The future of mobile apps
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This document discusses 5 mobile app trends for 2016: 1. Web app experiences within native apps through hybrid designs. 2. Context-aware apps that utilize existing data to provide sophisticated automation. 3. Artificial intelligence as the new user interface through technologies like Google Now. 4. One dominant messaging app to facilitate communication across platforms. 5. Notifications becoming a new medium of information with constant updates. The document advocates thinking beyond just the mobile app and focusing on the entire user experience.
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The future of mobile apps
- 3. THE FUTURE of MOBILE APPS
- 4. 1980 1990 2000 2008 mobimoni #MTC2016
- 6. DEVELOPER PERSPECTIVECONSUMER PERSPECTIVE Apps gold rush must come to an end. Why? mobimoni #MTC2016 • too much apps for the same thing • hard to differentiate one app from the other • replicate existing experiences with a story of a better design • new apps don’t provide enough value to come back • hijacking our daily lives with real-time notifications • introducing endless anxiety • hard to build and maintain • dealing with the approval overlords • neverendless bug fixing • new feature rollouts are slow • version control is slow • devs are tired of building similar apps ;-)
- 7. Do we really need more apps? mobimoni #MTC2016
- 8. Smartphone owners spend nearly 90%of mobile device time in apps. mobimoni #MTC2016
- 9. People on average use 10 apps a day and 25 apps a month. mobimoni #MTC2016
- 10. (C) The Nielsen Company
- 13. mobimoni #MTC2016 Google earns more money when people are on the mobile web, not in apps.
- 15. App- or web- experience? mobimoni #MTC2016
- 16. WEB APPS mobimoni #MTC2016 The answer is:
- 17. ING Bank Śląski mobimoni #MTC2016
- 18. Nowy program będzie nietypowy - będzie formą hybrydy łączącej aplikację natywną z wersją przeglądarkową RWD. Nowa aplikacja pojawi się na przełomie pierwszego i drugiego kwartału przyszłego roku. Dostępna będzie na trzy główne systemy: Android, iOS i Windows Phone. Aplikacja, podobnie jak zwykła przeglądarka internetowa, będzie odczytywać kod HTML. Dzięki temu po uruchomieniu program zaciągnie kod nowego systemu bankowości internetowej RWD. System wewnątrz aplikacji będzie więc wyglądał niemal tak samo jak w wersji mobilnej dostępnej przez przeglądarkę. Szymon Mitoraj (wypowiedź dla PRnews.pl, z grudnia 2015 r.) mobimoni #MTC2016
- 19. FUTUREPAST read and write only large existing data sets automation mobimoni #MTC2016 the software works for the userthe user manages the software HUMAN APP We download apps in order to do something Existing app will know what to do for us APP HUMAN
- 20. mobimoni #MTC2016 How can we utilize an existing data set to create sophisticated automation?
- 22. HTC Sense Home mobimoni #MTC2016
- 24. iOS9
- 26. mobimoni #MTC2016 AI is the new UI
- 27. RANK BRAIN
- 28. ASSISTENT M
- 30. mobimoni #MTC2016 One app to rule them all
- 35. 2016 would be the year of “conversational commerce”. Chris Messina mobimoni #MTC2016
- 37. QUARTZ
- 38. Notifications mobimoni #MTC2016 are the new medium
- 39. “People have different ways they want to consume information. Search is one way. Social is another way. And we think push notifications might be yet another. We see that as an evolving medium and want to be a part of that.” Michael Cerda mobimoni #MTC2016
- 40. NOTIFY
- 41. Gazeta.pl
- 43. Touch ID too fast? :)
- 44. 1. Web app experience 2. Context-awareness 3. Artificial intelligence is the new UI 4. One messaging app to rule them all 5. Notifications are the new medium 5 trends to be aware of: mobimoni #MTC2016
- 45. Think beyond mobimoni #MTC2016 on the phone just a mobile app
- 46. User Experience Design mobimoni #MTC2016 non-negotiable is now
- 47. “Airbnb cares much more about the entire experience of your vacation — whether you felt welcomed by your host, whether you were able to easily find and get into the apartment you booked, whether your expectations for the place were met (and exceeded) — than about exactly how you felt as you were interacting with the Airbnb app to make a booking. The functionality of “finding a nice/unique/convenient/affordable place to stay” is technically what many people use AirBnb for, but the real goal is for you to have a wonderful, memorable time wherever you’re going.” Joe Gebbia mobimoni #MTC2016
- 48. Technology mobimoni #MTC2016 for us should make choices
- 49. The best innovation mobimoni #MTC2016 between intention and action comes from decreasing time
- 51. Button BUY in social media
- 52. Try to predict mobimoni #MTC2016 now what users want
- 53. mobimoni #MTC2016 Try to predict now what users want
- 54. mobimoni #MTC2016 Try to predict next what users want
- 55. Good luck!
- 56. We are the mobee dick Monika Mikowska monika@mobeedick.com mobimoniMOBILE UX DESIGN STUDIO mobeedick.com