processing Data Artisans Germany $ 5 - 10 M • • • •
Processing Exoscale Rest of Europe undisclosed •
Processing Graphcore UK >$ 20 M •
Processing Magic Pony Technology UK undisclosed •
Retail AllUnite Nordics undisclosed •
Retail Fidzup France $ 1 - 5 M •
Retail Inabe Germany $ 0 - 1 M •
Retail Innorange Oy Nordics $ 0 - 1 M • •
Retail InovRetail Rest of Europe undisclosed • •
Retail Roamler Nordics $ 5 - 10 M •
Sales & Marketing Adabra Rest of Europe $ 1 - 5 M • •
Sales & Marketing Adestra UK $ 5 - 10 M • • •
Sales & Marketing Air France $ 0 - 1 M • •
Sales & Marketing AntVoice France $ 1 - 5 M • • •
Sales & Marketing Appsumer UK $ 0 - 1 M • •
Sales & Marketing Blackwood Seven Nordics $ 10 - 20 M • •
Sales & Marketing Blippar UK >$ 20 M • •

Sales & Marketing Botify France $ 5 - 10 M • • •
Sales & Marketing Brand24 Rest of Europe $ 0 - 1 M • •
Sales & Marketing Building Radar Germany undisclosed • • •
Sales & Marketing Climber Hotel Rest of Europe undisclosed
Sales & Marketing CrossEngage Germany undisclosed • •
Sales & Marketing Crowdynews Nordics $ 1 - 5 M • •
Sales & Marketing Darwin Pricing Rest of Europe $ 0 - 1 M • •
Sales & Marketing DigitalBridge UK $ 0 - 1 M • •
Sales & Marketing Dynamitick Rest of Europe $ 0 - 1 M • •
Sales & Marketing Gasolead France undisclosed • •
Sales & Marketing GEENEE Germany $ 1 - 5 M •
Sales & Marketing Gestoos Rest of Europe $ 0 - 1 M • •
Sales & Marketing Idio UK $ 1 - 5 M • • •
Sales & Marketing KOMPAS UK undisclosed •
Sales & Marketing Mettrr UK $ 0 - 1 M • •
Sales & Marketing Phrasee UK $ 1 - 5 M •
Sales & Marketing Price Trakker UK undisclosed •
Sales & Marketing Red Points Rest of Europe $ 1 - 5 M • • •
Sales & Marketing ScriptBook Rest of Europe $ 1 - 5 M •
Sales & Marketing Searchmetrics Germany $ 5 - 10 M • • •
Sales & Marketing Storyzy France $ 0 - 1 M
Security Ascema UK undisclosed • •
Security baimos technologies Germany undisclosed • •
Security Calipsa UK $ 0 - 1 M • • •
Security CONIAS Risk Intelligence Germany $ 0 - 1 M • •
Security CounterCraft Rest of Europe $ 1 - 5 M • • •

Security CyberSparta UK $ 0 - 1 M • • •
Security Darktrace UK >$ 20 M • • •
Security DataDome France undisclosed • •
Security DFLabs Rest of Europe $ 5 - 10 M • • •
Security EclecticIQ Nordics $ 5 - 10 M • • •
Security Featurespace UK $ 5 - 10 M •
Services CheckRecipient UK $ 0 - 1 M • • •
Services Context Scout UK $ 1 - 5 M
Services Digi.me UK $ 5 - 10 M • •
Services JANZZ.technology Rest of Europe $ 0 - 1 M • • •
Transport ViriCiti Nordics $ 0 - 1 M • • •

THE ARTIFICIAL
INTELLIGENCE RUSH
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